---
title: "Foaming hand wash brands in New Zealand: Which are searched most?"
description: "Compare the foaming hand wash brands brands people buy. Share of Search among Dove, Dettol, ecostore and Palmolive, the foaming hand wash brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-foaming-hand-wash-brands"
publisher: "Brandwave"
---

# Foaming hand wash brands in New Zealand: Which are searched most?

Compare the foaming hand wash brands brands people buy. Share of Search among Dove, Dettol, ecostore and Palmolive, the foaming hand wash brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Foaming hand wash brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Dove, 38.4%

## Which brand is most popular in search among foaming hand wash brands in New Zealand?

- In September 2026, Dove was the most searched among foaming hand wash brands in New Zealand, with an estimated 4.4K branded searches, 38.4% of all searches for the four we track.
- Dettol is in 2nd place, 1.3 percentage points behind at 37.1%.
- Across the 12 months ending September 2026, Dove’s share of searches among foaming hand wash brands in New Zealand increased from 34.9% to 38.4%.
- Across the 12 months ending September 2026, Dettol’s share of searches among foaming hand wash brands in New Zealand increased from 33.6% to 37.1%.
- Across the 12 months ending September 2026, ecostore’s share of searches among foaming hand wash brands in New Zealand decreased from 26.1% to 19.4%.
- Across the 12 months ending September 2026, Dove’s share of searches among foaming hand wash brands in New Zealand peaked at 38.4% in September 2026 and was lowest at 27.4% in January 2026.
- Across the 12 months ending September 2026, Dettol’s share of searches among foaming hand wash brands in New Zealand peaked at 40.8% in January 2026 and was lowest at 32.6% in November 2025.
- Across the 12 months ending September 2026, ecostore’s share of searches among foaming hand wash brands in New Zealand peaked at 30.7% in November 2025 and was lowest at 19.4% in September 2026.
- Across the 12 months ending September 2026, Palmolive’s share of searches among foaming hand wash brands in New Zealand peaked at 5.7% in April 2026 and was lowest at 3.9% in February 2026.
- Across the 12 months ending September 2026, Palmolive held steady: its share of searches among foaming hand wash brands in New Zealand moved less than 0.5 percentage points.

## Top foaming hand wash brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Dettol, ecostore and Palmolive were mentioned most often, in four of the five answers. ecostore was recommended most often, coming first in two out of three answers that gave a list. Dettol was second, and Palmolive was third. Dove, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| ecostore | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| Dettol | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Palmolive | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Dove | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about foaming hand wash brands

- Asked ChatGPT "Which foaming hand wash brand should I buy in New Zealand?": 1. Palmolive, 2. Dettol, 3. ecostore
- Asked ChatGPT "What are the best foaming hand wash brands in New Zealand?": 1. ecostore, 2. Dettol, 3. Palmolive
- Asked ChatGPT "What's the best foaming hand wash brand in New Zealand for everyday hand washing?": 1. Palmolive
- Searched Google, AI Overview "hand wash foam": 1. Dettol, 2. ecostore
- Searched Google, AI Overview "foaming hand soap": 1. ecostore, 2. Dettol, 3. Palmolive

Not named in any answer: Dove.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Dove vs Dettol: compare search popularity](/demand/nz/compare/dettol-vs-dove): 38.4% against 37.1% Share of Search.
- [Dove vs ecostore: compare search popularity](/demand/nz/compare/dove-vs-ecostore): 38.4% against 19.4% Share of Search.
- [Dove vs Palmolive: compare search popularity](/demand/nz/compare/dove-vs-palmolive): 38.4% against 5.1% Share of Search.
- [Dettol vs ecostore: compare search popularity](/demand/nz/compare/dettol-vs-ecostore): 37.1% against 19.4% Share of Search.
- [Dettol vs Palmolive: compare search popularity](/demand/nz/compare/dettol-vs-palmolive): 37.1% against 5.1% Share of Search.
- [ecostore vs Palmolive: compare search popularity](/demand/nz/compare/ecostore-vs-palmolive): 19.4% against 5.1% Share of Search.

## How did search popularity change for New Zealand foaming hand wash brands in September 2026?

- In September 2026, Dove overtook Dettol to become the leader among foaming hand wash brands in New Zealand, with 38.4% of the searches.
- In September 2026, ecostore lost share of searches among foaming hand wash brands in New Zealand, from 22.2% to 19.4%.
- In September 2026, Dettol lost share of searches among foaming hand wash brands in New Zealand, from 39.2% to 37.1%.
- Estimated monthly branded searches for Palmolive in New Zealand rose 22.9% over 12 measured months, from 480 to 590 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Dove | 38.4% | 4.4K | +19.0% | Unilever |
| 2 | Dettol | 37.1% | 4.3K | -2.3% | Reckitt |
| 3 | ecostore | 19.4% | 2.2K | -10.0% | ecostore |
| 4 | Palmolive | 5.1% | 590 | 0.0% | Palmolive |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dove | 3.1K | 34.9% | 1 |
| Oct 2025 | Dettol | 3K | 33.6% | 2 |
| Oct 2025 | ecostore | 2.3K | 26.1% | 3 |
| Oct 2025 | Palmolive | 480 | 5.4% | 4 |
| Nov 2025 | Dettol | 3K | 32.6% | 1 |
| Nov 2025 | Dove | 3K | 32.6% | 2 |
| Nov 2025 | ecostore | 2.9K | 30.7% | 3 |
| Nov 2025 | Palmolive | 390 | 4.2% | 4 |
| Dec 2025 | Dettol | 2.8K | 35.4% | 1 |
| Dec 2025 | Dove | 2.5K | 31.3% | 2 |
| Dec 2025 | ecostore | 2.3K | 28.5% | 3 |
| Dec 2025 | Palmolive | 390 | 4.9% | 4 |
| Jan 2026 | Dettol | 3.6K | 40.8% | 1 |
| Jan 2026 | ecostore | 2.4K | 27.5% | 2 |
| Jan 2026 | Dove | 2.4K | 27.4% | 3 |
| Jan 2026 | Palmolive | 390 | 4.4% | 4 |
| Feb 2026 | Dettol | 3.1K | 38.3% | 1 |
| Feb 2026 | Dove | 2.4K | 29% | 2 |
| Feb 2026 | ecostore | 2.4K | 28.8% | 3 |
| Feb 2026 | Palmolive | 320 | 3.9% | 4 |
| Mar 2026 | Dettol | 3.6K | 38.9% | 1 |
| Mar 2026 | Dove | 2.9K | 30.9% | 2 |
| Mar 2026 | ecostore | 2.3K | 25% | 3 |
| Mar 2026 | Palmolive | 480 | 5.2% | 4 |
| Apr 2026 | Dettol | 3.2K | 38.3% | 1 |
| Apr 2026 | Dove | 2.4K | 28.3% | 2 |
| Apr 2026 | ecostore | 2.4K | 27.7% | 3 |
| Apr 2026 | Palmolive | 480 | 5.7% | 4 |
| May 2026 | Dettol | 3.4K | 38.9% | 1 |
| May 2026 | Dove | 2.4K | 28% | 2 |
| May 2026 | ecostore | 2.4K | 27.5% | 3 |
| May 2026 | Palmolive | 480 | 5.5% | 4 |
| Jun 2026 | Dettol | 3.4K | 36.3% | 1 |
| Jun 2026 | Dove | 3.1K | 33.4% | 2 |
| Jun 2026 | ecostore | 2.4K | 25.2% | 3 |
| Jun 2026 | Palmolive | 480 | 5.1% | 4 |
| Jul 2026 | Dettol | 4K | 38.8% | 1 |
| Jul 2026 | Dove | 3.6K | 35% | 2 |
| Jul 2026 | ecostore | 2.2K | 21.4% | 3 |
| Jul 2026 | Palmolive | 480 | 4.7% | 4 |
| Aug 2026 | Dettol | 4.4K | 39.2% | 1 |
| Aug 2026 | Dove | 3.7K | 33.3% | 2 |
| Aug 2026 | ecostore | 2.5K | 22.2% | 3 |
| Aug 2026 | Palmolive | 590 | 5.3% | 4 |
| Sep 2026 | Dove | 4.4K | 38.4% | 1 |
| Sep 2026 | Dettol | 4.3K | 37.1% | 2 |
| Sep 2026 | ecostore | 2.2K | 19.4% | 3 |
| Sep 2026 | Palmolive | 590 | 5.1% | 4 |

## What is being compared

- **Dettol**: Measured on the search terms “dettol”, “dettol antibacterial”, “dettol disinfectant”, “dettol laundry liquid”, “dettol laundry sanitiser”, “dettol laundry sanitizer”, “dettol liquid”, “dettol sanitizer”, “dettol wash” and “dettol wipes”, summed into one figure.
- **Dove**: Measured on the search terms “dove body wash”, “dove rollon”, “dove scrub”, “dove tanning lotion” and “dove vanilla”, summed into one figure.
- **ecostore**: Measured on the search terms “eco store”, “ecostore”, “ecostore nappy balm”, “ecostore refill”, “ecostore rinse aid”, “ecostore ultra power”, “ecostore ultra sensitive”, “ecostore wool wash” and “the ecostore”, summed into one figure.
- **Palmolive**: Measured on the search term “palmolive”.

- [Dettol](/demand/nz/brands/dettol)
- [Dove](/demand/nz/brands/dove)
- [ecostore](/demand/nz/brands/ecostore)
- [Palmolive](/demand/nz/brands/palmolive)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among foaming hand wash brands in New Zealand?

In September 2026, Dove was the most searched among foaming hand wash brands in New Zealand, with an estimated 4.4K branded searches, 38.4% of all searches for the four we track.

## Cite this page

Brandwave. "Foaming hand wash brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-foaming-hand-wash-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-foaming-hand-wash-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.