--- title: "Large file transfer services in New Zealand: Which brands are most popular in search?" description: "Compare the large file sending services New Zealand creatives and businesses share files with. Share of Search among WeTransfer, TransferNow, Smash and Filemail, the large file transfer services Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-file-transfer-services" publisher: "Brandwave" --- # Large file transfer services in New Zealand: Which brands are most popular in search? Compare the large file sending services New Zealand creatives and businesses share files with. Share of Search among WeTransfer, TransferNow, Smash and Filemail, the large file transfer services Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Large file transfer services - **Market**: New Zealand - **Brands compared**: 4 - **Month measured**: Aug 2026 - **Highest Share of Search**: WeTransfer, 97.4% ## Which brand is most popular in search among large file transfer services in New Zealand? - In August 2026, WeTransfer was the most searched among large file transfer services in New Zealand, with an estimated 22.8K branded searches and 97.4% estimated Share of Search within this set. - TransferNow is in 2nd place, 95.6 percentage points behind at 1.8% Share of Search. - Across the 11 months ending August 2026, Smash rose from 4th to 3rd among large file transfer services in New Zealand. - Across the 11 months ending August 2026, Filemail fell from 3rd to 4th among large file transfer services in New Zealand. - Across the 11 months ending August 2026, WeTransfer and TransferNow held steady: their estimated Share of Search among large file transfer services in New Zealand each moved less than 0.5 percentage points. ## How did search popularity change for New Zealand large file transfer services in August 2026? - Estimated monthly branded searches for Smash in New Zealand rose 66.7% over 11 measured months, from 60 to 100 in August 2026. - Estimated monthly branded searches for Filemail in New Zealand fell 38.5% over 11 measured months, from 130 to 80 in August 2026. - Estimated monthly branded searches for TransferNow in New Zealand fell 12.2% over 11 measured months, from 490 to 430 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | WeTransfer | 97.4% | 22.8K | -0.7% | WeTransfer | | 2 | TransferNow | 1.8% | 430 | -6.5% | TransferNow | | 3 | Smash | 0.43% | 100 | -28.6% | Smash | | 4 | Filemail | 0.34% | 80 | -27.3% | Filemail | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | WeTransfer | 22.8K | 97.1% | 1 | | Oct 2025 | TransferNow | 490 | 2.1% | 2 | | Oct 2025 | Filemail | 130 | 0.55% | 3 | | Oct 2025 | Smash | 60 | 0.26% | 4 | | Nov 2025 | WeTransfer | 22.7K | 97.4% | 1 | | Nov 2025 | TransferNow | 400 | 1.7% | 2 | | Nov 2025 | Filemail | 110 | 0.47% | 3 | | Nov 2025 | Smash | 100 | 0.43% | 4 | | Dec 2025 | WeTransfer | 18.6K | 97.6% | 1 | | Dec 2025 | TransferNow | 280 | 1.5% | 2 | | Dec 2025 | Filemail | 100 | 0.53% | 3 | | Dec 2025 | Smash | 70 | 0.37% | 4 | | Jan 2026 | WeTransfer | 18.6K | 97.4% | 1 | | Jan 2026 | TransferNow | 280 | 1.5% | 2 | | Jan 2026 | Smash | 110 | 0.58% | 3 | | Jan 2026 | Filemail | 100 | 0.52% | 4 | | Feb 2026 | WeTransfer | 22.8K | 97.6% | 1 | | Feb 2026 | TransferNow | 340 | 1.5% | 2 | | Feb 2026 | Smash | 120 | 0.51% | 3 | | Feb 2026 | Filemail | 100 | 0.43% | 4 | | Mar 2026 | WeTransfer | 22.9K | 97.3% | 1 | | Mar 2026 | TransferNow | 410 | 1.7% | 2 | | Mar 2026 | Smash | 140 | 0.59% | 3 | | Mar 2026 | Filemail | 90 | 0.38% | 4 | | Apr 2026 | WeTransfer | 22.8K | 97.5% | 1 | | Apr 2026 | TransferNow | 350 | 1.5% | 2 | | Apr 2026 | Smash | 150 | 0.64% | 3 | | Apr 2026 | Filemail | 80 | 0.34% | 4 | | May 2026 | WeTransfer | 22.7K | 97.3% | 1 | | May 2026 | TransferNow | 430 | 1.8% | 2 | | May 2026 | Smash | 120 | 0.51% | 3 | | May 2026 | Filemail | 70 | 0.3% | 4 | | Jun 2026 | WeTransfer | 23K | 97.3% | 1 | | Jun 2026 | TransferNow | 420 | 1.8% | 2 | | Jun 2026 | Smash | 140 | 0.59% | 3 | | Jun 2026 | Filemail | 80 | 0.34% | 4 | | Jul 2026 | WeTransfer | 23K | 97% | 1 | | Jul 2026 | TransferNow | 460 | 1.9% | 2 | | Jul 2026 | Smash | 140 | 0.59% | 3 | | Jul 2026 | Filemail | 110 | 0.46% | 4 | | Aug 2026 | WeTransfer | 22.8K | 97.4% | 1 | | Aug 2026 | TransferNow | 430 | 1.8% | 2 | | Aug 2026 | Smash | 100 | 0.43% | 3 | | Aug 2026 | Filemail | 80 | 0.34% | 4 | | Sep 2026 | Filemail | — | — | — | | Sep 2026 | Smash | — | — | — | | Sep 2026 | TransferNow | — | — | — | | Sep 2026 | WeTransfer | — | — | — | ## What is being compared - **Filemail**: Measured on the search terms “filemail”, “filemail com”, “filemail file transfer” and “filemail send large files”, summed into one figure. - **Smash**: Measured on the search terms “fromsmash”, “smash file transfer”, “smash send large files” and “smash share files”, summed into one figure. - **TransferNow**: Measured on the search terms “transfernow”, “transfernow file transfer”, “transfernow net”, “transfernow online” and “transfernow send large files”, summed into one figure. - **WeTransfer**: Measured on the search terms “file sharing wetransfer”, “file transfer wetransfer”, “wetransfer”, “wetransfer app”, “wetransfer cloud storage”, “wetransfer com”, “wetransfer link”, “wetransfer near me”, “wetransfer nz”, “wetransfer online”, “wetransfer send files”, “wetransfer send large files”, “wetransfer share files”, “wetransfer storage” and “wetransfer transfer”, summed into one figure. - [Filemail](/demand/nz/brands/filemail) - [Smash](/demand/nz/brands/smash) - [TransferNow](/demand/nz/brands/transfernow) - [WeTransfer](/demand/nz/brands/wetransfer) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among large file transfer services in New Zealand? In August 2026, WeTransfer was the most searched among large file transfer services in New Zealand, with an estimated 22.8K branded searches and 97.4% estimated Share of Search within this set. ## Cite this page Brandwave. "Large file transfer services in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-file-transfer-services This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-file-transfer-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.