--- title: "OXO vs Salter: Which is searched more in New Zealand?" description: "Is OXO or Salter more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Food scale brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-food-scale-brands/compare/oxo-vs-salter" publisher: "Brandwave" --- # OXO vs Salter: Which is searched more in New Zealand? Is OXO or Salter more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Food scale brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: OXO and Salter - **Competitive set**: Food scale brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **OXO Share of Search**: 21.3% - **Salter Share of Search**: 58.8% ## Is OXO or Salter more popular in search? - In September 2026, Salter had more branded searches than OXO among food scale brands in New Zealand. Salter had about 470 branded searches, while OXO had 170. Salter made up 58.8% of all food scale brand searches we track, and OXO accounted for 21.3%. - Salter was ahead of OXO in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, OXO’s share of searches among food scale brands in New Zealand moved from 22.1% to 21.3%, and its estimated monthly branded searches held steady at 170. - Across the 12 months ending September 2026, Salter’s share of searches among food scale brands in New Zealand moved from 61% to 58.8%, and its estimated monthly branded searches held steady at 470. ## Top food scale brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Salter appeared in all five answers. OXO was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. OXO and Salter were each listed first in one of the two answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Salter | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | OXO | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Renpho | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Etekcity | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about food scale brands - Asked ChatGPT "Which food scale brand should I buy in New Zealand?": 1. Salter, 2. OXO - Asked ChatGPT "What are the best food scale brands in New Zealand?": 1. OXO, 2. Salter - Asked ChatGPT "What's the best food scale brand in New Zealand for precise cooking?": 1. Salter - Searched Google, AI Overview "food scales nz": 1. Salter - Searched Google, AI Overview "digital kitchen scale": 1. Salter Not named in any answer: Renpho and Etekcity. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand food scale brands in September 2026? - In September 2026, OXO lost share of searches among food scale brands in New Zealand, from 23.9% to 21.3%. - Salter’s share of searches among food scale brands in New Zealand has lost ground for 3 months in a row, from 63.4% to 58.8% in September 2026. ## Month by month | Month | OXO estimated searches | OXO Share of Search | OXO rank | Salter estimated searches | Salter Share of Search | Salter rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 170 | 22.1% | 2 | 470 | 61% | 1 | | Nov 2025 | 140 | 20.6% | 2 | 420 | 61.8% | 1 | | Dec 2025 | 210 | 22.8% | 2 | 470 | 51.1% | 1 | | Jan 2026 | 260 | 26.3% | 2 | 530 | 53.5% | 1 | | Feb 2026 | 170 | 23.6% | 2 | 420 | 58.3% | 1 | | Mar 2026 | 210 | 27.6% | 2 | 430 | 56.6% | 1 | | Apr 2026 | 210 | 24.4% | 2 | 520 | 60.5% | 1 | | May 2026 | 170 | 20.5% | 2 | 470 | 56.6% | 1 | | Jun 2026 | 170 | 20.7% | 2 | 520 | 63.4% | 1 | | Jul 2026 | 170 | 20% | 2 | 530 | 62.4% | 1 | | Aug 2026 | 210 | 23.9% | 2 | 520 | 59.1% | 1 | | Sep 2026 | 170 | 21.3% | 2 | 470 | 58.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using OXO’s and Salter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **OXO**: Measured on the search term “oxo good grips”. - **Salter**: Measured on the search terms “salter” and “salter scales”, summed into one figure. - [OXO profile](/demand/nz/brands/oxo) - [Salter profile](/demand/nz/brands/salter) - [All food scale brands in New Zealand](/demand/nz/categories/nz-food-scale-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is OXO or Salter more popular in search? In September 2026, Salter had more branded searches than OXO among food scale brands in New Zealand. Salter had about 470 branded searches, while OXO had 170. Salter made up 58.8% of all food scale brand searches we track, and OXO accounted for 21.3%. ## Cite this page Brandwave. "OXO vs Salter: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-food-scale-brands/compare/oxo-vs-salter This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-food-scale-brands/compare/oxo-vs-salter. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.