---
title: "Footwear retailers in New Zealand: Which brands are most popular in search?"
description: "Compare the shoe stores New Zealanders buy everyday, fashion and sports footwear from. Share of Search among Number One Shoes, Foot Locker, Platypus, Mi Piaci, Hannahs, Shoe Clinic, Merchant 1948 and Wild Pair, the footwear retailers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-footwear-retailers"
publisher: "Brandwave"
---

# Footwear retailers in New Zealand: Which brands are most popular in search?

Compare the shoe stores New Zealanders buy everyday, fashion and sports footwear from. Share of Search among Number One Shoes, Foot Locker, Platypus, Mi Piaci, Hannahs, Shoe Clinic, Merchant 1948 and Wild Pair, the footwear retailers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Footwear retailers
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Aug 2026
- **Highest Share of Search**: Number One Shoes, 32.4%

## Which brand is most popular in search among footwear retailers in New Zealand?

- In August 2026, Number One Shoes was the most searched among footwear retailers in New Zealand, with an estimated 75.9K branded searches and 32.4% estimated Share of Search within this set.
- Foot Locker is in 2nd place, 2.1 percentage points behind at 30.2% Share of Search.
- Across the 11 months ending August 2026, Number One Shoes’ estimated Share of Search among footwear retailers in New Zealand decreased from 33.4% to 32.4%.
- Across the 11 months ending August 2026, Foot Locker’s estimated Share of Search among footwear retailers in New Zealand decreased from 32.1% to 30.2%.
- Across the 11 months ending August 2026, Platypus’ estimated Share of Search among footwear retailers in New Zealand increased from 13.6% to 15.2%.
- Across the 11 months ending August 2026, Mi Piaci’s estimated Share of Search among footwear retailers in New Zealand increased from 8% to 9.8%.
- Across the 11 months ending August 2026, Hannahs’ estimated Share of Search among footwear retailers in New Zealand decreased from 6.4% to 5.4%.
- Across the 11 months ending August 2026, Merchant 1948’s estimated Share of Search among footwear retailers in New Zealand increased from 1.7% to 2.4%.
- Across the 11 months ending August 2026, Number One Shoes’ estimated Share of Search among footwear retailers in New Zealand peaked at 39.2% in January 2026 and was lowest at 30.2% in November 2025.
- Across the 11 months ending August 2026, Foot Locker’s estimated Share of Search among footwear retailers in New Zealand peaked at 36.7% in November 2025 and was lowest at 25.6% in January 2026.
- Across the 11 months ending August 2026, Platypus’ estimated Share of Search among footwear retailers in New Zealand peaked at 17% in December 2025 and was lowest at 13.2% in January 2026.
- Across the 11 months ending August 2026, Mi Piaci’s estimated Share of Search among footwear retailers in New Zealand peaked at 9.8% in August 2026 and was lowest at 5.6% in December 2025.
- Across the 11 months ending August 2026, Hannahs’ estimated Share of Search among footwear retailers in New Zealand peaked at 6.7% in January 2026 and was lowest at 4.9% in June 2026.
- Across the 11 months ending August 2026, Shoe Clinic’s estimated Share of Search among footwear retailers in New Zealand peaked at 6.8% in February 2026 and was lowest at 4.1% in November 2025.
- Across the 11 months ending August 2026, Shoe Clinic and Wild Pair held steady: their estimated Share of Search among footwear retailers in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Number One Shoes vs Foot Locker: compare search popularity](/demand/nz/compare/foot-locker-vs-number-one-shoes): 32.4% against 30.2% Share of Search.
- [Number One Shoes vs Platypus: compare search popularity](/demand/nz/compare/number-one-shoes-vs-platypus): 32.4% against 15.2% Share of Search.
- [Number One Shoes vs Mi Piaci: compare search popularity](/demand/nz/compare/mi-piaci-vs-number-one-shoes): 32.4% against 9.8% Share of Search.
- [Number One Shoes vs Hannahs: compare search popularity](/demand/nz/compare/hannahs-vs-number-one-shoes): 32.4% against 5.4% Share of Search.
- [Foot Locker vs Platypus: compare search popularity](/demand/nz/compare/foot-locker-vs-platypus): 30.2% against 15.2% Share of Search.
- [Foot Locker vs Mi Piaci: compare search popularity](/demand/nz/compare/foot-locker-vs-mi-piaci): 30.2% against 9.8% Share of Search.
- [Foot Locker vs Hannahs: compare search popularity](/demand/nz/compare/foot-locker-vs-hannahs): 30.2% against 5.4% Share of Search.
- [Platypus vs Mi Piaci: compare search popularity](/demand/nz/compare/mi-piaci-vs-platypus): 15.2% against 9.8% Share of Search.
- [Platypus vs Hannahs: compare search popularity](/demand/nz/compare/hannahs-vs-platypus): 15.2% against 5.4% Share of Search.
- [Mi Piaci vs Hannahs: compare search popularity](/demand/nz/compare/hannahs-vs-mi-piaci): 9.8% against 5.4% Share of Search.

## How did search popularity change for New Zealand footwear retailers in August 2026?

- In August 2026, Mi Piaci gained estimated Share of Search among footwear retailers in New Zealand, from 7.5% to 9.8%.
- In August 2026, Foot Locker gained estimated Share of Search among footwear retailers in New Zealand, from 28.4% to 30.2%.
- In August 2026, Platypus gained estimated Share of Search among footwear retailers in New Zealand, from 14.3% to 15.2%.
- In August 2026, Number One Shoes lost estimated Share of Search among footwear retailers in New Zealand, from 38.2% to 32.4%.
- Estimated monthly branded searches for Merchant 1948 in New Zealand rose 20.9% over 11 measured months, from 4.7K to 5.7K in August 2026.
- Estimated monthly branded searches for Hannahs in New Zealand fell 27.8% over 11 measured months, from 17.5K to 12.7K in August 2026.
- Estimated monthly branded searches for Shoe Clinic in New Zealand fell 17.1% over 11 measured months, from 12.9K to 10.7K in August 2026.
- Estimated monthly branded searches for Wild Pair in New Zealand fell 14.3% over 11 measured months, from 140 to 120 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Number One Shoes | 32.4% | 75.9K | -20.2% | Number One Shoes |
| 2 | Foot Locker | 30.2% | 70.9K | +0.3% | Foot Locker |
| 3 | Platypus | 15.2% | 35.6K | +0.2% | Platypus |
| 4 | Mi Piaci | 9.8% | 22.9K | +22.6% | Mi Piaci |
| 5 | Hannahs | 5.4% | 12.7K | -1.9% | Hannahs |
| 6 | Shoe Clinic | 4.5% | 10.7K | +0.2% | Shoe Clinic |
| 7 | Merchant 1948 | 2.4% | 5.7K | +17.0% | Merchant 1948 |
| 8 | Wild Pair | 0.05% | 120 | -14.3% | Wild Pair |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Number One Shoes | 91.9K | 33.4% | 1 |
| Oct 2025 | Foot Locker | 88.3K | 32.1% | 2 |
| Oct 2025 | Platypus | 37.5K | 13.6% | 3 |
| Oct 2025 | Mi Piaci | 22.1K | 8% | 4 |
| Oct 2025 | Hannahs | 17.5K | 6.4% | 5 |
| Oct 2025 | Shoe Clinic | 12.9K | 4.7% | 6 |
| Oct 2025 | Merchant 1948 | 4.7K | 1.7% | 7 |
| Oct 2025 | Wild Pair | 140 | 0.05% | 8 |
| Nov 2025 | Foot Locker | 140K | 36.7% | 1 |
| Nov 2025 | Number One Shoes | 115K | 30.2% | 2 |
| Nov 2025 | Platypus | 58.3K | 15.3% | 3 |
| Nov 2025 | Mi Piaci | 26.7K | 7% | 4 |
| Nov 2025 | Hannahs | 19.5K | 5.1% | 5 |
| Nov 2025 | Shoe Clinic | 15.6K | 4.1% | 6 |
| Nov 2025 | Merchant 1948 | 6.1K | 1.6% | 7 |
| Nov 2025 | Wild Pair | 250 | 0.07% | 8 |
| Dec 2025 | Number One Shoes | 116K | 33.7% | 1 |
| Dec 2025 | Foot Locker | 110K | 32% | 2 |
| Dec 2025 | Platypus | 58.6K | 17% | 3 |
| Dec 2025 | Mi Piaci | 19.3K | 5.6% | 4 |
| Dec 2025 | Hannahs | 19.1K | 5.5% | 5 |
| Dec 2025 | Shoe Clinic | 15.4K | 4.5% | 6 |
| Dec 2025 | Merchant 1948 | 5.3K | 1.6% | 7 |
| Dec 2025 | Wild Pair | 160 | 0.05% | 8 |
| Jan 2026 | Number One Shoes | 112K | 39.2% | 1 |
| Jan 2026 | Foot Locker | 73.1K | 25.6% | 2 |
| Jan 2026 | Platypus | 37.5K | 13.2% | 3 |
| Jan 2026 | Mi Piaci | 19.8K | 6.9% | 4 |
| Jan 2026 | Hannahs | 19.2K | 6.7% | 5 |
| Jan 2026 | Shoe Clinic | 18.3K | 6.4% | 6 |
| Jan 2026 | Merchant 1948 | 5.3K | 1.9% | 7 |
| Jan 2026 | Wild Pair | 200 | 0.07% | 8 |
| Feb 2026 | Number One Shoes | 78K | 35.4% | 1 |
| Feb 2026 | Foot Locker | 60.3K | 27.3% | 2 |
| Feb 2026 | Platypus | 30.4K | 13.8% | 3 |
| Feb 2026 | Mi Piaci | 19.1K | 8.7% | 4 |
| Feb 2026 | Shoe Clinic | 15K | 6.8% | 5 |
| Feb 2026 | Hannahs | 13K | 5.9% | 6 |
| Feb 2026 | Merchant 1948 | 4.5K | 2.1% | 7 |
| Feb 2026 | Wild Pair | 130 | 0.06% | 8 |
| Mar 2026 | Number One Shoes | 92.3K | 36.3% | 1 |
| Mar 2026 | Foot Locker | 73.3K | 28.8% | 2 |
| Mar 2026 | Platypus | 35.5K | 13.9% | 3 |
| Mar 2026 | Mi Piaci | 19.8K | 7.8% | 4 |
| Mar 2026 | Shoe Clinic | 14.9K | 5.9% | 5 |
| Mar 2026 | Hannahs | 13.1K | 5.2% | 6 |
| Mar 2026 | Merchant 1948 | 5.1K | 2% | 7 |
| Mar 2026 | Wild Pair | 110 | 0.04% | 8 |
| Apr 2026 | Number One Shoes | 92.7K | 34.5% | 1 |
| Apr 2026 | Foot Locker | 74.2K | 27.6% | 2 |
| Apr 2026 | Platypus | 43.4K | 16.1% | 3 |
| Apr 2026 | Mi Piaci | 22.9K | 8.5% | 4 |
| Apr 2026 | Hannahs | 15.7K | 5.8% | 5 |
| Apr 2026 | Shoe Clinic | 15K | 5.6% | 6 |
| Apr 2026 | Merchant 1948 | 5K | 1.9% | 7 |
| Apr 2026 | Wild Pair | 140 | 0.05% | 8 |
| May 2026 | Number One Shoes | 92.8K | 34.2% | 1 |
| May 2026 | Foot Locker | 86.2K | 31.7% | 2 |
| May 2026 | Platypus | 35.9K | 13.2% | 3 |
| May 2026 | Mi Piaci | 23K | 8.5% | 4 |
| May 2026 | Hannahs | 15.7K | 5.8% | 5 |
| May 2026 | Shoe Clinic | 12.8K | 4.7% | 6 |
| May 2026 | Merchant 1948 | 5.1K | 1.9% | 7 |
| May 2026 | Wild Pair | 140 | 0.05% | 8 |
| Jun 2026 | Number One Shoes | 91.4K | 34.9% | 1 |
| Jun 2026 | Foot Locker | 85.5K | 32.7% | 2 |
| Jun 2026 | Platypus | 35.8K | 13.7% | 3 |
| Jun 2026 | Mi Piaci | 18.6K | 7.1% | 4 |
| Jun 2026 | Hannahs | 12.9K | 4.9% | 5 |
| Jun 2026 | Shoe Clinic | 12.6K | 4.8% | 6 |
| Jun 2026 | Merchant 1948 | 4.7K | 1.8% | 7 |
| Jun 2026 | Wild Pair | 170 | 0.06% | 8 |
| Jul 2026 | Number One Shoes | 95K | 38.2% | 1 |
| Jul 2026 | Foot Locker | 70.7K | 28.4% | 2 |
| Jul 2026 | Platypus | 35.6K | 14.3% | 3 |
| Jul 2026 | Mi Piaci | 18.7K | 7.5% | 4 |
| Jul 2026 | Hannahs | 12.9K | 5.2% | 5 |
| Jul 2026 | Shoe Clinic | 10.6K | 4.3% | 6 |
| Jul 2026 | Merchant 1948 | 4.9K | 2% | 7 |
| Jul 2026 | Wild Pair | 140 | 0.06% | 8 |
| Aug 2026 | Number One Shoes | 75.9K | 32.4% | 1 |
| Aug 2026 | Foot Locker | 70.9K | 30.2% | 2 |
| Aug 2026 | Platypus | 35.6K | 15.2% | 3 |
| Aug 2026 | Mi Piaci | 22.9K | 9.8% | 4 |
| Aug 2026 | Hannahs | 12.7K | 5.4% | 5 |
| Aug 2026 | Shoe Clinic | 10.7K | 4.5% | 6 |
| Aug 2026 | Merchant 1948 | 5.7K | 2.4% | 7 |
| Aug 2026 | Wild Pair | 120 | 0.05% | 8 |
| Sep 2026 | Foot Locker | — | — | — |
| Sep 2026 | Hannahs | — | — | — |
| Sep 2026 | Merchant 1948 | — | — | — |
| Sep 2026 | Mi Piaci | — | — | — |
| Sep 2026 | Number One Shoes | — | — | — |
| Sep 2026 | Platypus | — | — | — |
| Sep 2026 | Shoe Clinic | — | — | — |
| Sep 2026 | Wild Pair | — | — | — |

## What is being compared

- **Foot Locker**: Measured on the search terms “foot locker”, “foot locker basketball shoes”, “foot locker boots”, “foot locker lambton quay”, “foot locker near me”, “foot locker northland”, “foot locker nz”, “foot locker online”, “foot locker sale”, “foot locker shoes”, “foot locker sylvia park”, “foot locker tn”, “foot locker wellington”, “foot locker westfield”, “foot locker westgate”, “footlocker”, “footlocker boots”, “footlocker co nz”, “footlocker near me”, “footlocker nz”, “footlocker queen street”, “footlocker queensgate”, “footlocker sale”, “footlocker shoes”, “footlocker sylvia”, “footlocker us”, “footlocker voucher”, “sylvia park footlocker” and “the foot locker”, summed into one figure.
- **Hannahs**: Measured on the search terms “hannahs”, “hannahs boots”, “hannahs botany”, “hannahs heels”, “hannahs loafers”, “hannahs mens shoes”, “hannahs near me”, “hannahs nelson”, “hannahs new zealand”, “hannahs nz”, “hannahs online”, “hannahs sale”, “hannahs sandals”, “hannahs shoe shop”, “hannahs shoes”, “hannahs slippers”, “hannahs sneakers”, “hannahs st lukes” and “hannahs sylvia park”, summed into one figure.
- **Merchant 1948**: Measured on the search terms “merchant 1948”, “merchant 1948 bayfair”, “merchant 1948 boots”, “merchant 1948 botany”, “merchant 1948 centreplace”, “merchant 1948 cuba street”, “merchant 1948 lambton quay”, “merchant 1948 near me”, “merchant 1948 nz”, “merchant 1948 queen street”, “merchant 1948 queensgate”, “merchant 1948 sale”, “merchant 1948 shoes”, “merchant 1948 st lukes”, “merchant 1948 sylvia park”, “merchant1948”, “merchant1948 co nz”, “merchant1948 nz”, “merchant1948 sale” and “merchant1948 shoes”, summed into one figure.
- **Mi Piaci**: Measured on the search terms “mi piaci ankle boots”, “mi piaci au”, “mi piaci bags”, “mi piaci centreplace”, “mi piaci knee high boots”, “mi piaci lambton quay”, “mi piaci near me”, “mi piaci online”, “mi piaci outlet”, “mi piaci ponsonby”, “mi piaci sandals”, “mi piaci sneakers”, “mi piaci st lukes”, “mi piaci store”, “mi piaci sylvia park”, “mipiaci”, “mipiaci boots”, “mipiaci co nz”, “mipiaci nz”, “mipiaci sale” and “mipiaci shoes”, summed into one figure.
- **Number One Shoes**: Measured on the search terms “boots number one shoes”, “number 1 shoes”, “number 1 shoes boots”, “number 1 shoes lower hutt”, “number 1 shoes near me”, “number 1 shoes sale”, “number 1 shoes tower junction”, “number one shoes boots”, “number one shoes clearance”, “number one shoes heels”, “number one shoes hours”, “number one shoes loafers”, “number one shoes near me”, “number one shoes nz”, “number one shoes online”, “number one shoes sale”, “number one shoes sandals”, “number one shoes slippers”, “number one shoes sneakers”, “number one shoes sylvia park”, “numberoneshoes nz” and “sandals number one shoes”, summed into one figure.
- **Platypus**: Measured on the search terms “doc martens platypus shoes”, “platypus boots”, “platypus mens sneakers”, “platypus nz”, “platypus sale”, “platypus shoes”, “platypus shoes botany”, “platypus shoes location”, “platypus shoes near me”, “platypus shoes northland”, “platypus shoes queensgate”, “platypus shoes sale”, “platypus shoes st lukes”, “platypus shoes sylvia park”, “platypus shoes the base”, “platypus shoes voucher”, “platypus shoes westgate”, “platypus womens shoes” and “womens platypus shoes”, summed into one figure.
- **Shoe Clinic**: Measured on the search terms “shoe clinic birkenstock”, “shoe clinic near me”, “shoe clinic northlands”, “shoe clinic online”, “shoe clinic sale”, “shoe clinic shoes”, “shoe clinic sylvia park”, “shoe clinic willis street”, “shoeclinic”, “shoeclinic co nz”, “shoeclinic nz” and “the shoe clinic”, summed into one figure.
- **Wild Pair**: Measured on the search terms “shoes wild pair”, “wild pair”, “wild pair boots”, “wild pair near me”, “wild pair nz”, “wild pair online”, “wildpair”, “wildpair boots”, “wildpair co nz”, “wildpair nz” and “wildpair sale”, summed into one figure.

- [Foot Locker](/demand/nz/brands/foot-locker)
- [Hannahs](/demand/nz/brands/hannahs)
- [Merchant 1948](/demand/nz/brands/merchant-1948)
- [Mi Piaci](/demand/nz/brands/mi-piaci)
- [Number One Shoes](/demand/nz/brands/number-one-shoes)
- [Platypus](/demand/nz/brands/platypus)
- [Shoe Clinic](/demand/nz/brands/shoe-clinic)
- [Wild Pair](/demand/nz/brands/wild-pair)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among footwear retailers in New Zealand?

In August 2026, Number One Shoes was the most searched among footwear retailers in New Zealand, with an estimated 75.9K branded searches and 32.4% estimated Share of Search within this set.

## Cite this page

Brandwave. "Footwear retailers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-footwear-retailers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-footwear-retailers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.