---
title: "Forklift battery brands in New Zealand: Which are searched most?"
description: "Compare the forklift battery brands people buy. Share of Search among Century Batteries, Crown, Exide, Clark, Hawker, Hyster and Sunlight, the forklift battery brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-forklift-battery-brands"
publisher: "Brandwave"
---

# Forklift battery brands in New Zealand: Which are searched most?

Compare the forklift battery brands people buy. Share of Search among Century Batteries, Crown, Exide, Clark, Hawker, Hyster and Sunlight, the forklift battery brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Forklift battery brands
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Century Batteries, 73.4%

## Which brand is most popular in search among forklift battery brands in New Zealand?

- In September 2026, Century Batteries was the most searched among forklift battery brands in New Zealand, with an estimated 2.4K branded searches, 73.4% of all searches for the seven we track.
- Crown is in 2nd place, 58.7 percentage points behind at 14.7%.
- Across the 12 months ending September 2026, Century Batteries’ share of searches among forklift battery brands in New Zealand decreased from 75.5% to 73.4%.
- Across the 12 months ending September 2026, Exide’s share of searches among forklift battery brands in New Zealand increased from 6.6% to 9.8%.
- Across the 12 months ending September 2026, Clark’s share of searches among forklift battery brands in New Zealand decreased from 1.6% to 0.92%.
- Across the 12 months ending September 2026, Century Batteries’ share of searches among forklift battery brands in New Zealand peaked at 77.9% in December 2025 and was lowest at 71.4% in August 2026.
- Across the 12 months ending September 2026, Crown’s share of searches among forklift battery brands in New Zealand peaked at 17.8% in February 2026 and was lowest at 12.5% in July 2026.
- Across the 12 months ending September 2026, Exide’s share of searches among forklift battery brands in New Zealand peaked at 11.6% in August 2026 and was lowest at 6.6% in October 2025.
- Across the 12 months ending September 2026, Crown, Hawker, Hyster and Sunlight held steady: their share of searches among forklift battery brands in New Zealand each moved less than 0.5 percentage points.

## Top forklift battery brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Crown and Hawker were mentioned most often, in four of the five answers. Hawker was recommended most often, coming first in three out of four answers that gave a list. Century Batteries and Sunlight tied for second. Clark, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Hawker | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Century Batteries | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Sunlight | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Crown | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| Exide | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Hyster | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Clark | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about forklift battery brands

- Asked ChatGPT "Which forklift battery brand should I buy in New Zealand?": 1. Sunlight, 2. Hawker, 3. Century Batteries, 4. Crown, 5. Hyster
- Asked ChatGPT "What are the best forklift battery brands in New Zealand?": 1. Hawker, 2. Century Batteries, 3. Exide, 4. Sunlight, 5. Crown
- Asked ChatGPT "What's the best forklift battery brand in New Zealand for warehouse shifts?": 1. Hawker, 2. Crown, 3. Sunlight
- Searched Google, AI Overview "best forklift battery": 1. Hawker, 2. Exide, 3. Century Batteries
- Searched Google, AI Overview "electric forklift battery": 1. Crown

Not named in any answer: Clark.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Century Batteries vs Crown: compare search popularity](/demand/nz/compare/century-batteries-vs-crown): 73.4% against 14.7% Share of Search.
- [Century Batteries vs Exide: compare search popularity](/demand/nz/compare/century-batteries-vs-exide): 73.4% against 9.8% Share of Search.
- [Crown vs Exide: compare search popularity](/demand/nz/compare/crown-vs-exide): 14.7% against 9.8% Share of Search.

## How did search popularity change for New Zealand forklift battery brands in September 2026?

- In September 2026, Century Batteries gained share of searches among forklift battery brands in New Zealand, from 71.4% to 73.4%.
- In September 2026, Exide lost share of searches among forklift battery brands in New Zealand, from 11.6% to 9.8%.
- Estimated monthly branded searches for Clark in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Century Batteries | 73.4% | 2.4K | 0.0% | Century Batteries |
| 2 | Crown | 14.7% | 480 | 0.0% | Crown Equipment Corporation |
| 3 | Exide | 9.8% | 320 | -17.9% | Exide |
| 4 | Clark | 0.92% | 30 | -25.0% | Clark Material Handling Company |
| 5 | Hawker | 0.61% | 20 | 0.0% | Hawker |
| 6 | Hyster | 0.31% | 10 | -50.0% | Hyster-Yale Materials Handling, Inc. |
| 7 | Sunlight | 0.31% | 10 | 0.0% | Sunlight |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Century Batteries | 2.4K | 75.5% | 1 |
| Oct 2025 | Crown | 480 | 15.1% | 2 |
| Oct 2025 | Exide | 210 | 6.6% | 3 |
| Oct 2025 | Clark | 50 | 1.6% | 4 |
| Oct 2025 | Hawker | 20 | 0.63% | 5 |
| Oct 2025 | Hyster | 10 | 0.31% | 6 |
| Oct 2025 | Sunlight | 10 | 0.31% | 7 |
| Nov 2025 | Century Batteries | 2.4K | 75.9% | 1 |
| Nov 2025 | Crown | 480 | 15.2% | 2 |
| Nov 2025 | Exide | 210 | 6.6% | 3 |
| Nov 2025 | Clark | 30 | 0.95% | 4 |
| Nov 2025 | Hawker | 20 | 0.63% | 5 |
| Nov 2025 | Hyster | 10 | 0.32% | 6 |
| Nov 2025 | Sunlight | 10 | 0.32% | 7 |
| Dec 2025 | Century Batteries | 2.4K | 77.9% | 1 |
| Dec 2025 | Crown | 390 | 12.7% | 2 |
| Dec 2025 | Exide | 210 | 6.8% | 3 |
| Dec 2025 | Clark | 40 | 1.3% | 4 |
| Dec 2025 | Hawker | 20 | 0.65% | 5 |
| Dec 2025 | Hyster | 10 | 0.32% | 6 |
| Dec 2025 | Sunlight | 10 | 0.32% | 7 |
| Jan 2026 | Century Batteries | 2.4K | 74.8% | 1 |
| Jan 2026 | Crown | 480 | 15% | 2 |
| Jan 2026 | Exide | 260 | 8.1% | 3 |
| Jan 2026 | Clark | 30 | 0.93% | 4 |
| Jan 2026 | Hawker | 20 | 0.62% | 5 |
| Jan 2026 | Hyster | 10 | 0.31% | 6 |
| Jan 2026 | Sunlight | 10 | 0.31% | 7 |
| Feb 2026 | Century Batteries | 2.4K | 72.5% | 1 |
| Feb 2026 | Crown | 590 | 17.8% | 2 |
| Feb 2026 | Exide | 260 | 7.9% | 3 |
| Feb 2026 | Clark | 40 | 1.2% | 4 |
| Feb 2026 | Hyster | 10 | 0.3% | 5 |
| Feb 2026 | Sunlight | 10 | 0.3% | 6 |
| Feb 2026 | Hawker | 0 | 0% | 7 |
| Mar 2026 | Century Batteries | 2.4K | 72.1% | 1 |
| Mar 2026 | Crown | 590 | 17.7% | 2 |
| Mar 2026 | Exide | 260 | 7.8% | 3 |
| Mar 2026 | Clark | 40 | 1.2% | 4 |
| Mar 2026 | Hawker | 20 | 0.6% | 5 |
| Mar 2026 | Hyster | 10 | 0.3% | 6 |
| Mar 2026 | Sunlight | 10 | 0.3% | 7 |
| Apr 2026 | Century Batteries | 2.4K | 74.8% | 1 |
| Apr 2026 | Crown | 480 | 15% | 2 |
| Apr 2026 | Exide | 260 | 8.1% | 3 |
| Apr 2026 | Clark | 30 | 0.93% | 4 |
| Apr 2026 | Hawker | 20 | 0.62% | 5 |
| Apr 2026 | Hyster | 10 | 0.31% | 6 |
| Apr 2026 | Sunlight | 10 | 0.31% | 7 |
| May 2026 | Century Batteries | 2.4K | 73.4% | 1 |
| May 2026 | Crown | 480 | 14.7% | 2 |
| May 2026 | Exide | 320 | 9.8% | 3 |
| May 2026 | Clark | 30 | 0.92% | 4 |
| May 2026 | Hawker | 20 | 0.61% | 5 |
| May 2026 | Hyster | 10 | 0.31% | 6 |
| May 2026 | Sunlight | 10 | 0.31% | 7 |
| Jun 2026 | Century Batteries | 2.9K | 73.2% | 1 |
| Jun 2026 | Crown | 590 | 14.9% | 2 |
| Jun 2026 | Exide | 390 | 9.8% | 3 |
| Jun 2026 | Clark | 30 | 0.76% | 4 |
| Jun 2026 | Hawker | 20 | 0.51% | 5 |
| Jun 2026 | Hyster | 20 | 0.51% | 6 |
| Jun 2026 | Sunlight | 10 | 0.25% | 7 |
| Jul 2026 | Century Batteries | 2.9K | 75.3% | 1 |
| Jul 2026 | Crown | 480 | 12.5% | 2 |
| Jul 2026 | Exide | 390 | 10.1% | 3 |
| Jul 2026 | Clark | 40 | 1% | 4 |
| Jul 2026 | Hawker | 20 | 0.52% | 5 |
| Jul 2026 | Hyster | 10 | 0.26% | 6 |
| Jul 2026 | Sunlight | 10 | 0.26% | 7 |
| Aug 2026 | Century Batteries | 2.4K | 71.4% | 1 |
| Aug 2026 | Crown | 480 | 14.3% | 2 |
| Aug 2026 | Exide | 390 | 11.6% | 3 |
| Aug 2026 | Clark | 40 | 1.2% | 4 |
| Aug 2026 | Hawker | 20 | 0.6% | 5 |
| Aug 2026 | Hyster | 20 | 0.6% | 6 |
| Aug 2026 | Sunlight | 10 | 0.3% | 7 |
| Sep 2026 | Century Batteries | 2.4K | 73.4% | 1 |
| Sep 2026 | Crown | 480 | 14.7% | 2 |
| Sep 2026 | Exide | 320 | 9.8% | 3 |
| Sep 2026 | Clark | 30 | 0.92% | 4 |
| Sep 2026 | Hawker | 20 | 0.61% | 5 |
| Sep 2026 | Hyster | 10 | 0.31% | 6 |
| Sep 2026 | Sunlight | 10 | 0.31% | 7 |

## What is being compared

- **Century Batteries**: Measured on the search term “century batteries”.
- **Clark**: Measured on the search term “clark forklifts”.
- **Crown**: Measured on the search term “crown fork lift”.
- **Exide**: Measured on the search term “exide batteries”.
- **Hawker**: Measured on the search terms “hawker batteries” and “hawker battery”, summed into one figure.
- **Hyster**: Measured on the search term “hyster container handler”.
- **Sunlight**: Measured on the search term “sunlight batteries”.

- [Century Batteries](/demand/nz/brands/century-batteries)
- [Clark](/demand/nz/brands/clark)
- [Crown](/demand/nz/brands/crown)
- [Exide](/demand/nz/brands/exide)
- [Hawker](/demand/nz/brands/hawker-batteries)
- [Hyster](/demand/nz/brands/hyster)
- [Sunlight](/demand/nz/brands/sunlight-batteries)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among forklift battery brands in New Zealand?

In September 2026, Century Batteries was the most searched among forklift battery brands in New Zealand, with an estimated 2.4K branded searches, 73.4% of all searches for the seven we track.

## Cite this page

Brandwave. "Forklift battery brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-forklift-battery-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-forklift-battery-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.