---
title: "Fleet management platforms in New Zealand: Which are searched most?"
description: "Compare tools for fleet tracking, vehicle operations and driver management. Share of Search among EROAD, Cartrack, Fleetpin, Argus Tracking, Teletrac Navman, Smartrak, Motive, Geotab, Verizon Connect and Azuga, the fleet management platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-fleet-management-platforms"
publisher: "Brandwave"
---

# Fleet management platforms in New Zealand: Which are searched most?

Compare tools for fleet tracking, vehicle operations and driver management. Share of Search among EROAD, Cartrack, Fleetpin, Argus Tracking, Teletrac Navman, Smartrak, Motive, Geotab, Verizon Connect and Azuga, the fleet management platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Fleet management platforms
- **Market**: New Zealand
- **Brands compared**: 10
- **Month measured**: Sep 2026
- **Highest Share of Search**: EROAD, 58.7%

## Which brand is most popular in search among fleet management platforms in New Zealand?

- In September 2026, EROAD was the most searched among fleet management platforms in New Zealand, with an estimated 9.2K branded searches, 58.7% of all searches for the ten we track.
- Cartrack is in 2nd place, 40.2 percentage points behind at 18.5%.
- Across the 12 months ending September 2026, EROAD’s share of searches among fleet management platforms in New Zealand decreased from 60.6% to 58.7%.
- Across the 12 months ending September 2026, Cartrack’s share of searches among fleet management platforms in New Zealand increased from 15.5% to 18.5%.
- Across the 12 months ending September 2026, Fleetpin’s share of searches among fleet management platforms in New Zealand increased from 6.5% to 8.3%.
- Across the 12 months ending September 2026, Argus Tracking’s share of searches among fleet management platforms in New Zealand decreased from 6.5% to 5.6%.
- Across the 12 months ending September 2026, Smartrak’s share of searches among fleet management platforms in New Zealand decreased from 4.6% to 2.5%.
- Across the 12 months ending September 2026, EROAD’s share of searches among fleet management platforms in New Zealand peaked at 60.6% in October 2025 and was lowest at 56% in March 2026.
- Across the 12 months ending September 2026, Cartrack’s share of searches among fleet management platforms in New Zealand peaked at 19.1% in July 2026 and was lowest at 14.9% in November 2025.
- Across the 12 months ending September 2026, Fleetpin’s share of searches among fleet management platforms in New Zealand peaked at 9.8% in March 2026 and was lowest at 6.5% in October 2025.
- Across the 12 months ending September 2026, Argus Tracking’s share of searches among fleet management platforms in New Zealand peaked at 6.5% in June 2026 and was lowest at 5.4% in January 2026.
- Across the 12 months ending September 2026, Teletrac Navman’s share of searches among fleet management platforms in New Zealand peaked at 4.5% in January 2026 and was lowest at 2.2% in May 2026.
- Across the 12 months ending September 2026, Smartrak’s share of searches among fleet management platforms in New Zealand peaked at 5.5% in November 2025 and was lowest at 2.1% in July 2026.
- Across the 12 months ending September 2026, Motive’s share of searches among fleet management platforms in New Zealand peaked at 2.5% in August 2026 and was lowest at 1.3% in March 2026.
- Across the 12 months ending September 2026, Fleetpin rose from 4th to 3rd among fleet management platforms in New Zealand.
- Across the 12 months ending September 2026, Argus Tracking fell from 3rd to 4th among fleet management platforms in New Zealand.
- Across the 12 months ending September 2026, Teletrac Navman rose from 6th to 5th among fleet management platforms in New Zealand.
- Across the 12 months ending September 2026, Smartrak fell from 5th to 6th among fleet management platforms in New Zealand.
- Across the 12 months ending September 2026, Motive, Geotab, Verizon Connect and Azuga held steady: their share of searches among fleet management platforms in New Zealand each moved less than 0.5 percentage points.

## Top fleet management platforms in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Teletrac Navman appeared every time. EROAD was recommended most often, coming first in two out of five answers. Argus Tracking was second, and Teletrac Navman was third. Motive, which ranked seventh in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| EROAD | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Argus Tracking | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Teletrac Navman | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Cartrack | 4th | 2 of 3 | 2 of 2 | 4 of 5 |
| Smartrak | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Fleetpin | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Geotab | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Motive | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Verizon Connect | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Azuga | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about fleet management platforms

- Asked ChatGPT "Which fleet management platform should I use in New Zealand?": 1. Argus Tracking, 2. EROAD, 3. Teletrac Navman, 4. Smartrak, 5. Cartrack
- Asked ChatGPT "What are the best fleet management platforms in New Zealand?": 1. EROAD, 2. Argus Tracking, 3. Teletrac Navman, 4. Smartrak, 5. Geotab, 6. Fleetpin, 7. Cartrack
- Asked ChatGPT "What's the best fleet management platform in New Zealand for vehicle tracking?": 1. Argus Tracking, 2. EROAD, 3. Fleetpin, 4. Teletrac Navman
- Searched Google, AI Overview "fleet management software nz": 1. EROAD, 2. Teletrac Navman, 3. Cartrack
- Searched Google, AI Overview "vehicle tracking software": 1. Cartrack, 2. Teletrac Navman

Not named in any answer: Motive, Verizon Connect and Azuga.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [EROAD vs Cartrack: compare search popularity](/demand/nz/compare/cartrack-vs-eroad): 58.7% against 18.5% Share of Search.
- [EROAD vs Fleetpin: compare search popularity](/demand/nz/compare/eroad-vs-fleetpin): 58.7% against 8.3% Share of Search.
- [EROAD vs Argus Tracking: compare search popularity](/demand/nz/compare/argus-tracking-vs-eroad): 58.7% against 5.6% Share of Search.
- [EROAD vs Teletrac Navman: compare search popularity](/demand/nz/compare/eroad-vs-teletrac-navman): 58.7% against 3.1% Share of Search.
- [Cartrack vs Fleetpin: compare search popularity](/demand/nz/compare/cartrack-vs-fleetpin): 18.5% against 8.3% Share of Search.
- [Cartrack vs Argus Tracking: compare search popularity](/demand/nz/compare/argus-tracking-vs-cartrack): 18.5% against 5.6% Share of Search.
- [Cartrack vs Teletrac Navman: compare search popularity](/demand/nz/compare/cartrack-vs-teletrac-navman): 18.5% against 3.1% Share of Search.
- [Fleetpin vs Argus Tracking: compare search popularity](/demand/nz/compare/argus-tracking-vs-fleetpin): 8.3% against 5.6% Share of Search.
- [Fleetpin vs Teletrac Navman: compare search popularity](/demand/nz/compare/fleetpin-vs-teletrac-navman): 8.3% against 3.1% Share of Search.
- [Argus Tracking vs Teletrac Navman: compare search popularity](/demand/nz/compare/argus-tracking-vs-teletrac-navman): 5.6% against 3.1% Share of Search.

## How did search popularity change for New Zealand fleet management platforms in September 2026?

- In September 2026, EROAD gained share of searches among fleet management platforms in New Zealand, from 57.1% to 58.7%.
- In September 2026, Motive lost share of searches among fleet management platforms in New Zealand, from 2.5% to 1.7%.
- In September 2026, Argus Tracking lost share of searches among fleet management platforms in New Zealand, from 6.4% to 5.6%.
- In September 2026, Smartrak rose from 7th to 6th among fleet management platforms in New Zealand.
- Estimated monthly branded searches for Fleetpin in New Zealand rose 30% over 12 measured months, from 1K to 1.3K in September 2026.
- Estimated monthly branded searches for Geotab in New Zealand rose 21.4% over 12 measured months, from 140 to 170 in September 2026.
- Estimated monthly branded searches for Cartrack in New Zealand rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.
- Estimated monthly branded searches for Verizon Connect in New Zealand fell 33.3% over 12 measured months, from 90 to 60 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | EROAD | 58.7% | 9.2K | +2.9% | EROAD |
| 2 | Cartrack | 18.5% | 2.9K | 0.0% | Cartrack |
| 3 | Fleetpin | 8.3% | 1.3K | 0.0% | Fleetpin |
| 4 | Argus Tracking | 5.6% | 880 | -12.0% | Argus Tracking |
| 5 | Teletrac Navman | 3.1% | 490 | +2.1% | Teletrac Navman |
| 6 | Smartrak | 2.5% | 390 | 0.0% | Smartrak |
| 7 | Motive | 1.7% | 260 | -33.3% | Motive |
| 8 | Geotab | 1.1% | 170 | 0.0% | Geotab |
| 9 | Verizon Connect | 0.38% | 60 | 0.0% | Verizon Connect |
| 10 | Azuga | 0.06% | 10 | — | Azuga |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | EROAD | 9.4K | 60.6% | 1 |
| Oct 2025 | Cartrack | 2.4K | 15.5% | 2 |
| Oct 2025 | Argus Tracking | 1K | 6.5% | 3 |
| Oct 2025 | Fleetpin | 1K | 6.5% | 4 |
| Oct 2025 | Smartrak | 720 | 4.6% | 5 |
| Oct 2025 | Teletrac Navman | 480 | 3.1% | 6 |
| Oct 2025 | Motive | 260 | 1.7% | 7 |
| Oct 2025 | Geotab | 140 | 0.9% | 8 |
| Oct 2025 | Verizon Connect | 90 | 0.58% | 9 |
| Oct 2025 | Azuga | 10 | 0.06% | 10 |
| Nov 2025 | EROAD | 9.6K | 59.6% | 1 |
| Nov 2025 | Cartrack | 2.4K | 14.9% | 2 |
| Nov 2025 | Fleetpin | 1.3K | 8.1% | 3 |
| Nov 2025 | Argus Tracking | 880 | 5.5% | 4 |
| Nov 2025 | Smartrak | 880 | 5.5% | 5 |
| Nov 2025 | Teletrac Navman | 600 | 3.7% | 6 |
| Nov 2025 | Motive | 210 | 1.3% | 7 |
| Nov 2025 | Geotab | 140 | 0.87% | 8 |
| Nov 2025 | Verizon Connect | 80 | 0.5% | 9 |
| Nov 2025 | Azuga | 10 | 0.06% | 10 |
| Dec 2025 | EROAD | 7.6K | 60.6% | 1 |
| Dec 2025 | Cartrack | 1.9K | 15.1% | 2 |
| Dec 2025 | Fleetpin | 1K | 8% | 3 |
| Dec 2025 | Argus Tracking | 720 | 5.7% | 4 |
| Dec 2025 | Smartrak | 590 | 4.7% | 5 |
| Dec 2025 | Teletrac Navman | 390 | 3.1% | 6 |
| Dec 2025 | Motive | 170 | 1.4% | 7 |
| Dec 2025 | Geotab | 110 | 0.88% | 8 |
| Dec 2025 | Verizon Connect | 60 | 0.48% | 9 |
| Dec 2025 | Azuga | 10 | 0.08% | 10 |
| Jan 2026 | EROAD | 7.6K | 57.5% | 1 |
| Jan 2026 | Cartrack | 2.4K | 18.1% | 2 |
| Jan 2026 | Fleetpin | 1K | 7.6% | 3 |
| Jan 2026 | Argus Tracking | 720 | 5.4% | 4 |
| Jan 2026 | Smartrak | 590 | 4.5% | 5 |
| Jan 2026 | Teletrac Navman | 590 | 4.5% | 6 |
| Jan 2026 | Motive | 170 | 1.3% | 7 |
| Jan 2026 | Geotab | 90 | 0.68% | 8 |
| Jan 2026 | Verizon Connect | 70 | 0.53% | 9 |
| Jan 2026 | Azuga | 0 | 0% | 10 |
| Feb 2026 | EROAD | 8.9K | 59.1% | 1 |
| Feb 2026 | Cartrack | 2.4K | 15.9% | 2 |
| Feb 2026 | Fleetpin | 1.3K | 8.6% | 3 |
| Feb 2026 | Argus Tracking | 880 | 5.8% | 4 |
| Feb 2026 | Smartrak | 720 | 4.8% | 5 |
| Feb 2026 | Teletrac Navman | 480 | 3.2% | 6 |
| Feb 2026 | Motive | 210 | 1.4% | 7 |
| Feb 2026 | Geotab | 140 | 0.93% | 8 |
| Feb 2026 | Verizon Connect | 50 | 0.33% | 9 |
| Feb 2026 | Azuga | 10 | 0.07% | 10 |
| Mar 2026 | EROAD | 9.2K | 56% | 1 |
| Mar 2026 | Cartrack | 2.9K | 17.7% | 2 |
| Mar 2026 | Fleetpin | 1.6K | 9.8% | 3 |
| Mar 2026 | Argus Tracking | 1K | 6.1% | 4 |
| Mar 2026 | Smartrak | 720 | 4.4% | 5 |
| Mar 2026 | Teletrac Navman | 600 | 3.7% | 6 |
| Mar 2026 | Motive | 210 | 1.3% | 7 |
| Mar 2026 | Geotab | 140 | 0.86% | 8 |
| Mar 2026 | Verizon Connect | 30 | 0.18% | 9 |
| Mar 2026 | Azuga | 10 | 0.06% | 10 |
| Apr 2026 | EROAD | 8.9K | 59.7% | 1 |
| Apr 2026 | Cartrack | 2.4K | 16.2% | 2 |
| Apr 2026 | Fleetpin | 1.3K | 8.8% | 3 |
| Apr 2026 | Argus Tracking | 880 | 5.9% | 4 |
| Apr 2026 | Smartrak | 590 | 4% | 5 |
| Apr 2026 | Teletrac Navman | 390 | 2.6% | 6 |
| Apr 2026 | Motive | 230 | 1.5% | 7 |
| Apr 2026 | Geotab | 140 | 0.94% | 8 |
| Apr 2026 | Verizon Connect | 40 | 0.27% | 9 |
| Apr 2026 | Azuga | 10 | 0.07% | 10 |
| May 2026 | EROAD | 8.8K | 60.3% | 1 |
| May 2026 | Cartrack | 2.4K | 16.4% | 2 |
| May 2026 | Fleetpin | 1.3K | 8.9% | 3 |
| May 2026 | Argus Tracking | 880 | 6% | 4 |
| May 2026 | Smartrak | 480 | 3.3% | 5 |
| May 2026 | Teletrac Navman | 320 | 2.2% | 6 |
| May 2026 | Motive | 260 | 1.8% | 7 |
| May 2026 | Geotab | 140 | 0.95% | 8 |
| May 2026 | Verizon Connect | 40 | 0.27% | 9 |
| May 2026 | Azuga | 10 | 0.07% | 10 |
| Jun 2026 | EROAD | 8.8K | 57.7% | 1 |
| Jun 2026 | Cartrack | 2.9K | 19% | 2 |
| Jun 2026 | Fleetpin | 1.3K | 8.5% | 3 |
| Jun 2026 | Argus Tracking | 1K | 6.5% | 4 |
| Jun 2026 | Smartrak | 390 | 2.6% | 5 |
| Jun 2026 | Teletrac Navman | 390 | 2.6% | 6 |
| Jun 2026 | Motive | 260 | 1.7% | 7 |
| Jun 2026 | Geotab | 170 | 1.1% | 8 |
| Jun 2026 | Verizon Connect | 40 | 0.26% | 9 |
| Jun 2026 | Azuga | 20 | 0.13% | 10 |
| Jul 2026 | EROAD | 8.8K | 58.3% | 1 |
| Jul 2026 | Cartrack | 2.9K | 19.1% | 2 |
| Jul 2026 | Fleetpin | 1.3K | 8.6% | 3 |
| Jul 2026 | Argus Tracking | 880 | 5.8% | 4 |
| Jul 2026 | Teletrac Navman | 480 | 3.2% | 5 |
| Jul 2026 | Smartrak | 320 | 2.1% | 6 |
| Jul 2026 | Motive | 230 | 1.5% | 7 |
| Jul 2026 | Geotab | 170 | 1.1% | 8 |
| Jul 2026 | Verizon Connect | 50 | 0.33% | 9 |
| Jul 2026 | Azuga | 10 | 0.07% | 10 |
| Aug 2026 | EROAD | 8.9K | 57.1% | 1 |
| Aug 2026 | Cartrack | 2.9K | 18.6% | 2 |
| Aug 2026 | Fleetpin | 1.3K | 8.3% | 3 |
| Aug 2026 | Argus Tracking | 1K | 6.4% | 4 |
| Aug 2026 | Teletrac Navman | 480 | 3.1% | 5 |
| Aug 2026 | Motive | 390 | 2.5% | 6 |
| Aug 2026 | Smartrak | 390 | 2.5% | 7 |
| Aug 2026 | Geotab | 170 | 1.1% | 8 |
| Aug 2026 | Verizon Connect | 60 | 0.38% | 9 |
| Aug 2026 | Azuga | 0 | 0% | 10 |
| Sep 2026 | EROAD | 9.2K | 58.7% | 1 |
| Sep 2026 | Cartrack | 2.9K | 18.5% | 2 |
| Sep 2026 | Fleetpin | 1.3K | 8.3% | 3 |
| Sep 2026 | Argus Tracking | 880 | 5.6% | 4 |
| Sep 2026 | Teletrac Navman | 490 | 3.1% | 5 |
| Sep 2026 | Smartrak | 390 | 2.5% | 6 |
| Sep 2026 | Motive | 260 | 1.7% | 7 |
| Sep 2026 | Geotab | 170 | 1.1% | 8 |
| Sep 2026 | Verizon Connect | 60 | 0.38% | 9 |
| Sep 2026 | Azuga | 10 | 0.06% | 10 |

## What is being compared

- **Argus Tracking**: Measured on the search term “argus tracking”.
- **Azuga**: Measured on the search terms “azuga” and “azuga fleet tracking”, summed into one figure.
- **Cartrack**: Measured on the search term “cartrack”.
- **EROAD**: Measured on the search terms “eroad”, “eroad app”, “eroad inspect”, “eroad inspect app”, “eroad ltd”, “eroad where” and “my eroad”, summed into one figure.
- **Fleetpin**: Measured on the search term “fleetpin”.
- **Geotab**: Measured on the search term “geotab”.
- **Motive**: Measured on the search terms “motive”, “motive fleet” and “motivefleet”, summed into one figure.
- **Smartrak**: Measured on the search term “smartrak”.
- **Teletrac Navman**: Measured on the search terms “navman fleet”, “teletrac navman” and “teletracnavman”, summed into one figure.
- **Verizon Connect**: Measured on the search terms “verizon connect”, “verizon connect reveal” and “verizon connect telematics”, summed into one figure.

- [Argus Tracking](/demand/nz/brands/argus-tracking)
- [Azuga](/demand/nz/brands/azuga)
- [Cartrack](/demand/nz/brands/cartrack)
- [EROAD](/demand/nz/brands/eroad)
- [Fleetpin](/demand/nz/brands/fleetpin)
- [Geotab](/demand/nz/brands/geotab)
- [Motive](/demand/nz/brands/motive-fleet)
- [Smartrak](/demand/nz/brands/smartrak)
- [Teletrac Navman](/demand/nz/brands/teletrac-navman)
- [Verizon Connect](/demand/nz/brands/verizon-connect)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among fleet management platforms in New Zealand?

In September 2026, EROAD was the most searched among fleet management platforms in New Zealand, with an estimated 9.2K branded searches, 58.7% of all searches for the ten we track.

## Cite this page

Brandwave. "Fleet management platforms in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-fleet-management-platforms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-fleet-management-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.