---
title: "Food thermometer brands in New Zealand: Which are searched most?"
description: "Compare the food thermometer brands New Zealanders buy. Share of Search among Meater, Inkbird, Thermapen, ThermoWorks and ThermoPro, the food thermometer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-food-thermometer-brands"
publisher: "Brandwave"
---

# Food thermometer brands in New Zealand: Which are searched most?

Compare the food thermometer brands New Zealanders buy. Share of Search among Meater, Inkbird, Thermapen, ThermoWorks and ThermoPro, the food thermometer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Food thermometer brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Meater, 63.8%

## Which brand is most popular in search among food thermometer brands in New Zealand?

- In September 2026, Meater was the most searched among food thermometer brands in New Zealand, with an estimated 1.2K branded searches, 63.8% of all searches for the five we track.
- Inkbird is in 2nd place, 45.2 percentage points behind at 18.6%.
- Across the 12 months ending September 2026, Meater’s share of searches among food thermometer brands in New Zealand increased from 62.3% to 63.8%.
- Across the 12 months ending September 2026, Inkbird’s share of searches among food thermometer brands in New Zealand decreased from 19.7% to 18.6%.
- Across the 12 months ending September 2026, Thermapen’s share of searches among food thermometer brands in New Zealand increased from 10.4% to 12.2%.
- Across the 12 months ending September 2026, ThermoWorks’ share of searches among food thermometer brands in New Zealand decreased from 4.9% to 3.7%.
- Across the 12 months ending September 2026, ThermoPro’s share of searches among food thermometer brands in New Zealand decreased from 2.7% to 1.6%.
- Across the 12 months ending September 2026, Meater’s share of searches among food thermometer brands in New Zealand peaked at 73.3% in December 2025 and was lowest at 56.8% in August 2026.
- Across the 12 months ending September 2026, Inkbird’s share of searches among food thermometer brands in New Zealand peaked at 20.7% in July 2026 and was lowest at 11% in December 2025.
- Across the 12 months ending September 2026, Thermapen’s share of searches among food thermometer brands in New Zealand peaked at 15.3% in August 2026 and was lowest at 8.8% in December 2025.
- Across the 12 months ending September 2026, ThermoWorks’ share of searches among food thermometer brands in New Zealand peaked at 6% in August 2026 and was lowest at 2.9% in June 2026.
- Across the 12 months ending September 2026, ThermoPro’s share of searches among food thermometer brands in New Zealand peaked at 3.1% in February 2026 and was lowest at 1.6% in September 2026.

## Top food thermometer brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Inkbird, Thermapen, ThermoWorks and ThermoPro were mentioned most often, in three of the five answers. ThermoPro was recommended most often, coming first in one out of four answers that gave a list. Thermapen was second, and ThermoWorks was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| ThermoPro | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| Thermapen | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| ThermoWorks | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Meater | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Inkbird | 5th | 1 of 3 | 2 of 2 | 3 of 5 |

## Every AI answer about food thermometer brands

- Asked ChatGPT "Which food thermometer brand should I buy in New Zealand?": 1. ThermoWorks, 2. ThermoPro, 3. Meater, 4. Thermapen
- Asked ChatGPT "What are the best food thermometer brands in New Zealand?": 1. Thermapen, 2. ThermoWorks, 3. Meater, 4. Inkbird
- Asked ChatGPT "What's the best food thermometer brand in New Zealand for safe cooking?": 1. Thermapen, 2. ThermoPro, 3. ThermoWorks
- Searched Google, AI Overview "food thermometer nz": 1. Inkbird
- Searched Google, AI Overview "instant read thermometer": 1. ThermoPro, 2. Inkbird

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Meater vs Inkbird: compare search popularity](/demand/nz/compare/inkbird-vs-meater): 63.8% against 18.6% Share of Search.
- [Meater vs Thermapen: compare search popularity](/demand/nz/compare/meater-vs-thermapen): 63.8% against 12.2% Share of Search.
- [Meater vs ThermoWorks: compare search popularity](/demand/nz/compare/meater-vs-thermoworks): 63.8% against 3.7% Share of Search.
- [Inkbird vs Thermapen: compare search popularity](/demand/nz/compare/inkbird-vs-thermapen): 18.6% against 12.2% Share of Search.
- [Inkbird vs ThermoWorks: compare search popularity](/demand/nz/compare/inkbird-vs-thermoworks): 18.6% against 3.7% Share of Search.
- [Thermapen vs ThermoWorks: compare search popularity](/demand/nz/compare/thermapen-vs-thermoworks): 12.2% against 3.7% Share of Search.

## How did search popularity change for New Zealand food thermometer brands in September 2026?

- In September 2026, Meater gained share of searches among food thermometer brands in New Zealand, from 56.8% to 63.8%.
- In September 2026, Thermapen lost share of searches among food thermometer brands in New Zealand, from 15.3% to 12.2%.
- In September 2026, ThermoWorks lost share of searches among food thermometer brands in New Zealand, from 6% to 3.7%.
- In September 2026, Inkbird lost share of searches among food thermometer brands in New Zealand, from 19.7% to 18.6%.
- In September 2026, ThermoPro lost share of searches among food thermometer brands in New Zealand, from 2.2% to 1.6%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Meater | 63.8% | 1.2K | +15.4% | Meater |
| 2 | Inkbird | 18.6% | 350 | -2.8% | Inkbird |
| 3 | Thermapen | 12.2% | 230 | -17.9% | Thermapen |
| 4 | ThermoWorks | 3.7% | 70 | -36.4% | ThermoWorks |
| 5 | ThermoPro | 1.6% | 30 | -25.0% | ThermoPro |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Meater | 1.1K | 62.3% | 1 |
| Oct 2025 | Inkbird | 360 | 19.7% | 2 |
| Oct 2025 | Thermapen | 190 | 10.4% | 3 |
| Oct 2025 | ThermoWorks | 90 | 4.9% | 4 |
| Oct 2025 | ThermoPro | 50 | 2.7% | 5 |
| Nov 2025 | Meater | 1.9K | 70% | 1 |
| Nov 2025 | Inkbird | 340 | 12.6% | 2 |
| Nov 2025 | Thermapen | 330 | 12.2% | 3 |
| Nov 2025 | ThermoWorks | 90 | 3.3% | 4 |
| Nov 2025 | ThermoPro | 50 | 1.9% | 5 |
| Dec 2025 | Meater | 3.4K | 73.3% | 1 |
| Dec 2025 | Inkbird | 510 | 11% | 2 |
| Dec 2025 | Thermapen | 410 | 8.8% | 3 |
| Dec 2025 | ThermoWorks | 210 | 4.5% | 4 |
| Dec 2025 | ThermoPro | 110 | 2.4% | 5 |
| Jan 2026 | Meater | 1.8K | 69.3% | 1 |
| Jan 2026 | Inkbird | 390 | 15.2% | 2 |
| Jan 2026 | Thermapen | 240 | 9.3% | 3 |
| Jan 2026 | ThermoWorks | 90 | 3.5% | 4 |
| Jan 2026 | ThermoPro | 70 | 2.7% | 5 |
| Feb 2026 | Meater | 1.1K | 68.1% | 1 |
| Feb 2026 | Inkbird | 240 | 15% | 2 |
| Feb 2026 | Thermapen | 150 | 9.4% | 3 |
| Feb 2026 | ThermoWorks | 70 | 4.4% | 4 |
| Feb 2026 | ThermoPro | 50 | 3.1% | 5 |
| Mar 2026 | Meater | 1.1K | 68.3% | 1 |
| Mar 2026 | Inkbird | 280 | 16.8% | 2 |
| Mar 2026 | Thermapen | 160 | 9.6% | 3 |
| Mar 2026 | ThermoWorks | 50 | 3% | 4 |
| Mar 2026 | ThermoPro | 40 | 2.4% | 5 |
| Apr 2026 | Meater | 1.1K | 69.1% | 1 |
| Apr 2026 | Inkbird | 250 | 15.2% | 2 |
| Apr 2026 | Thermapen | 150 | 9.1% | 3 |
| Apr 2026 | ThermoWorks | 70 | 4.2% | 4 |
| Apr 2026 | ThermoPro | 40 | 2.4% | 5 |
| May 2026 | Meater | 1.1K | 62.6% | 1 |
| May 2026 | Inkbird | 330 | 18.1% | 2 |
| May 2026 | Thermapen | 230 | 12.6% | 3 |
| May 2026 | ThermoWorks | 70 | 3.8% | 4 |
| May 2026 | ThermoPro | 50 | 2.7% | 5 |
| Jun 2026 | Meater | 1.1K | 66.7% | 1 |
| Jun 2026 | Inkbird | 290 | 17% | 2 |
| Jun 2026 | Thermapen | 180 | 10.5% | 3 |
| Jun 2026 | ThermoPro | 50 | 2.9% | 4 |
| Jun 2026 | ThermoWorks | 50 | 2.9% | 5 |
| Jul 2026 | Meater | 1.1K | 60.9% | 1 |
| Jul 2026 | Inkbird | 370 | 20.7% | 2 |
| Jul 2026 | Thermapen | 220 | 12.3% | 3 |
| Jul 2026 | ThermoWorks | 70 | 3.9% | 4 |
| Jul 2026 | ThermoPro | 40 | 2.2% | 5 |
| Aug 2026 | Meater | 1K | 56.8% | 1 |
| Aug 2026 | Inkbird | 360 | 19.7% | 2 |
| Aug 2026 | Thermapen | 280 | 15.3% | 3 |
| Aug 2026 | ThermoWorks | 110 | 6% | 4 |
| Aug 2026 | ThermoPro | 40 | 2.2% | 5 |
| Sep 2026 | Meater | 1.2K | 63.8% | 1 |
| Sep 2026 | Inkbird | 350 | 18.6% | 2 |
| Sep 2026 | Thermapen | 230 | 12.2% | 3 |
| Sep 2026 | ThermoWorks | 70 | 3.7% | 4 |
| Sep 2026 | ThermoPro | 30 | 1.6% | 5 |

## What is being compared

- **Inkbird**: Measured on the search terms “inkbird” and “inkbird sous vide”, summed into one figure.
- **Meater**: Measured on the search terms “meater” and “meater thermometer”, summed into one figure.
- **Thermapen**: Measured on the search terms “thermapen” and “thermapen thermometer”, summed into one figure.
- **ThermoPro**: Measured on the search term “thermopro”.
- **ThermoWorks**: Measured on the search term “thermoworks”.

- [Inkbird](/demand/nz/brands/inkbird)
- [Meater](/demand/nz/brands/meater)
- [Thermapen](/demand/nz/brands/thermapen)
- [ThermoPro](/demand/nz/brands/thermopro)
- [ThermoWorks](/demand/nz/brands/thermoworks)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among food thermometer brands in New Zealand?

In September 2026, Meater was the most searched among food thermometer brands in New Zealand, with an estimated 1.2K branded searches, 63.8% of all searches for the five we track.

## Cite this page

Brandwave. "Food thermometer brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-food-thermometer-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-food-thermometer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.