--- title: "Smartrak vs Teletrac Navman: Which is searched more in New Zealand?" description: "Is Smartrak or Teletrac Navman more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fleet telematics providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-fleet-telematics-providers/compare/smartrak-vs-teletrac-navman" publisher: "Brandwave" --- # Smartrak vs Teletrac Navman: Which is searched more in New Zealand? Is Smartrak or Teletrac Navman more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fleet telematics providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Smartrak and Teletrac Navman - **Competitive set**: Fleet telematics providers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Smartrak Share of Search**: 2.7% - **Teletrac Navman Share of Search**: 3.4% ## Is Smartrak or Teletrac Navman more popular in search? - In September 2026, Teletrac Navman had more branded searches than Smartrak among fleet telematics providers in New Zealand. Teletrac Navman had about 490 branded searches, while Smartrak had 390. Teletrac Navman made up 3.4% of all fleet telematics provider searches we track, and Smartrak accounted for 2.7%. - The lead changed hands once in the 12 months ending September 2026: Teletrac Navman took it in July 2026. - Across the 12 months ending September 2026, Smartrak’s share of searches among fleet telematics providers in New Zealand moved from 4.9% to 2.7%, and its estimated monthly branded searches moved from 720 to 390. - Across the 12 months ending September 2026, Teletrac Navman’s share of searches among fleet telematics providers in New Zealand moved from 3.3% to 3.4%, and its estimated monthly branded searches moved from 480 to 490. ## Top fleet telematics providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Teletrac Navman appeared in all five answers. Smartrak was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Teletrac Navman was listed before Smartrak in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | EROAD | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Argus Tracking | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Teletrac Navman | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Smartrak | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Webfleet | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Cartrack | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Sensium | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Geotab | 8th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about fleet telematics providers - Asked ChatGPT "Which fleet telematics provider should I use in New Zealand?": 1. EROAD, 2. Argus Tracking, 3. Teletrac Navman, 4. Smartrak, 5. Sensium - Asked ChatGPT "What are the best fleet telematics providers in New Zealand?": 1. EROAD, 2. Teletrac Navman, 3. Smartrak, 4. Argus Tracking, 5. Sensium, 6. Geotab - Asked ChatGPT "What's the best fleet telematics provider in New Zealand for gps fleet tracking?": 1. Argus Tracking, 2. EROAD, 3. Teletrac Navman, 4. Smartrak, 5. Cartrack, 6. Geotab - Searched Google, AI Overview "fleet tracking nz": 1. Argus Tracking, 2. EROAD, 3. Cartrack, 4. Teletrac Navman - Searched Google, AI Overview "gps fleet tracking nz": 1. Webfleet, 2. Teletrac Navman Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand fleet telematics providers in September 2026? - In September 2026, Smartrak fell from 5th to 6th among fleet telematics providers in New Zealand. ## Month by month | Month | Smartrak estimated searches | Smartrak Share of Search | Smartrak rank | Teletrac Navman estimated searches | Teletrac Navman Share of Search | Teletrac Navman rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 720 | 4.9% | 4 | 480 | 3.3% | 5 | | Nov 2025 | 880 | 5.8% | 4 | 600 | 4% | 5 | | Dec 2025 | 590 | 5% | 4 | 390 | 3.3% | 5 | | Jan 2026 | 590 | 4.7% | 4 | 590 | 4.7% | 5 | | Feb 2026 | 720 | 5.2% | 4 | 480 | 3.4% | 5 | | Mar 2026 | 720 | 4.8% | 4 | 600 | 4% | 5 | | Apr 2026 | 590 | 4.3% | 4 | 390 | 2.8% | 6 | | May 2026 | 480 | 3.6% | 4 | 320 | 2.4% | 5 | | Jun 2026 | 390 | 2.8% | 4 | 390 | 2.8% | 5 | | Jul 2026 | 320 | 2.3% | 6 | 480 | 3.4% | 4 | | Aug 2026 | 390 | 2.7% | 5 | 480 | 3.4% | 4 | | Sep 2026 | 390 | 2.7% | 6 | 490 | 3.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Smartrak’s and Teletrac Navman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Smartrak**: Measured on the search term “smartrak”. - **Teletrac Navman**: Measured on the search terms “navman fleet”, “teletrac navman” and “teletracnavman”, summed into one figure. - [Smartrak profile](/demand/nz/brands/smartrak) - [Teletrac Navman profile](/demand/nz/brands/teletrac-navman) - [All fleet telematics providers in New Zealand](/demand/nz/categories/nz-fleet-telematics-providers): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Smartrak or Teletrac Navman more popular in search? In September 2026, Teletrac Navman had more branded searches than Smartrak among fleet telematics providers in New Zealand. Teletrac Navman had about 490 branded searches, while Smartrak had 390. Teletrac Navman made up 3.4% of all fleet telematics provider searches we track, and Smartrak accounted for 2.7%. ## Cite this page Brandwave. "Smartrak vs Teletrac Navman: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-fleet-telematics-providers/compare/smartrak-vs-teletrac-navman This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-fleet-telematics-providers/compare/smartrak-vs-teletrac-navman. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.