---
title: "Fertiliser suppliers in New Zealand: Which brands are most popular in search?"
description: "Compare fertiliser suppliers serving New Zealand farmers and growers. Share of Search among Ravensdown, Ballance Agri-Nutrients, Yara and Kiwi Fertiliser, the fertiliser suppliers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-fertiliser-suppliers"
publisher: "Brandwave"
---

# Fertiliser suppliers in New Zealand: Which brands are most popular in search?

Compare fertiliser suppliers serving New Zealand farmers and growers. Share of Search among Ravensdown, Ballance Agri-Nutrients, Yara and Kiwi Fertiliser, the fertiliser suppliers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Fertiliser suppliers
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Ravensdown, 52.3%

## Which brand is most popular in search among fertiliser suppliers in New Zealand?

- In August 2026, Ravensdown was the most searched among fertiliser suppliers in New Zealand, with an estimated 8.2K branded searches and 52.3% estimated Share of Search within this set.
- Ballance Agri-Nutrients is in 2nd place, 6.6 percentage points behind at 45.8% Share of Search.
- Across the 11 months ending August 2026, Ravensdown’s estimated Share of Search among fertiliser suppliers in New Zealand increased from 47.1% to 52.3%.
- Across the 11 months ending August 2026, Ballance Agri-Nutrients’ estimated Share of Search among fertiliser suppliers in New Zealand decreased from 51.2% to 45.8%.
- Across the 11 months ending August 2026, Ravensdown’s estimated Share of Search among fertiliser suppliers in New Zealand peaked at 52.3% in August 2026 and was lowest at 44.5% in May 2026.
- Across the 11 months ending August 2026, Ballance Agri-Nutrients’ estimated Share of Search among fertiliser suppliers in New Zealand peaked at 53% in May 2026 and was lowest at 45.8% in August 2026.
- Across the 11 months ending August 2026, Ravensdown rose from 2nd to 1st among fertiliser suppliers in New Zealand.
- Across the 11 months ending August 2026, Ballance Agri-Nutrients fell from 1st to 2nd among fertiliser suppliers in New Zealand.
- Across the 11 months ending August 2026, Yara and Kiwi Fertiliser held steady: their estimated Share of Search among fertiliser suppliers in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Ravensdown vs Ballance Agri-Nutrients: compare search popularity](/demand/nz/compare/ballance-agri-nutrients-vs-ravensdown): 52.3% against 45.8% Share of Search.

## How did search popularity change for New Zealand fertiliser suppliers in August 2026?

- In August 2026, Ravensdown gained estimated Share of Search among fertiliser suppliers in New Zealand, from 49.9% to 52.3%.
- In August 2026, Ballance Agri-Nutrients lost estimated Share of Search among fertiliser suppliers in New Zealand, from 48.6% to 45.8%.
- Estimated monthly branded searches for Yara in New Zealand rose 33.3% over 11 measured months, from 180 to 240 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Ravensdown | 52.3% | 8.2K | +57.5% | Ravensdown |
| 2 | Ballance Agri-Nutrients | 45.8% | 7.2K | +41.5% | Ballance Agri-Nutrients |
| 3 | Yara | 1.5% | 240 | +118.2% | Yara |
| 4 | Kiwi Fertiliser | 0.38% | 60 | +20.0% | Kiwi Fertiliser |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ballance Agri-Nutrients | 7.1K | 51.2% | 1 |
| Oct 2025 | Ravensdown | 6.5K | 47.1% | 2 |
| Oct 2025 | Yara | 180 | 1.3% | 3 |
| Oct 2025 | Kiwi Fertiliser | 60 | 0.43% | 4 |
| Nov 2025 | Ballance Agri-Nutrients | 7.2K | 52.8% | 1 |
| Nov 2025 | Ravensdown | 6.2K | 45.3% | 2 |
| Nov 2025 | Yara | 210 | 1.5% | 3 |
| Nov 2025 | Kiwi Fertiliser | 50 | 0.37% | 4 |
| Dec 2025 | Ballance Agri-Nutrients | 4.4K | 50.5% | 1 |
| Dec 2025 | Ravensdown | 4.2K | 47.6% | 2 |
| Dec 2025 | Yara | 130 | 1.5% | 3 |
| Dec 2025 | Kiwi Fertiliser | 40 | 0.46% | 4 |
| Jan 2026 | Ravensdown | 4.3K | 52% | 1 |
| Jan 2026 | Ballance Agri-Nutrients | 3.8K | 46% | 2 |
| Jan 2026 | Yara | 130 | 1.6% | 3 |
| Jan 2026 | Kiwi Fertiliser | 40 | 0.49% | 4 |
| Feb 2026 | Ravensdown | 5.1K | 50% | 1 |
| Feb 2026 | Ballance Agri-Nutrients | 5K | 48.5% | 2 |
| Feb 2026 | Yara | 130 | 1.3% | 3 |
| Feb 2026 | Kiwi Fertiliser | 30 | 0.29% | 4 |
| Mar 2026 | Ravensdown | 7.4K | 50.1% | 1 |
| Mar 2026 | Ballance Agri-Nutrients | 7.2K | 48.3% | 2 |
| Mar 2026 | Yara | 190 | 1.3% | 3 |
| Mar 2026 | Kiwi Fertiliser | 40 | 0.27% | 4 |
| Apr 2026 | Ravensdown | 5.5K | 52.1% | 1 |
| Apr 2026 | Ballance Agri-Nutrients | 4.9K | 46.1% | 2 |
| Apr 2026 | Yara | 160 | 1.5% | 3 |
| Apr 2026 | Kiwi Fertiliser | 30 | 0.28% | 4 |
| May 2026 | Ballance Agri-Nutrients | 5.4K | 53% | 1 |
| May 2026 | Ravensdown | 4.6K | 44.5% | 2 |
| May 2026 | Yara | 170 | 1.7% | 3 |
| May 2026 | Kiwi Fertiliser | 80 | 0.78% | 4 |
| Jun 2026 | Ravensdown | 5.3K | 49.4% | 1 |
| Jun 2026 | Ballance Agri-Nutrients | 5.3K | 49.1% | 2 |
| Jun 2026 | Yara | 120 | 1.1% | 3 |
| Jun 2026 | Kiwi Fertiliser | 40 | 0.37% | 4 |
| Jul 2026 | Ravensdown | 5.2K | 49.9% | 1 |
| Jul 2026 | Ballance Agri-Nutrients | 5.1K | 48.6% | 2 |
| Jul 2026 | Yara | 110 | 1.1% | 3 |
| Jul 2026 | Kiwi Fertiliser | 50 | 0.48% | 4 |
| Aug 2026 | Ravensdown | 8.2K | 52.3% | 1 |
| Aug 2026 | Ballance Agri-Nutrients | 7.2K | 45.8% | 2 |
| Aug 2026 | Yara | 240 | 1.5% | 3 |
| Aug 2026 | Kiwi Fertiliser | 60 | 0.38% | 4 |
| Sep 2026 | Ballance Agri-Nutrients | — | — | — |
| Sep 2026 | Kiwi Fertiliser | — | — | — |
| Sep 2026 | Ravensdown | — | — | — |
| Sep 2026 | Yara | — | — | — |

## What is being compared

- **Ballance Agri-Nutrients**: Measured on the search terms “ballance”, “ballance agri”, “ballance agri nutrients”, “ballance agri nutrients ltd”, “ballance agri nutrients near me”, “ballance agri nutrients new zealand”, “ballance agri nutrients nz”, “ballance agri nutrients price list”, “ballance co nz” and “ballance fertiliser”, summed into one figure.
- **Kiwi Fertiliser**: Measured on the search terms “kiwi fertiliser” and “kiwi fertiliser company”, summed into one figure.
- **Ravensdown**: Measured on the search terms “hawkeye ravensdown”, “ravensdown”, “ravensdown co nz”, “ravensdown fertiliser”, “ravensdown fertiliser price list”, “ravensdown fertiliser prices”, “ravensdown fertiliser products”, “ravensdown hawkeye”, “ravensdown lawn fertiliser”, “ravensdown lawn fertilizer”, “ravensdown lime”, “ravensdown near me”, “ravensdown price list”, “ravensdown price list 2020”, “ravensdown price list 2021”, “ravensdown prices” and “ravensdown products”, summed into one figure.
- **Yara**: Measured on the search terms “fertilizer yara”, “price of yara fertilizer”, “www yara fertilizer com”, “yara actyva fertilizer”, “yara bela fertilizer”, “yara can fertilizer”, “yara company fertilizer”, “yara complex fertilizer”, “yara dap fertilizer”, “yara fertilizer company”, “yara fertilizer for vegetables”, “yara fertilizer price list”, “yara fertilizer prices”, “yara fertilizer products”, “yara fertilizer products list”, “yara fertilizer products price list”, “yara lawn fertilizer”, “yara liquid fertiliser”, “yara mila complex fertiliser”, “yara mila complex fertilizer”, “yara mila fertilizer price”, “yara nutrients”, “yara nz”, “yara rega fertiliser”, “yara sop fertilizer”, “yara tera fertilizer” and “yara tera fertilizer price”, summed into one figure.

- [Ballance Agri-Nutrients](/demand/nz/brands/ballance-agri-nutrients)
- [Kiwi Fertiliser](/demand/nz/brands/kiwi-fertiliser)
- [Ravensdown](/demand/nz/brands/ravensdown)
- [Yara](/demand/nz/brands/yara)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among fertiliser suppliers in New Zealand?

In August 2026, Ravensdown was the most searched among fertiliser suppliers in New Zealand, with an estimated 8.2K branded searches and 52.3% estimated Share of Search within this set.

## Cite this page

Brandwave. "Fertiliser suppliers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-fertiliser-suppliers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-fertiliser-suppliers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.