--- title: "Adidas vs New Balance: Which is searched more in New Zealand?" description: "Is Adidas or New Balance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Football cleats brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-football-cleats-brands/compare/adidas-vs-new-balance" publisher: "Brandwave" --- # Adidas vs New Balance: Which is searched more in New Zealand? Is Adidas or New Balance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Football cleats brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adidas and New Balance - **Competitive set**: Football cleats brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Adidas Share of Search**: 31.3% - **New Balance Share of Search**: 30.7% ## Is Adidas or New Balance more popular in search? - In September 2026, Adidas had more branded searches than New Balance among football cleats brands in New Zealand. Adidas had about 67,000 branded searches, while New Balance had 65,700. Adidas made up 31.3% of all football cleats brand searches we track, and New Balance accounted for 30.7%. - The lead changed hands 4 times in the 12 months ending September 2026: New Balance took it in January 2026, Adidas took it in February 2026, New Balance took it in May 2026, Adidas took it in July 2026. - Across the 12 months ending September 2026, Adidas’ share of searches among football cleats brands in New Zealand moved from 30.6% to 31.3%, and its estimated monthly branded searches moved from 60.5K to 67K. - Across the 12 months ending September 2026, New Balance’s share of searches among football cleats brands in New Zealand moved from 27.5% to 30.7%, and its estimated monthly branded searches moved from 54.5K to 65.7K. ## Top football cleats brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Adidas was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. New Balance was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Adidas was listed before New Balance in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Nike | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Adidas | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | New Balance | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Under Armour | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about football cleats brands - Asked ChatGPT "Which football cleats brand should I buy in New Zealand?": 1. Nike, 2. Adidas, 3. New Balance - Asked ChatGPT "What are the best football cleats brands in New Zealand?": 1. Nike, 2. Adidas, 3. New Balance - Asked ChatGPT "What's the best football cleats brand in New Zealand for match play?": 1. Nike, 2. Adidas - Searched Google, AI Overview "best football cleats": 1. Nike, 2. Adidas, 3. Under Armour - Searched Google, AI Overview "kids football cleats": 1. Nike Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand football cleats brands in September 2026? - In September 2026, New Balance gained share of searches among football cleats brands in New Zealand, from 29.4% to 30.7%. - In September 2026, Adidas gained share of searches among football cleats brands in New Zealand, from 30.6% to 31.3%. ## Month by month | Month | Adidas estimated searches | Adidas Share of Search | Adidas rank | New Balance estimated searches | New Balance Share of Search | New Balance rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 30.6% | 2 | 54.5K | 27.5% | 3 | | Nov 2025 | 80.5K | 31.1% | 2 | 66.7K | 25.8% | 3 | | Dec 2025 | 70.7K | 28.2% | 2 | 64.3K | 25.7% | 3 | | Jan 2026 | 54.2K | 27% | 3 | 55.3K | 27.6% | 2 | | Feb 2026 | 50.6K | 29.7% | 2 | 47.2K | 27.7% | 3 | | Mar 2026 | 65.5K | 32.1% | 2 | 54.7K | 26.8% | 3 | | Apr 2026 | 62.8K | 30.9% | 2 | 59K | 29.1% | 3 | | May 2026 | 72.1K | 31.4% | 3 | 72.3K | 31.5% | 2 | | Jun 2026 | 70.5K | 30.4% | 3 | 75.8K | 32.7% | 2 | | Jul 2026 | 70.7K | 32.1% | 2 | 63.2K | 28.7% | 3 | | Aug 2026 | 68.9K | 30.6% | 2 | 66.2K | 29.4% | 3 | | Sep 2026 | 67K | 31.3% | 2 | 65.7K | 30.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Adidas’ and New Balance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adidas**: Measured on the search terms “adidas”, “adidas adizero”, “adidas campus”, “adidas gazelle”, “adidas jacket”, “adidas logos”, “adidas originals”, “adidas outlets”, “adidas predator”, “adidas samba”, “adidas samba og”, “adidas slides”, “adidas spezial”, “adidas superstar” and “adidas trackpants”, summed into one figure. - **New Balance**: Measured on the search terms “new balance”, “new balance 1080”, “new balance 2002r”, “new balance 530”, “new balance 550”, “new balance 574”, “new balance 740”, “new balance 9060”, “new balance outlets”, “newbalance” and “newbalance 327”, summed into one figure. - [Adidas profile](/demand/nz/brands/adidas) - [New Balance profile](/demand/nz/brands/new-balance) - [All football cleats brands in New Zealand](/demand/nz/categories/nz-football-cleats-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Adidas or New Balance more popular in search? In September 2026, Adidas had more branded searches than New Balance among football cleats brands in New Zealand. Adidas had about 67,000 branded searches, while New Balance had 65,700. Adidas made up 31.3% of all football cleats brand searches we track, and New Balance accounted for 30.7%. ## Cite this page Brandwave. "Adidas vs New Balance: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-football-cleats-brands/compare/adidas-vs-new-balance This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-football-cleats-brands/compare/adidas-vs-new-balance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.