---
title: "Food scale brands in New Zealand: Which are searched most?"
description: "Compare the food scale brands people buy. Share of Search among Salter, OXO, Renpho and Etekcity, the food scale brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-food-scale-brands"
publisher: "Brandwave"
---

# Food scale brands in New Zealand: Which are searched most?

Compare the food scale brands people buy. Share of Search among Salter, OXO, Renpho and Etekcity, the food scale brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Food scale brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Salter, 58.8%

## Which brand is most popular in search among food scale brands in New Zealand?

- In September 2026, Salter was the most searched among food scale brands in New Zealand, with an estimated 470 branded searches, 58.8% of all searches for the four we track.
- OXO is in 2nd place, 37.5 percentage points behind at 21.3%.
- Across the 12 months ending September 2026, Salter’s share of searches among food scale brands in New Zealand decreased from 61% to 58.8%.
- Across the 12 months ending September 2026, OXO’s share of searches among food scale brands in New Zealand decreased from 22.1% to 21.3%.
- Across the 12 months ending September 2026, Renpho’s share of searches among food scale brands in New Zealand increased from 14.3% to 17.5%.
- Across the 12 months ending September 2026, Salter’s share of searches among food scale brands in New Zealand peaked at 63.4% in June 2026 and was lowest at 51.1% in December 2025.
- Across the 12 months ending September 2026, OXO’s share of searches among food scale brands in New Zealand peaked at 27.6% in March 2026 and was lowest at 20% in July 2026.
- Across the 12 months ending September 2026, Renpho’s share of searches among food scale brands in New Zealand peaked at 22.8% in December 2025 and was lowest at 11.8% in March 2026.
- Across the 12 months ending September 2026, Etekcity’s share of searches among food scale brands in New Zealand peaked at 3.9% in March 2026 and was lowest at 1.1% in August 2026.
- Across the 12 months ending September 2026, Etekcity held steady: its share of searches among food scale brands in New Zealand moved less than 0.5 percentage points.

## Top food scale brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Salter appeared every time. Salter and OXO tied as the most recommended. Renpho, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Salter | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| OXO | 1st | 2 of 3 | 0 of 2 | 2 of 5 |
| Renpho | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Etekcity | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about food scale brands

- Asked ChatGPT "Which food scale brand should I buy in New Zealand?": 1. Salter, 2. OXO
- Asked ChatGPT "What are the best food scale brands in New Zealand?": 1. OXO, 2. Salter
- Asked ChatGPT "What's the best food scale brand in New Zealand for precise cooking?": 1. Salter
- Searched Google, AI Overview "food scales nz": 1. Salter
- Searched Google, AI Overview "digital kitchen scale": 1. Salter

Not named in any answer: Renpho and Etekcity.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Salter vs OXO: compare search popularity](/demand/nz/compare/oxo-vs-salter): 58.8% against 21.3% Share of Search.
- [Salter vs Renpho: compare search popularity](/demand/nz/compare/renpho-vs-salter): 58.8% against 17.5% Share of Search.
- [Salter vs Etekcity: compare search popularity](/demand/nz/compare/etekcity-vs-salter): 58.8% against 2.5% Share of Search.
- [OXO vs Renpho: compare search popularity](/demand/nz/compare/oxo-vs-renpho): 21.3% against 17.5% Share of Search.
- [OXO vs Etekcity: compare search popularity](/demand/nz/compare/etekcity-vs-oxo): 21.3% against 2.5% Share of Search.
- [Renpho vs Etekcity: compare search popularity](/demand/nz/compare/etekcity-vs-renpho): 17.5% against 2.5% Share of Search.

## How did search popularity change for New Zealand food scale brands in September 2026?

- In September 2026, Renpho gained share of searches among food scale brands in New Zealand, from 15.9% to 17.5%.
- In September 2026, Etekcity gained share of searches among food scale brands in New Zealand, from 1.1% to 2.5%.
- In September 2026, OXO lost share of searches among food scale brands in New Zealand, from 23.9% to 21.3%.
- Salter’s share of searches among food scale brands in New Zealand has lost ground for 3 months in a row, from 63.4% to 58.8% in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Salter | 58.8% | 470 | -9.6% | Salter |
| 2 | OXO | 21.3% | 170 | -19.0% | Oxo |
| 3 | Renpho | 17.5% | 140 | 0.0% | Renpho |
| 4 | Etekcity | 2.5% | 20 | +100.0% | Etekcity |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Salter | 470 | 61% | 1 |
| Oct 2025 | OXO | 170 | 22.1% | 2 |
| Oct 2025 | Renpho | 110 | 14.3% | 3 |
| Oct 2025 | Etekcity | 20 | 2.6% | 4 |
| Nov 2025 | Salter | 420 | 61.8% | 1 |
| Nov 2025 | OXO | 140 | 20.6% | 2 |
| Nov 2025 | Renpho | 110 | 16.2% | 3 |
| Nov 2025 | Etekcity | 10 | 1.5% | 4 |
| Dec 2025 | Salter | 470 | 51.1% | 1 |
| Dec 2025 | OXO | 210 | 22.8% | 2 |
| Dec 2025 | Renpho | 210 | 22.8% | 3 |
| Dec 2025 | Etekcity | 30 | 3.3% | 4 |
| Jan 2026 | Salter | 530 | 53.5% | 1 |
| Jan 2026 | OXO | 260 | 26.3% | 2 |
| Jan 2026 | Renpho | 170 | 17.2% | 3 |
| Jan 2026 | Etekcity | 30 | 3% | 4 |
| Feb 2026 | Salter | 420 | 58.3% | 1 |
| Feb 2026 | OXO | 170 | 23.6% | 2 |
| Feb 2026 | Renpho | 110 | 15.3% | 3 |
| Feb 2026 | Etekcity | 20 | 2.8% | 4 |
| Mar 2026 | Salter | 430 | 56.6% | 1 |
| Mar 2026 | OXO | 210 | 27.6% | 2 |
| Mar 2026 | Renpho | 90 | 11.8% | 3 |
| Mar 2026 | Etekcity | 30 | 3.9% | 4 |
| Apr 2026 | Salter | 520 | 60.5% | 1 |
| Apr 2026 | OXO | 210 | 24.4% | 2 |
| Apr 2026 | Renpho | 110 | 12.8% | 3 |
| Apr 2026 | Etekcity | 20 | 2.3% | 4 |
| May 2026 | Salter | 470 | 56.6% | 1 |
| May 2026 | OXO | 170 | 20.5% | 2 |
| May 2026 | Renpho | 170 | 20.5% | 3 |
| May 2026 | Etekcity | 20 | 2.4% | 4 |
| Jun 2026 | Salter | 520 | 63.4% | 1 |
| Jun 2026 | OXO | 170 | 20.7% | 2 |
| Jun 2026 | Renpho | 110 | 13.4% | 3 |
| Jun 2026 | Etekcity | 20 | 2.4% | 4 |
| Jul 2026 | Salter | 530 | 62.4% | 1 |
| Jul 2026 | OXO | 170 | 20% | 2 |
| Jul 2026 | Renpho | 140 | 16.5% | 3 |
| Jul 2026 | Etekcity | 10 | 1.2% | 4 |
| Aug 2026 | Salter | 520 | 59.1% | 1 |
| Aug 2026 | OXO | 210 | 23.9% | 2 |
| Aug 2026 | Renpho | 140 | 15.9% | 3 |
| Aug 2026 | Etekcity | 10 | 1.1% | 4 |
| Sep 2026 | Salter | 470 | 58.8% | 1 |
| Sep 2026 | OXO | 170 | 21.3% | 2 |
| Sep 2026 | Renpho | 140 | 17.5% | 3 |
| Sep 2026 | Etekcity | 20 | 2.5% | 4 |

## What is being compared

- **Etekcity**: Measured on the search terms “etekcity” and “etekcity kitchen scale”, summed into one figure.
- **OXO**: Measured on the search term “oxo good grips”.
- **Renpho**: Measured on the search term “renpho”.
- **Salter**: Measured on the search terms “salter” and “salter scales”, summed into one figure.

- [Etekcity](/demand/nz/brands/etekcity)
- [OXO](/demand/nz/brands/oxo)
- [Renpho](/demand/nz/brands/renpho)
- [Salter](/demand/nz/brands/salter)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among food scale brands in New Zealand?

In September 2026, Salter was the most searched among food scale brands in New Zealand, with an estimated 470 branded searches, 58.8% of all searches for the four we track.

## Cite this page

Brandwave. "Food scale brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-food-scale-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-food-scale-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.