--- title: "Plaster and first aid brands in New Zealand: Which brands are most popular in search?" description: "Compare the plaster, wound care and first aid brands New Zealanders keep at home. Share of Search among Band-Aid, Elastoplast and Nexcare, the plaster and first aid brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-first-aid-brands" publisher: "Brandwave" --- # Plaster and first aid brands in New Zealand: Which brands are most popular in search? Compare the plaster, wound care and first aid brands New Zealanders keep at home. Share of Search among Band-Aid, Elastoplast and Nexcare, the plaster and first aid brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Plaster and first aid brands - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Aug 2026 - **Highest Share of Search**: Band-Aid, 68.3% ## Which brand is most popular in search among plaster and first aid brands in New Zealand? - In August 2026, Band-Aid was the most searched among plaster and first aid brands in New Zealand, with an estimated 2.9K branded searches and 68.3% estimated Share of Search within this set. - Elastoplast is in 2nd place, 43.6 percentage points behind at 24.7% Share of Search. - Across the 11 months ending August 2026, Band-Aid’s estimated Share of Search among plaster and first aid brands in New Zealand decreased from 69.3% to 68.3%. - Across the 11 months ending August 2026, Elastoplast’s estimated Share of Search among plaster and first aid brands in New Zealand increased from 23.7% to 24.7%. - Across the 11 months ending August 2026, Band-Aid’s estimated Share of Search among plaster and first aid brands in New Zealand peaked at 79.3% in December 2025 and was lowest at 65.9% in March 2026. - Across the 11 months ending August 2026, Elastoplast’s estimated Share of Search among plaster and first aid brands in New Zealand peaked at 26.5% in March 2026 and was lowest at 15.7% in December 2025. - Across the 11 months ending August 2026, Nexcare’s estimated Share of Search among plaster and first aid brands in New Zealand peaked at 8.7% in January 2026 and was lowest at 5% in December 2025. - Across the 11 months ending August 2026, Nexcare held steady: its estimated Share of Search among plaster and first aid brands in New Zealand moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Band-Aid vs Elastoplast: compare search popularity](/demand/nz/compare/band-aid-vs-elastoplast): 68.3% against 24.7% Share of Search. - [Band-Aid vs Nexcare: compare search popularity](/demand/nz/compare/band-aid-vs-nexcare): 68.3% against 7% Share of Search. - [Elastoplast vs Nexcare: compare search popularity](/demand/nz/compare/elastoplast-vs-nexcare): 24.7% against 7% Share of Search. ## How did search popularity change for New Zealand plaster and first aid brands in August 2026? - In August 2026, Band-Aid gained estimated Share of Search among plaster and first aid brands in New Zealand, from 67.3% to 68.3%. - In August 2026, Elastoplast lost estimated Share of Search among plaster and first aid brands in New Zealand, from 25.4% to 24.7%. - Estimated monthly branded searches for Nexcare in New Zealand rose 31.8% over 11 measured months, from 220 to 290 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Band-Aid | 68.3% | 2.9K | +18.3% | Band-Aid | | 2 | Elastoplast | 24.7% | 1K | +13.2% | Elastoplast | | 3 | Nexcare | 7% | 290 | +11.5% | Nexcare | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Band-Aid | 2.2K | 69.3% | 1 | | Oct 2025 | Elastoplast | 750 | 23.7% | 2 | | Oct 2025 | Nexcare | 220 | 7% | 3 | | Nov 2025 | Band-Aid | 2.8K | 74.3% | 1 | | Nov 2025 | Elastoplast | 750 | 19.6% | 2 | | Nov 2025 | Nexcare | 230 | 6% | 3 | | Dec 2025 | Band-Aid | 3.6K | 79.3% | 1 | | Dec 2025 | Elastoplast | 720 | 15.7% | 2 | | Dec 2025 | Nexcare | 230 | 5% | 3 | | Jan 2026 | Band-Aid | 2.2K | 66.9% | 1 | | Jan 2026 | Elastoplast | 810 | 24.4% | 2 | | Jan 2026 | Nexcare | 290 | 8.7% | 3 | | Feb 2026 | Band-Aid | 2.2K | 67.4% | 1 | | Feb 2026 | Elastoplast | 810 | 24.5% | 2 | | Feb 2026 | Nexcare | 270 | 8.2% | 3 | | Mar 2026 | Band-Aid | 2.3K | 65.9% | 1 | | Mar 2026 | Elastoplast | 910 | 26.5% | 2 | | Mar 2026 | Nexcare | 260 | 7.6% | 3 | | Apr 2026 | Band-Aid | 2.2K | 67.9% | 1 | | Apr 2026 | Elastoplast | 810 | 25% | 2 | | Apr 2026 | Nexcare | 230 | 7.1% | 3 | | May 2026 | Band-Aid | 2.7K | 71.3% | 1 | | May 2026 | Elastoplast | 820 | 22% | 2 | | May 2026 | Nexcare | 250 | 6.7% | 3 | | Jun 2026 | Band-Aid | 2.2K | 68.5% | 1 | | Jun 2026 | Elastoplast | 780 | 23.9% | 2 | | Jun 2026 | Nexcare | 250 | 7.6% | 3 | | Jul 2026 | Band-Aid | 2.4K | 67.3% | 1 | | Jul 2026 | Elastoplast | 910 | 25.4% | 2 | | Jul 2026 | Nexcare | 260 | 7.3% | 3 | | Aug 2026 | Band-Aid | 2.9K | 68.3% | 1 | | Aug 2026 | Elastoplast | 1K | 24.7% | 2 | | Aug 2026 | Nexcare | 290 | 7% | 3 | | Sep 2026 | Band-Aid | — | — | — | | Sep 2026 | Elastoplast | — | — | — | | Sep 2026 | Nexcare | — | — | — | ## What is being compared - **Band-Aid**: Measured on the search terms “band aid”, “band aid bandages”, “band aid brand”, “band aid com”, “band aid first aid”, “band aid near me”, “band aid nz”, “band aid online”, “band aid plaster”, “band aid tough strips”, “band aid wound”, “bandaid”, “bandaid bandages”, “bandaid first aid”, “bandaid nz”, “bandaid wound”, “blister band aid”, “crepe band aid”, “finger band aid”, “liquid band aid”, “second skin band aid” and “waterproof band aid”, summed into one figure. - **Elastoplast**: Measured on the search terms “elastoplast”, “elastoplast bandages”, “elastoplast first aid”, “elastoplast near me”, “elastoplast nz”, “elastoplast scar reducer”, “elastoplast sensitive”, “elastoplast sensitive plasters”, “elastoplast spray plaster”, “elastoplast tape”, “elastoplast wound”, “elastoplast wound healing ointment”, “elastoplast wound spray” and “plaster elastoplast”, summed into one figure. - **Nexcare**: Measured on the search terms “nexcare”, “nexcare bandages”, “nexcare first aid”, “nexcare plasters” and “nexcare waterproof bandages”, summed into one figure. - [Band-Aid](/demand/nz/brands/band-aid) - [Elastoplast](/demand/nz/brands/elastoplast) - [Nexcare](/demand/nz/brands/nexcare) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among plaster and first aid brands in New Zealand? In August 2026, Band-Aid was the most searched among plaster and first aid brands in New Zealand, with an estimated 2.9K branded searches and 68.3% estimated Share of Search within this set. ## Cite this page Brandwave. "Plaster and first aid brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-first-aid-brands This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-first-aid-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.