---
title: "Fitness tracker brands in New Zealand: Which brands are most popular in search?"
description: "Compare the fitness tracker and smart ring brands New Zealanders wear. Share of Search among Fitbit, Oura, WHOOP, Amazfit and Polar, the fitness tracker brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-fitness-tracker-brands"
publisher: "Brandwave"
---

# Fitness tracker brands in New Zealand: Which brands are most popular in search?

Compare the fitness tracker and smart ring brands New Zealanders wear. Share of Search among Fitbit, Oura, WHOOP, Amazfit and Polar, the fitness tracker brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Fitness tracker brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Fitbit, 42.4%

## Which brand is most popular in search among fitness tracker brands in New Zealand?

- In August 2026, Fitbit was the most searched among fitness tracker brands in New Zealand, with an estimated 21.2K branded searches and 42.4% estimated Share of Search within this set.
- Oura is in 2nd place, 11.3 percentage points behind at 31.1% Share of Search.
- Across the 11 months ending August 2026, Fitbit’s estimated Share of Search among fitness tracker brands in New Zealand decreased from 52.1% to 42.4%.
- Across the 11 months ending August 2026, Oura’s estimated Share of Search among fitness tracker brands in New Zealand increased from 20.4% to 31.1%.
- Across the 11 months ending August 2026, Amazfit’s estimated Share of Search among fitness tracker brands in New Zealand decreased from 5.1% to 4.2%.
- Across the 11 months ending August 2026, Fitbit’s estimated Share of Search among fitness tracker brands in New Zealand peaked at 52.1% in October 2025 and was lowest at 37.8% in July 2026.
- Across the 11 months ending August 2026, Oura’s estimated Share of Search among fitness tracker brands in New Zealand peaked at 40.3% in June 2026 and was lowest at 20.4% in October 2025.
- Across the 11 months ending August 2026, WHOOP’s estimated Share of Search among fitness tracker brands in New Zealand peaked at 22.5% in February 2026 and was lowest at 14.4% in June 2026.
- Across the 11 months ending August 2026, Amazfit’s estimated Share of Search among fitness tracker brands in New Zealand peaked at 5.6% in March 2026 and was lowest at 3.9% in December 2025.
- Across the 11 months ending August 2026, Polar’s estimated Share of Search among fitness tracker brands in New Zealand peaked at 3.8% in July 2026 and was lowest at 1.8% in December 2025.
- Across the 11 months ending August 2026, WHOOP and Polar held steady: their estimated Share of Search among fitness tracker brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Fitbit vs Oura: compare search popularity](/demand/nz/compare/fitbit-vs-oura): 42.4% against 31.1% Share of Search.
- [Fitbit vs WHOOP: compare search popularity](/demand/nz/compare/fitbit-vs-whoop): 42.4% against 19.4% Share of Search.
- [Fitbit vs Amazfit: compare search popularity](/demand/nz/compare/amazfit-vs-fitbit): 42.4% against 4.2% Share of Search.
- [Fitbit vs Polar: compare search popularity](/demand/nz/compare/fitbit-vs-polar): 42.4% against 3% Share of Search.
- [Oura vs WHOOP: compare search popularity](/demand/nz/compare/oura-vs-whoop): 31.1% against 19.4% Share of Search.
- [Oura vs Amazfit: compare search popularity](/demand/nz/compare/amazfit-vs-oura): 31.1% against 4.2% Share of Search.
- [Oura vs Polar: compare search popularity](/demand/nz/compare/oura-vs-polar): 31.1% against 3% Share of Search.
- [WHOOP vs Amazfit: compare search popularity](/demand/nz/compare/amazfit-vs-whoop): 19.4% against 4.2% Share of Search.
- [WHOOP vs Polar: compare search popularity](/demand/nz/compare/polar-vs-whoop): 19.4% against 3% Share of Search.
- [Amazfit vs Polar: compare search popularity](/demand/nz/compare/amazfit-vs-polar): 4.2% against 3% Share of Search.

## How did search popularity change for New Zealand fitness tracker brands in August 2026?

- In August 2026, Fitbit gained estimated Share of Search among fitness tracker brands in New Zealand, from 37.8% to 42.4%.
- In August 2026, Oura lost estimated Share of Search among fitness tracker brands in New Zealand, from 34.8% to 31.1%.
- In August 2026, Polar lost estimated Share of Search among fitness tracker brands in New Zealand, from 3.8% to 3%.
- Estimated monthly branded searches for WHOOP in New Zealand rose 25.2% over 11 measured months, from 7.7K to 9.7K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Fitbit | 42.4% | 21.2K | +12.1% | Google |
| 2 | Oura | 31.1% | 15.5K | -10.8% | Oura |
| 3 | WHOOP | 19.4% | 9.7K | -0.4% | WHOOP |
| 4 | Amazfit | 4.2% | 2.1K | +2.4% | Amazfit |
| 5 | Polar | 3% | 1.5K | -22.1% | Polar |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fitbit | 20.3K | 52.1% | 1 |
| Oct 2025 | Oura | 7.9K | 20.4% | 2 |
| Oct 2025 | WHOOP | 7.7K | 19.8% | 3 |
| Oct 2025 | Amazfit | 2K | 5.1% | 4 |
| Oct 2025 | Polar | 1K | 2.6% | 5 |
| Nov 2025 | Fitbit | 25.2K | 48.6% | 1 |
| Nov 2025 | Oura | 14K | 27% | 2 |
| Nov 2025 | WHOOP | 9.3K | 17.9% | 3 |
| Nov 2025 | Amazfit | 2.3K | 4.5% | 4 |
| Nov 2025 | Polar | 1.1K | 2.1% | 5 |
| Dec 2025 | Fitbit | 25.7K | 49.1% | 1 |
| Dec 2025 | Oura | 14.3K | 27.2% | 2 |
| Dec 2025 | WHOOP | 9.4K | 17.9% | 3 |
| Dec 2025 | Amazfit | 2.1K | 3.9% | 4 |
| Dec 2025 | Polar | 970 | 1.8% | 5 |
| Jan 2026 | Fitbit | 24.7K | 45.1% | 1 |
| Jan 2026 | Oura | 13.9K | 25.4% | 2 |
| Jan 2026 | WHOOP | 12.2K | 22.2% | 3 |
| Jan 2026 | Amazfit | 2.6K | 4.8% | 4 |
| Jan 2026 | Polar | 1.4K | 2.5% | 5 |
| Feb 2026 | Fitbit | 19.4K | 46.8% | 1 |
| Feb 2026 | Oura | 9.4K | 22.7% | 2 |
| Feb 2026 | WHOOP | 9.3K | 22.5% | 3 |
| Feb 2026 | Amazfit | 2.3K | 5.4% | 4 |
| Feb 2026 | Polar | 1.1K | 2.6% | 5 |
| Mar 2026 | Fitbit | 17.4K | 47.2% | 1 |
| Mar 2026 | Oura | 8.2K | 22.2% | 2 |
| Mar 2026 | WHOOP | 7.9K | 21.5% | 3 |
| Mar 2026 | Amazfit | 2.1K | 5.6% | 4 |
| Mar 2026 | Polar | 1.3K | 3.5% | 5 |
| Apr 2026 | Fitbit | 19.1K | 46.3% | 1 |
| Apr 2026 | Oura | 9.5K | 23% | 2 |
| Apr 2026 | WHOOP | 9.1K | 22% | 3 |
| Apr 2026 | Amazfit | 2.2K | 5.3% | 4 |
| Apr 2026 | Polar | 1.4K | 3.4% | 5 |
| May 2026 | Fitbit | 22.2K | 44.6% | 1 |
| May 2026 | Oura | 13.7K | 27.6% | 2 |
| May 2026 | WHOOP | 9.9K | 20% | 3 |
| May 2026 | Amazfit | 2.1K | 4.3% | 4 |
| May 2026 | Polar | 1.7K | 3.5% | 5 |
| Jun 2026 | Oura | 22.5K | 40.3% | 1 |
| Jun 2026 | Fitbit | 21.1K | 37.9% | 2 |
| Jun 2026 | WHOOP | 8K | 14.4% | 3 |
| Jun 2026 | Amazfit | 2.6K | 4.6% | 4 |
| Jun 2026 | Polar | 1.5K | 2.8% | 5 |
| Jul 2026 | Fitbit | 18.9K | 37.8% | 1 |
| Jul 2026 | Oura | 17.4K | 34.8% | 2 |
| Jul 2026 | WHOOP | 9.7K | 19.4% | 3 |
| Jul 2026 | Amazfit | 2.1K | 4.1% | 4 |
| Jul 2026 | Polar | 1.9K | 3.8% | 5 |
| Aug 2026 | Fitbit | 21.2K | 42.4% | 1 |
| Aug 2026 | Oura | 15.5K | 31.1% | 2 |
| Aug 2026 | WHOOP | 9.7K | 19.4% | 3 |
| Aug 2026 | Amazfit | 2.1K | 4.2% | 4 |
| Aug 2026 | Polar | 1.5K | 3% | 5 |
| Sep 2026 | Amazfit | — | — | — |
| Sep 2026 | Fitbit | — | — | — |
| Sep 2026 | Oura | — | — | — |
| Sep 2026 | Polar | — | — | — |
| Sep 2026 | WHOOP | — | — | — |

## What is being compared

- **Amazfit**: Measured on the search terms “amazfit”, “amazfit band”, “amazfit band7”, “amazfit bip”, “amazfit bip 5”, “amazfit com”, “amazfit fitness tracker”, “amazfit gtr 4”, “amazfit near me”, “amazfit new zealand”, “amazfit nz”, “amazfit rex”, “amazfit smartwatch”, “amazfit t rex 3”, “amazfit t rex 3 pro”, “amazfit t rex pro”, “amazfit trex2” and “amazfit watch”, summed into one figure.
- **Fitbit**: Measured on the search terms “fitbit”, “fitbit ace 3”, “fitbit band”, “fitbit charge 2”, “fitbit charge 5”, “fitbit charge 6”, “fitbit charge 7”, “fitbit charge4”, “fitbit charger”, “fitbit com”, “fitbit fitness tracker”, “fitbit google”, “fitbit inspire”, “fitbit inspire 2”, “fitbit inspire 3”, “fitbit luxe”, “fitbit near me”, “fitbit nz”, “fitbit online”, “fitbit sense”, “fitbit sense 2”, “fitbit sense 2 smartwatch”, “fitbit smartwatch”, “fitbit versa”, “fitbit versa 2”, “fitbit versa 3”, “fitbit versa 4” and “fitbit watch”, summed into one figure.
- **Oura**: Measured on the search terms “oura”, “oura 4”, “oura fitness tracker”, “oura near me”, “oura nz”, “oura online”, “oura ring4”, “oura rings”, “oura rings price”, “oura smartwatch”, “oura watch” and “ouraring com”, summed into one figure.
- **Polar**: Measured on the search terms “polar band”, “polar fitness tracker”, “polar h10”, “polar h10 hr monitor”, “polar heart rate”, “polar heart rate monitor”, “polar smartwatch” and “polar watch”, summed into one figure.
- **WHOOP**: Measured on the search terms “band whoop”, “whoop”, “whoop 5”, “whoop 5 0”, “whoop bicep band”, “whoop bracelet”, “whoop com”, “whoop fitness band”, “whoop fitness tracker”, “whoop near me”, “whoop new zealand”, “whoop nz”, “whoop online”, “whoop price”, “whoop rings”, “whoop strap” and “whoop watch”, summed into one figure.

- [Amazfit](/demand/nz/brands/amazfit)
- [Fitbit](/demand/nz/brands/fitbit)
- [Oura](/demand/nz/brands/oura)
- [Polar](/demand/nz/brands/polar)
- [WHOOP](/demand/nz/brands/whoop)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among fitness tracker brands in New Zealand?

In August 2026, Fitbit was the most searched among fitness tracker brands in New Zealand, with an estimated 21.2K branded searches and 42.4% estimated Share of Search within this set.

## Cite this page

Brandwave. "Fitness tracker brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-fitness-tracker-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-fitness-tracker-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.