---
title: "Flower delivery services in New Zealand: Which brands are most popular in search?"
description: "Compare the online florists New Zealanders send flowers with. Share of Search among Interflora, Wild Poppies, NZ Blooms and Box and Blooms, the flower delivery services Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-flower-delivery-services"
publisher: "Brandwave"
---

# Flower delivery services in New Zealand: Which brands are most popular in search?

Compare the online florists New Zealanders send flowers with. Share of Search among Interflora, Wild Poppies, NZ Blooms and Box and Blooms, the flower delivery services Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Flower delivery services
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Interflora, 47.4%

## Which brand is most popular in search among flower delivery services in New Zealand?

- In August 2026, Interflora was the most searched among flower delivery services in New Zealand, with an estimated 3.6K branded searches and 47.4% estimated Share of Search within this set.
- Wild Poppies is in 2nd place, 11.2 percentage points behind at 36.1% Share of Search.
- Across the 11 months ending August 2026, Interflora’s estimated Share of Search among flower delivery services in New Zealand increased from 43.2% to 47.4%.
- Across the 11 months ending August 2026, Wild Poppies’ estimated Share of Search among flower delivery services in New Zealand decreased from 45.1% to 36.1%.
- Across the 11 months ending August 2026, NZ Blooms’ estimated Share of Search among flower delivery services in New Zealand increased from 11.2% to 15.5%.
- Across the 11 months ending August 2026, Box and Blooms’ estimated Share of Search among flower delivery services in New Zealand increased from 0.53% to 1.1%.
- Across the 11 months ending August 2026, Interflora’s estimated Share of Search among flower delivery services in New Zealand peaked at 48.5% in July 2026 and was lowest at 36.6% in May 2026.
- Across the 11 months ending August 2026, Wild Poppies’ estimated Share of Search among flower delivery services in New Zealand peaked at 45.9% in November 2025 and was lowest at 34.3% in July 2026.
- Across the 11 months ending August 2026, NZ Blooms’ estimated Share of Search among flower delivery services in New Zealand peaked at 26% in February 2026 and was lowest at 11.2% in October 2025.
- Across the 11 months ending August 2026, Interflora rose from 2nd to 1st among flower delivery services in New Zealand.
- Across the 11 months ending August 2026, Wild Poppies fell from 1st to 2nd among flower delivery services in New Zealand.

## Compare search popularity between leading brands

- [Interflora vs Wild Poppies: compare search popularity](/demand/nz/compare/interflora-vs-wild-poppies): 47.4% against 36.1% Share of Search.
- [Interflora vs NZ Blooms: compare search popularity](/demand/nz/compare/interflora-vs-nz-blooms): 47.4% against 15.5% Share of Search.
- [Wild Poppies vs NZ Blooms: compare search popularity](/demand/nz/compare/nz-blooms-vs-wild-poppies): 36.1% against 15.5% Share of Search.

## How did search popularity change for New Zealand flower delivery services in August 2026?

- In August 2026, Wild Poppies gained estimated Share of Search among flower delivery services in New Zealand, from 34.3% to 36.1%.
- In August 2026, Interflora lost estimated Share of Search among flower delivery services in New Zealand, from 48.5% to 47.4%.
- In August 2026, NZ Blooms lost estimated Share of Search among flower delivery services in New Zealand, from 16.5% to 15.5%.
- Estimated monthly branded searches for Box and Blooms in New Zealand rose 60% over 11 measured months, from 50 to 80 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Interflora | 47.4% | 3.6K | +4.7% | Interflora |
| 2 | Wild Poppies | 36.1% | 2.7K | +12.8% | Wild Poppies |
| 3 | NZ Blooms | 15.5% | 1.2K | +0.9% | NZ Blooms |
| 4 | Box and Blooms | 1.1% | 80 | +60.0% | Box and Blooms |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Wild Poppies | 4.3K | 45.1% | 1 |
| Oct 2025 | Interflora | 4.1K | 43.2% | 2 |
| Oct 2025 | NZ Blooms | 1.1K | 11.2% | 3 |
| Oct 2025 | Box and Blooms | 50 | 0.53% | 4 |
| Nov 2025 | Wild Poppies | 4.2K | 45.9% | 1 |
| Nov 2025 | Interflora | 3.5K | 38% | 2 |
| Nov 2025 | NZ Blooms | 1.4K | 15.7% | 3 |
| Nov 2025 | Box and Blooms | 40 | 0.43% | 4 |
| Dec 2025 | Interflora | 4.5K | 45.9% | 1 |
| Dec 2025 | Wild Poppies | 3.8K | 38.9% | 2 |
| Dec 2025 | NZ Blooms | 1.4K | 14.4% | 3 |
| Dec 2025 | Box and Blooms | 70 | 0.72% | 4 |
| Jan 2026 | Interflora | 3.5K | 44.6% | 1 |
| Jan 2026 | Wild Poppies | 2.9K | 36.3% | 2 |
| Jan 2026 | NZ Blooms | 1.4K | 18.3% | 3 |
| Jan 2026 | Box and Blooms | 60 | 0.76% | 4 |
| Feb 2026 | Interflora | 4.8K | 38.7% | 1 |
| Feb 2026 | Wild Poppies | 4.3K | 34.7% | 2 |
| Feb 2026 | NZ Blooms | 3.2K | 26% | 3 |
| Feb 2026 | Box and Blooms | 80 | 0.65% | 4 |
| Mar 2026 | Interflora | 4.8K | 44.2% | 1 |
| Mar 2026 | Wild Poppies | 3.8K | 34.8% | 2 |
| Mar 2026 | NZ Blooms | 2.2K | 20.2% | 3 |
| Mar 2026 | Box and Blooms | 80 | 0.74% | 4 |
| Apr 2026 | Interflora | 3.8K | 46.8% | 1 |
| Apr 2026 | Wild Poppies | 3K | 38% | 2 |
| Apr 2026 | NZ Blooms | 1.2K | 14.4% | 3 |
| Apr 2026 | Box and Blooms | 60 | 0.75% | 4 |
| May 2026 | Wild Poppies | 6.5K | 44.1% | 1 |
| May 2026 | Interflora | 5.4K | 36.6% | 2 |
| May 2026 | NZ Blooms | 2.7K | 18.6% | 3 |
| May 2026 | Box and Blooms | 110 | 0.75% | 4 |
| Jun 2026 | Interflora | 3.8K | 42.4% | 1 |
| Jun 2026 | Wild Poppies | 3.6K | 40.2% | 2 |
| Jun 2026 | NZ Blooms | 1.5K | 16.8% | 3 |
| Jun 2026 | Box and Blooms | 50 | 0.56% | 4 |
| Jul 2026 | Interflora | 3.4K | 48.5% | 1 |
| Jul 2026 | Wild Poppies | 2.4K | 34.3% | 2 |
| Jul 2026 | NZ Blooms | 1.2K | 16.5% | 3 |
| Jul 2026 | Box and Blooms | 50 | 0.71% | 4 |
| Aug 2026 | Interflora | 3.6K | 47.4% | 1 |
| Aug 2026 | Wild Poppies | 2.7K | 36.1% | 2 |
| Aug 2026 | NZ Blooms | 1.2K | 15.5% | 3 |
| Aug 2026 | Box and Blooms | 80 | 1.1% | 4 |
| Sep 2026 | Box and Blooms | — | — | — |
| Sep 2026 | Interflora | — | — | — |
| Sep 2026 | NZ Blooms | — | — | — |
| Sep 2026 | Wild Poppies | — | — | — |

## What is being compared

- **Box and Blooms**: Measured on the search terms “box and blooms”, “box and blooms nz” and “boxandblooms”, summed into one figure.
- **Interflora**: Measured on the search terms “flowers interflora australia”, “interflora”, “interflora bouquet”, “interflora co nz”, “interflora english”, “interflora florist”, “interflora flower delivery”, “interflora flowers”, “interflora hamilton”, “interflora international”, “interflora near me”, “interflora nz”, “interflora online” and “interflora sa”, summed into one figure.
- **NZ Blooms**: Measured on the search terms “nz blooms”, “nz blooms flower delivery”, “nz blooms near me”, “nzblooms” and “nzblooms co nz”, summed into one figure.
- **Wild Poppies**: Measured on the search terms “wild poppies”, “wild poppies florist”, “wild poppies flowers”, “wild poppies near me”, “wild poppies nz”, “wildpoppies”, “wildpoppies co nz” and “wildpoppies nz”, summed into one figure.

- [Box and Blooms](/demand/nz/brands/box-and-blooms)
- [Interflora](/demand/nz/brands/interflora)
- [NZ Blooms](/demand/nz/brands/nz-blooms)
- [Wild Poppies](/demand/nz/brands/wild-poppies)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among flower delivery services in New Zealand?

In August 2026, Interflora was the most searched among flower delivery services in New Zealand, with an estimated 3.6K branded searches and 47.4% estimated Share of Search within this set.

## Cite this page

Brandwave. "Flower delivery services in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-flower-delivery-services

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-flower-delivery-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.