---
title: "First aid training providers in New Zealand: Which brands are most popular in search?"
description: "Compare the first aid course providers New Zealand workplaces and individuals train with. Share of Search among St John, NZ Red Cross, MediTrain and First Aid NZ, the first aid training providers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-first-aid-training-providers"
publisher: "Brandwave"
---

# First aid training providers in New Zealand: Which brands are most popular in search?

Compare the first aid course providers New Zealand workplaces and individuals train with. Share of Search among St John, NZ Red Cross, MediTrain and First Aid NZ, the first aid training providers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: First aid training providers
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: St John, 42.7%

## Which brand is most popular in search among first aid training providers in New Zealand?

- In August 2026, St John was the most searched among first aid training providers in New Zealand, with an estimated 3.3K branded searches and 42.7% estimated Share of Search within this set.
- NZ Red Cross is in 2nd place, 5.5 percentage points behind at 37.2% Share of Search.
- Across the 11 months ending August 2026, St John’s estimated Share of Search among first aid training providers in New Zealand decreased from 47.2% to 42.7%.
- Across the 11 months ending August 2026, NZ Red Cross’ estimated Share of Search among first aid training providers in New Zealand increased from 36% to 37.2%.
- Across the 11 months ending August 2026, MediTrain’s estimated Share of Search among first aid training providers in New Zealand increased from 12.2% to 16.8%.
- Across the 11 months ending August 2026, First Aid NZ’s estimated Share of Search among first aid training providers in New Zealand decreased from 4.6% to 3.4%.
- Across the 11 months ending August 2026, St John’s estimated Share of Search among first aid training providers in New Zealand peaked at 47.2% in October 2025 and was lowest at 36.3% in March 2026.
- Across the 11 months ending August 2026, NZ Red Cross’ estimated Share of Search among first aid training providers in New Zealand peaked at 45.4% in March 2026 and was lowest at 34.4% in July 2026.
- Across the 11 months ending August 2026, MediTrain’s estimated Share of Search among first aid training providers in New Zealand peaked at 17.2% in June 2026 and was lowest at 12.2% in October 2025.
- Across the 11 months ending August 2026, First Aid NZ’s estimated Share of Search among first aid training providers in New Zealand peaked at 5.5% in December 2025 and was lowest at 3.1% in July 2026.

## Compare search popularity between leading brands

- [St John vs NZ Red Cross: compare search popularity](/demand/nz/compare/nz-red-cross-vs-st-john): 42.7% against 37.2% Share of Search.
- [St John vs MediTrain: compare search popularity](/demand/nz/compare/meditrain-vs-st-john): 42.7% against 16.8% Share of Search.
- [St John vs First Aid NZ: compare search popularity](/demand/nz/compare/first-aid-nz-vs-st-john): 42.7% against 3.4% Share of Search.
- [NZ Red Cross vs MediTrain: compare search popularity](/demand/nz/compare/meditrain-vs-nz-red-cross): 37.2% against 16.8% Share of Search.
- [NZ Red Cross vs First Aid NZ: compare search popularity](/demand/nz/compare/first-aid-nz-vs-nz-red-cross): 37.2% against 3.4% Share of Search.
- [MediTrain vs First Aid NZ: compare search popularity](/demand/nz/compare/first-aid-nz-vs-meditrain): 16.8% against 3.4% Share of Search.

## How did search popularity change for New Zealand first aid training providers in August 2026?

- In August 2026, NZ Red Cross gained estimated Share of Search among first aid training providers in New Zealand, from 34.4% to 37.2%.
- In August 2026, MediTrain gained estimated Share of Search among first aid training providers in New Zealand, from 15.9% to 16.8%.
- In August 2026, St John lost estimated Share of Search among first aid training providers in New Zealand, from 46.6% to 42.7%.
- Estimated monthly branded searches for First Aid NZ in New Zealand fell 18.8% over 11 measured months, from 320 to 260 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | St John | 42.7% | 3.3K | -1.8% | St John |
| 2 | NZ Red Cross | 37.2% | 2.8K | +15.9% | NZ Red Cross |
| 3 | MediTrain | 16.8% | 1.3K | +13.3% | MediTrain |
| 4 | First Aid NZ | 3.4% | 260 | +18.2% | First Aid NZ |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | St John | 3.3K | 47.2% | 1 |
| Oct 2025 | NZ Red Cross | 2.5K | 36% | 2 |
| Oct 2025 | MediTrain | 850 | 12.2% | 3 |
| Oct 2025 | First Aid NZ | 320 | 4.6% | 4 |
| Nov 2025 | St John | 2.8K | 43.4% | 1 |
| Nov 2025 | NZ Red Cross | 2.5K | 38.4% | 2 |
| Nov 2025 | MediTrain | 840 | 13.1% | 3 |
| Nov 2025 | First Aid NZ | 330 | 5.1% | 4 |
| Dec 2025 | St John | 1.9K | 44.7% | 1 |
| Dec 2025 | NZ Red Cross | 1.5K | 35.4% | 2 |
| Dec 2025 | MediTrain | 600 | 14.4% | 3 |
| Dec 2025 | First Aid NZ | 230 | 5.5% | 4 |
| Jan 2026 | St John | 3.3K | 45.3% | 1 |
| Jan 2026 | NZ Red Cross | 2.5K | 35.2% | 2 |
| Jan 2026 | MediTrain | 1.1K | 15.6% | 3 |
| Jan 2026 | First Aid NZ | 280 | 3.9% | 4 |
| Feb 2026 | NZ Red Cross | 3.3K | 40.8% | 1 |
| Feb 2026 | St John | 3.3K | 40.2% | 2 |
| Feb 2026 | MediTrain | 1.2K | 15% | 3 |
| Feb 2026 | First Aid NZ | 320 | 3.9% | 4 |
| Mar 2026 | NZ Red Cross | 4.1K | 45.4% | 1 |
| Mar 2026 | St John | 3.3K | 36.3% | 2 |
| Mar 2026 | MediTrain | 1.3K | 14.3% | 3 |
| Mar 2026 | First Aid NZ | 370 | 4.1% | 4 |
| Apr 2026 | NZ Red Cross | 2.9K | 41.8% | 1 |
| Apr 2026 | St John | 2.8K | 39.5% | 2 |
| Apr 2026 | MediTrain | 1K | 14.6% | 3 |
| Apr 2026 | First Aid NZ | 280 | 4% | 4 |
| May 2026 | NZ Red Cross | 4K | 45.3% | 1 |
| May 2026 | St John | 3.3K | 37.5% | 2 |
| May 2026 | MediTrain | 1.2K | 13.3% | 3 |
| May 2026 | First Aid NZ | 350 | 4% | 4 |
| Jun 2026 | St John | 3.3K | 39.7% | 1 |
| Jun 2026 | NZ Red Cross | 3.3K | 39.5% | 2 |
| Jun 2026 | MediTrain | 1.4K | 17.2% | 3 |
| Jun 2026 | First Aid NZ | 300 | 3.6% | 4 |
| Jul 2026 | St John | 3.3K | 46.6% | 1 |
| Jul 2026 | NZ Red Cross | 2.5K | 34.4% | 2 |
| Jul 2026 | MediTrain | 1.1K | 15.9% | 3 |
| Jul 2026 | First Aid NZ | 220 | 3.1% | 4 |
| Aug 2026 | St John | 3.3K | 42.7% | 1 |
| Aug 2026 | NZ Red Cross | 2.8K | 37.2% | 2 |
| Aug 2026 | MediTrain | 1.3K | 16.8% | 3 |
| Aug 2026 | First Aid NZ | 260 | 3.4% | 4 |
| Sep 2026 | First Aid NZ | — | — | — |
| Sep 2026 | MediTrain | — | — | — |
| Sep 2026 | NZ Red Cross | — | — | — |
| Sep 2026 | St John | — | — | — |

## What is being compared

- **First Aid NZ**: Measured on the search terms “first aid nz” and “psychological first aid nz”, summed into one figure.
- **MediTrain**: Measured on the search terms “meditrain”, “meditrain auckland”, “meditrain first aid course”, “meditrain first aid training”, “meditrain near me”, “meditrain nz” and “meditrain online”, summed into one figure.
- **NZ Red Cross**: Measured on the search terms “new zealand red cross first aid”, “nz red cross first aid course”, “red cross first aid”, “red cross first aid certification”, “red cross first aid course”, “red cross first aid course nz”, “red cross first aid refresher” and “red cross first aid training”, summed into one figure.
- **St John**: Measured on the search terms “st john ambulance first aid course”, “st john cpr course”, “st john first aid course”, “st john first aid training” and “st john mental health first aid course”, summed into one figure.

- [First Aid NZ](/demand/nz/brands/first-aid-nz)
- [MediTrain](/demand/nz/brands/meditrain)
- [NZ Red Cross](/demand/nz/brands/nz-red-cross)
- [St John](/demand/nz/brands/st-john)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among first aid training providers in New Zealand?

In August 2026, St John was the most searched among first aid training providers in New Zealand, with an estimated 3.3K branded searches and 42.7% estimated Share of Search within this set.

## Cite this page

Brandwave. "First aid training providers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-first-aid-training-providers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-first-aid-training-providers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.