---
title: "Fire pit brands in New Zealand: Which are searched most?"
description: "Compare the fire pit brands New Zealanders buy. Share of Search among Wizard Fire Pits, BioLite and Solo Stove, the fire pit brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-fire-pit-brands"
publisher: "Brandwave"
---

# Fire pit brands in New Zealand: Which are searched most?

Compare the fire pit brands New Zealanders buy. Share of Search among Wizard Fire Pits, BioLite and Solo Stove, the fire pit brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Fire pit brands
- **Market**: New Zealand
- **Brands compared**: 3
- **Month measured**: Sep 2026
- **Highest Share of Search**: Wizard Fire Pits, 91.8%

## Which brand is most popular in search among fire pit brands in New Zealand?

- In September 2026, Wizard Fire Pits was the most searched among fire pit brands in New Zealand, with an estimated 1.9K branded searches, 91.8% of all searches for the three we track.
- BioLite is in 2nd place, 87 percentage points behind at 4.8%.
- Across the 12 months ending September 2026, Wizard Fire Pits’ share of searches among fire pit brands in New Zealand increased from 90.5% to 91.8%.
- Across the 12 months ending September 2026, Solo Stove’s share of searches among fire pit brands in New Zealand decreased from 4.8% to 3.4%.
- Across the 12 months ending September 2026, Wizard Fire Pits’ share of searches among fire pit brands in New Zealand peaked at 93.5% in November 2025 and was lowest at 80.6% in March 2026.
- Across the 12 months ending September 2026, BioLite’s share of searches among fire pit brands in New Zealand peaked at 9.7% in February 2026 and was lowest at 3.1% in December 2025.
- Across the 12 months ending September 2026, Solo Stove’s share of searches among fire pit brands in New Zealand peaked at 9.7% in March 2026 and was lowest at 2.6% in November 2025.
- Across the 12 months ending September 2026, BioLite held steady: its share of searches among fire pit brands in New Zealand moved less than 0.5 percentage points.

## Top fire pit brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Wizard Fire Pits appeared every time. BioLite, which ranked second in searches, was not mentioned at all.

Too few answers listed options to rank the brands, so only mentions are counted.

| Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- |
| Wizard Fire Pits | 3 of 3 | 1 of 1 | 4 of 4 |
| BioLite | 0 of 3 | 0 of 1 | 0 of 4 |
| Solo Stove | 1 of 3 | 0 of 1 | 1 of 4 |

## Every AI answer about fire pit brands

- Asked ChatGPT "Which fire pit brand should I buy in New Zealand?": 1. Wizard Fire Pits, 2. Solo Stove
- Asked ChatGPT "What are the best fire pit brands in New Zealand?": 1. Wizard Fire Pits
- Asked ChatGPT "What's the best fire pit brand in New Zealand for outdoor entertaining?": 1. Wizard Fire Pits
- Searched Google, AI Overview "fire pits nz": 1. Wizard Fire Pits

Not named in any answer: BioLite.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Wizard Fire Pits vs BioLite: compare search popularity](/demand/nz/compare/biolite-vs-wizard-fire-pits): 91.8% against 4.8% Share of Search.
- [Wizard Fire Pits vs Solo Stove: compare search popularity](/demand/nz/compare/solo-stove-vs-wizard-fire-pits): 91.8% against 3.4% Share of Search.
- [BioLite vs Solo Stove: compare search popularity](/demand/nz/compare/biolite-vs-solo-stove): 4.8% against 3.4% Share of Search.

## How did search popularity change for New Zealand fire pit brands in September 2026?

- In September 2026, BioLite gained share of searches among fire pit brands in New Zealand, from 3.9% to 4.8%.
- In September 2026, Wizard Fire Pits lost share of searches among fire pit brands in New Zealand, from 92.7% to 91.8%.
- Solo Stove’s share of searches among fire pit brands in New Zealand has lost ground for 3 months in a row, from 4.5% to 3.4% in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Wizard Fire Pits | 91.8% | 1.9K | -20.8% | Wizard Fire Pits |
| 2 | BioLite | 4.8% | 100 | 0.0% | BioLite |
| 3 | Solo Stove | 3.4% | 70 | -22.2% | Solo Stove |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Wizard Fire Pits | 1.9K | 90.5% | 1 |
| Oct 2025 | BioLite | 100 | 4.8% | 2 |
| Oct 2025 | Solo Stove | 100 | 4.8% | 3 |
| Nov 2025 | Wizard Fire Pits | 3.6K | 93.5% | 1 |
| Nov 2025 | BioLite | 150 | 3.9% | 2 |
| Nov 2025 | Solo Stove | 100 | 2.6% | 3 |
| Dec 2025 | Wizard Fire Pits | 3.6K | 93% | 1 |
| Dec 2025 | Solo Stove | 150 | 3.9% | 2 |
| Dec 2025 | BioLite | 120 | 3.1% | 3 |
| Jan 2026 | Wizard Fire Pits | 1.3K | 84.4% | 1 |
| Jan 2026 | BioLite | 120 | 7.8% | 2 |
| Jan 2026 | Solo Stove | 120 | 7.8% | 3 |
| Feb 2026 | Wizard Fire Pits | 880 | 85.4% | 1 |
| Feb 2026 | BioLite | 100 | 9.7% | 2 |
| Feb 2026 | Solo Stove | 50 | 4.9% | 3 |
| Mar 2026 | Wizard Fire Pits | 1K | 80.6% | 1 |
| Mar 2026 | BioLite | 120 | 9.7% | 2 |
| Mar 2026 | Solo Stove | 120 | 9.7% | 3 |
| Apr 2026 | Wizard Fire Pits | 1.3K | 86.1% | 1 |
| Apr 2026 | BioLite | 120 | 7.9% | 2 |
| Apr 2026 | Solo Stove | 90 | 6% | 3 |
| May 2026 | Wizard Fire Pits | 1.6K | 86.5% | 1 |
| May 2026 | BioLite | 150 | 8.1% | 2 |
| May 2026 | Solo Stove | 100 | 5.4% | 3 |
| Jun 2026 | Wizard Fire Pits | 1.6K | 89.9% | 1 |
| Jun 2026 | BioLite | 100 | 5.6% | 2 |
| Jun 2026 | Solo Stove | 80 | 4.5% | 3 |
| Jul 2026 | Wizard Fire Pits | 1.9K | 90.9% | 1 |
| Jul 2026 | BioLite | 100 | 4.8% | 2 |
| Jul 2026 | Solo Stove | 90 | 4.3% | 3 |
| Aug 2026 | Wizard Fire Pits | 2.4K | 92.7% | 1 |
| Aug 2026 | BioLite | 100 | 3.9% | 2 |
| Aug 2026 | Solo Stove | 90 | 3.5% | 3 |
| Sep 2026 | Wizard Fire Pits | 1.9K | 91.8% | 1 |
| Sep 2026 | BioLite | 100 | 4.8% | 2 |
| Sep 2026 | Solo Stove | 70 | 3.4% | 3 |

## What is being compared

- **BioLite**: Measured on the search terms “biolite” and “biolite fire pit”, summed into one figure.
- **Solo Stove**: Measured on the search terms “solo stove” and “solo stove pi”, summed into one figure.
- **Wizard Fire Pits**: Measured on the search term “wizard fire pits”.

- [BioLite](/demand/nz/brands/biolite)
- [Solo Stove](/demand/nz/brands/solo-stove)
- [Wizard Fire Pits](/demand/nz/brands/wizard-fire-pits)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among fire pit brands in New Zealand?

In September 2026, Wizard Fire Pits was the most searched among fire pit brands in New Zealand, with an estimated 1.9K branded searches, 91.8% of all searches for the three we track.

## Cite this page

Brandwave. "Fire pit brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-fire-pit-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-fire-pit-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.