--- title: "Home fitness equipment brands in New Zealand: Which brands are most popular in search?" description: "Compare the treadmill, rower and home gym brands New Zealanders train with. Share of Search among Concept2, Peloton, Technogym, NordicTrack, Rogue Fitness and Lifespan Fitness, the home fitness equipment brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-fitness-equipment-brands" publisher: "Brandwave" --- # Home fitness equipment brands in New Zealand: Which brands are most popular in search? Compare the treadmill, rower and home gym brands New Zealanders train with. Share of Search among Concept2, Peloton, Technogym, NordicTrack, Rogue Fitness and Lifespan Fitness, the home fitness equipment brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Home fitness equipment brands - **Market**: New Zealand - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Concept2, 43.6% ## Which brand is most popular in search among home fitness equipment brands in New Zealand? - In August 2026, Concept2 was the most searched among home fitness equipment brands in New Zealand, with an estimated 3.6K branded searches and 43.6% estimated Share of Search within this set. - Peloton is in 2nd place, 20.7 percentage points behind at 23% Share of Search. - Across the 11 months ending August 2026, Concept2’s estimated Share of Search among home fitness equipment brands in New Zealand increased from 26.7% to 43.6%. - Across the 11 months ending August 2026, Peloton’s estimated Share of Search among home fitness equipment brands in New Zealand decreased from 38.1% to 23%. - Across the 11 months ending August 2026, Technogym’s estimated Share of Search among home fitness equipment brands in New Zealand decreased from 21.6% to 20.9%. - Across the 11 months ending August 2026, NordicTrack’s estimated Share of Search among home fitness equipment brands in New Zealand decreased from 9.6% to 8.7%. - Across the 11 months ending August 2026, Peloton’s estimated Share of Search among home fitness equipment brands in New Zealand peaked at 38.1% in October 2025 and was lowest at 20.6% in June 2026. - Across the 11 months ending August 2026, Technogym’s estimated Share of Search among home fitness equipment brands in New Zealand peaked at 24.2% in November 2025 and was lowest at 15.5% in June 2026. - Across the 11 months ending August 2026, NordicTrack’s estimated Share of Search among home fitness equipment brands in New Zealand peaked at 15.5% in March 2026 and was lowest at 7.6% in November 2025. - Across the 11 months ending August 2026, Rogue Fitness’ estimated Share of Search among home fitness equipment brands in New Zealand peaked at 12.3% in June 2026 and was lowest at 2.9% in January 2026. - Across the 11 months ending August 2026, Concept2 rose from 2nd to 1st among home fitness equipment brands in New Zealand. - Across the 11 months ending August 2026, Peloton fell from 1st to 2nd among home fitness equipment brands in New Zealand. - Across the 11 months ending August 2026, Rogue Fitness and Lifespan Fitness held steady: their estimated Share of Search among home fitness equipment brands in New Zealand each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Concept2 vs Peloton: compare search popularity](/demand/nz/compare/concept2-vs-peloton): 43.6% against 23% Share of Search. - [Concept2 vs Technogym: compare search popularity](/demand/nz/compare/concept2-vs-technogym): 43.6% against 20.9% Share of Search. - [Concept2 vs NordicTrack: compare search popularity](/demand/nz/compare/concept2-vs-nordictrack): 43.6% against 8.7% Share of Search. - [Concept2 vs Rogue Fitness: compare search popularity](/demand/nz/compare/concept2-vs-rogue-fitness): 43.6% against 3.2% Share of Search. - [Peloton vs Technogym: compare search popularity](/demand/nz/compare/peloton-vs-technogym): 23% against 20.9% Share of Search. - [Peloton vs NordicTrack: compare search popularity](/demand/nz/compare/nordictrack-vs-peloton): 23% against 8.7% Share of Search. - [Peloton vs Rogue Fitness: compare search popularity](/demand/nz/compare/peloton-vs-rogue-fitness): 23% against 3.2% Share of Search. - [Technogym vs NordicTrack: compare search popularity](/demand/nz/compare/nordictrack-vs-technogym): 20.9% against 8.7% Share of Search. - [Technogym vs Rogue Fitness: compare search popularity](/demand/nz/compare/rogue-fitness-vs-technogym): 20.9% against 3.2% Share of Search. - [NordicTrack vs Rogue Fitness: compare search popularity](/demand/nz/compare/nordictrack-vs-rogue-fitness): 8.7% against 3.2% Share of Search. ## How did search popularity change for New Zealand home fitness equipment brands in August 2026? - In August 2026, Technogym gained estimated Share of Search among home fitness equipment brands in New Zealand, from 16.9% to 20.9%. - In August 2026, Peloton gained estimated Share of Search among home fitness equipment brands in New Zealand, from 21.2% to 23%. - In August 2026, Concept2 gained estimated Share of Search among home fitness equipment brands in New Zealand, from 42.1% to 43.6%. - In August 2026, Rogue Fitness lost estimated Share of Search among home fitness equipment brands in New Zealand, from 9.5% to 3.2%. - In August 2026, NordicTrack lost estimated Share of Search among home fitness equipment brands in New Zealand, from 9.9% to 8.7%. - Estimated monthly branded searches for Lifespan Fitness in New Zealand rose 25% over 11 measured months, from 40 to 50 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Concept2 | 43.6% | 3.6K | -7.5% | Concept2 | | 2 | Peloton | 23% | 1.9K | -3.1% | Peloton | | 3 | Technogym | 20.9% | 1.7K | +10.3% | Technogym | | 4 | NordicTrack | 8.7% | 710 | -22.0% | NordicTrack | | 5 | Rogue Fitness | 3.2% | 260 | -70.1% | Rogue Fitness | | 6 | Lifespan Fitness | 0.61% | 50 | +25.0% | Lifespan Fitness | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Peloton | 2.5K | 38.1% | 1 | | Oct 2025 | Concept2 | 1.8K | 26.7% | 2 | | Oct 2025 | Technogym | 1.4K | 21.6% | 3 | | Oct 2025 | NordicTrack | 630 | 9.6% | 4 | | Oct 2025 | Rogue Fitness | 220 | 3.4% | 5 | | Oct 2025 | Lifespan Fitness | 40 | 0.61% | 6 | | Nov 2025 | Peloton | 1.9K | 32.4% | 1 | | Nov 2025 | Concept2 | 1.9K | 31.7% | 2 | | Nov 2025 | Technogym | 1.4K | 24.2% | 3 | | Nov 2025 | NordicTrack | 450 | 7.6% | 4 | | Nov 2025 | Rogue Fitness | 210 | 3.6% | 5 | | Nov 2025 | Lifespan Fitness | 30 | 0.51% | 6 | | Dec 2025 | Concept2 | 2.1K | 36.4% | 1 | | Dec 2025 | Peloton | 1.5K | 26.8% | 2 | | Dec 2025 | Technogym | 1.2K | 21.2% | 3 | | Dec 2025 | NordicTrack | 650 | 11.4% | 4 | | Dec 2025 | Rogue Fitness | 200 | 3.5% | 5 | | Dec 2025 | Lifespan Fitness | 40 | 0.7% | 6 | | Jan 2026 | Concept2 | 2.7K | 35.6% | 1 | | Jan 2026 | Peloton | 2.3K | 30.2% | 2 | | Jan 2026 | Technogym | 1.4K | 18.2% | 3 | | Jan 2026 | NordicTrack | 970 | 12.8% | 4 | | Jan 2026 | Rogue Fitness | 220 | 2.9% | 5 | | Jan 2026 | Lifespan Fitness | 30 | 0.4% | 6 | | Feb 2026 | Concept2 | 2.6K | 36.7% | 1 | | Feb 2026 | Peloton | 2K | 27.9% | 2 | | Feb 2026 | Technogym | 1.3K | 18.8% | 3 | | Feb 2026 | NordicTrack | 900 | 12.7% | 4 | | Feb 2026 | Rogue Fitness | 230 | 3.3% | 5 | | Feb 2026 | Lifespan Fitness | 40 | 0.57% | 6 | | Mar 2026 | Concept2 | 2.6K | 34.9% | 1 | | Mar 2026 | Peloton | 1.9K | 25.7% | 2 | | Mar 2026 | Technogym | 1.4K | 18.3% | 3 | | Mar 2026 | NordicTrack | 1.2K | 15.5% | 4 | | Mar 2026 | Rogue Fitness | 370 | 4.9% | 5 | | Mar 2026 | Lifespan Fitness | 60 | 0.79% | 6 | | Apr 2026 | Concept2 | 2.5K | 30% | 1 | | Apr 2026 | Peloton | 2.4K | 29.3% | 2 | | Apr 2026 | Technogym | 1.5K | 18.7% | 3 | | Apr 2026 | NordicTrack | 1.1K | 14.1% | 4 | | Apr 2026 | Rogue Fitness | 610 | 7.5% | 5 | | Apr 2026 | Lifespan Fitness | 40 | 0.49% | 6 | | May 2026 | Concept2 | 3K | 33.6% | 1 | | May 2026 | Peloton | 2.3K | 25.2% | 2 | | May 2026 | Technogym | 1.7K | 18.9% | 3 | | May 2026 | NordicTrack | 1K | 11.3% | 4 | | May 2026 | Rogue Fitness | 940 | 10.5% | 5 | | May 2026 | Lifespan Fitness | 40 | 0.45% | 6 | | Jun 2026 | Concept2 | 3.8K | 40.7% | 1 | | Jun 2026 | Peloton | 1.9K | 20.6% | 2 | | Jun 2026 | Technogym | 1.5K | 15.5% | 3 | | Jun 2026 | Rogue Fitness | 1.2K | 12.3% | 4 | | Jun 2026 | NordicTrack | 1K | 10.7% | 5 | | Jun 2026 | Lifespan Fitness | 30 | 0.32% | 6 | | Jul 2026 | Concept2 | 3.9K | 42.1% | 1 | | Jul 2026 | Peloton | 1.9K | 21.2% | 2 | | Jul 2026 | Technogym | 1.6K | 16.9% | 3 | | Jul 2026 | NordicTrack | 910 | 9.9% | 4 | | Jul 2026 | Rogue Fitness | 870 | 9.5% | 5 | | Jul 2026 | Lifespan Fitness | 40 | 0.44% | 6 | | Aug 2026 | Concept2 | 3.6K | 43.6% | 1 | | Aug 2026 | Peloton | 1.9K | 23% | 2 | | Aug 2026 | Technogym | 1.7K | 20.9% | 3 | | Aug 2026 | NordicTrack | 710 | 8.7% | 4 | | Aug 2026 | Rogue Fitness | 260 | 3.2% | 5 | | Aug 2026 | Lifespan Fitness | 50 | 0.61% | 6 | | Sep 2026 | Concept2 | — | — | — | | Sep 2026 | Lifespan Fitness | — | — | — | | Sep 2026 | NordicTrack | — | — | — | | Sep 2026 | Peloton | — | — | — | | Sep 2026 | Rogue Fitness | — | — | — | | Sep 2026 | Technogym | — | — | — | ## What is being compared - **Concept2**: Measured on the search terms “concept 2 rower”, “concept 2 rower erg”, “concept 2 rower for sale”, “concept2”, “concept2 bikeerg”, “concept2 com”, “concept2 exercise bike”, “concept2 model d indoor rowing machine with pm5 display”, “concept2 new zealand”, “concept2 nz”, “concept2 online”, “concept2 rower”, “concept2 rowerg”, “concept2 rowerg rowing machine”, “concept2 skierg 2”, “concept2 skierg with pm5” and “concept2 treadmill”, summed into one figure. - **Lifespan Fitness**: Measured on the search terms “lifespan fitness”, “lifespan fitness exercise bike”, “lifespan fitness near me”, “lifespan fitness rower”, “lifespan fitness treadmill”, “lifespan treadmill”, “lifespanfitness” and “lifespanfitness treadmill”, summed into one figure. - **NordicTrack**: Measured on the search terms “nordictrack”, “nordictrack 1750”, “nordictrack 2450”, “nordictrack com”, “nordictrack commercial 1750”, “nordictrack cross trainer”, “nordictrack exercise bike”, “nordictrack home gym”, “nordictrack near me”, “nordictrack nz”, “nordictrack rower” and “nordictrack treadmill”, summed into one figure. - **Peloton**: Measured on the search terms “onepeloton com”, “peloton”, “peloton app”, “peloton bike”, “peloton exercise bike”, “peloton fitness”, “peloton near me”, “peloton nz”, “peloton online”, “peloton rower”, “peloton spin bike” and “peloton treadmill”, summed into one figure. - **Rogue Fitness**: Measured on the search terms “rogue fitness”, “rogue fitness home gym”, “rogue fitness kettlebell”, “rogue fitness medicine ball”, “rogue fitness near me”, “rogue fitness nz”, “rogue fitness rower”, “rogue fitness squat rack”, “rogue fitness supplier”, “roguefitness”, “roguefitness com” and “roguefitness rower”, summed into one figure. - **Technogym**: Measured on the search terms “technogym”, “technogym bikes”, “technogym com”, “technogym equipment”, “technogym exercise bike”, “technogym gym equipment”, “technogym home gym”, “technogym myrun treadmill”, “technogym near me”, “technogym nz”, “technogym online”, “technogym rower” and “technogym treadmill”, summed into one figure. - [Concept2](/demand/nz/brands/concept2) - [Lifespan Fitness](/demand/nz/brands/lifespan-fitness) - [NordicTrack](/demand/nz/brands/nordictrack) - [Peloton](/demand/nz/brands/peloton) - [Rogue Fitness](/demand/nz/brands/rogue-fitness) - [Technogym](/demand/nz/brands/technogym) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among home fitness equipment brands in New Zealand? In August 2026, Concept2 was the most searched among home fitness equipment brands in New Zealand, with an estimated 3.6K branded searches and 43.6% estimated Share of Search within this set. ## Cite this page Brandwave. "Home fitness equipment brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-fitness-equipment-brands This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-fitness-equipment-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.