--- title: "Ferry operators in New Zealand: Which brands are most popular in search?" description: "Compare the ferry operators New Zealanders book for Cook Strait and harbour crossings. Share of Search among Bluebridge, Interislander, SeaLink and Fullers360, the ferry operators Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-ferry-operators" publisher: "Brandwave" --- # Ferry operators in New Zealand: Which brands are most popular in search? Compare the ferry operators New Zealanders book for Cook Strait and harbour crossings. Share of Search among Bluebridge, Interislander, SeaLink and Fullers360, the ferry operators Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Ferry operators - **Market**: New Zealand - **Brands compared**: 4 - **Month measured**: Aug 2026 - **Highest Share of Search**: Bluebridge, 48.4% ## Which brand is most popular in search among ferry operators in New Zealand? - In August 2026, Bluebridge was the most searched among ferry operators in New Zealand, with an estimated 55.5K branded searches and 48.4% estimated Share of Search within this set. - Interislander is in 2nd place, 9.5 percentage points behind at 38.9% Share of Search. - Across the 11 months ending August 2026, Bluebridge’s estimated Share of Search among ferry operators in New Zealand increased from 43.3% to 48.4%. - Across the 11 months ending August 2026, Interislander’s estimated Share of Search among ferry operators in New Zealand decreased from 43.5% to 38.9%. - Across the 11 months ending August 2026, Bluebridge’s estimated Share of Search among ferry operators in New Zealand peaked at 48.4% in August 2026 and was lowest at 38.6% in April 2026. - Across the 11 months ending August 2026, Interislander’s estimated Share of Search among ferry operators in New Zealand peaked at 46.3% in April 2026 and was lowest at 38.9% in August 2026. - Across the 11 months ending August 2026, SeaLink’s estimated Share of Search among ferry operators in New Zealand peaked at 8.5% in July 2026 and was lowest at 5.6% in March 2026. - Across the 11 months ending August 2026, Fullers360’s estimated Share of Search among ferry operators in New Zealand peaked at 7.9% in May 2026 and was lowest at 4.9% in March 2026. - Across the 11 months ending August 2026, Bluebridge rose from 2nd to 1st among ferry operators in New Zealand. - Across the 11 months ending August 2026, Interislander fell from 1st to 2nd among ferry operators in New Zealand. - Across the 11 months ending August 2026, SeaLink and Fullers360 held steady: their estimated Share of Search among ferry operators in New Zealand each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Bluebridge vs Interislander: compare search popularity](/demand/nz/compare/bluebridge-vs-interislander): 48.4% against 38.9% Share of Search. - [Bluebridge vs SeaLink: compare search popularity](/demand/nz/compare/bluebridge-vs-sealink): 48.4% against 7.4% Share of Search. - [Bluebridge vs Fullers360: compare search popularity](/demand/nz/compare/bluebridge-vs-fullers360): 48.4% against 5.4% Share of Search. - [Interislander vs SeaLink: compare search popularity](/demand/nz/compare/interislander-vs-sealink): 38.9% against 7.4% Share of Search. - [Interislander vs Fullers360: compare search popularity](/demand/nz/compare/fullers360-vs-interislander): 38.9% against 5.4% Share of Search. - [SeaLink vs Fullers360: compare search popularity](/demand/nz/compare/fullers360-vs-sealink): 7.4% against 5.4% Share of Search. ## How did search popularity change for New Zealand ferry operators in August 2026? - In August 2026, Bluebridge gained estimated Share of Search among ferry operators in New Zealand, from 43.1% to 48.4%. - In August 2026, Interislander lost estimated Share of Search among ferry operators in New Zealand, from 42% to 38.9%. - In August 2026, SeaLink lost estimated Share of Search among ferry operators in New Zealand, from 8.5% to 7.4%. - In August 2026, Fullers360 lost estimated Share of Search among ferry operators in New Zealand, from 6.4% to 5.4%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Bluebridge | 48.4% | 55.5K | +21.5% | Bluebridge | | 2 | Interislander | 38.9% | 44.6K | +0.1% | Interislander | | 3 | SeaLink | 7.4% | 8.5K | -6.1% | SeaLink | | 4 | Fullers360 | 5.4% | 6.2K | -8.1% | Fullers360 | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Interislander | 63.4K | 43.5% | 1 | | Oct 2025 | Bluebridge | 63K | 43.3% | 2 | | Oct 2025 | SeaLink | 11K | 7.5% | 3 | | Oct 2025 | Fullers360 | 8.3K | 5.7% | 4 | | Nov 2025 | Bluebridge | 68.8K | 44.5% | 1 | | Nov 2025 | Interislander | 65.5K | 42.3% | 2 | | Nov 2025 | SeaLink | 11.2K | 7.2% | 3 | | Nov 2025 | Fullers360 | 9.2K | 5.9% | 4 | | Dec 2025 | Interislander | 78.6K | 43.6% | 1 | | Dec 2025 | Bluebridge | 75.1K | 41.7% | 2 | | Dec 2025 | SeaLink | 13.9K | 7.7% | 3 | | Dec 2025 | Fullers360 | 12.6K | 7% | 4 | | Jan 2026 | Bluebridge | 101K | 45.1% | 1 | | Jan 2026 | Interislander | 96.7K | 43.1% | 2 | | Jan 2026 | SeaLink | 13.9K | 6.2% | 3 | | Jan 2026 | Fullers360 | 12.7K | 5.6% | 4 | | Feb 2026 | Interislander | 79.2K | 44.9% | 1 | | Feb 2026 | Bluebridge | 75.8K | 43% | 2 | | Feb 2026 | Fullers360 | 11.3K | 6.4% | 3 | | Feb 2026 | SeaLink | 10K | 5.7% | 4 | | Mar 2026 | Bluebridge | 92.7K | 44.8% | 1 | | Mar 2026 | Interislander | 92.7K | 44.7% | 2 | | Mar 2026 | SeaLink | 11.6K | 5.6% | 3 | | Mar 2026 | Fullers360 | 10.2K | 4.9% | 4 | | Apr 2026 | Interislander | 60.7K | 46.3% | 1 | | Apr 2026 | Bluebridge | 50.6K | 38.6% | 2 | | Apr 2026 | SeaLink | 10.5K | 8% | 3 | | Apr 2026 | Fullers360 | 9.3K | 7.1% | 4 | | May 2026 | Interislander | 41.1K | 43.7% | 1 | | May 2026 | Bluebridge | 37.6K | 40% | 2 | | May 2026 | SeaLink | 7.8K | 8.3% | 3 | | May 2026 | Fullers360 | 7.5K | 7.9% | 4 | | Jun 2026 | Bluebridge | 45.4K | 44.5% | 1 | | Jun 2026 | Interislander | 42.6K | 41.8% | 2 | | Jun 2026 | SeaLink | 8K | 7.8% | 3 | | Jun 2026 | Fullers360 | 6K | 5.9% | 4 | | Jul 2026 | Bluebridge | 45.7K | 43.1% | 1 | | Jul 2026 | Interislander | 44.6K | 42% | 2 | | Jul 2026 | SeaLink | 9K | 8.5% | 3 | | Jul 2026 | Fullers360 | 6.8K | 6.4% | 4 | | Aug 2026 | Bluebridge | 55.5K | 48.4% | 1 | | Aug 2026 | Interislander | 44.6K | 38.9% | 2 | | Aug 2026 | SeaLink | 8.5K | 7.4% | 3 | | Aug 2026 | Fullers360 | 6.2K | 5.4% | 4 | | Sep 2026 | Bluebridge | — | — | — | | Sep 2026 | Fullers360 | — | — | — | | Sep 2026 | Interislander | — | — | — | | Sep 2026 | SeaLink | — | — | — | ## What is being compared - **Bluebridge**: Measured on the search terms “bluebridge”, “bluebridge booking”, “bluebridge co nz”, “bluebridge connemara”, “bluebridge cook strait”, “bluebridge cook strait ferry”, “bluebridge discount”, “bluebridge ferry”, “bluebridge ferry booking”, “bluebridge ferry cost”, “bluebridge ferry crossing”, “bluebridge ferry discount”, “bluebridge ferry tickets”, “bluebridge freight”, “bluebridge manage booking”, “bluebridge near me”, “bluebridge new zealand”, “bluebridge nz”, “bluebridge sailings”, “bluebridge tickets”, “bluebridge timetable”, “bluebridge voucher”, “booking bluebridge ferry”, “connemara bluebridge”, “nzmca bluebridge discount”, “straitnz bluebridge” and “www bluebridge”, summed into one figure. - **Fullers360**: Measured on the search terms “fullers co nz”, “fullers ferries”, “fullers360”, “fullers360 ferry” and “fullers360 timetable”, summed into one figure. - **Interislander**: Measured on the search terms “aa discount interislander”, “interislander”, “interislander booking”, “interislander co nz”, “interislander cook strait ferry”, “interislander ferry price for car”, “interislander ferry terminal”, “interislander kaiarahi”, “interislander kaitaki”, “interislander new zealand”, “interislander nz”, “interislander prices”, “interislander sailings”, “interislander terminal”, “interislander tickets”, “interislander time”, “interislander timetable” and “new interislander”, summed into one figure. - **SeaLink**: Measured on the search terms “sealink”, “sealink au”, “sealink car ferry”, “sealink co nz”, “sealink ferry”, “sealink ferry terminal”, “sealink freight”, “sealink near me”, “sealink nz”, “sealink online”, “sealink tickets”, “sealink timetable” and “sealink waiheke”, summed into one figure. - [Bluebridge](/demand/nz/brands/bluebridge) - [Fullers360](/demand/nz/brands/fullers360) - [Interislander](/demand/nz/brands/interislander) - [SeaLink](/demand/nz/brands/sealink) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among ferry operators in New Zealand? In August 2026, Bluebridge was the most searched among ferry operators in New Zealand, with an estimated 55.5K branded searches and 48.4% estimated Share of Search within this set. ## Cite this page Brandwave. "Ferry operators in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-ferry-operators This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-ferry-operators. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.