---
title: "Film camera brands in New Zealand: Which are searched most?"
description: "Compare the film camera brands people buy. Share of Search among Fujifilm, Canon, Nikon, Leica and Olympus, the film camera brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-film-camera-brands"
publisher: "Brandwave"
---

# Film camera brands in New Zealand: Which are searched most?

Compare the film camera brands people buy. Share of Search among Fujifilm, Canon, Nikon, Leica and Olympus, the film camera brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Film camera brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Fujifilm, 41.2%

## Which brand is most popular in search among film camera brands in New Zealand?

- In September 2026, Fujifilm was the most searched among film camera brands in New Zealand, with an estimated 5.6K branded searches, 41.2% of all searches for the five we track.
- Canon is in 2nd place, 10.5 percentage points behind at 30.7%.
- Across the 12 months ending September 2026, Fujifilm’s share of searches among film camera brands in New Zealand increased from 38.4% to 41.2%.
- Across the 12 months ending September 2026, Canon’s share of searches among film camera brands in New Zealand decreased from 35.1% to 30.7%.
- Across the 12 months ending September 2026, Nikon’s share of searches among film camera brands in New Zealand increased from 20.4% to 21%.
- Across the 12 months ending September 2026, Leica’s share of searches among film camera brands in New Zealand increased from 5.4% to 6.7%.
- Across the 12 months ending September 2026, Fujifilm’s share of searches among film camera brands in New Zealand peaked at 42% in December 2025 and was lowest at 35.8% in January 2026.
- Across the 12 months ending September 2026, Canon’s share of searches among film camera brands in New Zealand peaked at 36.2% in January 2026 and was lowest at 30.7% in September 2026.
- Across the 12 months ending September 2026, Nikon’s share of searches among film camera brands in New Zealand peaked at 22.2% in April 2026 and was lowest at 18.8% in July 2026.
- Across the 12 months ending September 2026, Leica’s share of searches among film camera brands in New Zealand peaked at 8.4% in June 2026 and was lowest at 4.8% in November 2025.
- Across the 12 months ending September 2026, Olympus held steady: its share of searches among film camera brands in New Zealand moved less than 0.5 percentage points.

## Top film camera brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Canon and Nikon appeared every time. Canon was recommended most often, coming first in two out of four answers. Olympus was second, and Nikon was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Canon | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Olympus | 2nd | 3 of 3 | 0 of 1 | 3 of 4 |
| Nikon | 3rd | 3 of 3 | 1 of 1 | 4 of 4 |
| Fujifilm | 4th | 2 of 3 | 0 of 1 | 2 of 4 |
| Leica | 5th | 2 of 3 | 0 of 1 | 2 of 4 |

## Every AI answer about film camera brands

- Asked ChatGPT "Which film camera brand should I buy in New Zealand?": 1. Olympus, 2. Canon, 3. Nikon, 4. Fujifilm
- Asked ChatGPT "What are the best film camera brands in New Zealand?": 1. Olympus, 2. Canon, 3. Nikon, 4. Fujifilm, 5. Leica
- Asked ChatGPT "What's the best film camera brand in New Zealand for analogue photography?": 1. Canon, 2. Nikon, 3. Olympus, 4. Leica
- Searched Google, AI Overview "vintage film camera": 1. Canon, 2. Nikon

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Fujifilm vs Canon: compare search popularity](/demand/nz/compare/canon-vs-fujifilm): 41.2% against 30.7% Share of Search.
- [Fujifilm vs Nikon: compare search popularity](/demand/nz/compare/fujifilm-vs-nikon): 41.2% against 21% Share of Search.
- [Fujifilm vs Leica: compare search popularity](/demand/nz/compare/fujifilm-vs-leica-camera): 41.2% against 6.7% Share of Search.
- [Canon vs Nikon: compare search popularity](/demand/nz/compare/canon-vs-nikon): 30.7% against 21% Share of Search.
- [Canon vs Leica: compare search popularity](/demand/nz/compare/canon-vs-leica-camera): 30.7% against 6.7% Share of Search.
- [Nikon vs Leica: compare search popularity](/demand/nz/compare/leica-camera-vs-nikon): 21% against 6.7% Share of Search.

## How did search popularity change for New Zealand film camera brands in September 2026?

- In September 2026, Fujifilm gained share of searches among film camera brands in New Zealand, from 39.3% to 41.2%.
- In September 2026, Nikon gained share of searches among film camera brands in New Zealand, from 19.3% to 21%.
- In September 2026, Leica gained share of searches among film camera brands in New Zealand, from 6% to 6.7%.
- In September 2026, Canon lost share of searches among film camera brands in New Zealand, from 34.6% to 30.7%.
- Estimated monthly branded searches for Olympus in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Fujifilm | 41.2% | 5.6K | +1.1% | Fujifilm |
| 2 | Canon | 30.7% | 4.2K | -14.3% | Canon |
| 3 | Nikon | 21% | 2.9K | +4.7% | Nikon |
| 4 | Leica | 6.7% | 910 | +7.1% | Leica |
| 5 | Olympus | 0.51% | 70 | -36.4% | Olympus |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fujifilm | 4.9K | 38.4% | 1 |
| Oct 2025 | Canon | 4.5K | 35.1% | 2 |
| Oct 2025 | Nikon | 2.6K | 20.4% | 3 |
| Oct 2025 | Leica | 690 | 5.4% | 4 |
| Oct 2025 | Olympus | 90 | 0.7% | 5 |
| Nov 2025 | Fujifilm | 6K | 41.8% | 1 |
| Nov 2025 | Canon | 4.9K | 33.9% | 2 |
| Nov 2025 | Nikon | 2.7K | 18.9% | 3 |
| Nov 2025 | Leica | 690 | 4.8% | 4 |
| Nov 2025 | Olympus | 90 | 0.62% | 5 |
| Dec 2025 | Fujifilm | 6.3K | 42% | 1 |
| Dec 2025 | Canon | 4.9K | 32.8% | 2 |
| Dec 2025 | Nikon | 2.9K | 19.1% | 3 |
| Dec 2025 | Leica | 800 | 5.4% | 4 |
| Dec 2025 | Olympus | 110 | 0.74% | 5 |
| Jan 2026 | Canon | 4.9K | 36.2% | 1 |
| Jan 2026 | Fujifilm | 4.8K | 35.8% | 2 |
| Jan 2026 | Nikon | 2.7K | 19.8% | 3 |
| Jan 2026 | Leica | 980 | 7.2% | 4 |
| Jan 2026 | Olympus | 140 | 1% | 5 |
| Feb 2026 | Fujifilm | 4K | 36.7% | 1 |
| Feb 2026 | Canon | 3.8K | 34.9% | 2 |
| Feb 2026 | Nikon | 2.3K | 21.1% | 3 |
| Feb 2026 | Leica | 690 | 6.4% | 4 |
| Feb 2026 | Olympus | 90 | 0.83% | 5 |
| Mar 2026 | Fujifilm | 4.7K | 37.1% | 1 |
| Mar 2026 | Canon | 4.5K | 35.5% | 2 |
| Mar 2026 | Nikon | 2.5K | 20% | 3 |
| Mar 2026 | Leica | 850 | 6.7% | 4 |
| Mar 2026 | Olympus | 90 | 0.71% | 5 |
| Apr 2026 | Fujifilm | 4.7K | 38.4% | 1 |
| Apr 2026 | Canon | 3.8K | 31.1% | 2 |
| Apr 2026 | Nikon | 2.7K | 22.2% | 3 |
| Apr 2026 | Leica | 910 | 7.5% | 4 |
| Apr 2026 | Olympus | 90 | 0.74% | 5 |
| May 2026 | Fujifilm | 4.8K | 37.1% | 1 |
| May 2026 | Canon | 4.6K | 35.6% | 2 |
| May 2026 | Nikon | 2.5K | 19.5% | 3 |
| May 2026 | Leica | 910 | 7% | 4 |
| May 2026 | Olympus | 90 | 0.7% | 5 |
| Jun 2026 | Fujifilm | 4.7K | 38% | 1 |
| Jun 2026 | Canon | 4.2K | 33.8% | 2 |
| Jun 2026 | Nikon | 2.4K | 19% | 3 |
| Jun 2026 | Leica | 1K | 8.4% | 4 |
| Jun 2026 | Olympus | 90 | 0.73% | 5 |
| Jul 2026 | Fujifilm | 4.7K | 36.9% | 1 |
| Jul 2026 | Canon | 4.5K | 35.3% | 2 |
| Jul 2026 | Nikon | 2.4K | 18.8% | 3 |
| Jul 2026 | Leica | 1K | 8.2% | 4 |
| Jul 2026 | Olympus | 110 | 0.86% | 5 |
| Aug 2026 | Fujifilm | 5.6K | 39.3% | 1 |
| Aug 2026 | Canon | 4.9K | 34.6% | 2 |
| Aug 2026 | Nikon | 2.7K | 19.3% | 3 |
| Aug 2026 | Leica | 850 | 6% | 4 |
| Aug 2026 | Olympus | 110 | 0.78% | 5 |
| Sep 2026 | Fujifilm | 5.6K | 41.2% | 1 |
| Sep 2026 | Canon | 4.2K | 30.7% | 2 |
| Sep 2026 | Nikon | 2.9K | 21% | 3 |
| Sep 2026 | Leica | 910 | 6.7% | 4 |
| Sep 2026 | Olympus | 70 | 0.51% | 5 |

## What is being compared

- **Canon**: Measured on the search terms “canon” and “canon powershot”, summed into one figure.
- **Fujifilm**: Measured on the search terms “fujifilm”, “fujifilm business innovation”, “fujifilm finepix” and “fujifilm instax”, summed into one figure.
- **Leica**: Measured on the search terms “leica camera” and “leica m6”, summed into one figure.
- **Nikon**: Measured on the search terms “nikon”, “nikon coolpix”, “nikon zf” and “nikon zfc”, summed into one figure.
- **Olympus**: Measured on the search term “olympus film camera”.

- [Canon](/demand/nz/brands/canon)
- [Fujifilm](/demand/nz/brands/fujifilm)
- [Leica](/demand/nz/brands/leica-camera)
- [Nikon](/demand/nz/brands/nikon)
- [Olympus](/demand/nz/brands/olympus)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among film camera brands in New Zealand?

In September 2026, Fujifilm was the most searched among film camera brands in New Zealand, with an estimated 5.6K branded searches, 41.2% of all searches for the five we track.

## Cite this page

Brandwave. "Film camera brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-film-camera-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-film-camera-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.