---
title: "Fleet telematics providers in New Zealand: Which brands are most popular in search?"
description: "Compare the GPS fleet tracking and telematics providers New Zealand fleets run on. Share of Search among EROAD, Teletrac Navman, Smartrak, Geotab and Webfleet, the fleet telematics providers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-fleet-telematics-providers"
publisher: "Brandwave"
---

# Fleet telematics providers in New Zealand: Which brands are most popular in search?

Compare the GPS fleet tracking and telematics providers New Zealand fleets run on. Share of Search among EROAD, Teletrac Navman, Smartrak, Geotab and Webfleet, the fleet telematics providers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Fleet telematics providers
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: EROAD, 86.5%

## Which brand is most popular in search among fleet telematics providers in New Zealand?

- In August 2026, EROAD was the most searched among fleet telematics providers in New Zealand, with an estimated 9.9K branded searches and 86.5% estimated Share of Search within this set.
- Teletrac Navman is in 2nd place, 78.8 percentage points behind at 7.7% Share of Search.
- Across the 11 months ending August 2026, EROAD’s estimated Share of Search among fleet telematics providers in New Zealand increased from 85.3% to 86.5%.
- Across the 11 months ending August 2026, Teletrac Navman’s estimated Share of Search among fleet telematics providers in New Zealand increased from 6.5% to 7.7%.
- Across the 11 months ending August 2026, Smartrak’s estimated Share of Search among fleet telematics providers in New Zealand decreased from 5.9% to 3.6%.
- Across the 11 months ending August 2026, EROAD’s estimated Share of Search among fleet telematics providers in New Zealand peaked at 87.6% in June 2026 and was lowest at 83.4% in March 2026.
- Across the 11 months ending August 2026, Teletrac Navman’s estimated Share of Search among fleet telematics providers in New Zealand peaked at 8.8% in January 2026 and was lowest at 6% in December 2025.
- Across the 11 months ending August 2026, Smartrak’s estimated Share of Search among fleet telematics providers in New Zealand peaked at 6.9% in November 2025 and was lowest at 3% in July 2026.
- Across the 11 months ending August 2026, Geotab and Webfleet held steady: their estimated Share of Search among fleet telematics providers in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [EROAD vs Teletrac Navman: compare search popularity](/demand/nz/compare/eroad-vs-teletrac-navman): 86.5% against 7.7% Share of Search.
- [EROAD vs Smartrak: compare search popularity](/demand/nz/compare/eroad-vs-smartrak): 86.5% against 3.6% Share of Search.
- [Teletrac Navman vs Smartrak: compare search popularity](/demand/nz/compare/smartrak-vs-teletrac-navman): 7.7% against 3.6% Share of Search.

## How did search popularity change for New Zealand fleet telematics providers in August 2026?

- In August 2026, Smartrak gained estimated Share of Search among fleet telematics providers in New Zealand, from 3% to 3.6%.
- Teletrac Navman’s estimated Share of Search among fleet telematics providers in New Zealand has gained ground for 3 months in a row, from 6.2% to 7.7% in August 2026.
- Estimated monthly branded searches for Geotab in New Zealand rose 25% over 11 measured months, from 160 to 200 in August 2026.
- Estimated monthly branded searches for Webfleet in New Zealand fell 50% over 11 measured months, from 120 to 60 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | EROAD | 86.5% | 9.9K | -0.7% | EROAD |
| 2 | Teletrac Navman | 7.7% | 880 | 0.0% | Teletrac Navman |
| 3 | Smartrak | 3.6% | 410 | +20.6% | Smartrak |
| 4 | Geotab | 1.7% | 200 | -4.8% | Geotab |
| 5 | Webfleet | 0.52% | 60 | -14.3% | Webfleet |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | EROAD | 10.6K | 85.3% | 1 |
| Oct 2025 | Teletrac Navman | 810 | 6.5% | 2 |
| Oct 2025 | Smartrak | 740 | 5.9% | 3 |
| Oct 2025 | Geotab | 160 | 1.3% | 4 |
| Oct 2025 | Webfleet | 120 | 0.96% | 5 |
| Nov 2025 | EROAD | 10.8K | 83.7% | 1 |
| Nov 2025 | Teletrac Navman | 930 | 7.2% | 2 |
| Nov 2025 | Smartrak | 890 | 6.9% | 3 |
| Nov 2025 | Webfleet | 150 | 1.2% | 4 |
| Nov 2025 | Geotab | 140 | 1.1% | 5 |
| Dec 2025 | EROAD | 8.6K | 86.1% | 1 |
| Dec 2025 | Smartrak | 600 | 6% | 2 |
| Dec 2025 | Teletrac Navman | 600 | 6% | 3 |
| Dec 2025 | Geotab | 110 | 1.1% | 4 |
| Dec 2025 | Webfleet | 80 | 0.8% | 5 |
| Jan 2026 | EROAD | 8.8K | 83.7% | 1 |
| Jan 2026 | Teletrac Navman | 920 | 8.8% | 2 |
| Jan 2026 | Smartrak | 600 | 5.7% | 3 |
| Jan 2026 | Geotab | 100 | 0.96% | 4 |
| Jan 2026 | Webfleet | 90 | 0.86% | 5 |
| Feb 2026 | EROAD | 9.9K | 85% | 1 |
| Feb 2026 | Teletrac Navman | 810 | 7% | 2 |
| Feb 2026 | Smartrak | 740 | 6.4% | 3 |
| Feb 2026 | Geotab | 140 | 1.2% | 4 |
| Feb 2026 | Webfleet | 50 | 0.43% | 5 |
| Mar 2026 | EROAD | 10.4K | 83.4% | 1 |
| Mar 2026 | Teletrac Navman | 1.1K | 8.7% | 2 |
| Mar 2026 | Smartrak | 730 | 5.8% | 3 |
| Mar 2026 | Geotab | 150 | 1.2% | 4 |
| Mar 2026 | Webfleet | 100 | 0.8% | 5 |
| Apr 2026 | EROAD | 10.2K | 86.5% | 1 |
| Apr 2026 | Teletrac Navman | 790 | 6.7% | 2 |
| Apr 2026 | Smartrak | 600 | 5.1% | 3 |
| Apr 2026 | Geotab | 140 | 1.2% | 4 |
| Apr 2026 | Webfleet | 50 | 0.43% | 5 |
| May 2026 | EROAD | 10.1K | 87.3% | 1 |
| May 2026 | Teletrac Navman | 720 | 6.2% | 2 |
| May 2026 | Smartrak | 490 | 4.2% | 3 |
| May 2026 | Geotab | 160 | 1.4% | 4 |
| May 2026 | Webfleet | 90 | 0.78% | 5 |
| Jun 2026 | EROAD | 9.9K | 87.6% | 1 |
| Jun 2026 | Teletrac Navman | 790 | 7% | 2 |
| Jun 2026 | Smartrak | 400 | 3.5% | 3 |
| Jun 2026 | Geotab | 170 | 1.5% | 4 |
| Jun 2026 | Webfleet | 50 | 0.44% | 5 |
| Jul 2026 | EROAD | 10K | 86.9% | 1 |
| Jul 2026 | Teletrac Navman | 880 | 7.7% | 2 |
| Jul 2026 | Smartrak | 340 | 3% | 3 |
| Jul 2026 | Geotab | 210 | 1.8% | 4 |
| Jul 2026 | Webfleet | 70 | 0.61% | 5 |
| Aug 2026 | EROAD | 9.9K | 86.5% | 1 |
| Aug 2026 | Teletrac Navman | 880 | 7.7% | 2 |
| Aug 2026 | Smartrak | 410 | 3.6% | 3 |
| Aug 2026 | Geotab | 200 | 1.7% | 4 |
| Aug 2026 | Webfleet | 60 | 0.52% | 5 |
| Sep 2026 | EROAD | — | — | — |
| Sep 2026 | Geotab | — | — | — |
| Sep 2026 | Smartrak | — | — | — |
| Sep 2026 | Teletrac Navman | — | — | — |
| Sep 2026 | Webfleet | — | — | — |

## What is being compared

- **EROAD**: Measured on the search terms “eroad”, “eroad app”, “eroad assist”, “eroad co nz”, “eroad contact”, “eroad gps tracking”, “eroad inspect”, “eroad inspect app”, “eroad logbook”, “eroad ltd”, “eroad near me”, “eroad nz”, “eroad online”, “eroad ruc”, “eroad support”, “eroad where” and “my eroad”, summed into one figure.
- **Geotab**: Measured on the search terms “geotab”, “geotab com”, “geotab fleet tracking”, “geotab gps tracking”, “geotab logbook” and “geotab nz”, summed into one figure.
- **Smartrak**: Measured on the search terms “smartrak”, “smartrak co nz” and “smartrak new zealand”, summed into one figure.
- **Teletrac Navman**: Measured on the search terms “navman fleet”, “teletrac navman”, “teletrac navman near me”, “teletrac navman nz” and “teletracnavman”, summed into one figure.
- **Webfleet**: Measured on the search terms “webfleet”, “webfleet com” and “webfleet logbook”, summed into one figure.

- [EROAD](/demand/nz/brands/eroad)
- [Geotab](/demand/nz/brands/geotab)
- [Smartrak](/demand/nz/brands/smartrak)
- [Teletrac Navman](/demand/nz/brands/teletrac-navman)
- [Webfleet](/demand/nz/brands/webfleet)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among fleet telematics providers in New Zealand?

In August 2026, EROAD was the most searched among fleet telematics providers in New Zealand, with an estimated 9.9K branded searches and 86.5% estimated Share of Search within this set.

## Cite this page

Brandwave. "Fleet telematics providers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-fleet-telematics-providers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-fleet-telematics-providers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.