---
title: "Fire protection services in New Zealand: Which are searched most?"
description: "Compare the fire protection companies New Zealand businesses engage. Share of Search among Argus Fire, Fire Security Services, Wormald, Chubb, First Fire Systems, Zion Fire, Fire Protection Compliance and Life Safety Services, the fire protection services Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-fire-protection-services"
publisher: "Brandwave"
---

# Fire protection services in New Zealand: Which are searched most?

Compare the fire protection companies New Zealand businesses engage. Share of Search among Argus Fire, Fire Security Services, Wormald, Chubb, First Fire Systems, Zion Fire, Fire Protection Compliance and Life Safety Services, the fire protection services Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Fire protection services
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Argus Fire, 29.3%

## Which brand is most popular in search among fire protection services in New Zealand?

- In September 2026, Argus Fire was the most searched among fire protection services in New Zealand, with an estimated 1K branded searches, 29.3% of all searches for the eight we track.
- Fire Security Services is in 2nd place, 8.2 percentage points behind at 21.1%.
- Across the 12 months ending September 2026, Argus Fire’s share of searches among fire protection services in New Zealand decreased from 41.1% to 29.3%.
- Across the 12 months ending September 2026, Fire Security Services’ share of searches among fire protection services in New Zealand increased from 18.7% to 21.1%.
- Across the 12 months ending September 2026, Wormald’s share of searches among fire protection services in New Zealand increased from 15.2% to 21.1%.
- Across the 12 months ending September 2026, Chubb’s share of searches among fire protection services in New Zealand decreased from 12.7% to 11.4%.
- Across the 12 months ending September 2026, First Fire Systems’ share of searches among fire protection services in New Zealand increased from 4.4% to 6.2%.
- Across the 12 months ending September 2026, Zion Fire’s share of searches among fire protection services in New Zealand increased from 3.5% to 6.2%.
- Across the 12 months ending September 2026, Argus Fire’s share of searches among fire protection services in New Zealand peaked at 42.6% in November 2025 and was lowest at 27.5% in June 2026.
- Across the 12 months ending September 2026, Fire Security Services’ share of searches among fire protection services in New Zealand peaked at 21.2% in August 2026 and was lowest at 15.7% in November 2025.
- Across the 12 months ending September 2026, Wormald’s share of searches among fire protection services in New Zealand peaked at 22% in July 2026 and was lowest at 14% in December 2025.
- Across the 12 months ending September 2026, Chubb’s share of searches among fire protection services in New Zealand peaked at 16.7% in February 2026 and was lowest at 9.7% in August 2026.
- Across the 12 months ending September 2026, First Fire Systems’ share of searches among fire protection services in New Zealand peaked at 7.3% in February 2026 and was lowest at 4.3% in July 2026.
- Across the 12 months ending September 2026, Zion Fire’s share of searches among fire protection services in New Zealand peaked at 13.2% in June 2026 and was lowest at 3% in November 2025.
- Across the 12 months ending September 2026, Fire Protection Compliance’s share of searches among fire protection services in New Zealand peaked at 3.5% in May 2026 and was lowest at 1.9% in June 2026.
- Across the 12 months ending September 2026, Life Safety Services’ share of searches among fire protection services in New Zealand peaked at 2.8% in July 2026 and was lowest at 1.1% in January 2026.
- Across the 12 months ending September 2026, Fire Protection Compliance and Life Safety Services held steady: their share of searches among fire protection services in New Zealand each moved less than 0.5 percentage points.

## Top fire protection services in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Wormald and Chubb were mentioned most often, in three of the five answers. Chubb was recommended most often, though no answer put it first. Wormald was second, and Zion Fire was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Chubb | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| Wormald | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Zion Fire | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Fire Protection Compliance | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| First Fire Systems | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Argus Fire | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Fire Security Services | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Life Safety Services | 8th | 2 of 3 | 0 of 2 | 2 of 5 |

## Every AI answer about fire protection services

- Asked ChatGPT "Which fire protection company should I hire in New Zealand?": 1. Zion Fire, 2. First Fire Systems, 3. Life Safety Services
- Asked ChatGPT "What are the best fire protection companies in New Zealand?": 1. Argus Fire, 2. Wormald, 3. Chubb, 4. First Fire Systems, 5. Life Safety Services
- Asked ChatGPT "What's the best fire protection company in New Zealand for building compliance?": 1. Fire Protection Compliance, 2. Chubb, 3. Zion Fire, 4. Wormald
- Searched Google, AI Overview "fire protection companies": named none of the brands we track
- Searched Google, AI Overview "fire protection services nz": 1. Fire Security Services, 2. Wormald, 3. Chubb, 4. Fire Protection Compliance

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Argus Fire vs Fire Security Services: compare search popularity](/demand/nz/compare/argus-fire-vs-fire-security-services): 29.3% against 21.1% Share of Search.
- [Argus Fire vs Wormald: compare search popularity](/demand/nz/compare/argus-fire-vs-wormald): 29.3% against 21.1% Share of Search.
- [Argus Fire vs Chubb: compare search popularity](/demand/nz/compare/argus-fire-vs-chubb-nz): 29.3% against 11.4% Share of Search.
- [Argus Fire vs First Fire Systems: compare search popularity](/demand/nz/compare/argus-fire-vs-first-fire-systems): 29.3% against 6.2% Share of Search.
- [Fire Security Services vs Wormald: compare search popularity](/demand/nz/compare/fire-security-services-vs-wormald): 21.1% Share of Search each.
- [Fire Security Services vs Chubb: compare search popularity](/demand/nz/compare/chubb-nz-vs-fire-security-services): 21.1% against 11.4% Share of Search.
- [Fire Security Services vs First Fire Systems: compare search popularity](/demand/nz/compare/fire-security-services-vs-first-fire-systems): 21.1% against 6.2% Share of Search.
- [Wormald vs Chubb: compare search popularity](/demand/nz/compare/chubb-nz-vs-wormald): 21.1% against 11.4% Share of Search.
- [Wormald vs First Fire Systems: compare search popularity](/demand/nz/compare/first-fire-systems-vs-wormald): 21.1% against 6.2% Share of Search.
- [Chubb vs First Fire Systems: compare search popularity](/demand/nz/compare/chubb-nz-vs-first-fire-systems): 11.4% against 6.2% Share of Search.

## How did search popularity change for New Zealand fire protection services in September 2026?

- In September 2026, Chubb gained share of searches among fire protection services in New Zealand, from 9.7% to 11.4%.
- In September 2026, Life Safety Services gained share of searches among fire protection services in New Zealand, from 1.5% to 2.1%.
- In September 2026, Zion Fire lost share of searches among fire protection services in New Zealand, from 7.6% to 6.2%.
- In September 2026, Fire Protection Compliance lost share of searches among fire protection services in New Zealand, from 3.2% to 2.6%.
- In September 2026, First Fire Systems rose from 6th to 5th among fire protection services in New Zealand.
- Estimated monthly branded searches for Wormald in New Zealand rose 50% over 12 measured months, from 480 to 720 in September 2026.
- Estimated monthly branded searches for Fire Security Services in New Zealand rose 22% over 12 measured months, from 590 to 720 in September 2026.
- Estimated monthly branded searches for Argus Fire in New Zealand fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Argus Fire | 29.3% | 1K | 0.0% | Argus Fire |
| 2 | Fire Security Services | 21.1% | 720 | 0.0% | Fire Security Services |
| 3 | Wormald | 21.1% | 720 | 0.0% | Wormald |
| 4 | Chubb | 11.4% | 390 | +18.2% | Chubb |
| 5 | First Fire Systems | 6.2% | 210 | 0.0% | First Fire Systems |
| 6 | Zion Fire | 6.2% | 210 | -19.2% | Zion Fire |
| 7 | Fire Protection Compliance | 2.6% | 90 | -18.2% | Fire Protection Compliance |
| 8 | Life Safety Services | 2.1% | 70 | +40.0% | Life Safety Services |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Argus Fire | 1.3K | 41.1% | 1 |
| Oct 2025 | Fire Security Services | 590 | 18.7% | 2 |
| Oct 2025 | Wormald | 480 | 15.2% | 3 |
| Oct 2025 | Chubb | 400 | 12.7% | 4 |
| Oct 2025 | First Fire Systems | 140 | 4.4% | 5 |
| Oct 2025 | Zion Fire | 110 | 3.5% | 6 |
| Oct 2025 | Fire Protection Compliance | 90 | 2.8% | 7 |
| Oct 2025 | Life Safety Services | 50 | 1.6% | 8 |
| Nov 2025 | Argus Fire | 1.3K | 42.6% | 1 |
| Nov 2025 | Fire Security Services | 480 | 15.7% | 2 |
| Nov 2025 | Wormald | 480 | 15.7% | 3 |
| Nov 2025 | Chubb | 390 | 12.8% | 4 |
| Nov 2025 | First Fire Systems | 170 | 5.6% | 5 |
| Nov 2025 | Fire Protection Compliance | 90 | 3% | 6 |
| Nov 2025 | Zion Fire | 90 | 3% | 7 |
| Nov 2025 | Life Safety Services | 50 | 1.6% | 8 |
| Dec 2025 | Argus Fire | 880 | 38.6% | 1 |
| Dec 2025 | Fire Security Services | 390 | 17.1% | 2 |
| Dec 2025 | Chubb | 330 | 14.5% | 3 |
| Dec 2025 | Wormald | 320 | 14% | 4 |
| Dec 2025 | Zion Fire | 140 | 6.1% | 5 |
| Dec 2025 | First Fire Systems | 110 | 4.8% | 6 |
| Dec 2025 | Fire Protection Compliance | 70 | 3.1% | 7 |
| Dec 2025 | Life Safety Services | 40 | 1.8% | 8 |
| Jan 2026 | Argus Fire | 1K | 37.9% | 1 |
| Jan 2026 | Fire Security Services | 480 | 18.2% | 2 |
| Jan 2026 | Wormald | 480 | 18.2% | 3 |
| Jan 2026 | Chubb | 330 | 12.5% | 4 |
| Jan 2026 | First Fire Systems | 140 | 5.3% | 5 |
| Jan 2026 | Zion Fire | 110 | 4.2% | 6 |
| Jan 2026 | Fire Protection Compliance | 70 | 2.7% | 7 |
| Jan 2026 | Life Safety Services | 30 | 1.1% | 8 |
| Feb 2026 | Argus Fire | 1K | 34.8% | 1 |
| Feb 2026 | Chubb | 480 | 16.7% | 2 |
| Feb 2026 | Fire Security Services | 480 | 16.7% | 3 |
| Feb 2026 | Wormald | 480 | 16.7% | 4 |
| Feb 2026 | First Fire Systems | 210 | 7.3% | 5 |
| Feb 2026 | Zion Fire | 110 | 3.8% | 6 |
| Feb 2026 | Fire Protection Compliance | 70 | 2.4% | 7 |
| Feb 2026 | Life Safety Services | 40 | 1.4% | 8 |
| Mar 2026 | Argus Fire | 1.3K | 37.5% | 1 |
| Mar 2026 | Fire Security Services | 590 | 17% | 2 |
| Mar 2026 | Wormald | 590 | 17% | 3 |
| Mar 2026 | Chubb | 480 | 13.8% | 4 |
| Mar 2026 | First Fire Systems | 210 | 6.1% | 5 |
| Mar 2026 | Zion Fire | 140 | 4% | 6 |
| Mar 2026 | Fire Protection Compliance | 90 | 2.6% | 7 |
| Mar 2026 | Life Safety Services | 70 | 2% | 8 |
| Apr 2026 | Argus Fire | 1K | 31.6% | 1 |
| Apr 2026 | Fire Security Services | 590 | 18.7% | 2 |
| Apr 2026 | Wormald | 590 | 18.7% | 3 |
| Apr 2026 | Chubb | 330 | 10.4% | 4 |
| Apr 2026 | Zion Fire | 320 | 10.1% | 5 |
| Apr 2026 | First Fire Systems | 170 | 5.4% | 6 |
| Apr 2026 | Fire Protection Compliance | 90 | 2.8% | 7 |
| Apr 2026 | Life Safety Services | 70 | 2.2% | 8 |
| May 2026 | Argus Fire | 1K | 31.6% | 1 |
| May 2026 | Fire Security Services | 590 | 18.7% | 2 |
| May 2026 | Wormald | 590 | 18.7% | 3 |
| May 2026 | Chubb | 400 | 12.7% | 4 |
| May 2026 | Zion Fire | 260 | 8.2% | 5 |
| May 2026 | First Fire Systems | 170 | 5.4% | 6 |
| May 2026 | Fire Protection Compliance | 110 | 3.5% | 7 |
| May 2026 | Life Safety Services | 40 | 1.3% | 8 |
| Jun 2026 | Argus Fire | 1K | 27.5% | 1 |
| Jun 2026 | Fire Security Services | 720 | 19.8% | 2 |
| Jun 2026 | Wormald | 720 | 19.8% | 3 |
| Jun 2026 | Zion Fire | 480 | 13.2% | 4 |
| Jun 2026 | Chubb | 400 | 11% | 5 |
| Jun 2026 | First Fire Systems | 170 | 4.7% | 6 |
| Jun 2026 | Fire Protection Compliance | 70 | 1.9% | 7 |
| Jun 2026 | Life Safety Services | 70 | 1.9% | 8 |
| Jul 2026 | Argus Fire | 1K | 30.6% | 1 |
| Jul 2026 | Wormald | 720 | 22% | 2 |
| Jul 2026 | Fire Security Services | 590 | 18% | 3 |
| Jul 2026 | Chubb | 320 | 9.8% | 4 |
| Jul 2026 | Zion Fire | 320 | 9.8% | 5 |
| Jul 2026 | First Fire Systems | 140 | 4.3% | 6 |
| Jul 2026 | Fire Protection Compliance | 90 | 2.8% | 7 |
| Jul 2026 | Life Safety Services | 90 | 2.8% | 8 |
| Aug 2026 | Argus Fire | 1K | 29.4% | 1 |
| Aug 2026 | Fire Security Services | 720 | 21.2% | 2 |
| Aug 2026 | Wormald | 720 | 21.2% | 3 |
| Aug 2026 | Chubb | 330 | 9.7% | 4 |
| Aug 2026 | Zion Fire | 260 | 7.6% | 5 |
| Aug 2026 | First Fire Systems | 210 | 6.2% | 6 |
| Aug 2026 | Fire Protection Compliance | 110 | 3.2% | 7 |
| Aug 2026 | Life Safety Services | 50 | 1.5% | 8 |
| Sep 2026 | Argus Fire | 1K | 29.3% | 1 |
| Sep 2026 | Fire Security Services | 720 | 21.1% | 2 |
| Sep 2026 | Wormald | 720 | 21.1% | 3 |
| Sep 2026 | Chubb | 390 | 11.4% | 4 |
| Sep 2026 | First Fire Systems | 210 | 6.2% | 5 |
| Sep 2026 | Zion Fire | 210 | 6.2% | 6 |
| Sep 2026 | Fire Protection Compliance | 90 | 2.6% | 7 |
| Sep 2026 | Life Safety Services | 70 | 2.1% | 8 |

## What is being compared

- **Argus Fire**: Measured on the search term “argus fire”.
- **Chubb**: Measured on the search terms “chubb fire” and “chubb fire protection”, summed into one figure.
- **Fire Protection Compliance**: Measured on the search term “fire protection compliance”.
- **Fire Security Services**: Measured on the search term “fire security services”.
- **First Fire Systems**: Measured on the search term “first fire systems”.
- **Life Safety Services**: Measured on the search term “life safety services”.
- **Wormald**: Measured on the search term “wormald”.
- **Zion Fire**: Measured on the search term “zion fire”.

- [Argus Fire](/demand/nz/brands/argus-fire)
- [Chubb](/demand/nz/brands/chubb-nz)
- [Fire Protection Compliance](/demand/nz/brands/fire-protection-compliance)
- [Fire Security Services](/demand/nz/brands/fire-security-services)
- [First Fire Systems](/demand/nz/brands/first-fire-systems)
- [Life Safety Services](/demand/nz/brands/life-safety-services)
- [Wormald](/demand/nz/brands/wormald)
- [Zion Fire](/demand/nz/brands/zion-fire)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among fire protection services in New Zealand?

In September 2026, Argus Fire was the most searched among fire protection services in New Zealand, with an estimated 1K branded searches, 29.3% of all searches for the eight we track.

## Cite this page

Brandwave. "Fire protection services in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-fire-protection-services

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-fire-protection-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.