---
title: "Food storage brands in New Zealand: Which brands are most popular in search?"
description: "Compare the lunchbox and food storage brands New Zealanders pack food in. Share of Search among Sistema, Tupperware, Décor and Lock&Lock, the food storage brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-food-storage-brands"
publisher: "Brandwave"
---

# Food storage brands in New Zealand: Which brands are most popular in search?

Compare the lunchbox and food storage brands New Zealanders pack food in. Share of Search among Sistema, Tupperware, Décor and Lock&Lock, the food storage brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Food storage brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Sistema, 50.5%

## Which brand is most popular in search among food storage brands in New Zealand?

- In August 2026, Sistema was the most searched among food storage brands in New Zealand, with an estimated 16K branded searches and 50.5% estimated Share of Search within this set.
- Tupperware is in 2nd place, 2.9 percentage points behind at 47.6% Share of Search.
- Across the 11 months ending August 2026, Sistema’s estimated Share of Search among food storage brands in New Zealand decreased from 70.4% to 50.5%.
- Across the 11 months ending August 2026, Tupperware’s estimated Share of Search among food storage brands in New Zealand increased from 27.8% to 47.6%.
- Across the 11 months ending August 2026, Sistema’s estimated Share of Search among food storage brands in New Zealand peaked at 75.7% in January 2026 and was lowest at 50.5% in August 2026.
- Across the 11 months ending August 2026, Tupperware’s estimated Share of Search among food storage brands in New Zealand peaked at 47.6% in August 2026 and was lowest at 22.5% in January 2026.
- Across the 11 months ending August 2026, Décor and Lock&Lock held steady: their estimated Share of Search among food storage brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Sistema vs Tupperware: compare search popularity](/demand/nz/compare/sistema-vs-tupperware): 50.5% against 47.6% Share of Search.

## How did search popularity change for New Zealand food storage brands in August 2026?

- In August 2026, Tupperware gained estimated Share of Search among food storage brands in New Zealand, from 25.4% to 47.6%.
- In August 2026, Sistema lost estimated Share of Search among food storage brands in New Zealand, from 72.2% to 50.5%.
- Estimated monthly branded searches for Décor in New Zealand rose 72% over 11 measured months, from 250 to 430 in August 2026.
- Estimated monthly branded searches for Lock&Lock in New Zealand rose 45.5% over 11 measured months, from 110 to 160 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Sistema | 50.5% | 16K | +3.0% | Sistema |
| 2 | Tupperware | 47.6% | 15.1K | +175.7% | Tupperware |
| 3 | Décor | 1.4% | 430 | +16.2% | Décor |
| 4 | Lock&Lock | 0.5% | 160 | 0.0% | Lock&Lock |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sistema | 13.8K | 70.4% | 1 |
| Oct 2025 | Tupperware | 5.5K | 27.8% | 2 |
| Oct 2025 | Décor | 250 | 1.3% | 3 |
| Oct 2025 | Lock&Lock | 110 | 0.56% | 4 |
| Nov 2025 | Sistema | 13.4K | 71% | 1 |
| Nov 2025 | Tupperware | 5.2K | 27.4% | 2 |
| Nov 2025 | Décor | 200 | 1.1% | 3 |
| Nov 2025 | Lock&Lock | 100 | 0.53% | 4 |
| Dec 2025 | Sistema | 14.4K | 71.1% | 1 |
| Dec 2025 | Tupperware | 5.5K | 27.2% | 2 |
| Dec 2025 | Décor | 230 | 1.1% | 3 |
| Dec 2025 | Lock&Lock | 120 | 0.59% | 4 |
| Jan 2026 | Sistema | 22.1K | 75.7% | 1 |
| Jan 2026 | Tupperware | 6.6K | 22.5% | 2 |
| Jan 2026 | Décor | 400 | 1.4% | 3 |
| Jan 2026 | Lock&Lock | 150 | 0.51% | 4 |
| Feb 2026 | Sistema | 15K | 73.5% | 1 |
| Feb 2026 | Tupperware | 5K | 24.7% | 2 |
| Feb 2026 | Décor | 260 | 1.3% | 3 |
| Feb 2026 | Lock&Lock | 110 | 0.54% | 4 |
| Mar 2026 | Sistema | 13.7K | 69.8% | 1 |
| Mar 2026 | Tupperware | 5.5K | 28.2% | 2 |
| Mar 2026 | Décor | 270 | 1.4% | 3 |
| Mar 2026 | Lock&Lock | 130 | 0.66% | 4 |
| Apr 2026 | Sistema | 13.4K | 70.8% | 1 |
| Apr 2026 | Tupperware | 5.2K | 27.3% | 2 |
| Apr 2026 | Décor | 240 | 1.3% | 3 |
| Apr 2026 | Lock&Lock | 120 | 0.64% | 4 |
| May 2026 | Sistema | 14.6K | 71.6% | 1 |
| May 2026 | Tupperware | 5.4K | 26.3% | 2 |
| May 2026 | Décor | 300 | 1.5% | 3 |
| May 2026 | Lock&Lock | 140 | 0.68% | 4 |
| Jun 2026 | Sistema | 13.6K | 68.7% | 1 |
| Jun 2026 | Tupperware | 5.8K | 29.1% | 2 |
| Jun 2026 | Décor | 320 | 1.6% | 3 |
| Jun 2026 | Lock&Lock | 120 | 0.6% | 4 |
| Jul 2026 | Sistema | 15.6K | 72.2% | 1 |
| Jul 2026 | Tupperware | 5.5K | 25.4% | 2 |
| Jul 2026 | Décor | 370 | 1.7% | 3 |
| Jul 2026 | Lock&Lock | 160 | 0.74% | 4 |
| Aug 2026 | Sistema | 16K | 50.5% | 1 |
| Aug 2026 | Tupperware | 15.1K | 47.6% | 2 |
| Aug 2026 | Décor | 430 | 1.4% | 3 |
| Aug 2026 | Lock&Lock | 160 | 0.5% | 4 |
| Sep 2026 | Décor | — | — | — |
| Sep 2026 | Lock&Lock | — | — | — |
| Sep 2026 | Sistema | — | — | — |
| Sep 2026 | Tupperware | — | — | — |

## What is being compared

- **Décor**: Measured on the search terms “decor containers”, “decor food storage”, “decor glass containers” and “decor lunch box”, summed into one figure.
- **Lock&Lock**: Measured on the search terms “lock and lock”, “lock&lock”, “lock&lock containers”, “lock&lock food storage”, “lock&lock lunch box”, “lock&lock near me”, “lockandlock”, “lockandlock containers”, “locklock”, “locklock containers” and “locklock lunch box”, summed into one figure.
- **Sistema**: Measured on the search terms “sistema”, “sistema 14l”, “sistema 1l”, “sistema 27l”, “sistema 30l”, “sistema 40l”, “sistema 60l”, “sistema 90l”, “sistema bake it”, “sistema bakery”, “sistema bento”, “sistema brilliance”, “sistema containers”, “sistema cooler bag”, “sistema food storage”, “sistema klip it”, “sistema lunch box”, “sistema near me”, “sistema nest it”, “sistema nz”, “sistema online”, “sistema plastic”, “sistema plastics limited”, “sistema takealongs”, “sistema to go”, “sistema ultra” and “sistemaplastics com”, summed into one figure.
- **Tupperware**: Measured on the search terms “big tupperware containers”, “glass tupperware”, “top tupperware”, “tupperware”, “tupperware aus”, “tupperware can opener”, “tupperware co nz”, “tupperware containers”, “tupperware drink bottles”, “tupperware food storage”, “tupperware lunch box”, “tupperware micro pressure cooker”, “tupperware microwave rice cooker”, “tupperware near me”, “tupperware nz”, “tupperware online”, “tupperware party”, “tupperware pressure cooker”, “tupperware rice cooker”, “tupperware shape sorter” and “tupperware spice containers”, summed into one figure.

- [Décor](/demand/nz/brands/decor)
- [Lock&Lock](/demand/nz/brands/lock-and-lock)
- [Sistema](/demand/nz/brands/sistema)
- [Tupperware](/demand/nz/brands/tupperware)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among food storage brands in New Zealand?

In August 2026, Sistema was the most searched among food storage brands in New Zealand, with an estimated 16K branded searches and 50.5% estimated Share of Search within this set.

## Cite this page

Brandwave. "Food storage brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-food-storage-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-food-storage-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.