--- title: "Clark vs Crown: Which is searched more in New Zealand?" description: "Is Clark or Crown more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Forklift battery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-forklift-battery-brands/compare/clark-vs-crown" publisher: "Brandwave" --- # Clark vs Crown: Which is searched more in New Zealand? Is Clark or Crown more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Forklift battery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Clark and Crown - **Competitive set**: Forklift battery brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Clark Share of Search**: 0.92% - **Crown Share of Search**: 14.7% ## Is Clark or Crown more popular in search? - In September 2026, Crown had more branded searches than Clark among forklift battery brands in New Zealand. Crown had about 480 branded searches, while Clark had 30. Crown made up 14.7% of all forklift battery brand searches we track, and Clark accounted for 0.92%. - Crown was ahead of Clark in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Clark’s share of searches among forklift battery brands in New Zealand moved from 1.6% to 0.92%, and its estimated monthly branded searches moved from 50 to 30. - Across the 12 months ending September 2026, Crown’s share of searches among forklift battery brands in New Zealand moved from 15.1% to 14.7%, and its estimated monthly branded searches held steady at 480. ## Top forklift battery brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Crown was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Clark did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hawker | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Century Batteries | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Sunlight | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Crown | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Exide | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Hyster | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Clark | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about forklift battery brands - Asked ChatGPT "Which forklift battery brand should I buy in New Zealand?": 1. Sunlight, 2. Hawker, 3. Century Batteries, 4. Crown, 5. Hyster - Asked ChatGPT "What are the best forklift battery brands in New Zealand?": 1. Hawker, 2. Century Batteries, 3. Exide, 4. Sunlight, 5. Crown - Asked ChatGPT "What's the best forklift battery brand in New Zealand for warehouse shifts?": 1. Hawker, 2. Crown, 3. Sunlight - Searched Google, AI Overview "best forklift battery": 1. Hawker, 2. Exide, 3. Century Batteries - Searched Google, AI Overview "electric forklift battery": 1. Crown Not named in any answer: Clark. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand forklift battery brands in September 2026? - Estimated monthly branded searches for Clark in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026. ## Month by month | Month | Clark estimated searches | Clark Share of Search | Clark rank | Crown estimated searches | Crown Share of Search | Crown rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 50 | 1.6% | 4 | 480 | 15.1% | 2 | | Nov 2025 | 30 | 0.95% | 4 | 480 | 15.2% | 2 | | Dec 2025 | 40 | 1.3% | 4 | 390 | 12.7% | 2 | | Jan 2026 | 30 | 0.93% | 4 | 480 | 15% | 2 | | Feb 2026 | 40 | 1.2% | 4 | 590 | 17.8% | 2 | | Mar 2026 | 40 | 1.2% | 4 | 590 | 17.7% | 2 | | Apr 2026 | 30 | 0.93% | 4 | 480 | 15% | 2 | | May 2026 | 30 | 0.92% | 4 | 480 | 14.7% | 2 | | Jun 2026 | 30 | 0.76% | 4 | 590 | 14.9% | 2 | | Jul 2026 | 40 | 1% | 4 | 480 | 12.5% | 2 | | Aug 2026 | 40 | 1.2% | 4 | 480 | 14.3% | 2 | | Sep 2026 | 30 | 0.92% | 4 | 480 | 14.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Clark’s and Crown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Clark**: Measured on the search term “clark forklifts”. - **Crown**: Measured on the search term “crown fork lift”. - [Clark profile](/demand/nz/brands/clark) - [Crown profile](/demand/nz/brands/crown) - [All forklift battery brands in New Zealand](/demand/nz/categories/nz-forklift-battery-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Clark or Crown more popular in search? In September 2026, Crown had more branded searches than Clark among forklift battery brands in New Zealand. Crown had about 480 branded searches, while Clark had 30. Crown made up 14.7% of all forklift battery brand searches we track, and Clark accounted for 0.92%. ## Cite this page Brandwave. "Clark vs Crown: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-forklift-battery-brands/compare/clark-vs-crown This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-forklift-battery-brands/compare/clark-vs-crown. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.