---
title: "Fitness apps in New Zealand: Which brands are most popular in search?"
description: "Compare the workout and fitness tracking apps New Zealanders train with. Share of Search among Les Mills, Strava, MyFitnessPal, Peloton, Centr and Sweat, the fitness apps Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-fitness-apps"
publisher: "Brandwave"
---

# Fitness apps in New Zealand: Which brands are most popular in search?

Compare the workout and fitness tracking apps New Zealanders train with. Share of Search among Les Mills, Strava, MyFitnessPal, Peloton, Centr and Sweat, the fitness apps Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Fitness apps
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Les Mills, 61.1%

## Which brand is most popular in search among fitness apps in New Zealand?

- In August 2026, Les Mills was the most searched among fitness apps in New Zealand, with an estimated 25.4K branded searches and 61.1% estimated Share of Search within this set.
- Strava is in 2nd place, 37.7 percentage points behind at 23.4% Share of Search.
- Across the 11 months ending August 2026, Les Mills’ estimated Share of Search among fitness apps in New Zealand decreased from 65% to 61.1%.
- Across the 11 months ending August 2026, Strava’s estimated Share of Search among fitness apps in New Zealand increased from 17.7% to 23.4%.
- Across the 11 months ending August 2026, MyFitnessPal’s estimated Share of Search among fitness apps in New Zealand decreased from 11.7% to 9.6%.
- Across the 11 months ending August 2026, Les Mills’ estimated Share of Search among fitness apps in New Zealand peaked at 70.5% in June 2026 and was lowest at 60.7% in February 2026.
- Across the 11 months ending August 2026, Strava’s estimated Share of Search among fitness apps in New Zealand peaked at 24.7% in December 2025 and was lowest at 16.9% in June 2026.
- Across the 11 months ending August 2026, MyFitnessPal’s estimated Share of Search among fitness apps in New Zealand peaked at 11.7% in October 2025 and was lowest at 7.1% in December 2025.
- Across the 11 months ending August 2026, Peloton’s estimated Share of Search among fitness apps in New Zealand peaked at 5.1% in April 2026 and was lowest at 3.4% in June 2026.
- Across the 11 months ending August 2026, Sweat’s estimated Share of Search among fitness apps in New Zealand peaked at 1.6% in January 2026 and was lowest at 0.36% in May 2026.
- Across the 11 months ending August 2026, Peloton, Centr and Sweat held steady: their estimated Share of Search among fitness apps in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Les Mills vs Strava: compare search popularity](/demand/nz/compare/les-mills-vs-strava): 61.1% against 23.4% Share of Search.
- [Les Mills vs MyFitnessPal: compare search popularity](/demand/nz/compare/les-mills-vs-myfitnesspal): 61.1% against 9.6% Share of Search.
- [Les Mills vs Peloton: compare search popularity](/demand/nz/compare/les-mills-vs-peloton): 61.1% against 4.5% Share of Search.
- [Strava vs MyFitnessPal: compare search popularity](/demand/nz/compare/myfitnesspal-vs-strava): 23.4% against 9.6% Share of Search.
- [Strava vs Peloton: compare search popularity](/demand/nz/compare/peloton-vs-strava): 23.4% against 4.5% Share of Search.
- [MyFitnessPal vs Peloton: compare search popularity](/demand/nz/compare/myfitnesspal-vs-peloton): 9.6% against 4.5% Share of Search.

## How did search popularity change for New Zealand fitness apps in August 2026?

- In August 2026, Strava gained estimated Share of Search among fitness apps in New Zealand, from 19.6% to 23.4%.
- In August 2026, Les Mills lost estimated Share of Search among fitness apps in New Zealand, from 63.2% to 61.1%.
- In August 2026, MyFitnessPal lost estimated Share of Search among fitness apps in New Zealand, from 11.1% to 9.6%.
- Estimated monthly branded searches for Centr in New Zealand rose 11.1% over 11 measured months, from 360 to 400 in August 2026.
- Estimated monthly branded searches for Peloton in New Zealand fell 24.8% over 11 measured months, from 2.5K to 1.9K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Les Mills | 61.1% | 25.4K | -0.9% | Les Mills |
| 2 | Strava | 23.4% | 9.7K | +22.1% | Strava |
| 3 | MyFitnessPal | 9.6% | 4K | -10.9% | MyFitnessPal |
| 4 | Peloton | 4.5% | 1.9K | -3.1% | Peloton |
| 5 | Centr | 0.96% | 400 | +25.0% | Centr |
| 6 | Sweat | 0.46% | 190 | 0.0% | Sweat |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Les Mills | 35.1K | 65% | 1 |
| Oct 2025 | Strava | 9.6K | 17.7% | 2 |
| Oct 2025 | MyFitnessPal | 6.3K | 11.7% | 3 |
| Oct 2025 | Peloton | 2.5K | 4.6% | 4 |
| Oct 2025 | Centr | 360 | 0.67% | 5 |
| Oct 2025 | Sweat | 210 | 0.39% | 6 |
| Nov 2025 | Les Mills | 29.8K | 64.6% | 1 |
| Nov 2025 | Strava | 9.6K | 20.8% | 2 |
| Nov 2025 | MyFitnessPal | 4.2K | 9.2% | 3 |
| Nov 2025 | Peloton | 1.9K | 4.1% | 4 |
| Nov 2025 | Centr | 310 | 0.67% | 5 |
| Nov 2025 | Sweat | 280 | 0.61% | 6 |
| Dec 2025 | Les Mills | 24.6K | 63.1% | 1 |
| Dec 2025 | Strava | 9.6K | 24.7% | 2 |
| Dec 2025 | MyFitnessPal | 2.8K | 7.1% | 3 |
| Dec 2025 | Peloton | 1.5K | 3.9% | 4 |
| Dec 2025 | Centr | 290 | 0.74% | 5 |
| Dec 2025 | Sweat | 190 | 0.49% | 6 |
| Jan 2026 | Les Mills | 35.7K | 61.3% | 1 |
| Jan 2026 | Strava | 12.5K | 21.5% | 2 |
| Jan 2026 | MyFitnessPal | 6.4K | 11.1% | 3 |
| Jan 2026 | Peloton | 2.3K | 3.9% | 4 |
| Jan 2026 | Sweat | 960 | 1.6% | 5 |
| Jan 2026 | Centr | 350 | 0.6% | 6 |
| Feb 2026 | Les Mills | 29.9K | 60.7% | 1 |
| Feb 2026 | Strava | 11.9K | 24.2% | 2 |
| Feb 2026 | MyFitnessPal | 4.8K | 9.7% | 3 |
| Feb 2026 | Peloton | 2K | 4% | 4 |
| Feb 2026 | Sweat | 380 | 0.77% | 5 |
| Feb 2026 | Centr | 300 | 0.61% | 6 |
| Mar 2026 | Les Mills | 30.7K | 62.5% | 1 |
| Mar 2026 | Strava | 11.7K | 23.7% | 2 |
| Mar 2026 | MyFitnessPal | 4.1K | 8.4% | 3 |
| Mar 2026 | Peloton | 1.9K | 3.9% | 4 |
| Mar 2026 | Centr | 350 | 0.71% | 5 |
| Mar 2026 | Sweat | 350 | 0.71% | 6 |
| Apr 2026 | Les Mills | 30.4K | 64.7% | 1 |
| Apr 2026 | Strava | 9.8K | 20.8% | 2 |
| Apr 2026 | MyFitnessPal | 3.9K | 8.2% | 3 |
| Apr 2026 | Peloton | 2.4K | 5.1% | 4 |
| Apr 2026 | Centr | 300 | 0.64% | 5 |
| Apr 2026 | Sweat | 260 | 0.55% | 6 |
| May 2026 | Les Mills | 32.2K | 64.7% | 1 |
| May 2026 | Strava | 9.8K | 19.7% | 2 |
| May 2026 | MyFitnessPal | 5K | 10% | 3 |
| May 2026 | Peloton | 2.3K | 4.5% | 4 |
| May 2026 | Centr | 380 | 0.76% | 5 |
| May 2026 | Sweat | 180 | 0.36% | 6 |
| Jun 2026 | Les Mills | 40.3K | 70.5% | 1 |
| Jun 2026 | Strava | 9.7K | 16.9% | 2 |
| Jun 2026 | MyFitnessPal | 4.7K | 8.2% | 3 |
| Jun 2026 | Peloton | 1.9K | 3.4% | 4 |
| Jun 2026 | Centr | 350 | 0.61% | 5 |
| Jun 2026 | Sweat | 210 | 0.37% | 6 |
| Jul 2026 | Les Mills | 25.6K | 63.2% | 1 |
| Jul 2026 | Strava | 8K | 19.6% | 2 |
| Jul 2026 | MyFitnessPal | 4.5K | 11.1% | 3 |
| Jul 2026 | Peloton | 1.9K | 4.8% | 4 |
| Jul 2026 | Centr | 320 | 0.79% | 5 |
| Jul 2026 | Sweat | 190 | 0.47% | 6 |
| Aug 2026 | Les Mills | 25.4K | 61.1% | 1 |
| Aug 2026 | Strava | 9.7K | 23.4% | 2 |
| Aug 2026 | MyFitnessPal | 4K | 9.6% | 3 |
| Aug 2026 | Peloton | 1.9K | 4.5% | 4 |
| Aug 2026 | Centr | 400 | 0.96% | 5 |
| Aug 2026 | Sweat | 190 | 0.46% | 6 |
| Sep 2026 | Centr | — | — | — |
| Sep 2026 | Les Mills | — | — | — |
| Sep 2026 | MyFitnessPal | — | — | — |
| Sep 2026 | Peloton | — | — | — |
| Sep 2026 | Strava | — | — | — |
| Sep 2026 | Sweat | — | — | — |

## What is being compared

- **Centr**: Measured on the search terms “centr”, “centr app”, “centr com”, “centr fitness”, “centr near me”, “centr online” and “centr workout”, summed into one figure.
- **Les Mills**: Measured on the search terms “les mills”, “les mills app”, “les mills fitness”, “les mills gym”, “les mills near me”, “les mills new zealand”, “les mills nz”, “les mills on demand”, “les mills online”, “les mills plus”, “les mills workout”, “lesmills app”, “lesmills co nz”, “lesmills fitness” and “lesmills workout”, summed into one figure.
- **MyFitnessPal**: Measured on the search terms “calorie tracker myfitnesspal”, “my fitness pal”, “my fitness pal app”, “my fitness pal food tracker”, “myfitnesspal”, “myfitnesspal app”, “myfitnesspal app free”, “myfitnesspal calorie counter”, “myfitnesspal calorie counter app”, “myfitnesspal com”, “myfitnesspal food diary”, “myfitnesspal free”, “myfitnesspal macro tracker”, “myfitnesspal near me”, “myfitnesspal nz”, “myfitnesspal weight loss app” and “myfitnesspal workout”, summed into one figure.
- **Peloton**: Measured on the search terms “onepeloton com”, “peloton”, “peloton app”, “peloton bike”, “peloton exercise bike”, “peloton fitness”, “peloton near me”, “peloton nz”, “peloton online”, “peloton rower”, “peloton spin bike” and “peloton treadmill”, summed into one figure.
- **Strava**: Measured on the search terms “strava”, “strava app”, “strava com”, “strava cost”, “strava fitness”, “strava fitness tracker”, “strava near me”, “strava nz”, “strava online”, “strava running”, “strava watch”, “strava web” and “strava workout”, summed into one figure.
- **Sweat**: Measured on the search terms “sweat app”, “sweat fitness”, “sweat kayla itsines” and “sweat workout”, summed into one figure.

- [Centr](/demand/nz/brands/centr)
- [Les Mills](/demand/nz/brands/les-mills)
- [MyFitnessPal](/demand/nz/brands/myfitnesspal)
- [Peloton](/demand/nz/brands/peloton)
- [Strava](/demand/nz/brands/strava)
- [Sweat](/demand/nz/brands/sweat)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among fitness apps in New Zealand?

In August 2026, Les Mills was the most searched among fitness apps in New Zealand, with an estimated 25.4K branded searches and 61.1% estimated Share of Search within this set.

## Cite this page

Brandwave. "Fitness apps in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-fitness-apps

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-fitness-apps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.