--- title: "EROAD vs Smartrak: Which is searched more in New Zealand?" description: "Is EROAD or Smartrak more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fleet telematics providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-fleet-telematics-providers/compare/eroad-vs-smartrak" publisher: "Brandwave" --- # EROAD vs Smartrak: Which is searched more in New Zealand? Is EROAD or Smartrak more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fleet telematics providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: EROAD and Smartrak - **Competitive set**: Fleet telematics providers - **Market**: New Zealand - **Month measured**: Sep 2026 - **EROAD Share of Search**: 63.8% - **Smartrak Share of Search**: 2.7% ## Is EROAD or Smartrak more popular in search? - In September 2026, EROAD had more branded searches than Smartrak among fleet telematics providers in New Zealand. EROAD had about 9,270 branded searches, while Smartrak had 390. EROAD made up 63.8% of all fleet telematics provider searches we track, and Smartrak accounted for 2.7%. - EROAD was ahead of Smartrak in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, EROAD’s share of searches among fleet telematics providers in New Zealand moved from 64.3% to 63.8%, and its estimated monthly branded searches moved from 9.5K to 9.3K. - Across the 12 months ending September 2026, Smartrak’s share of searches among fleet telematics providers in New Zealand moved from 4.9% to 2.7%, and its estimated monthly branded searches moved from 720 to 390. ## Top fleet telematics providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, EROAD was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Smartrak was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. EROAD was listed before Smartrak in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | EROAD | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Argus Tracking | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Teletrac Navman | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Smartrak | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Webfleet | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Cartrack | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Sensium | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Geotab | 8th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about fleet telematics providers - Asked ChatGPT "Which fleet telematics provider should I use in New Zealand?": 1. EROAD, 2. Argus Tracking, 3. Teletrac Navman, 4. Smartrak, 5. Sensium - Asked ChatGPT "What are the best fleet telematics providers in New Zealand?": 1. EROAD, 2. Teletrac Navman, 3. Smartrak, 4. Argus Tracking, 5. Sensium, 6. Geotab - Asked ChatGPT "What's the best fleet telematics provider in New Zealand for gps fleet tracking?": 1. Argus Tracking, 2. EROAD, 3. Teletrac Navman, 4. Smartrak, 5. Cartrack, 6. Geotab - Searched Google, AI Overview "fleet tracking nz": 1. Argus Tracking, 2. EROAD, 3. Cartrack, 4. Teletrac Navman - Searched Google, AI Overview "gps fleet tracking nz": 1. Webfleet, 2. Teletrac Navman Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand fleet telematics providers in September 2026? - In September 2026, EROAD gained share of searches among fleet telematics providers in New Zealand, from 62.8% to 63.8%. - In September 2026, Smartrak fell from 5th to 6th among fleet telematics providers in New Zealand. ## Month by month | Month | EROAD estimated searches | EROAD Share of Search | EROAD rank | Smartrak estimated searches | Smartrak Share of Search | Smartrak rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.5K | 64.3% | 1 | 720 | 4.9% | 4 | | Nov 2025 | 9.7K | 64% | 1 | 880 | 5.8% | 4 | | Dec 2025 | 7.7K | 65.1% | 1 | 590 | 5% | 4 | | Jan 2026 | 7.7K | 61.6% | 1 | 590 | 4.7% | 4 | | Feb 2026 | 9K | 64.6% | 1 | 720 | 5.2% | 4 | | Mar 2026 | 9.3K | 61.6% | 1 | 720 | 4.8% | 4 | | Apr 2026 | 8.9K | 64.9% | 1 | 590 | 4.3% | 4 | | May 2026 | 8.9K | 66.1% | 1 | 480 | 3.6% | 4 | | Jun 2026 | 8.9K | 63% | 1 | 390 | 2.8% | 4 | | Jul 2026 | 8.9K | 63.4% | 1 | 320 | 2.3% | 6 | | Aug 2026 | 9K | 62.8% | 1 | 390 | 2.7% | 5 | | Sep 2026 | 9.3K | 63.8% | 1 | 390 | 2.7% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using EROAD’s and Smartrak’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **EROAD**: Measured on the search terms “eroad”, “eroad app”, “eroad gps tracking”, “eroad inspect”, “eroad inspect app”, “eroad logbook”, “eroad ltd”, “eroad ruc”, “eroad where” and “my eroad”, summed into one figure. - **Smartrak**: Measured on the search term “smartrak”. - [EROAD profile](/demand/nz/brands/eroad) - [Smartrak profile](/demand/nz/brands/smartrak) - [All fleet telematics providers in New Zealand](/demand/nz/categories/nz-fleet-telematics-providers): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is EROAD or Smartrak more popular in search? In September 2026, EROAD had more branded searches than Smartrak among fleet telematics providers in New Zealand. EROAD had about 9,270 branded searches, while Smartrak had 390. EROAD made up 63.8% of all fleet telematics provider searches we track, and Smartrak accounted for 2.7%. ## Cite this page Brandwave. "EROAD vs Smartrak: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-fleet-telematics-providers/compare/eroad-vs-smartrak This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-fleet-telematics-providers/compare/eroad-vs-smartrak. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.