--- title: "Flash drive brands in New Zealand: Which are searched most?" description: "Compare the flash drive brands people buy. Share of Search among SanDisk, Samsung and Kingston, the flash drive brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-flash-drive-brands" publisher: "Brandwave" --- # Flash drive brands in New Zealand: Which are searched most? Compare the flash drive brands people buy. Share of Search among SanDisk, Samsung and Kingston, the flash drive brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Flash drive brands - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: SanDisk, 96.7% ## Which brand is most popular in search among flash drive brands in New Zealand? - In September 2026, SanDisk was the most searched among flash drive brands in New Zealand, with an estimated 13.3K branded searches, 96.7% of all searches for the three we track. - Samsung is in 2nd place, 93.8 percentage points behind at 2.8%. - Across the 12 months ending September 2026, SanDisk’s share of searches among flash drive brands in New Zealand increased from 95.2% to 96.7%. - Across the 12 months ending September 2026, Samsung’s share of searches among flash drive brands in New Zealand decreased from 4.1% to 2.8%. - Across the 12 months ending September 2026, SanDisk’s share of searches among flash drive brands in New Zealand peaked at 97.4% in May 2026 and was lowest at 94.6% in November 2025. - Across the 12 months ending September 2026, Samsung’s share of searches among flash drive brands in New Zealand peaked at 4.8% in November 2025 and was lowest at 2.2% in May 2026. - Across the 12 months ending September 2026, Kingston held steady: its share of searches among flash drive brands in New Zealand moved less than 0.5 percentage points. ## Top flash drive brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and one Google AI Overview, SanDisk and Kingston appeared every time. SanDisk was recommended most often, coming first in three out of four answers. Kingston was second, and Samsung was third. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | SanDisk | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Kingston | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Samsung | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | ## Every AI answer about flash drive brands - Asked ChatGPT "Which flash drive brand should I buy in New Zealand?": 1. SanDisk, 2. Kingston, 3. Samsung - Asked ChatGPT "What are the best flash drive brands in New Zealand?": 1. SanDisk, 2. Samsung, 3. Kingston - Asked ChatGPT "What's the best flash drive brand in New Zealand for file storage?": 1. SanDisk, 2. Samsung, 3. Kingston - Searched Google, AI Overview "usb stick nz": 1. Kingston, 2. SanDisk Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## Compare search popularity between leading brands - [SanDisk vs Samsung: compare search popularity](/demand/nz/compare/samsung-vs-sandisk): 96.7% against 2.8% Share of Search. ## How did search popularity change for New Zealand flash drive brands in September 2026? - In September 2026, SanDisk gained share of searches among flash drive brands in New Zealand, from 95.7% to 96.7%. - In September 2026, Samsung lost share of searches among flash drive brands in New Zealand, from 3.8% to 2.8%. - Estimated monthly branded searches for Kingston in New Zealand rose 16.7% over 12 measured months, from 60 to 70 in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | SanDisk | 96.7% | 13.3K | +9.4% | SanDisk | | 2 | Samsung | 2.8% | 390 | -18.8% | Samsung | | 3 | Kingston | 0.51% | 70 | 0.0% | Kingston | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | SanDisk | 9K | 95.2% | 1 | | Oct 2025 | Samsung | 390 | 4.1% | 2 | | Oct 2025 | Kingston | 60 | 0.63% | 3 | | Nov 2025 | SanDisk | 9.4K | 94.6% | 1 | | Nov 2025 | Samsung | 480 | 4.8% | 2 | | Nov 2025 | Kingston | 60 | 0.6% | 3 | | Dec 2025 | SanDisk | 11.1K | 95.1% | 1 | | Dec 2025 | Samsung | 480 | 4.1% | 2 | | Dec 2025 | Kingston | 90 | 0.77% | 3 | | Jan 2026 | SanDisk | 12.3K | 96.2% | 1 | | Jan 2026 | Samsung | 390 | 3% | 2 | | Jan 2026 | Kingston | 90 | 0.7% | 3 | | Feb 2026 | SanDisk | 9.8K | 96.1% | 1 | | Feb 2026 | Samsung | 320 | 3.2% | 2 | | Feb 2026 | Kingston | 80 | 0.79% | 3 | | Mar 2026 | SanDisk | 9.6K | 95.4% | 1 | | Mar 2026 | Samsung | 390 | 3.9% | 2 | | Mar 2026 | Kingston | 70 | 0.7% | 3 | | Apr 2026 | SanDisk | 11.6K | 96.3% | 1 | | Apr 2026 | Samsung | 390 | 3.2% | 2 | | Apr 2026 | Kingston | 60 | 0.5% | 3 | | May 2026 | SanDisk | 14.1K | 97.4% | 1 | | May 2026 | Samsung | 320 | 2.2% | 2 | | May 2026 | Kingston | 60 | 0.41% | 3 | | Jun 2026 | SanDisk | 12.6K | 96.9% | 1 | | Jun 2026 | Samsung | 320 | 2.5% | 2 | | Jun 2026 | Kingston | 80 | 0.61% | 3 | | Jul 2026 | SanDisk | 11.6K | 96.1% | 1 | | Jul 2026 | Samsung | 390 | 3.2% | 2 | | Jul 2026 | Kingston | 80 | 0.66% | 3 | | Aug 2026 | SanDisk | 12.2K | 95.7% | 1 | | Aug 2026 | Samsung | 480 | 3.8% | 2 | | Aug 2026 | Kingston | 70 | 0.55% | 3 | | Sep 2026 | SanDisk | 13.3K | 96.7% | 1 | | Sep 2026 | Samsung | 390 | 2.8% | 2 | | Sep 2026 | Kingston | 70 | 0.51% | 3 | ## What is being compared - **Kingston**: Measured on the search terms “kingston ram” and “kingston usb”, summed into one figure. - **Samsung**: Measured on the search term “samsung odyssey”. - **SanDisk**: Measured on the search terms “sandisk”, “sandisk card”, “sandisk card reader”, “sandisk extreme”, “sandisk extreme pro” and “sandisk usb”, summed into one figure. - [Kingston](/demand/nz/brands/kingston) - [Samsung](/demand/nz/brands/samsung) - [SanDisk](/demand/nz/brands/sandisk) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among flash drive brands in New Zealand? In September 2026, SanDisk was the most searched among flash drive brands in New Zealand, with an estimated 13.3K branded searches, 96.7% of all searches for the three we track. ## Cite this page Brandwave. "Flash drive brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-flash-drive-brands This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-flash-drive-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.