--- title: "Fergus vs Simpro: Which is more popular in New Zealand?" description: "Is Fergus or Simpro more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Field service management platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-field-service-management-platforms/compare/fergus-vs-simpro" publisher: "Brandwave" --- # Fergus vs Simpro: Which is more popular in New Zealand? Is Fergus or Simpro more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Field service management platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fergus and Simpro - **Competitive set**: Field service management platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Fergus Share of Search**: 8.3% - **Simpro Share of Search**: 21.9% ## Is Fergus or Simpro more popular in search? - In September 2026, Simpro had more branded searches than Fergus among field service management platforms in New Zealand. Simpro had about 2,180 branded searches, while Fergus had 830. Simpro made up 21.9% of all field service management platform searches we track, and Fergus accounted for 8.3%. - Simpro was ahead of Fergus in every measured month of the 11 months ending September 2026. - Across the 11 months ending September 2026, Fergus’ share of searches among field service management platforms in New Zealand moved from 9.9% to 8.3%, and its estimated monthly branded searches moved from 880 to 830. - Across the 11 months ending September 2026, Simpro’s share of searches among field service management platforms in New Zealand moved from 24.2% to 21.9%, and its estimated monthly branded searches held steady at 2.2K. ## Top field service management platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fergus was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Simpro was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Fergus was listed before Simpro in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tradify | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Fergus | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | ServiceM8 | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Simpro | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | NextMinute | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Jobber | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | ServiceTitan | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Housecall Pro | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Kickserv | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about field service management platforms - Asked ChatGPT "Which field service management platform should I use in New Zealand?": 1. Tradify, 2. Fergus, 3. ServiceM8, 4. Simpro - Asked ChatGPT "What are the best field service management platforms in New Zealand?": 1. Tradify, 2. Fergus, 3. ServiceM8, 4. NextMinute - Asked ChatGPT "What's the best field service management platform in New Zealand for trades jobs?": 1. Tradify, 2. Fergus, 3. ServiceM8, 4. Simpro - Searched Google, AI Overview "field service management software": 1. Simpro, 2. ServiceTitan, 3. Jobber, 4. Housecall Pro - Searched Google, AI Overview "job scheduling software": 1. NextMinute, 2. Jobber Not named in any answer: Kickserv. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand field service management platforms in September 2026? - In September 2026, Simpro overtook Jobber to rank 2nd among field service management platforms in New Zealand, with 21.9% of the searches. - In September 2026, Fergus gained share of searches among field service management platforms in New Zealand, from 2.7% to 8.3%. ## How has branded search for Fergus and Simpro changed in New Zealand over the last 12 months? | Month | Fergus estimated searches | Fergus Share of Search | Fergus rank | Simpro estimated searches | Simpro Share of Search | Simpro rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 880 | 9.9% | 4 | 2.2K | 24.2% | 2 | | Dec 2025 | 590 | 8.7% | 4 | 1.5K | 21.7% | 2 | | Jan 2026 | 750 | 8% | 4 | 1.8K | 19.5% | 2 | | Feb 2026 | 930 | 9.4% | 4 | 2.1K | 21.7% | 2 | | Mar 2026 | 880 | 7.4% | 4 | 2.7K | 22.7% | 2 | | Apr 2026 | 670 | 6.7% | 4 | 2.2K | 22.1% | 2 | | May 2026 | 810 | 7.5% | 4 | 2.2K | 20.5% | 2 | | Jun 2026 | 810 | 7.9% | 4 | 2.3K | 21.9% | 2 | | Jul 2026 | 810 | 8.3% | 4 | 2.1K | 22% | 2 | | Aug 2026 | 720 | 2.7% | 5 | 2.2K | 8% | 3 | | Sep 2026 | 830 | 8.3% | 5 | 2.2K | 21.9% | 2 | | Oct 2026 | — | — | — | — | — | — | ## How are Fergus’ and Simpro’s branded searches counted? Brandwave collects information about searches that people make online using Fergus’ and Simpro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fergus**: Measured on the search terms “fergus app”, “Fergus Go”, “fergus nz”, “Fergus software”, “Fergus Software Ltd” and “fergus software nz”, summed into one figure. - **Simpro**: Measured on the search terms “Simpro”, “simpro app”, “simpro digital forms”, “simpro eforms”, “simpro group”, “simpro mobile”, “simpro mobile app”, “simpro software”, “Simpro Suite” and “simprogroup”, summed into one figure. - [Fergus profile](/demand/nz/brands/fergus) - [Simpro profile](/demand/nz/brands/simpro) - [All field service management platforms in New Zealand](/demand/nz/categories/nz-field-service-management-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fergus or Simpro more popular in search? In September 2026, Simpro had more branded searches than Fergus among field service management platforms in New Zealand. Simpro had about 2,180 branded searches, while Fergus had 830. Simpro made up 21.9% of all field service management platform searches we track, and Fergus accounted for 8.3%. ## Cite this page Brandwave. "Fergus vs Simpro: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-field-service-management-platforms/compare/fergus-vs-simpro This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-field-service-management-platforms/compare/fergus-vs-simpro. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.