---
title: "Fire alarm brands in New Zealand: Which are searched most?"
description: "Compare the fire alarm brands people buy. Share of Search among Cavius, ADT, Kidde, First Alert, PSA Lifesaver and Ring, the fire alarm brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-fire-alarm-brands"
publisher: "Brandwave"
---

# Fire alarm brands in New Zealand: Which are searched most?

Compare the fire alarm brands people buy. Share of Search among Cavius, ADT, Kidde, First Alert, PSA Lifesaver and Ring, the fire alarm brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Fire alarm brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Cavius, 80.9%

## Which brand is most popular in search among fire alarm brands in New Zealand?

- In September 2026, Cavius was the most searched among fire alarm brands in New Zealand, with an estimated 890 branded searches, 80.9% of all searches for the six we track.
- ADT is in 2nd place, 71.8 percentage points behind at 9.1%.
- Across the 12 months ending September 2026, Cavius’ share of searches among fire alarm brands in New Zealand increased from 78.1% to 80.9%.
- Across the 12 months ending September 2026, ADT’s share of searches among fire alarm brands in New Zealand decreased from 9.6% to 9.1%.
- Across the 12 months ending September 2026, Kidde’s share of searches among fire alarm brands in New Zealand decreased from 8.8% to 7.3%.
- Across the 12 months ending September 2026, First Alert’s share of searches among fire alarm brands in New Zealand decreased from 1.8% to 0.91%.
- Across the 12 months ending September 2026, Cavius’ share of searches among fire alarm brands in New Zealand peaked at 85.1% in July 2026 and was lowest at 53.7% in May 2026.
- Across the 12 months ending September 2026, ADT’s share of searches among fire alarm brands in New Zealand peaked at 18% in February 2026 and was lowest at 7.4% in July 2026.
- Across the 12 months ending September 2026, Kidde’s share of searches among fire alarm brands in New Zealand peaked at 31.5% in May 2026 and was lowest at 4.7% in December 2025.
- Across the 12 months ending September 2026, First Alert’s share of searches among fire alarm brands in New Zealand peaked at 1.8% in October 2025 and was lowest at 0.49% in April 2026.
- Across the 12 months ending September 2026, PSA Lifesaver’s share of searches among fire alarm brands in New Zealand peaked at 1.9% in December 2025 and was lowest at 0.49% in May 2026.
- Across the 12 months ending September 2026, PSA Lifesaver and Ring held steady: their share of searches among fire alarm brands in New Zealand each moved less than 0.5 percentage points.

## Top fire alarm brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Cavius was mentioned most often, in four of the five answers. Cavius was recommended most often, coming first in both answers that gave a list. PSA Lifesaver was second. ADT, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Cavius | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| PSA Lifesaver | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| ADT | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Kidde | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| First Alert | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Ring | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about fire alarm brands

- Asked ChatGPT "Which fire alarm brand should I buy in New Zealand?": 1. Cavius, 2. PSA Lifesaver
- Asked ChatGPT "What are the best fire alarm brands in New Zealand?": 1. Cavius
- Asked ChatGPT "What's the best fire alarm brand in New Zealand for home safety?": 1. Cavius, 2. PSA Lifesaver
- Searched Google, AI Overview "fire alarms nz": named none of the brands we track
- Searched Google, AI Overview "home fire alarm": 1. Cavius

Not named in any answer: ADT, Kidde, First Alert and Ring.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Cavius vs ADT: compare search popularity](/demand/nz/compare/adt-vs-cavius): 80.9% against 9.1% Share of Search.
- [Cavius vs Kidde: compare search popularity](/demand/nz/compare/cavius-vs-kidde): 80.9% against 7.3% Share of Search.
- [ADT vs Kidde: compare search popularity](/demand/nz/compare/adt-vs-kidde): 9.1% against 7.3% Share of Search.

## How did search popularity change for New Zealand fire alarm brands in September 2026?

- In September 2026, ADT overtook Kidde to rank 2nd among fire alarm brands in New Zealand, with 9.1% of the searches.
- In September 2026, Cavius gained share of searches among fire alarm brands in New Zealand, from 80.2% to 80.9%.
- In September 2026, Kidde lost share of searches among fire alarm brands in New Zealand, from 8.4% to 7.3%.
- In September 2026, First Alert lost share of searches among fire alarm brands in New Zealand, from 1.5% to 0.91%.
- In September 2026, PSA Lifesaver lost share of searches among fire alarm brands in New Zealand, from 1.5% to 0.91%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Cavius | 80.9% | 890 | -15.2% | Cavius |
| 2 | ADT | 9.1% | 100 | 0.0% | ADT |
| 3 | Kidde | 7.3% | 80 | -27.3% | Kidde |
| 4 | First Alert | 0.91% | 10 | -50.0% | First Alert |
| 5 | PSA Lifesaver | 0.91% | 10 | -50.0% | PSA Lifesaver |
| 6 | Ring | 0.91% | 10 | 0.0% | Amazon |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cavius | 890 | 78.1% | 1 |
| Oct 2025 | ADT | 110 | 9.6% | 2 |
| Oct 2025 | Kidde | 100 | 8.8% | 3 |
| Oct 2025 | First Alert | 20 | 1.8% | 4 |
| Oct 2025 | PSA Lifesaver | 10 | 0.88% | 5 |
| Oct 2025 | Ring | 10 | 0.88% | 6 |
| Nov 2025 | Cavius | 930 | 80.2% | 1 |
| Nov 2025 | ADT | 120 | 10.3% | 2 |
| Nov 2025 | Kidde | 80 | 6.9% | 3 |
| Nov 2025 | First Alert | 10 | 0.86% | 4 |
| Nov 2025 | PSA Lifesaver | 10 | 0.86% | 5 |
| Nov 2025 | Ring | 10 | 0.86% | 6 |
| Dec 2025 | Cavius | 890 | 84% | 1 |
| Dec 2025 | ADT | 80 | 7.5% | 2 |
| Dec 2025 | Kidde | 50 | 4.7% | 3 |
| Dec 2025 | PSA Lifesaver | 20 | 1.9% | 4 |
| Dec 2025 | First Alert | 10 | 0.94% | 5 |
| Dec 2025 | Ring | 10 | 0.94% | 6 |
| Jan 2026 | Cavius | 930 | 79.5% | 1 |
| Jan 2026 | ADT | 130 | 11.1% | 2 |
| Jan 2026 | Kidde | 80 | 6.8% | 3 |
| Jan 2026 | First Alert | 10 | 0.85% | 4 |
| Jan 2026 | PSA Lifesaver | 10 | 0.85% | 5 |
| Jan 2026 | Ring | 10 | 0.85% | 6 |
| Feb 2026 | Cavius | 890 | 73% | 1 |
| Feb 2026 | ADT | 220 | 18% | 2 |
| Feb 2026 | Kidde | 70 | 5.7% | 3 |
| Feb 2026 | PSA Lifesaver | 20 | 1.6% | 4 |
| Feb 2026 | First Alert | 10 | 0.82% | 5 |
| Feb 2026 | Ring | 10 | 0.82% | 6 |
| Mar 2026 | Cavius | 1.1K | 73.2% | 1 |
| Mar 2026 | ADT | 240 | 16.1% | 2 |
| Mar 2026 | Kidde | 120 | 8.1% | 3 |
| Mar 2026 | First Alert | 20 | 1.3% | 4 |
| Mar 2026 | PSA Lifesaver | 10 | 0.67% | 5 |
| Mar 2026 | Ring | 10 | 0.67% | 6 |
| Apr 2026 | Cavius | 1.2K | 59.3% | 1 |
| Apr 2026 | Kidde | 530 | 26% | 2 |
| Apr 2026 | ADT | 260 | 12.7% | 3 |
| Apr 2026 | PSA Lifesaver | 20 | 0.98% | 4 |
| Apr 2026 | First Alert | 10 | 0.49% | 5 |
| Apr 2026 | Ring | 10 | 0.49% | 6 |
| May 2026 | Cavius | 1.1K | 53.7% | 1 |
| May 2026 | Kidde | 640 | 31.5% | 2 |
| May 2026 | ADT | 260 | 12.8% | 3 |
| May 2026 | First Alert | 20 | 0.99% | 4 |
| May 2026 | PSA Lifesaver | 10 | 0.49% | 5 |
| May 2026 | Ring | 10 | 0.49% | 6 |
| Jun 2026 | Cavius | 1.1K | 75.7% | 1 |
| Jun 2026 | Kidde | 190 | 13.2% | 2 |
| Jun 2026 | ADT | 120 | 8.3% | 3 |
| Jun 2026 | PSA Lifesaver | 20 | 1.4% | 4 |
| Jun 2026 | First Alert | 10 | 0.69% | 5 |
| Jun 2026 | Ring | 10 | 0.69% | 6 |
| Jul 2026 | Cavius | 1.3K | 85.1% | 1 |
| Jul 2026 | ADT | 110 | 7.4% | 2 |
| Jul 2026 | Kidde | 80 | 5.4% | 3 |
| Jul 2026 | First Alert | 10 | 0.68% | 4 |
| Jul 2026 | PSA Lifesaver | 10 | 0.68% | 5 |
| Jul 2026 | Ring | 10 | 0.68% | 6 |
| Aug 2026 | Cavius | 1.1K | 80.2% | 1 |
| Aug 2026 | Kidde | 110 | 8.4% | 2 |
| Aug 2026 | ADT | 100 | 7.6% | 3 |
| Aug 2026 | First Alert | 20 | 1.5% | 4 |
| Aug 2026 | PSA Lifesaver | 20 | 1.5% | 5 |
| Aug 2026 | Ring | 10 | 0.76% | 6 |
| Sep 2026 | Cavius | 890 | 80.9% | 1 |
| Sep 2026 | ADT | 100 | 9.1% | 2 |
| Sep 2026 | Kidde | 80 | 7.3% | 3 |
| Sep 2026 | First Alert | 10 | 0.91% | 4 |
| Sep 2026 | PSA Lifesaver | 10 | 0.91% | 5 |
| Sep 2026 | Ring | 10 | 0.91% | 6 |

## What is being compared

- **ADT**: Measured on the search terms “adt alarm” and “adt alarm system”, summed into one figure.
- **Cavius**: Measured on the search terms “cavius” and “cavius smoke alarm”, summed into one figure.
- **First Alert**: Measured on the search term “first alert”.
- **Kidde**: Measured on the search terms “kidde” and “kidde smoke alarm”, summed into one figure.
- **PSA Lifesaver**: Measured on the search terms “lifesaver smoke alarm” and “psa lifesaver”, summed into one figure.
- **Ring**: Measured on the search term “ring fire alarm”.

- [ADT](/demand/nz/brands/adt)
- [Cavius](/demand/nz/brands/cavius)
- [First Alert](/demand/nz/brands/first-alert)
- [Kidde](/demand/nz/brands/kidde)
- [PSA Lifesaver](/demand/nz/brands/psa-lifesaver)
- [Ring](/demand/nz/brands/ring-security)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among fire alarm brands in New Zealand?

In September 2026, Cavius was the most searched among fire alarm brands in New Zealand, with an estimated 890 branded searches, 80.9% of all searches for the six we track.

## Cite this page

Brandwave. "Fire alarm brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-fire-alarm-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-fire-alarm-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.