---
title: "Fire extinguisher brands in New Zealand: Which are searched most?"
description: "Compare the fire extinguisher brands New Zealand businesses and households buy. Share of Search among Wormald, Chubb, Fireco and Quell, the fire extinguisher brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-fire-extinguisher-brands"
publisher: "Brandwave"
---

# Fire extinguisher brands in New Zealand: Which are searched most?

Compare the fire extinguisher brands New Zealand businesses and households buy. Share of Search among Wormald, Chubb, Fireco and Quell, the fire extinguisher brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Fire extinguisher brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Wormald, 58.1%

## Which brand is most popular in search among fire extinguisher brands in New Zealand?

- In September 2026, Wormald was the most searched among fire extinguisher brands in New Zealand, with an estimated 720 branded searches, 58.1% of all searches for the four we track.
- Chubb is in 2nd place, 24.2 percentage points behind at 33.9%.
- Across the 12 months ending September 2026, Wormald’s share of searches among fire extinguisher brands in New Zealand increased from 44.4% to 58.1%.
- Across the 12 months ending September 2026, Chubb’s share of searches among fire extinguisher brands in New Zealand decreased from 39.8% to 33.9%.
- Across the 12 months ending September 2026, Fireco’s share of searches among fire extinguisher brands in New Zealand decreased from 13% to 7.3%.
- Across the 12 months ending September 2026, Quell’s share of searches among fire extinguisher brands in New Zealand decreased from 2.8% to 0.81%.
- Across the 12 months ending September 2026, Wormald’s share of searches among fire extinguisher brands in New Zealand peaked at 61% in July 2026 and was lowest at 40.5% in December 2025.
- Across the 12 months ending September 2026, Chubb’s share of searches among fire extinguisher brands in New Zealand peaked at 49.1% in February 2026 and was lowest at 28.5% in August 2026.
- Across the 12 months ending September 2026, Fireco’s share of searches among fire extinguisher brands in New Zealand peaked at 13% in October 2025 and was lowest at 7.2% in March 2026.
- Across the 12 months ending September 2026, Quell’s share of searches among fire extinguisher brands in New Zealand peaked at 4.1% in January 2026 and was lowest at 0.79% in June 2026.

## Top fire extinguisher brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Chubb was mentioned most often, in two of the five answers. Wormald, which ranked first in searches, was not mentioned at all.

Too few answers listed options to rank the brands, so only mentions are counted.

| Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- |
| Wormald | 0 of 3 | 0 of 2 | 0 of 5 |
| Chubb | 2 of 3 | 0 of 2 | 2 of 5 |
| Fireco | 0 of 3 | 0 of 2 | 0 of 5 |
| Quell | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about fire extinguisher brands

- Asked ChatGPT "Which fire extinguisher brand should I buy in New Zealand?": named none of the brands we track
- Asked ChatGPT "What are the best fire extinguisher brands in New Zealand?": 1. Chubb
- Asked ChatGPT "What's the best fire extinguisher brand in New Zealand for home and workplace safety?": 1. Chubb
- Searched Google, AI Overview "fire extinguishers nz": named none of the brands we track
- Searched Google, AI Overview "home fire extinguisher": named none of the brands we track

Not named in any answer: Wormald, Fireco and Quell.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Wormald vs Chubb: compare search popularity](/demand/nz/compare/chubb-nz-vs-wormald): 58.1% against 33.9% Share of Search.
- [Wormald vs Fireco: compare search popularity](/demand/nz/compare/fireco-vs-wormald): 58.1% against 7.3% Share of Search.
- [Chubb vs Fireco: compare search popularity](/demand/nz/compare/chubb-nz-vs-fireco): 33.9% against 7.3% Share of Search.

## How did search popularity change for New Zealand fire extinguisher brands in September 2026?

- In September 2026, Chubb gained share of searches among fire extinguisher brands in New Zealand, from 28.5% to 33.9%.
- In September 2026, Fireco lost share of searches among fire extinguisher brands in New Zealand, from 11.4% to 7.3%.
- In September 2026, Quell lost share of searches among fire extinguisher brands in New Zealand, from 1.6% to 0.81%.
- Estimated monthly branded searches for Wormald in New Zealand rose 50% over 12 measured months, from 480 to 720 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Wormald | 58.1% | 720 | 0.0% | Wormald |
| 2 | Chubb | 33.9% | 420 | +20.0% | Chubb |
| 3 | Fireco | 7.3% | 90 | -35.7% | Fireco |
| 4 | Quell | 0.81% | 10 | -50.0% | Quell |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Wormald | 480 | 44.4% | 1 |
| Oct 2025 | Chubb | 430 | 39.8% | 2 |
| Oct 2025 | Fireco | 140 | 13% | 3 |
| Oct 2025 | Quell | 30 | 2.8% | 4 |
| Nov 2025 | Wormald | 480 | 44.4% | 1 |
| Nov 2025 | Chubb | 420 | 38.9% | 2 |
| Nov 2025 | Fireco | 140 | 13% | 3 |
| Nov 2025 | Quell | 40 | 3.7% | 4 |
| Dec 2025 | Chubb | 350 | 44.3% | 1 |
| Dec 2025 | Wormald | 320 | 40.5% | 2 |
| Dec 2025 | Fireco | 90 | 11.4% | 3 |
| Dec 2025 | Quell | 30 | 3.8% | 4 |
| Jan 2026 | Wormald | 480 | 49.5% | 1 |
| Jan 2026 | Chubb | 360 | 37.1% | 2 |
| Jan 2026 | Fireco | 90 | 9.3% | 3 |
| Jan 2026 | Quell | 40 | 4.1% | 4 |
| Feb 2026 | Chubb | 570 | 49.1% | 1 |
| Feb 2026 | Wormald | 480 | 41.4% | 2 |
| Feb 2026 | Fireco | 90 | 7.8% | 3 |
| Feb 2026 | Quell | 20 | 1.7% | 4 |
| Mar 2026 | Wormald | 590 | 47.2% | 1 |
| Mar 2026 | Chubb | 550 | 44% | 2 |
| Mar 2026 | Fireco | 90 | 7.2% | 3 |
| Mar 2026 | Quell | 20 | 1.6% | 4 |
| Apr 2026 | Wormald | 590 | 54.1% | 1 |
| Apr 2026 | Chubb | 360 | 33% | 2 |
| Apr 2026 | Fireco | 110 | 10.1% | 3 |
| Apr 2026 | Quell | 30 | 2.8% | 4 |
| May 2026 | Wormald | 590 | 52.2% | 1 |
| May 2026 | Chubb | 420 | 37.2% | 2 |
| May 2026 | Fireco | 110 | 9.7% | 3 |
| May 2026 | Quell | 10 | 0.88% | 4 |
| Jun 2026 | Wormald | 720 | 56.7% | 1 |
| Jun 2026 | Chubb | 430 | 33.9% | 2 |
| Jun 2026 | Fireco | 110 | 8.7% | 3 |
| Jun 2026 | Quell | 10 | 0.79% | 4 |
| Jul 2026 | Wormald | 720 | 61% | 1 |
| Jul 2026 | Chubb | 350 | 29.7% | 2 |
| Jul 2026 | Fireco | 90 | 7.6% | 3 |
| Jul 2026 | Quell | 20 | 1.7% | 4 |
| Aug 2026 | Wormald | 720 | 58.5% | 1 |
| Aug 2026 | Chubb | 350 | 28.5% | 2 |
| Aug 2026 | Fireco | 140 | 11.4% | 3 |
| Aug 2026 | Quell | 20 | 1.6% | 4 |
| Sep 2026 | Wormald | 720 | 58.1% | 1 |
| Sep 2026 | Chubb | 420 | 33.9% | 2 |
| Sep 2026 | Fireco | 90 | 7.3% | 3 |
| Sep 2026 | Quell | 10 | 0.81% | 4 |

## What is being compared

- **Chubb**: Measured on the search terms “chubb fire”, “chubb fire extinguisher” and “chubb fire protection”, summed into one figure.
- **Fireco**: Measured on the search term “fireco”.
- **Quell**: Measured on the search terms “quell fire” and “quell fire extinguisher”, summed into one figure.
- **Wormald**: Measured on the search term “wormald”.

- [Chubb](/demand/nz/brands/chubb-nz)
- [Fireco](/demand/nz/brands/fireco)
- [Quell](/demand/nz/brands/quell-fire)
- [Wormald](/demand/nz/brands/wormald)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among fire extinguisher brands in New Zealand?

In September 2026, Wormald was the most searched among fire extinguisher brands in New Zealand, with an estimated 720 branded searches, 58.1% of all searches for the four we track.

## Cite this page

Brandwave. "Fire extinguisher brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-fire-extinguisher-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-fire-extinguisher-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.