---
title: "Financial comparison sites in New Zealand: Which brands are most popular in search?"
description: "Compare the sites New Zealanders use to compare mortgage rates, savings rates, insurance and cards. Share of Search among interest.co.nz, MoneyHub, Canstar and Glimp, the financial comparison sites Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-financial-comparison-sites"
publisher: "Brandwave"
---

# Financial comparison sites in New Zealand: Which brands are most popular in search?

Compare the sites New Zealanders use to compare mortgage rates, savings rates, insurance and cards. Share of Search among interest.co.nz, MoneyHub, Canstar and Glimp, the financial comparison sites Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Financial comparison sites
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: interest.co.nz, 81.3%

## Which brand is most popular in search among financial comparison sites in New Zealand?

- In August 2026, interest.co.nz was the most searched among financial comparison sites in New Zealand, with an estimated 32K branded searches and 81.3% estimated Share of Search within this set.
- MoneyHub is in 2nd place, 70.4 percentage points behind at 10.9% Share of Search.
- Across the 11 months ending August 2026, interest.co.nz’s estimated Share of Search among financial comparison sites in New Zealand decreased from 85.7% to 81.3%.
- Across the 11 months ending August 2026, MoneyHub’s estimated Share of Search among financial comparison sites in New Zealand increased from 9.8% to 10.9%.
- Across the 11 months ending August 2026, Canstar’s estimated Share of Search among financial comparison sites in New Zealand increased from 2.1% to 6.6%.
- Across the 11 months ending August 2026, Glimp’s estimated Share of Search among financial comparison sites in New Zealand decreased from 2.3% to 1.2%.
- Across the 11 months ending August 2026, interest.co.nz’s estimated Share of Search among financial comparison sites in New Zealand peaked at 88% in December 2025 and was lowest at 77.4% in July 2026.
- Across the 11 months ending August 2026, MoneyHub’s estimated Share of Search among financial comparison sites in New Zealand peaked at 13.3% in May 2026 and was lowest at 8.3% in December 2025.
- Across the 11 months ending August 2026, Canstar’s estimated Share of Search among financial comparison sites in New Zealand peaked at 12.1% in July 2026 and was lowest at 1.6% in March 2026.
- Across the 11 months ending August 2026, Glimp’s estimated Share of Search among financial comparison sites in New Zealand peaked at 2.9% in January 2026 and was lowest at 1.2% in August 2026.
- Across the 11 months ending August 2026, Canstar rose from 4th to 3rd among financial comparison sites in New Zealand.
- Across the 11 months ending August 2026, Glimp fell from 3rd to 4th among financial comparison sites in New Zealand.

## Compare search popularity between leading brands

- [interest.co.nz vs MoneyHub: compare search popularity](/demand/nz/compare/interest-co-nz-vs-moneyhub): 81.3% against 10.9% Share of Search.
- [interest.co.nz vs Canstar: compare search popularity](/demand/nz/compare/canstar-vs-interest-co-nz): 81.3% against 6.6% Share of Search.
- [MoneyHub vs Canstar: compare search popularity](/demand/nz/compare/canstar-vs-moneyhub): 10.9% against 6.6% Share of Search.

## How did search popularity change for New Zealand financial comparison sites in August 2026?

- In August 2026, MoneyHub overtook Canstar to rank 2nd among financial comparison sites in New Zealand, at 10.9%.
- In August 2026, interest.co.nz gained estimated Share of Search among financial comparison sites in New Zealand, from 77.4% to 81.3%.
- In August 2026, Canstar lost estimated Share of Search among financial comparison sites in New Zealand, from 12.1% to 6.6%.
- Estimated monthly branded searches for Glimp in New Zealand fell 54.7% over 11 measured months, from 1.1K to 480 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | interest.co.nz | 81.3% | 32K | -4.0% | interest.co.nz |
| 2 | MoneyHub | 10.9% | 4.3K | +8.4% | MoneyHub |
| 3 | Canstar | 6.6% | 2.6K | -49.9% | Canstar |
| 4 | Glimp | 1.2% | 480 | -17.2% | Glimp |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | interest.co.nz | 39.6K | 85.7% | 1 |
| Oct 2025 | MoneyHub | 4.5K | 9.8% | 2 |
| Oct 2025 | Glimp | 1.1K | 2.3% | 3 |
| Oct 2025 | Canstar | 990 | 2.1% | 4 |
| Nov 2025 | interest.co.nz | 38.6K | 86.4% | 1 |
| Nov 2025 | MoneyHub | 4.2K | 9.5% | 2 |
| Nov 2025 | Glimp | 1.1K | 2.4% | 3 |
| Nov 2025 | Canstar | 790 | 1.8% | 4 |
| Dec 2025 | interest.co.nz | 31.2K | 88% | 1 |
| Dec 2025 | MoneyHub | 2.9K | 8.3% | 2 |
| Dec 2025 | Glimp | 760 | 2.1% | 3 |
| Dec 2025 | Canstar | 580 | 1.6% | 4 |
| Jan 2026 | interest.co.nz | 30.3K | 82.7% | 1 |
| Jan 2026 | MoneyHub | 4.5K | 12.4% | 2 |
| Jan 2026 | Glimp | 1.1K | 2.9% | 3 |
| Jan 2026 | Canstar | 750 | 2% | 4 |
| Feb 2026 | interest.co.nz | 30.8K | 85.4% | 1 |
| Feb 2026 | MoneyHub | 3.7K | 10.4% | 2 |
| Feb 2026 | Glimp | 860 | 2.4% | 3 |
| Feb 2026 | Canstar | 650 | 1.8% | 4 |
| Mar 2026 | interest.co.nz | 37.7K | 86.6% | 1 |
| Mar 2026 | MoneyHub | 4.2K | 9.7% | 2 |
| Mar 2026 | Glimp | 920 | 2.1% | 3 |
| Mar 2026 | Canstar | 710 | 1.6% | 4 |
| Apr 2026 | interest.co.nz | 37.5K | 87.1% | 1 |
| Apr 2026 | MoneyHub | 4.2K | 9.8% | 2 |
| Apr 2026 | Canstar | 770 | 1.8% | 3 |
| Apr 2026 | Glimp | 570 | 1.3% | 4 |
| May 2026 | interest.co.nz | 31.6K | 83.2% | 1 |
| May 2026 | MoneyHub | 5K | 13.3% | 2 |
| May 2026 | Canstar | 760 | 2% | 3 |
| May 2026 | Glimp | 580 | 1.5% | 4 |
| Jun 2026 | interest.co.nz | 31.4K | 83.2% | 1 |
| Jun 2026 | MoneyHub | 5K | 13.2% | 2 |
| Jun 2026 | Canstar | 790 | 2.1% | 3 |
| Jun 2026 | Glimp | 570 | 1.5% | 4 |
| Jul 2026 | interest.co.nz | 33.3K | 77.4% | 1 |
| Jul 2026 | Canstar | 5.2K | 12.1% | 2 |
| Jul 2026 | MoneyHub | 4K | 9.2% | 3 |
| Jul 2026 | Glimp | 580 | 1.3% | 4 |
| Aug 2026 | interest.co.nz | 32K | 81.3% | 1 |
| Aug 2026 | MoneyHub | 4.3K | 10.9% | 2 |
| Aug 2026 | Canstar | 2.6K | 6.6% | 3 |
| Aug 2026 | Glimp | 480 | 1.2% | 4 |
| Sep 2026 | Canstar | — | — | — |
| Sep 2026 | Glimp | — | — | — |
| Sep 2026 | interest.co.nz | — | — | — |
| Sep 2026 | MoneyHub | — | — | — |

## What is being compared

- **Canstar**: Measured on the search terms “canstar”, “canstar blue”, “canstar blue nz”, “canstar co nz”, “canstar compare”, “canstar kiwisaver”, “canstar mortgage rates”, “canstar new zealand”, “canstar nz”, “canstar term deposit”, “canstar term deposit rates”, “canstarblue” and “canstarblue nz”, summed into one figure.
- **Glimp**: Measured on the search terms “glimp”, “glimp co nz”, “glimp near me”, “glimp new zealand” and “glimp nz”, summed into one figure.
- **interest.co.nz**: Measured on the search terms “interest co nz”, “interest co nz mortgage rates”, “interest co nz term deposit”, “interest co nz term deposit rates”, “interest nz”, “interest.co.nz” and “www interest co nz”, summed into one figure.
- **MoneyHub**: Measured on the search terms “moneyhub”, “moneyhub co nz”, “moneyhub near me”, “moneyhub new zealand”, “moneyhub nz” and “moneyhub term deposit rates”, summed into one figure.

- [Canstar](/demand/nz/brands/canstar)
- [Glimp](/demand/nz/brands/glimp)
- [interest.co.nz](/demand/nz/brands/interest-co-nz)
- [MoneyHub](/demand/nz/brands/moneyhub)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among financial comparison sites in New Zealand?

In August 2026, interest.co.nz was the most searched among financial comparison sites in New Zealand, with an estimated 32K branded searches and 81.3% estimated Share of Search within this set.

## Cite this page

Brandwave. "Financial comparison sites in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-financial-comparison-sites

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-financial-comparison-sites. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.