---
title: "Feature flag tools in New Zealand: Which brands are most popular in search?"
description: "Compare the feature flag and experimentation platforms New Zealand product teams release with. Share of Search among LaunchDarkly, ConfigCat, Statsig, Flagsmith and Unleash, the feature flag tools Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-feature-flag-tools"
publisher: "Brandwave"
---

# Feature flag tools in New Zealand: Which brands are most popular in search?

Compare the feature flag and experimentation platforms New Zealand product teams release with. Share of Search among LaunchDarkly, ConfigCat, Statsig, Flagsmith and Unleash, the feature flag tools Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Feature flag tools
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: LaunchDarkly, 68.6%

## Which brand is most popular in search among feature flag tools in New Zealand?

- In August 2026, LaunchDarkly was the most searched among feature flag tools in New Zealand, with an estimated 350 branded searches and 68.6% estimated Share of Search within this set.
- ConfigCat is in 2nd place, 58.8 percentage points behind at 9.8% Share of Search.
- Across the 11 months ending August 2026, LaunchDarkly’s estimated Share of Search among feature flag tools in New Zealand decreased from 70.7% to 68.6%.
- Across the 11 months ending August 2026, ConfigCat’s estimated Share of Search among feature flag tools in New Zealand increased from 3.4% to 9.8%.
- Across the 11 months ending August 2026, Statsig’s estimated Share of Search among feature flag tools in New Zealand decreased from 19% to 9.8%.
- Across the 11 months ending August 2026, Flagsmith’s estimated Share of Search among feature flag tools in New Zealand increased from 3.4% to 7.8%.
- Across the 11 months ending August 2026, LaunchDarkly’s estimated Share of Search among feature flag tools in New Zealand peaked at 70.7% in October 2025 and was lowest at 59.6% in March 2026.
- Across the 11 months ending August 2026, Statsig’s estimated Share of Search among feature flag tools in New Zealand peaked at 21.1% in March 2026 and was lowest at 9.8% in August 2026.
- Across the 11 months ending August 2026, Flagsmith’s estimated Share of Search among feature flag tools in New Zealand peaked at 10.2% in June 2026 and was lowest at 3.4% in October 2025.
- Across the 11 months ending August 2026, Unleash’s estimated Share of Search among feature flag tools in New Zealand peaked at 4.8% in January 2026 and was lowest at 1.9% in May 2026.
- Across the 11 months ending August 2026, ConfigCat rose from 3rd to 2nd among feature flag tools in New Zealand.
- Across the 11 months ending August 2026, Statsig fell from 2nd to 3rd among feature flag tools in New Zealand.
- Across the 11 months ending August 2026, Unleash held steady: its estimated Share of Search among feature flag tools in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [LaunchDarkly vs ConfigCat: compare search popularity](/demand/nz/compare/configcat-vs-launchdarkly): 68.6% against 9.8% Share of Search.
- [LaunchDarkly vs Statsig: compare search popularity](/demand/nz/compare/launchdarkly-vs-statsig): 68.6% against 9.8% Share of Search.
- [LaunchDarkly vs Flagsmith: compare search popularity](/demand/nz/compare/flagsmith-vs-launchdarkly): 68.6% against 7.8% Share of Search.
- [LaunchDarkly vs Unleash: compare search popularity](/demand/nz/compare/launchdarkly-vs-unleash): 68.6% against 3.9% Share of Search.
- [ConfigCat vs Statsig: compare search popularity](/demand/nz/compare/configcat-vs-statsig): 9.8% Share of Search each.
- [ConfigCat vs Flagsmith: compare search popularity](/demand/nz/compare/configcat-vs-flagsmith): 9.8% against 7.8% Share of Search.
- [ConfigCat vs Unleash: compare search popularity](/demand/nz/compare/configcat-vs-unleash): 9.8% against 3.9% Share of Search.
- [Statsig vs Flagsmith: compare search popularity](/demand/nz/compare/flagsmith-vs-statsig): 9.8% against 7.8% Share of Search.
- [Statsig vs Unleash: compare search popularity](/demand/nz/compare/statsig-vs-unleash): 9.8% against 3.9% Share of Search.
- [Flagsmith vs Unleash: compare search popularity](/demand/nz/compare/flagsmith-vs-unleash): 7.8% against 3.9% Share of Search.

## How did search popularity change for New Zealand feature flag tools in August 2026?

- In August 2026, ConfigCat overtook Statsig to rank 2nd among feature flag tools in New Zealand, at 9.8%.
- In August 2026, Unleash gained estimated Share of Search among feature flag tools in New Zealand, from 2% to 3.9%.
- In August 2026, LaunchDarkly lost estimated Share of Search among feature flag tools in New Zealand, from 70.6% to 68.6%.
- In August 2026, Statsig lost estimated Share of Search among feature flag tools in New Zealand, from 11.8% to 9.8%.
- Estimated monthly branded searches for Flagsmith in New Zealand rose 100% over 11 measured months, from 20 to 40 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | LaunchDarkly | 68.6% | 350 | -2.8% | LaunchDarkly |
| 2 | ConfigCat | 9.8% | 50 | +25.0% | ConfigCat |
| 3 | Statsig | 9.8% | 50 | -16.7% | Statsig |
| 4 | Flagsmith | 7.8% | 40 | 0.0% | Flagsmith |
| 5 | Unleash | 3.9% | 20 | +100.0% | Unleash |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | LaunchDarkly | 410 | 70.7% | 1 |
| Oct 2025 | Statsig | 110 | 19% | 2 |
| Oct 2025 | ConfigCat | 20 | 3.4% | 3 |
| Oct 2025 | Flagsmith | 20 | 3.4% | 4 |
| Oct 2025 | Unleash | 20 | 3.4% | 5 |
| Nov 2025 | LaunchDarkly | 280 | 63.6% | 1 |
| Nov 2025 | Statsig | 60 | 13.6% | 2 |
| Nov 2025 | ConfigCat | 40 | 9.1% | 3 |
| Nov 2025 | Flagsmith | 40 | 9.1% | 4 |
| Nov 2025 | Unleash | 20 | 4.5% | 5 |
| Dec 2025 | LaunchDarkly | 230 | 62.2% | 1 |
| Dec 2025 | Statsig | 70 | 18.9% | 2 |
| Dec 2025 | ConfigCat | 30 | 8.1% | 3 |
| Dec 2025 | Flagsmith | 30 | 8.1% | 4 |
| Dec 2025 | Unleash | 10 | 2.7% | 5 |
| Jan 2026 | LaunchDarkly | 270 | 64.3% | 1 |
| Jan 2026 | Statsig | 70 | 16.7% | 2 |
| Jan 2026 | ConfigCat | 30 | 7.1% | 3 |
| Jan 2026 | Flagsmith | 30 | 7.1% | 4 |
| Jan 2026 | Unleash | 20 | 4.8% | 5 |
| Feb 2026 | LaunchDarkly | 270 | 61.4% | 1 |
| Feb 2026 | Statsig | 90 | 20.5% | 2 |
| Feb 2026 | ConfigCat | 30 | 6.8% | 3 |
| Feb 2026 | Flagsmith | 30 | 6.8% | 4 |
| Feb 2026 | Unleash | 20 | 4.5% | 5 |
| Mar 2026 | LaunchDarkly | 340 | 59.6% | 1 |
| Mar 2026 | Statsig | 120 | 21.1% | 2 |
| Mar 2026 | Flagsmith | 50 | 8.8% | 3 |
| Mar 2026 | ConfigCat | 40 | 7% | 4 |
| Mar 2026 | Unleash | 20 | 3.5% | 5 |
| Apr 2026 | LaunchDarkly | 270 | 62.8% | 1 |
| Apr 2026 | Statsig | 90 | 20.9% | 2 |
| Apr 2026 | ConfigCat | 30 | 7% | 3 |
| Apr 2026 | Flagsmith | 30 | 7% | 4 |
| Apr 2026 | Unleash | 10 | 2.3% | 5 |
| May 2026 | LaunchDarkly | 360 | 66.7% | 1 |
| May 2026 | Statsig | 90 | 16.7% | 2 |
| May 2026 | ConfigCat | 40 | 7.4% | 3 |
| May 2026 | Flagsmith | 40 | 7.4% | 4 |
| May 2026 | Unleash | 10 | 1.9% | 5 |
| Jun 2026 | LaunchDarkly | 300 | 61.2% | 1 |
| Jun 2026 | Statsig | 80 | 16.3% | 2 |
| Jun 2026 | Flagsmith | 50 | 10.2% | 3 |
| Jun 2026 | ConfigCat | 40 | 8.2% | 4 |
| Jun 2026 | Unleash | 20 | 4.1% | 5 |
| Jul 2026 | LaunchDarkly | 360 | 70.6% | 1 |
| Jul 2026 | Statsig | 60 | 11.8% | 2 |
| Jul 2026 | ConfigCat | 40 | 7.8% | 3 |
| Jul 2026 | Flagsmith | 40 | 7.8% | 4 |
| Jul 2026 | Unleash | 10 | 2% | 5 |
| Aug 2026 | LaunchDarkly | 350 | 68.6% | 1 |
| Aug 2026 | ConfigCat | 50 | 9.8% | 2 |
| Aug 2026 | Statsig | 50 | 9.8% | 3 |
| Aug 2026 | Flagsmith | 40 | 7.8% | 4 |
| Aug 2026 | Unleash | 20 | 3.9% | 5 |
| Sep 2026 | ConfigCat | — | — | — |
| Sep 2026 | Flagsmith | — | — | — |
| Sep 2026 | LaunchDarkly | — | — | — |
| Sep 2026 | Statsig | — | — | — |
| Sep 2026 | Unleash | — | — | — |

## What is being compared

- **ConfigCat**: Measured on the search terms “configcat” and “configcat feature flags”, summed into one figure.
- **Flagsmith**: Measured on the search terms “flagsmith” and “flagsmith feature flags”, summed into one figure.
- **LaunchDarkly**: Measured on the search terms “launchdarkly”, “launchdarkly com” and “launchdarkly feature flags”, summed into one figure.
- **Statsig**: Measured on the search terms “statsig”, “statsig ab testing”, “statsig experimentation” and “statsig feature flags”, summed into one figure.
- **Unleash**: Measured on the search terms “unleash feature flags” and “unleash feature toggles”, summed into one figure.

- [ConfigCat](/demand/nz/brands/configcat)
- [Flagsmith](/demand/nz/brands/flagsmith)
- [LaunchDarkly](/demand/nz/brands/launchdarkly)
- [Statsig](/demand/nz/brands/statsig)
- [Unleash](/demand/nz/brands/unleash)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among feature flag tools in New Zealand?

In August 2026, LaunchDarkly was the most searched among feature flag tools in New Zealand, with an estimated 350 branded searches and 68.6% estimated Share of Search within this set.

## Cite this page

Brandwave. "Feature flag tools in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-feature-flag-tools

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-feature-flag-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.