---
title: "Foam roller brands in New Zealand: Which are searched most?"
description: "Compare the foam roller and recovery brands New Zealanders buy. Share of Search among TriggerPoint, Therabody, Blackroll, Gaiam and OPTP, the foam roller brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-foam-roller-brands"
publisher: "Brandwave"
---

# Foam roller brands in New Zealand: Which are searched most?

Compare the foam roller and recovery brands New Zealanders buy. Share of Search among TriggerPoint, Therabody, Blackroll, Gaiam and OPTP, the foam roller brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Foam roller brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: TriggerPoint, 74.7%

## Which brand is most popular in search among foam roller brands in New Zealand?

- In September 2026, TriggerPoint was the most searched among foam roller brands in New Zealand, with an estimated 5.4K branded searches, 74.7% of all searches for the five we track.
- Therabody is in 2nd place, 53.5 percentage points behind at 21.2%.
- Across the 12 months ending September 2026, TriggerPoint’s share of searches among foam roller brands in New Zealand increased from 41.5% to 74.7%.
- Across the 12 months ending September 2026, Therabody’s share of searches among foam roller brands in New Zealand decreased from 48.1% to 21.2%.
- Across the 12 months ending September 2026, Blackroll’s share of searches among foam roller brands in New Zealand decreased from 2.4% to 1.5%.
- Across the 12 months ending September 2026, Gaiam’s share of searches among foam roller brands in New Zealand decreased from 6.6% to 1.5%.
- Across the 12 months ending September 2026, TriggerPoint’s share of searches among foam roller brands in New Zealand peaked at 75.3% in December 2025 and was lowest at 30% in July 2026.
- Across the 12 months ending September 2026, Therabody’s share of searches among foam roller brands in New Zealand peaked at 60.6% in November 2025 and was lowest at 21.2% in September 2026.
- Across the 12 months ending September 2026, Blackroll’s share of searches among foam roller brands in New Zealand peaked at 3.8% in July 2026 and was lowest at 0.37% in December 2025.
- Across the 12 months ending September 2026, Gaiam’s share of searches among foam roller brands in New Zealand peaked at 10.8% in July 2026 and was lowest at 1.3% in December 2025.
- Across the 12 months ending September 2026, OPTP’s share of searches among foam roller brands in New Zealand peaked at 3.4% in June 2026 and was lowest at 0.37% in December 2025.
- Across the 12 months ending September 2026, TriggerPoint rose from 2nd to 1st among foam roller brands in New Zealand.
- Across the 12 months ending September 2026, Therabody fell from 1st to 2nd among foam roller brands in New Zealand.
- Across the 12 months ending September 2026, Blackroll rose from 4th to 3rd among foam roller brands in New Zealand.
- Across the 12 months ending September 2026, Gaiam fell from 3rd to 4th among foam roller brands in New Zealand.
- Across the 12 months ending September 2026, OPTP held steady: its share of searches among foam roller brands in New Zealand moved less than 0.5 percentage points.

## Top foam roller brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, TriggerPoint and Blackroll were mentioned most often, in four of the five answers. TriggerPoint was recommended most often, coming first in three out of four answers that gave a list. Blackroll was second, and OPTP was third. Therabody, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| TriggerPoint | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Blackroll | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| OPTP | 3rd | 1 of 3 | 0 of 2 | 1 of 5 |
| Therabody | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Gaiam | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about foam roller brands

- Asked ChatGPT "Which foam roller brand should I buy in New Zealand?": 1. TriggerPoint, 2. Blackroll
- Asked ChatGPT "What are the best foam roller brands in New Zealand?": 1. TriggerPoint, 2. Blackroll, 3. OPTP
- Asked ChatGPT "What's the best foam roller brand in New Zealand for muscle recovery?": 1. TriggerPoint, 2. Blackroll
- Searched Google, AI Overview "foam roller nz": named none of the brands we track
- Searched Google, AI Overview "massage roller nz": 1. Blackroll, 2. TriggerPoint

Not named in any answer: Therabody and Gaiam.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [TriggerPoint vs Therabody: compare search popularity](/demand/nz/compare/therabody-vs-triggerpoint): 74.7% against 21.2% Share of Search.

## How did search popularity change for New Zealand foam roller brands in September 2026?

- In September 2026, TriggerPoint overtook Therabody to become the leader among foam roller brands in New Zealand, with 74.7% of the searches.
- In September 2026, Therabody lost share of searches among foam roller brands in New Zealand, from 54.5% to 21.2%.
- In September 2026, Gaiam lost share of searches among foam roller brands in New Zealand, from 7.8% to 1.5%.
- In September 2026, OPTP lost share of searches among foam roller brands in New Zealand, from 2.2% to 1.1%.
- In September 2026, Blackroll lost share of searches among foam roller brands in New Zealand, from 2.6% to 1.5%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | TriggerPoint | 74.7% | 5.4K | +513.6% | TriggerPoint |
| 2 | Therabody | 21.2% | 1.5K | +4.8% | Therabody |
| 3 | Blackroll | 1.5% | 110 | +57.1% | Blackroll |
| 4 | Gaiam | 1.5% | 110 | -47.6% | Gaiam |
| 5 | OPTP | 1.1% | 80 | +33.3% | OPTP |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Therabody | 1K | 48.1% | 1 |
| Oct 2025 | TriggerPoint | 880 | 41.5% | 2 |
| Oct 2025 | Gaiam | 140 | 6.6% | 3 |
| Oct 2025 | Blackroll | 50 | 2.4% | 4 |
| Oct 2025 | OPTP | 30 | 1.4% | 5 |
| Nov 2025 | Therabody | 1.7K | 60.6% | 1 |
| Nov 2025 | TriggerPoint | 880 | 31% | 2 |
| Nov 2025 | Gaiam | 140 | 4.9% | 3 |
| Nov 2025 | Blackroll | 50 | 1.8% | 4 |
| Nov 2025 | OPTP | 50 | 1.8% | 5 |
| Dec 2025 | TriggerPoint | 8.1K | 75.3% | 1 |
| Dec 2025 | Therabody | 2.4K | 22.6% | 2 |
| Dec 2025 | Gaiam | 140 | 1.3% | 3 |
| Dec 2025 | Blackroll | 40 | 0.37% | 4 |
| Dec 2025 | OPTP | 40 | 0.37% | 5 |
| Jan 2026 | TriggerPoint | 4.4K | 71.9% | 1 |
| Jan 2026 | Therabody | 1.5K | 23.9% | 2 |
| Jan 2026 | Gaiam | 170 | 2.8% | 3 |
| Jan 2026 | Blackroll | 50 | 0.82% | 4 |
| Jan 2026 | OPTP | 40 | 0.65% | 5 |
| Feb 2026 | TriggerPoint | 1.3K | 48.7% | 1 |
| Feb 2026 | Therabody | 1.2K | 44.2% | 2 |
| Feb 2026 | Gaiam | 90 | 3.4% | 3 |
| Feb 2026 | OPTP | 60 | 2.2% | 4 |
| Feb 2026 | Blackroll | 40 | 1.5% | 5 |
| Mar 2026 | Therabody | 1.1K | 54.5% | 1 |
| Mar 2026 | TriggerPoint | 720 | 34.1% | 2 |
| Mar 2026 | Gaiam | 140 | 6.6% | 3 |
| Mar 2026 | Blackroll | 70 | 3.3% | 4 |
| Mar 2026 | OPTP | 30 | 1.4% | 5 |
| Apr 2026 | Therabody | 1.2K | 54.7% | 1 |
| Apr 2026 | TriggerPoint | 720 | 33.6% | 2 |
| Apr 2026 | Gaiam | 170 | 7.9% | 3 |
| Apr 2026 | Blackroll | 50 | 2.3% | 4 |
| Apr 2026 | OPTP | 30 | 1.4% | 5 |
| May 2026 | Therabody | 1.2K | 55.4% | 1 |
| May 2026 | TriggerPoint | 720 | 33.8% | 2 |
| May 2026 | Gaiam | 140 | 6.6% | 3 |
| May 2026 | Blackroll | 50 | 2.3% | 4 |
| May 2026 | OPTP | 40 | 1.9% | 5 |
| Jun 2026 | Therabody | 1.2K | 50.2% | 1 |
| Jun 2026 | TriggerPoint | 880 | 37.1% | 2 |
| Jun 2026 | Gaiam | 170 | 7.2% | 3 |
| Jun 2026 | OPTP | 80 | 3.4% | 4 |
| Jun 2026 | Blackroll | 50 | 2.1% | 5 |
| Jul 2026 | Therabody | 1.3K | 53.3% | 1 |
| Jul 2026 | TriggerPoint | 720 | 30% | 2 |
| Jul 2026 | Gaiam | 260 | 10.8% | 3 |
| Jul 2026 | Blackroll | 90 | 3.8% | 4 |
| Jul 2026 | OPTP | 50 | 2.1% | 5 |
| Aug 2026 | Therabody | 1.5K | 54.5% | 1 |
| Aug 2026 | TriggerPoint | 880 | 32.8% | 2 |
| Aug 2026 | Gaiam | 210 | 7.8% | 3 |
| Aug 2026 | Blackroll | 70 | 2.6% | 4 |
| Aug 2026 | OPTP | 60 | 2.2% | 5 |
| Sep 2026 | TriggerPoint | 5.4K | 74.7% | 1 |
| Sep 2026 | Therabody | 1.5K | 21.2% | 2 |
| Sep 2026 | Blackroll | 110 | 1.5% | 3 |
| Sep 2026 | Gaiam | 110 | 1.5% | 4 |
| Sep 2026 | OPTP | 80 | 1.1% | 5 |

## What is being compared

- **Blackroll**: Measured on the search term “blackroll”.
- **Gaiam**: Measured on the search term “gaiam”.
- **OPTP**: Measured on the search terms “optp” and “optp foam roller”, summed into one figure.
- **Therabody**: Measured on the search terms “therabody”, “therabody smartgoggles”, “therabody theragun” and “theragun”, summed into one figure.
- **TriggerPoint**: Measured on the search term “triggerpoint”.

- [Blackroll](/demand/nz/brands/blackroll)
- [Gaiam](/demand/nz/brands/gaiam)
- [OPTP](/demand/nz/brands/optp)
- [Therabody](/demand/nz/brands/therabody)
- [TriggerPoint](/demand/nz/brands/triggerpoint)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among foam roller brands in New Zealand?

In September 2026, TriggerPoint was the most searched among foam roller brands in New Zealand, with an estimated 5.4K branded searches, 74.7% of all searches for the five we track.

## Cite this page

Brandwave. "Foam roller brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-foam-roller-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-foam-roller-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.