--- title: "Dettol vs Palmolive: Which is searched more in New Zealand?" description: "Is Dettol or Palmolive more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Foaming hand wash brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-foaming-hand-wash-brands/compare/dettol-vs-palmolive" publisher: "Brandwave" --- # Dettol vs Palmolive: Which is searched more in New Zealand? Is Dettol or Palmolive more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Foaming hand wash brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dettol and Palmolive - **Competitive set**: Foaming hand wash brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Dettol Share of Search**: 37.1% - **Palmolive Share of Search**: 5.1% ## Is Dettol or Palmolive more popular in search? - In September 2026, Dettol had more branded searches than Palmolive among foaming hand wash brands in New Zealand. Dettol had about 4,290 branded searches, while Palmolive had 590. Dettol made up 37.1% of all foaming hand wash brand searches we track, and Palmolive accounted for 5.1%. - Dettol was ahead of Palmolive in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dettol’s share of searches among foaming hand wash brands in New Zealand moved from 33.6% to 37.1%, and its estimated monthly branded searches moved from 3K to 4.3K. - Across the 12 months ending September 2026, Palmolive’s share of searches among foaming hand wash brands in New Zealand moved from 5.4% to 5.1%, and its estimated monthly branded searches moved from 480 to 590. ## Top foaming hand wash brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dettol was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Palmolive was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Dettol was listed before Palmolive in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ecostore | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Dettol | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Palmolive | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Dove | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about foaming hand wash brands - Asked ChatGPT "Which foaming hand wash brand should I buy in New Zealand?": 1. Palmolive, 2. Dettol, 3. ecostore - Asked ChatGPT "What are the best foaming hand wash brands in New Zealand?": 1. ecostore, 2. Dettol, 3. Palmolive - Asked ChatGPT "What's the best foaming hand wash brand in New Zealand for everyday hand washing?": 1. Palmolive - Searched Google, AI Overview "hand wash foam": 1. Dettol, 2. ecostore - Searched Google, AI Overview "foaming hand soap": 1. ecostore, 2. Dettol, 3. Palmolive Not named in any answer: Dove. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand foaming hand wash brands in September 2026? - In September 2026, Dove overtook Dettol to become the leader among foaming hand wash brands in New Zealand, with 38.4% of the searches. - In September 2026, Dettol lost share of searches among foaming hand wash brands in New Zealand, from 39.2% to 37.1%. - Estimated monthly branded searches for Palmolive in New Zealand rose 22.9% over 12 measured months, from 480 to 590 in September 2026. ## Month by month | Month | Dettol estimated searches | Dettol Share of Search | Dettol rank | Palmolive estimated searches | Palmolive Share of Search | Palmolive rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3K | 33.6% | 2 | 480 | 5.4% | 4 | | Nov 2025 | 3K | 32.6% | 1 | 390 | 4.2% | 4 | | Dec 2025 | 2.8K | 35.4% | 1 | 390 | 4.9% | 4 | | Jan 2026 | 3.6K | 40.8% | 1 | 390 | 4.4% | 4 | | Feb 2026 | 3.1K | 38.3% | 1 | 320 | 3.9% | 4 | | Mar 2026 | 3.6K | 38.9% | 1 | 480 | 5.2% | 4 | | Apr 2026 | 3.2K | 38.3% | 1 | 480 | 5.7% | 4 | | May 2026 | 3.4K | 38.9% | 1 | 480 | 5.5% | 4 | | Jun 2026 | 3.4K | 36.3% | 1 | 480 | 5.1% | 4 | | Jul 2026 | 4K | 38.8% | 1 | 480 | 4.7% | 4 | | Aug 2026 | 4.4K | 39.2% | 1 | 590 | 5.3% | 4 | | Sep 2026 | 4.3K | 37.1% | 2 | 590 | 5.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Dettol’s and Palmolive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dettol**: Measured on the search terms “dettol”, “dettol antibacterial”, “dettol disinfectant”, “dettol laundry liquid”, “dettol laundry sanitiser”, “dettol laundry sanitizer”, “dettol liquid”, “dettol sanitizer”, “dettol wash” and “dettol wipes”, summed into one figure. - **Palmolive**: Measured on the search term “palmolive”. - [Dettol profile](/demand/nz/brands/dettol) - [Palmolive profile](/demand/nz/brands/palmolive) - [All foaming hand wash brands in New Zealand](/demand/nz/categories/nz-foaming-hand-wash-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dettol or Palmolive more popular in search? In September 2026, Dettol had more branded searches than Palmolive among foaming hand wash brands in New Zealand. Dettol had about 4,290 branded searches, while Palmolive had 590. Dettol made up 37.1% of all foaming hand wash brand searches we track, and Palmolive accounted for 5.1%. ## Cite this page Brandwave. "Dettol vs Palmolive: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-foaming-hand-wash-brands/compare/dettol-vs-palmolive This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-foaming-hand-wash-brands/compare/dettol-vs-palmolive. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.