---
title: "Flip flop brands in New Zealand: Which are searched most?"
description: "Compare the flip flop brands people buy. Share of Search among Birkenstock, Crocs, Havaianas, Reef, Archies and Teva, the flip flop brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-flip-flop-brands"
publisher: "Brandwave"
---

# Flip flop brands in New Zealand: Which are searched most?

Compare the flip flop brands people buy. Share of Search among Birkenstock, Crocs, Havaianas, Reef, Archies and Teva, the flip flop brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Flip flop brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Birkenstock, 52.7%

## Which brand is most popular in search among flip flop brands in New Zealand?

- In September 2026, Birkenstock was the most searched among flip flop brands in New Zealand, with an estimated 45.4K branded searches, 52.7% of all searches for the six we track.
- Crocs is in 2nd place, 12.2 percentage points behind at 40.4%.
- Across the 12 months ending September 2026, Birkenstock’s share of searches among flip flop brands in New Zealand decreased from 54.6% to 52.7%.
- Across the 12 months ending September 2026, Crocs’ share of searches among flip flop brands in New Zealand increased from 39.6% to 40.4%.
- Across the 12 months ending September 2026, Havaianas’ share of searches among flip flop brands in New Zealand increased from 4.6% to 5.7%.
- Across the 12 months ending September 2026, Birkenstock’s share of searches among flip flop brands in New Zealand peaked at 59.3% in January 2026 and was lowest at 51.7% in April 2026.
- Across the 12 months ending September 2026, Crocs’ share of searches among flip flop brands in New Zealand peaked at 43.6% in April 2026 and was lowest at 34.6% in December 2025.
- Across the 12 months ending September 2026, Havaianas’ share of searches among flip flop brands in New Zealand peaked at 5.7% in September 2026 and was lowest at 3.2% in March 2026.
- Across the 12 months ending September 2026, Reef, Archies and Teva held steady: their share of searches among flip flop brands in New Zealand each moved less than 0.5 percentage points.

## Top flip flop brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Archies appeared every time. Archies was recommended most often, coming first in all four answers that gave a list. Havaianas was second, and Reef was third. Crocs, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Archies | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Havaianas | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Reef | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Birkenstock | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Crocs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Teva | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |

## Every AI answer about flip flop brands

- Asked ChatGPT "Which flip flop brand should I buy in New Zealand?": 1. Archies, 2. Havaianas, 3. Reef, 4. Birkenstock
- Asked ChatGPT "What are the best flip flop brands in New Zealand?": 1. Archies, 2. Havaianas, 3. Reef
- Asked ChatGPT "What's the best flip flop brand in New Zealand for everyday summer wear?": 1. Archies, 2. Havaianas, 3. Reef
- Searched Google, AI Overview "best flip flops": 1. Archies, 2. Havaianas
- Searched Google, AI Overview "comfortable flip flops": 1. Teva, 2. Archies

Not named in any answer: Crocs.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026.

## Compare search popularity between leading brands

- [Birkenstock vs Crocs: compare search popularity](/demand/nz/compare/birkenstock-vs-crocs): 52.7% against 40.4% Share of Search.
- [Birkenstock vs Havaianas: compare search popularity](/demand/nz/compare/birkenstock-vs-havaianas): 52.7% against 5.7% Share of Search.
- [Crocs vs Havaianas: compare search popularity](/demand/nz/compare/crocs-vs-havaianas): 40.4% against 5.7% Share of Search.

## How did search popularity change for New Zealand flip flop brands in September 2026?

- In September 2026, Crocs gained share of searches among flip flop brands in New Zealand, from 39.8% to 40.4%.
- In September 2026, Birkenstock lost share of searches among flip flop brands in New Zealand, from 53.5% to 52.7%.
- Estimated monthly branded searches for Archies in New Zealand rose 120% over 12 measured months, from 50 to 110 in September 2026.
- Estimated monthly branded searches for Havaianas in New Zealand rose 21.3% over 12 measured months, from 4K to 4.9K in September 2026.
- Estimated monthly branded searches for Teva in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Birkenstock | 52.7% | 45.4K | +17.9% | Birkenstock |
| 2 | Crocs | 40.4% | 34.8K | +21.6% | Crocs |
| 3 | Havaianas | 5.7% | 4.9K | +24.1% | Havaianas |
| 4 | Reef | 1.1% | 910 | +13.8% | Reef |
| 5 | Archies | 0.13% | 110 | +175.0% | Archies |
| 6 | Teva | 0.03% | 30 | -25.0% | Teva |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Birkenstock | 47.3K | 54.6% | 1 |
| Oct 2025 | Crocs | 34.3K | 39.6% | 2 |
| Oct 2025 | Havaianas | 4K | 4.6% | 3 |
| Oct 2025 | Reef | 980 | 1.1% | 4 |
| Oct 2025 | Archies | 50 | 0.06% | 5 |
| Oct 2025 | Teva | 50 | 0.06% | 6 |
| Nov 2025 | Birkenstock | 100K | 58.6% | 1 |
| Nov 2025 | Crocs | 60.7K | 35.5% | 2 |
| Nov 2025 | Havaianas | 7.6K | 4.5% | 3 |
| Nov 2025 | Reef | 2.4K | 1.4% | 4 |
| Nov 2025 | Archies | 90 | 0.05% | 5 |
| Nov 2025 | Teva | 70 | 0.04% | 6 |
| Dec 2025 | Birkenstock | 99.6K | 58.5% | 1 |
| Dec 2025 | Crocs | 58.9K | 34.6% | 2 |
| Dec 2025 | Havaianas | 9K | 5.3% | 3 |
| Dec 2025 | Reef | 2.6K | 1.5% | 4 |
| Dec 2025 | Archies | 110 | 0.06% | 5 |
| Dec 2025 | Teva | 70 | 0.04% | 6 |
| Jan 2026 | Birkenstock | 56.9K | 59.3% | 1 |
| Jan 2026 | Crocs | 33.4K | 34.8% | 2 |
| Jan 2026 | Havaianas | 4.1K | 4.3% | 3 |
| Jan 2026 | Reef | 1.4K | 1.5% | 4 |
| Jan 2026 | Archies | 70 | 0.07% | 5 |
| Jan 2026 | Teva | 30 | 0.03% | 6 |
| Feb 2026 | Birkenstock | 37.3K | 54.9% | 1 |
| Feb 2026 | Crocs | 26.9K | 39.6% | 2 |
| Feb 2026 | Havaianas | 2.7K | 3.9% | 3 |
| Feb 2026 | Reef | 980 | 1.4% | 4 |
| Feb 2026 | Teva | 70 | 0.1% | 5 |
| Feb 2026 | Archies | 30 | 0.04% | 6 |
| Mar 2026 | Birkenstock | 36.7K | 55% | 1 |
| Mar 2026 | Crocs | 26.9K | 40.3% | 2 |
| Mar 2026 | Havaianas | 2.1K | 3.2% | 3 |
| Mar 2026 | Reef | 910 | 1.4% | 4 |
| Mar 2026 | Teva | 50 | 0.07% | 5 |
| Mar 2026 | Archies | 20 | 0.03% | 6 |
| Apr 2026 | Birkenstock | 32.5K | 51.7% | 1 |
| Apr 2026 | Crocs | 27.4K | 43.6% | 2 |
| Apr 2026 | Havaianas | 2.1K | 3.4% | 3 |
| Apr 2026 | Reef | 740 | 1.2% | 4 |
| Apr 2026 | Archies | 50 | 0.08% | 5 |
| Apr 2026 | Teva | 30 | 0.05% | 6 |
| May 2026 | Birkenstock | 33K | 57% | 1 |
| May 2026 | Crocs | 22.2K | 38.3% | 2 |
| May 2026 | Havaianas | 2.1K | 3.7% | 3 |
| May 2026 | Reef | 560 | 0.97% | 4 |
| May 2026 | Teva | 30 | 0.05% | 5 |
| May 2026 | Archies | 20 | 0.03% | 6 |
| Jun 2026 | Birkenstock | 33.3K | 56.9% | 1 |
| Jun 2026 | Crocs | 22K | 37.6% | 2 |
| Jun 2026 | Havaianas | 2.7K | 4.5% | 3 |
| Jun 2026 | Reef | 460 | 0.79% | 4 |
| Jun 2026 | Teva | 50 | 0.09% | 5 |
| Jun 2026 | Archies | 30 | 0.05% | 6 |
| Jul 2026 | Birkenstock | 33.1K | 55.9% | 1 |
| Jul 2026 | Crocs | 22.9K | 38.6% | 2 |
| Jul 2026 | Havaianas | 2.7K | 4.5% | 3 |
| Jul 2026 | Reef | 460 | 0.78% | 4 |
| Jul 2026 | Archies | 50 | 0.08% | 5 |
| Jul 2026 | Teva | 50 | 0.08% | 6 |
| Aug 2026 | Birkenstock | 38.5K | 53.5% | 1 |
| Aug 2026 | Crocs | 28.6K | 39.8% | 2 |
| Aug 2026 | Havaianas | 3.9K | 5.5% | 3 |
| Aug 2026 | Reef | 800 | 1.1% | 4 |
| Aug 2026 | Archies | 40 | 0.06% | 5 |
| Aug 2026 | Teva | 40 | 0.06% | 6 |
| Sep 2026 | Birkenstock | 45.4K | 52.7% | 1 |
| Sep 2026 | Crocs | 34.8K | 40.4% | 2 |
| Sep 2026 | Havaianas | 4.9K | 5.7% | 3 |
| Sep 2026 | Reef | 910 | 1.1% | 4 |
| Sep 2026 | Archies | 110 | 0.13% | 5 |
| Sep 2026 | Teva | 30 | 0.03% | 6 |

## What is being compared

- **Archies**: Measured on the search term “archies thongs”.
- **Birkenstock**: Measured on the search terms “birkenstock”, “birkenstock boston”, “birkenstock boston clog”, “birkenstock clogs”, “birkenstock eva”, “birkenstock loafers”, “birkenstock mayari”, “birkenstock mocha”, “birkenstock sale”, “birkenstock sandale”, “birkenstock shoes” and “milano birkenstock”, summed into one figure.
- **Crocs**: Measured on the search terms “baby crocs”, “crocs”, “crocs clog”, “crocs outlet”, “crocs sale”, “crocs shoes”, “lynet mcqueen crocs”, “spiderman crocs” and “toddler crocs”, summed into one figure.
- **Havaianas**: Measured on the search terms “brazilian havaianas”, “flatform havaianas”, “havaianas”, “havaianas aus”, “havaianas footwear”, “havaianas sale”, “havaianas sl”, “havaianas slide”, “havaianas warehouse” and “havaianas wedge”, summed into one figure.
- **Reef**: Measured on the search terms “reef jandals” and “reef sandals”, summed into one figure.
- **Teva**: Measured on the search term “platform teva sandals”.

- [Archies](/demand/nz/brands/archies)
- [Birkenstock](/demand/nz/brands/birkenstock)
- [Crocs](/demand/nz/brands/crocs)
- [Havaianas](/demand/nz/brands/havaianas)
- [Reef](/demand/nz/brands/reef-sandals)
- [Teva](/demand/nz/brands/teva)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among flip flop brands in New Zealand?

In September 2026, Birkenstock was the most searched among flip flop brands in New Zealand, with an estimated 45.4K branded searches, 52.7% of all searches for the six we track.

## Cite this page

Brandwave. "Flip flop brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-flip-flop-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-flip-flop-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.