--- title: "Adidas vs Nike: Which is searched more in New Zealand?" description: "Is Adidas or Nike more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Football cleats brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-football-cleats-brands/compare/adidas-vs-nike" publisher: "Brandwave" --- # Adidas vs Nike: Which is searched more in New Zealand? Is Adidas or Nike more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Football cleats brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adidas and Nike - **Competitive set**: Football cleats brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Adidas Share of Search**: 31.3% - **Nike Share of Search**: 34% ## Is Adidas or Nike more popular in search? - In September 2026, Nike had more branded searches than Adidas among football cleats brands in New Zealand. Nike had about 72,700 branded searches, while Adidas had 67,000. Nike made up 34% of all football cleats brand searches we track, and Adidas accounted for 31.3%. - Nike was ahead of Adidas in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Adidas’ share of searches among football cleats brands in New Zealand moved from 30.6% to 31.3%, and its estimated monthly branded searches moved from 60.5K to 67K. - Across the 12 months ending September 2026, Nike’s share of searches among football cleats brands in New Zealand moved from 37.5% to 34%, and its estimated monthly branded searches moved from 74.1K to 72.7K. ## Top football cleats brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Nike appeared in all five answers. Adidas was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Nike was listed before Adidas in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Nike | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Adidas | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | New Balance | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Under Armour | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about football cleats brands - Asked ChatGPT "Which football cleats brand should I buy in New Zealand?": 1. Nike, 2. Adidas, 3. New Balance - Asked ChatGPT "What are the best football cleats brands in New Zealand?": 1. Nike, 2. Adidas, 3. New Balance - Asked ChatGPT "What's the best football cleats brand in New Zealand for match play?": 1. Nike, 2. Adidas - Searched Google, AI Overview "best football cleats": 1. Nike, 2. Adidas, 3. Under Armour - Searched Google, AI Overview "kids football cleats": 1. Nike Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand football cleats brands in September 2026? - In September 2026, Adidas gained share of searches among football cleats brands in New Zealand, from 30.6% to 31.3%. - In September 2026, Nike lost share of searches among football cleats brands in New Zealand, from 35.8% to 34%. ## Month by month | Month | Adidas estimated searches | Adidas Share of Search | Adidas rank | Nike estimated searches | Nike Share of Search | Nike rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 30.6% | 2 | 74.1K | 37.5% | 1 | | Nov 2025 | 80.5K | 31.1% | 2 | 101K | 38.9% | 1 | | Dec 2025 | 70.7K | 28.2% | 2 | 105K | 41.7% | 1 | | Jan 2026 | 54.2K | 27% | 3 | 82.1K | 40.9% | 1 | | Feb 2026 | 50.6K | 29.7% | 2 | 65.6K | 38.5% | 1 | | Mar 2026 | 65.5K | 32.1% | 2 | 76.9K | 37.7% | 1 | | Apr 2026 | 62.8K | 30.9% | 2 | 72.8K | 35.9% | 1 | | May 2026 | 72.1K | 31.4% | 3 | 76.5K | 33.4% | 1 | | Jun 2026 | 70.5K | 30.4% | 3 | 77.5K | 33.4% | 1 | | Jul 2026 | 70.7K | 32.1% | 2 | 76.5K | 34.7% | 1 | | Aug 2026 | 68.9K | 30.6% | 2 | 80.7K | 35.8% | 1 | | Sep 2026 | 67K | 31.3% | 2 | 72.7K | 34% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Adidas’ and Nike’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adidas**: Measured on the search terms “adidas”, “adidas adizero”, “adidas campus”, “adidas gazelle”, “adidas jacket”, “adidas logos”, “adidas originals”, “adidas outlets”, “adidas predator”, “adidas samba”, “adidas samba og”, “adidas slides”, “adidas spezial”, “adidas superstar” and “adidas trackpants”, summed into one figure. - **Nike**: Measured on the search terms “nike”, “nike air max”, “nike airforce”, “nike backpacks”, “nike dunks”, “nike hoodie”, “nike metcons”, “nike pegasus”, “nike pro”, “nike shorts”, “nike shox”, “nike socks” and “nike tn”, summed into one figure. - [Adidas profile](/demand/nz/brands/adidas) - [Nike profile](/demand/nz/brands/nike) - [All football cleats brands in New Zealand](/demand/nz/categories/nz-football-cleats-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Adidas or Nike more popular in search? In September 2026, Nike had more branded searches than Adidas among football cleats brands in New Zealand. Nike had about 72,700 branded searches, while Adidas had 67,000. Nike made up 34% of all football cleats brand searches we track, and Adidas accounted for 31.3%. ## Cite this page Brandwave. "Adidas vs Nike: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-football-cleats-brands/compare/adidas-vs-nike This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-football-cleats-brands/compare/adidas-vs-nike. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.