---
title: "Forestry mulcher brands in New Zealand: Which are searched most?"
description: "Compare the forestry mulcher brands people buy. Share of Search among John Deere, Kubota, Bobcat, FAE, Caterpillar and SEPPI M, the forestry mulcher brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-forestry-mulcher-brands"
publisher: "Brandwave"
---

# Forestry mulcher brands in New Zealand: Which are searched most?

Compare the forestry mulcher brands people buy. Share of Search among John Deere, Kubota, Bobcat, FAE, Caterpillar and SEPPI M, the forestry mulcher brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Forestry mulcher brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: John Deere, 66.5%

## Which brand is most popular in search among forestry mulcher brands in New Zealand?

- In September 2026, John Deere was the most searched among forestry mulcher brands in New Zealand, with an estimated 3.4K branded searches, 66.5% of all searches for the six we track.
- Kubota is in 2nd place, 36.6 percentage points behind at 30%.
- Across the 12 months ending September 2026, John Deere’s share of searches among forestry mulcher brands in New Zealand decreased from 71.5% to 66.5%.
- Across the 12 months ending September 2026, Kubota’s share of searches among forestry mulcher brands in New Zealand increased from 25.2% to 30%.
- Across the 12 months ending September 2026, John Deere’s share of searches among forestry mulcher brands in New Zealand peaked at 72.5% in December 2025 and was lowest at 55.1% in March 2026.
- Across the 12 months ending September 2026, Kubota’s share of searches among forestry mulcher brands in New Zealand peaked at 42.1% in March 2026 and was lowest at 25.2% in October 2025.
- Across the 12 months ending September 2026, Bobcat’s share of searches among forestry mulcher brands in New Zealand peaked at 3.3% in August 2026 and was lowest at 1.5% in December 2025.
- Across the 12 months ending September 2026, FAE rose from 5th to 4th among forestry mulcher brands in New Zealand.
- Across the 12 months ending September 2026, Caterpillar fell from 4th to 5th among forestry mulcher brands in New Zealand.
- Across the 12 months ending September 2026, Bobcat and SEPPI M held steady: their share of searches among forestry mulcher brands in New Zealand each moved less than 0.5 percentage points.

## Top forestry mulcher brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, FAE appeared every time. FAE was recommended most often, coming first in two out of three answers that gave a list. SEPPI M was second. John Deere, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| FAE | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| SEPPI M | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| John Deere | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Kubota | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Bobcat | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Caterpillar | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |

## Every AI answer about forestry mulcher brands

- Asked ChatGPT "Which forestry mulcher brand should I buy in New Zealand?": 1. SEPPI M, 2. FAE
- Asked ChatGPT "What are the best forestry mulcher brands in New Zealand?": 1. FAE, 2. SEPPI M
- Asked ChatGPT "What's the best forestry mulcher brand in New Zealand for heavy land clearing?": 1. FAE, 2. SEPPI M
- Searched Google, AI Overview "best forestry mulcher": 1. FAE, 2. Caterpillar
- Searched Google, AI Overview "mulcher for excavator": 1. FAE

Not named in any answer: John Deere, Kubota and Bobcat.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [John Deere vs Kubota: compare search popularity](/demand/nz/compare/john-deere-vs-kubota): 66.5% against 30% Share of Search.
- [John Deere vs Bobcat: compare search popularity](/demand/nz/compare/bobcat-vs-john-deere): 66.5% against 2.7% Share of Search.
- [Kubota vs Bobcat: compare search popularity](/demand/nz/compare/bobcat-vs-kubota): 30% against 2.7% Share of Search.

## How did search popularity change for New Zealand forestry mulcher brands in September 2026?

- In September 2026, John Deere gained share of searches among forestry mulcher brands in New Zealand, from 65.7% to 66.5%.
- In September 2026, Bobcat lost share of searches among forestry mulcher brands in New Zealand, from 3.3% to 2.7%.
- Estimated monthly branded searches for FAE in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | John Deere | 66.5% | 3.4K | +1.5% | John Deere |
| 2 | Kubota | 30% | 1.5K | -0.6% | Kubota |
| 3 | Bobcat | 2.7% | 140 | -17.6% | Bobcat Company |
| 4 | FAE | 0.39% | 20 | 0.0% | FAE |
| 5 | Caterpillar | 0.19% | 10 | 0.0% | Caterpillar Inc. |
| 6 | SEPPI M | 0.19% | 10 | 0.0% | SEPPI M |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | John Deere | 4.3K | 71.5% | 1 |
| Oct 2025 | Kubota | 1.5K | 25.2% | 2 |
| Oct 2025 | Bobcat | 170 | 2.8% | 3 |
| Oct 2025 | Caterpillar | 10 | 0.17% | 4 |
| Oct 2025 | FAE | 10 | 0.17% | 5 |
| Oct 2025 | SEPPI M | 10 | 0.17% | 6 |
| Nov 2025 | John Deere | 4.2K | 67.4% | 1 |
| Nov 2025 | Kubota | 1.8K | 29.2% | 2 |
| Nov 2025 | Bobcat | 170 | 2.8% | 3 |
| Nov 2025 | FAE | 30 | 0.49% | 4 |
| Nov 2025 | SEPPI M | 10 | 0.16% | 5 |
| Nov 2025 | Caterpillar | 0 | 0% | 6 |
| Dec 2025 | John Deere | 4.2K | 72.5% | 1 |
| Dec 2025 | Kubota | 1.5K | 25.5% | 2 |
| Dec 2025 | Bobcat | 90 | 1.5% | 3 |
| Dec 2025 | Caterpillar | 10 | 0.17% | 4 |
| Dec 2025 | FAE | 10 | 0.17% | 5 |
| Dec 2025 | SEPPI M | 10 | 0.17% | 6 |
| Jan 2026 | John Deere | 3.5K | 68% | 1 |
| Jan 2026 | Kubota | 1.5K | 29.2% | 2 |
| Jan 2026 | Bobcat | 110 | 2.2% | 3 |
| Jan 2026 | FAE | 20 | 0.39% | 4 |
| Jan 2026 | SEPPI M | 10 | 0.2% | 5 |
| Jan 2026 | Caterpillar | 0 | 0% | 6 |
| Feb 2026 | John Deere | 3.4K | 62.6% | 1 |
| Feb 2026 | Kubota | 1.9K | 34.4% | 2 |
| Feb 2026 | Bobcat | 110 | 2% | 3 |
| Feb 2026 | FAE | 30 | 0.56% | 4 |
| Feb 2026 | Caterpillar | 10 | 0.19% | 5 |
| Feb 2026 | SEPPI M | 10 | 0.19% | 6 |
| Mar 2026 | John Deere | 3.5K | 55.1% | 1 |
| Mar 2026 | Kubota | 2.7K | 42.1% | 2 |
| Mar 2026 | Bobcat | 140 | 2.2% | 3 |
| Mar 2026 | FAE | 30 | 0.47% | 4 |
| Mar 2026 | SEPPI M | 10 | 0.16% | 5 |
| Mar 2026 | Caterpillar | 0 | 0% | 6 |
| Apr 2026 | John Deere | 3.4K | 63.4% | 1 |
| Apr 2026 | Kubota | 1.8K | 33.6% | 2 |
| Apr 2026 | Bobcat | 110 | 2.1% | 3 |
| Apr 2026 | FAE | 30 | 0.56% | 4 |
| Apr 2026 | SEPPI M | 20 | 0.37% | 5 |
| Apr 2026 | Caterpillar | 0 | 0% | 6 |
| May 2026 | John Deere | 3.4K | 62.1% | 1 |
| May 2026 | Kubota | 1.9K | 34.2% | 2 |
| May 2026 | Bobcat | 140 | 2.6% | 3 |
| May 2026 | FAE | 40 | 0.74% | 4 |
| May 2026 | Caterpillar | 10 | 0.18% | 5 |
| May 2026 | SEPPI M | 10 | 0.18% | 6 |
| Jun 2026 | John Deere | 3.4K | 58.8% | 1 |
| Jun 2026 | Kubota | 2.2K | 37.2% | 2 |
| Jun 2026 | Bobcat | 170 | 2.9% | 3 |
| Jun 2026 | FAE | 50 | 0.86% | 4 |
| Jun 2026 | SEPPI M | 10 | 0.17% | 5 |
| Jun 2026 | Caterpillar | 0 | 0% | 6 |
| Jul 2026 | John Deere | 2.9K | 67.4% | 1 |
| Jul 2026 | Kubota | 1.2K | 28.1% | 2 |
| Jul 2026 | Bobcat | 140 | 3.3% | 3 |
| Jul 2026 | FAE | 30 | 0.71% | 4 |
| Jul 2026 | Caterpillar | 10 | 0.24% | 5 |
| Jul 2026 | SEPPI M | 10 | 0.24% | 6 |
| Aug 2026 | John Deere | 3.4K | 65.7% | 1 |
| Aug 2026 | Kubota | 1.6K | 30.2% | 2 |
| Aug 2026 | Bobcat | 170 | 3.3% | 3 |
| Aug 2026 | FAE | 20 | 0.39% | 4 |
| Aug 2026 | Caterpillar | 10 | 0.19% | 5 |
| Aug 2026 | SEPPI M | 10 | 0.19% | 6 |
| Sep 2026 | John Deere | 3.4K | 66.5% | 1 |
| Sep 2026 | Kubota | 1.5K | 30% | 2 |
| Sep 2026 | Bobcat | 140 | 2.7% | 3 |
| Sep 2026 | FAE | 20 | 0.39% | 4 |
| Sep 2026 | Caterpillar | 10 | 0.19% | 5 |
| Sep 2026 | SEPPI M | 10 | 0.19% | 6 |

## What is being compared

- **Bobcat**: Measured on the search term “bobcat digger”.
- **Caterpillar**: Measured on the search term “caterpillar forestry mulcher”.
- **FAE**: Measured on the search term “fae mulcher”.
- **John Deere**: Measured on the search terms “brandt john deere”, “john deere”, “john deere caps”, “john deere excavators”, “john deere gator” and “johndeere”, summed into one figure.
- **Kubota**: Measured on the search terms “kubota”, “kubota digger”, “kubota rtv”, “kubota skid steer” and “kubota zero turn”, summed into one figure.
- **SEPPI M**: Measured on the search term “seppi”.

- [Bobcat](/demand/nz/brands/bobcat)
- [Caterpillar](/demand/nz/brands/caterpillar)
- [FAE](/demand/nz/brands/fae-group)
- [John Deere](/demand/nz/brands/john-deere)
- [Kubota](/demand/nz/brands/kubota)
- [SEPPI M](/demand/nz/brands/seppi-m)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among forestry mulcher brands in New Zealand?

In September 2026, John Deere was the most searched among forestry mulcher brands in New Zealand, with an estimated 3.4K branded searches, 66.5% of all searches for the six we track.

## Cite this page

Brandwave. "Forestry mulcher brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-forestry-mulcher-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-forestry-mulcher-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.