--- title: "New Balance vs Under Armour: Which is searched more in New Zealand?" description: "Is New Balance or Under Armour more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Football cleats brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-football-cleats-brands/compare/new-balance-vs-under-armour" publisher: "Brandwave" --- # New Balance vs Under Armour: Which is searched more in New Zealand? Is New Balance or Under Armour more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Football cleats brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: New Balance and Under Armour - **Competitive set**: Football cleats brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **New Balance Share of Search**: 30.7% - **Under Armour Share of Search**: 3.9% ## Is New Balance or Under Armour more popular in search? - In September 2026, New Balance had more branded searches than Under Armour among football cleats brands in New Zealand. New Balance had about 65,700 branded searches, while Under Armour had 8,370. New Balance made up 30.7% of all football cleats brand searches we track, and Under Armour accounted for 3.9%. - New Balance was ahead of Under Armour in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, New Balance’s share of searches among football cleats brands in New Zealand moved from 27.5% to 30.7%, and its estimated monthly branded searches moved from 54.5K to 65.7K. - Across the 12 months ending September 2026, Under Armour’s share of searches among football cleats brands in New Zealand moved from 4.4% to 3.9%, and its estimated monthly branded searches moved from 8.8K to 8.4K. ## Top football cleats brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, New Balance was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Under Armour was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. New Balance was listed before Under Armour in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Nike | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Adidas | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | New Balance | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Under Armour | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about football cleats brands - Asked ChatGPT "Which football cleats brand should I buy in New Zealand?": 1. Nike, 2. Adidas, 3. New Balance - Asked ChatGPT "What are the best football cleats brands in New Zealand?": 1. Nike, 2. Adidas, 3. New Balance - Asked ChatGPT "What's the best football cleats brand in New Zealand for match play?": 1. Nike, 2. Adidas - Searched Google, AI Overview "best football cleats": 1. Nike, 2. Adidas, 3. Under Armour - Searched Google, AI Overview "kids football cleats": 1. Nike Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand football cleats brands in September 2026? - In September 2026, New Balance gained share of searches among football cleats brands in New Zealand, from 29.4% to 30.7%. ## Month by month | Month | New Balance estimated searches | New Balance Share of Search | New Balance rank | Under Armour estimated searches | Under Armour Share of Search | Under Armour rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 54.5K | 27.5% | 3 | 8.8K | 4.4% | 4 | | Nov 2025 | 66.7K | 25.8% | 3 | 10.9K | 4.2% | 4 | | Dec 2025 | 64.3K | 25.7% | 3 | 11K | 4.4% | 4 | | Jan 2026 | 55.3K | 27.6% | 2 | 8.9K | 4.4% | 4 | | Feb 2026 | 47.2K | 27.7% | 3 | 7K | 4.1% | 4 | | Mar 2026 | 54.7K | 26.8% | 3 | 7K | 3.5% | 4 | | Apr 2026 | 59K | 29.1% | 3 | 8.4K | 4.1% | 4 | | May 2026 | 72.3K | 31.5% | 2 | 8.4K | 3.7% | 4 | | Jun 2026 | 75.8K | 32.7% | 2 | 8.3K | 3.6% | 4 | | Jul 2026 | 63.2K | 28.7% | 3 | 9.9K | 4.5% | 4 | | Aug 2026 | 66.2K | 29.4% | 3 | 9.4K | 4.2% | 4 | | Sep 2026 | 65.7K | 30.7% | 3 | 8.4K | 3.9% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using New Balance’s and Under Armour’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **New Balance**: Measured on the search terms “new balance”, “new balance 1080”, “new balance 2002r”, “new balance 530”, “new balance 550”, “new balance 574”, “new balance 740”, “new balance 9060”, “new balance outlets”, “newbalance” and “newbalance 327”, summed into one figure. - **Under Armour**: Measured on the search terms “pants under armour”, “under armour”, “under armour apparel”, “under armour caps”, “under armour heatgear”, “under armour outlet”, “under armour sale”, “under armour shorts”, “under armour slides”, “under armour underwear”, “under armour westgate”, “underarmour”, “underarmour compression” and “underarmour hovr”, summed into one figure. - [New Balance profile](/demand/nz/brands/new-balance) - [Under Armour profile](/demand/nz/brands/under-armour) - [All football cleats brands in New Zealand](/demand/nz/categories/nz-football-cleats-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is New Balance or Under Armour more popular in search? In September 2026, New Balance had more branded searches than Under Armour among football cleats brands in New Zealand. New Balance had about 65,700 branded searches, while Under Armour had 8,370. New Balance made up 30.7% of all football cleats brand searches we track, and Under Armour accounted for 3.9%. ## Cite this page Brandwave. "New Balance vs Under Armour: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-football-cleats-brands/compare/new-balance-vs-under-armour This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-football-cleats-brands/compare/new-balance-vs-under-armour. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.