--- title: "Birkenstock vs Reef: Which is searched more in New Zealand?" description: "Is Birkenstock or Reef more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Flip flop brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-flip-flop-brands/compare/birkenstock-vs-reef-sandals" publisher: "Brandwave" --- # Birkenstock vs Reef: Which is searched more in New Zealand? Is Birkenstock or Reef more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Flip flop brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Birkenstock and Reef - **Competitive set**: Flip flop brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Birkenstock Share of Search**: 52.7% - **Reef Share of Search**: 1.1% ## Is Birkenstock or Reef more popular in search? - In September 2026, Birkenstock had more branded searches than Reef among flip flop brands in New Zealand. Birkenstock had about 45,400 branded searches, while Reef had 910. Birkenstock made up 52.7% of all flip flop brand searches we track, and Reef accounted for 1.1%. - Birkenstock was ahead of Reef in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Birkenstock’s share of searches among flip flop brands in New Zealand moved from 54.6% to 52.7%, and its estimated monthly branded searches moved from 47.3K to 45.4K. - Across the 12 months ending September 2026, Reef’s share of searches among flip flop brands in New Zealand held steady at 1.1%, and its estimated monthly branded searches moved from 980 to 910. ## Top flip flop brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Reef was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Birkenstock was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Reef was listed before Birkenstock in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Archies | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Havaianas | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Reef | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Birkenstock | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Crocs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Teva | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about flip flop brands - Asked ChatGPT "Which flip flop brand should I buy in New Zealand?": 1. Archies, 2. Havaianas, 3. Reef, 4. Birkenstock - Asked ChatGPT "What are the best flip flop brands in New Zealand?": 1. Archies, 2. Havaianas, 3. Reef - Asked ChatGPT "What's the best flip flop brand in New Zealand for everyday summer wear?": 1. Archies, 2. Havaianas, 3. Reef - Searched Google, AI Overview "best flip flops": 1. Archies, 2. Havaianas - Searched Google, AI Overview "comfortable flip flops": 1. Teva, 2. Archies Not named in any answer: Crocs. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand flip flop brands in September 2026? - In September 2026, Birkenstock lost share of searches among flip flop brands in New Zealand, from 53.5% to 52.7%. ## Month by month | Month | Birkenstock estimated searches | Birkenstock Share of Search | Birkenstock rank | Reef estimated searches | Reef Share of Search | Reef rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 47.3K | 54.6% | 1 | 980 | 1.1% | 4 | | Nov 2025 | 100K | 58.6% | 1 | 2.4K | 1.4% | 4 | | Dec 2025 | 99.6K | 58.5% | 1 | 2.6K | 1.5% | 4 | | Jan 2026 | 56.9K | 59.3% | 1 | 1.4K | 1.5% | 4 | | Feb 2026 | 37.3K | 54.9% | 1 | 980 | 1.4% | 4 | | Mar 2026 | 36.7K | 55% | 1 | 910 | 1.4% | 4 | | Apr 2026 | 32.5K | 51.7% | 1 | 740 | 1.2% | 4 | | May 2026 | 33K | 57% | 1 | 560 | 0.97% | 4 | | Jun 2026 | 33.3K | 56.9% | 1 | 460 | 0.79% | 4 | | Jul 2026 | 33.1K | 55.9% | 1 | 460 | 0.78% | 4 | | Aug 2026 | 38.5K | 53.5% | 1 | 800 | 1.1% | 4 | | Sep 2026 | 45.4K | 52.7% | 1 | 910 | 1.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Birkenstock’s and Reef’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Birkenstock**: Measured on the search terms “birkenstock”, “birkenstock boston”, “birkenstock boston clog”, “birkenstock clogs”, “birkenstock eva”, “birkenstock loafers”, “birkenstock mayari”, “birkenstock mocha”, “birkenstock sale”, “birkenstock sandale”, “birkenstock shoes” and “milano birkenstock”, summed into one figure. - **Reef**: Measured on the search terms “reef jandals” and “reef sandals”, summed into one figure. - [Birkenstock profile](/demand/nz/brands/birkenstock) - [Reef profile](/demand/nz/brands/reef-sandals) - [All flip flop brands in New Zealand](/demand/nz/categories/nz-flip-flop-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Birkenstock or Reef more popular in search? In September 2026, Birkenstock had more branded searches than Reef among flip flop brands in New Zealand. Birkenstock had about 45,400 branded searches, while Reef had 910. Birkenstock made up 52.7% of all flip flop brand searches we track, and Reef accounted for 1.1%. ## Cite this page Brandwave. "Birkenstock vs Reef: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-flip-flop-brands/compare/birkenstock-vs-reef-sandals This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-flip-flop-brands/compare/birkenstock-vs-reef-sandals. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.