--- title: "Fireplace and wood burner brands in New Zealand: Which brands are most popular in search?" description: "Compare the wood burner and gas fire brands New Zealanders heat their homes with. Share of Search among Masport, Escea, Metrofires, Kent, Jetmaster and Woodsman, the fireplace and wood burner brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-fireplace-brands" publisher: "Brandwave" --- # Fireplace and wood burner brands in New Zealand: Which brands are most popular in search? Compare the wood burner and gas fire brands New Zealanders heat their homes with. Share of Search among Masport, Escea, Metrofires, Kent, Jetmaster and Woodsman, the fireplace and wood burner brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Fireplace and wood burner brands - **Market**: New Zealand - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Masport, 45.3% ## Which brand is most popular in search among fireplace and wood burner brands in New Zealand? - In August 2026, Masport was the most searched among fireplace and wood burner brands in New Zealand, with an estimated 5.2K branded searches and 45.3% estimated Share of Search within this set. - Escea is in 2nd place, 16.3 percentage points behind at 29% Share of Search. - Across the 11 months ending August 2026, Masport’s estimated Share of Search among fireplace and wood burner brands in New Zealand decreased from 61.1% to 45.3%. - Across the 11 months ending August 2026, Escea’s estimated Share of Search among fireplace and wood burner brands in New Zealand increased from 24% to 29%. - Across the 11 months ending August 2026, Metrofires’ estimated Share of Search among fireplace and wood burner brands in New Zealand increased from 8.8% to 14.6%. - Across the 11 months ending August 2026, Kent’s estimated Share of Search among fireplace and wood burner brands in New Zealand increased from 2.1% to 5.3%. - Across the 11 months ending August 2026, Jetmaster’s estimated Share of Search among fireplace and wood burner brands in New Zealand increased from 2.5% to 3.5%. - Across the 11 months ending August 2026, Woodsman’s estimated Share of Search among fireplace and wood burner brands in New Zealand increased from 1.5% to 2.4%. - Across the 11 months ending August 2026, Masport’s estimated Share of Search among fireplace and wood burner brands in New Zealand peaked at 67.1% in December 2025 and was lowest at 41% in July 2026. - Across the 11 months ending August 2026, Escea’s estimated Share of Search among fireplace and wood burner brands in New Zealand peaked at 29% in August 2026 and was lowest at 20.4% in December 2025. - Across the 11 months ending August 2026, Metrofires’ estimated Share of Search among fireplace and wood burner brands in New Zealand peaked at 16.9% in July 2026 and was lowest at 6.9% in December 2025. - Across the 11 months ending August 2026, Kent’s estimated Share of Search among fireplace and wood burner brands in New Zealand peaked at 7.5% in June 2026 and was lowest at 1.6% in November 2025. - Across the 11 months ending August 2026, Jetmaster’s estimated Share of Search among fireplace and wood burner brands in New Zealand peaked at 3.5% in August 2026 and was lowest at 2.1% in February 2026. - Across the 11 months ending August 2026, Woodsman’s estimated Share of Search among fireplace and wood burner brands in New Zealand peaked at 3.7% in May 2026 and was lowest at 1.2% in November 2025. - Across the 11 months ending August 2026, Kent rose from 5th to 4th among fireplace and wood burner brands in New Zealand. - Across the 11 months ending August 2026, Jetmaster fell from 4th to 5th among fireplace and wood burner brands in New Zealand. ## Compare search popularity between leading brands - [Masport vs Escea: compare search popularity](/demand/nz/compare/escea-vs-masport): 45.3% against 29% Share of Search. - [Masport vs Metrofires: compare search popularity](/demand/nz/compare/masport-vs-metrofires): 45.3% against 14.6% Share of Search. - [Masport vs Kent: compare search popularity](/demand/nz/compare/kent-vs-masport): 45.3% against 5.3% Share of Search. - [Masport vs Jetmaster: compare search popularity](/demand/nz/compare/jetmaster-vs-masport): 45.3% against 3.5% Share of Search. - [Escea vs Metrofires: compare search popularity](/demand/nz/compare/escea-vs-metrofires): 29% against 14.6% Share of Search. - [Escea vs Kent: compare search popularity](/demand/nz/compare/escea-vs-kent): 29% against 5.3% Share of Search. - [Escea vs Jetmaster: compare search popularity](/demand/nz/compare/escea-vs-jetmaster): 29% against 3.5% Share of Search. - [Metrofires vs Kent: compare search popularity](/demand/nz/compare/kent-vs-metrofires): 14.6% against 5.3% Share of Search. - [Metrofires vs Jetmaster: compare search popularity](/demand/nz/compare/jetmaster-vs-metrofires): 14.6% against 3.5% Share of Search. - [Kent vs Jetmaster: compare search popularity](/demand/nz/compare/jetmaster-vs-kent): 5.3% against 3.5% Share of Search. ## How did search popularity change for New Zealand fireplace and wood burner brands in August 2026? - In August 2026, Masport gained estimated Share of Search among fireplace and wood burner brands in New Zealand, from 41% to 45.3%. - In August 2026, Escea gained estimated Share of Search among fireplace and wood burner brands in New Zealand, from 28.3% to 29%. - In August 2026, Metrofires lost estimated Share of Search among fireplace and wood burner brands in New Zealand, from 16.9% to 14.6%. - In August 2026, Kent lost estimated Share of Search among fireplace and wood burner brands in New Zealand, from 6.9% to 5.3%. - In August 2026, Woodsman lost estimated Share of Search among fireplace and wood burner brands in New Zealand, from 3.6% to 2.4%. - In August 2026, Jetmaster rose from 6th to 5th among fireplace and wood burner brands in New Zealand. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Masport | 45.3% | 5.2K | +7.2% | Masport | | 2 | Escea | 29% | 3.3K | -0.6% | Escea | | 3 | Metrofires | 14.6% | 1.7K | -16.1% | Metrofires | | 4 | Kent | 5.3% | 610 | -24.7% | Kent | | 5 | Jetmaster | 3.5% | 400 | -2.4% | Jetmaster | | 6 | Woodsman | 2.4% | 270 | -35.7% | Woodsman | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Masport | 6.3K | 61.1% | 1 | | Oct 2025 | Escea | 2.5K | 24% | 2 | | Oct 2025 | Metrofires | 900 | 8.8% | 3 | | Oct 2025 | Jetmaster | 260 | 2.5% | 4 | | Oct 2025 | Kent | 220 | 2.1% | 5 | | Oct 2025 | Woodsman | 150 | 1.5% | 6 | | Nov 2025 | Masport | 6.5K | 66.2% | 1 | | Nov 2025 | Escea | 2.1K | 21.3% | 2 | | Nov 2025 | Metrofires | 740 | 7.5% | 3 | | Nov 2025 | Jetmaster | 210 | 2.1% | 4 | | Nov 2025 | Kent | 160 | 1.6% | 5 | | Nov 2025 | Woodsman | 120 | 1.2% | 6 | | Dec 2025 | Masport | 4.8K | 67.1% | 1 | | Dec 2025 | Escea | 1.5K | 20.4% | 2 | | Dec 2025 | Metrofires | 500 | 6.9% | 3 | | Dec 2025 | Jetmaster | 160 | 2.2% | 4 | | Dec 2025 | Kent | 130 | 1.8% | 5 | | Dec 2025 | Woodsman | 110 | 1.5% | 6 | | Jan 2026 | Masport | 5.5K | 61.3% | 1 | | Jan 2026 | Escea | 2.1K | 23.1% | 2 | | Jan 2026 | Metrofires | 750 | 8.4% | 3 | | Jan 2026 | Kent | 270 | 3% | 4 | | Jan 2026 | Jetmaster | 200 | 2.2% | 5 | | Jan 2026 | Woodsman | 160 | 1.8% | 6 | | Feb 2026 | Masport | 5.5K | 59.7% | 1 | | Feb 2026 | Escea | 2.1K | 22.9% | 2 | | Feb 2026 | Metrofires | 920 | 10.1% | 3 | | Feb 2026 | Kent | 300 | 3.3% | 4 | | Feb 2026 | Jetmaster | 190 | 2.1% | 5 | | Feb 2026 | Woodsman | 180 | 2% | 6 | | Mar 2026 | Masport | 5.4K | 50.9% | 1 | | Mar 2026 | Escea | 2.8K | 26.7% | 2 | | Mar 2026 | Metrofires | 1.4K | 12.8% | 3 | | Mar 2026 | Kent | 500 | 4.7% | 4 | | Mar 2026 | Woodsman | 300 | 2.8% | 5 | | Mar 2026 | Jetmaster | 230 | 2.2% | 6 | | Apr 2026 | Masport | 6K | 49.6% | 1 | | Apr 2026 | Escea | 3K | 24.5% | 2 | | Apr 2026 | Metrofires | 1.7K | 14% | 3 | | Apr 2026 | Kent | 750 | 6.2% | 4 | | Apr 2026 | Woodsman | 390 | 3.2% | 5 | | Apr 2026 | Jetmaster | 290 | 2.4% | 6 | | May 2026 | Masport | 5.2K | 43.8% | 1 | | May 2026 | Escea | 3.4K | 28.8% | 2 | | May 2026 | Metrofires | 1.7K | 14.2% | 3 | | May 2026 | Kent | 740 | 6.2% | 4 | | May 2026 | Woodsman | 440 | 3.7% | 5 | | May 2026 | Jetmaster | 390 | 3.3% | 6 | | Jun 2026 | Masport | 5.2K | 43.2% | 1 | | Jun 2026 | Escea | 3.5K | 28.6% | 2 | | Jun 2026 | Metrofires | 1.7K | 14.1% | 3 | | Jun 2026 | Kent | 900 | 7.5% | 4 | | Jun 2026 | Jetmaster | 410 | 3.4% | 5 | | Jun 2026 | Woodsman | 400 | 3.3% | 6 | | Jul 2026 | Masport | 4.8K | 41% | 1 | | Jul 2026 | Escea | 3.3K | 28.3% | 2 | | Jul 2026 | Metrofires | 2K | 16.9% | 3 | | Jul 2026 | Kent | 810 | 6.9% | 4 | | Jul 2026 | Woodsman | 420 | 3.6% | 5 | | Jul 2026 | Jetmaster | 410 | 3.5% | 6 | | Aug 2026 | Masport | 5.2K | 45.3% | 1 | | Aug 2026 | Escea | 3.3K | 29% | 2 | | Aug 2026 | Metrofires | 1.7K | 14.6% | 3 | | Aug 2026 | Kent | 610 | 5.3% | 4 | | Aug 2026 | Jetmaster | 400 | 3.5% | 5 | | Aug 2026 | Woodsman | 270 | 2.4% | 6 | | Sep 2026 | Escea | — | — | — | | Sep 2026 | Jetmaster | — | — | — | | Sep 2026 | Kent | — | — | — | | Sep 2026 | Masport | — | — | — | | Sep 2026 | Metrofires | — | — | — | | Sep 2026 | Woodsman | — | — | — | ## What is being compared - **Escea**: Measured on the search terms “escea”, “escea com”, “escea df700”, “escea df960”, “escea ds1150”, “escea ds1400”, “escea ds1650”, “escea ef5000”, “escea ek1250”, “escea electric fireplace”, “escea ew5000”, “escea fireplace”, “escea fireplace company”, “escea gas fire”, “escea gas fireplace”, “escea near me”, “escea new zealand”, “escea nz”, “escea outdoor fireplace”, “escea wood burner”, “escea wood fireplace” and “escea wood fires”, summed into one figure. - **Jetmaster**: Measured on the search terms “jetmaster”, “jetmaster fireplace”, “jetmaster fires”, “jetmaster gas fire”, “jetmaster near me”, “jetmaster nz” and “jetmaster wood burner”, summed into one figure. - **Kent**: Measured on the search terms “kent fire”, “kent fireplace”, “kent gas fire” and “kent wood burner”, summed into one figure. - **Masport**: Measured on the search terms “masport”, “masport co nz”, “masport fireplace”, “masport fires”, “masport gas fire”, “masport heating”, “masport mower”, “masport mower blades”, “masport nz”, “masport online”, “masport osburn 1600”, “masport petrol mower”, “masport r1200”, “masport r3000”, “masport r5000”, “masport ride on mower”, “masport self propelled mower”, “masport wood burner” and “masport wood fires”, summed into one figure. - **Metrofires**: Measured on the search terms “metrofires”, “metrofires co nz” and “metrofires nz”, summed into one figure. - **Woodsman**: Measured on the search terms “woodsman fire”, “woodsman fire bricks”, “woodsman fireplace” and “woodsman wood burner”, summed into one figure. - [Escea](/demand/nz/brands/escea) - [Jetmaster](/demand/nz/brands/jetmaster) - [Kent](/demand/nz/brands/kent) - [Masport](/demand/nz/brands/masport) - [Metrofires](/demand/nz/brands/metrofires) - [Woodsman](/demand/nz/brands/woodsman) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among fireplace and wood burner brands in New Zealand? In August 2026, Masport was the most searched among fireplace and wood burner brands in New Zealand, with an estimated 5.2K branded searches and 45.3% estimated Share of Search within this set. ## Cite this page Brandwave. "Fireplace and wood burner brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-fireplace-brands This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-fireplace-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.