---
title: "Fast food chains in New Zealand: Which brands are most popular in search?"
description: "Compare the fast food chains New Zealanders choose between for burgers, chicken, subs and tacos. Share of Search among KFC, McDonald's, Burger King, Taco Bell, Subway, Wendy's, Popeyes, Carl's Jr., Pita Pit, Nando's, Zambrero and Mexicali Fresh, the fast food chains Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-fast-food-chains"
publisher: "Brandwave"
---

# Fast food chains in New Zealand: Which brands are most popular in search?

Compare the fast food chains New Zealanders choose between for burgers, chicken, subs and tacos. Share of Search among KFC, McDonald's, Burger King, Taco Bell, Subway, Wendy's, Popeyes, Carl's Jr., Pita Pit, Nando's, Zambrero and Mexicali Fresh, the fast food chains Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Fast food chains
- **Market**: New Zealand
- **Brands compared**: 12
- **Month measured**: Aug 2026
- **Highest Share of Search**: KFC, 28.5%

## Which brand is most popular in search among fast food chains in New Zealand?

- In August 2026, KFC was the most searched among fast food chains in New Zealand, with an estimated 301K branded searches and 28.5% estimated Share of Search within this set.
- McDonald's is in 2nd place, 2.4 percentage points behind at 26.1% Share of Search.
- Across the 11 months ending August 2026, KFC’s estimated Share of Search among fast food chains in New Zealand decreased from 34% to 28.5%.
- Across the 11 months ending August 2026, Taco Bell’s estimated Share of Search among fast food chains in New Zealand increased from 4.4% to 6.9%.
- Across the 11 months ending August 2026, Subway’s estimated Share of Search among fast food chains in New Zealand increased from 3.8% to 4.9%.
- Across the 11 months ending August 2026, Wendy's’ estimated Share of Search among fast food chains in New Zealand increased from 3.9% to 4.4%.
- Across the 11 months ending August 2026, Nando's’ estimated Share of Search among fast food chains in New Zealand increased from 2.1% to 2.8%.
- Across the 11 months ending August 2026, KFC’s estimated Share of Search among fast food chains in New Zealand peaked at 34% in October 2025 and was lowest at 23.8% in January 2026.
- Across the 11 months ending August 2026, McDonald's’ estimated Share of Search among fast food chains in New Zealand peaked at 32.5% in January 2026 and was lowest at 25.7% in October 2025.
- Across the 11 months ending August 2026, Burger King’s estimated Share of Search among fast food chains in New Zealand peaked at 16.7% in May 2026 and was lowest at 13.5% in November 2025.
- Across the 11 months ending August 2026, Taco Bell’s estimated Share of Search among fast food chains in New Zealand peaked at 7.3% in July 2026 and was lowest at 4.4% in October 2025.
- Across the 11 months ending August 2026, Subway’s estimated Share of Search among fast food chains in New Zealand peaked at 5.1% in March 2026 and was lowest at 3.8% in October 2025.
- Across the 11 months ending August 2026, Carl's Jr.’s estimated Share of Search among fast food chains in New Zealand peaked at 3.8% in October 2025 and was lowest at 2.5% in December 2025.
- Across the 11 months ending August 2026, Subway rose from 7th to 5th among fast food chains in New Zealand.
- Across the 11 months ending August 2026, Wendy's fell from 5th to 6th among fast food chains in New Zealand.
- Across the 11 months ending August 2026, Popeyes rose from 8th to 7th among fast food chains in New Zealand.
- Across the 11 months ending August 2026, Carl's Jr. fell from 6th to 8th among fast food chains in New Zealand.
- Across the 11 months ending August 2026, McDonald's, Burger King, Pita Pit, Zambrero and Mexicali Fresh held steady: their estimated Share of Search among fast food chains in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [KFC vs McDonald's: compare search popularity](/demand/nz/compare/kfc-vs-mcdonalds): 28.5% against 26.1% Share of Search.
- [KFC vs Burger King: compare search popularity](/demand/nz/compare/burger-king-vs-kfc): 28.5% against 14.5% Share of Search.
- [KFC vs Taco Bell: compare search popularity](/demand/nz/compare/kfc-vs-taco-bell): 28.5% against 6.9% Share of Search.
- [KFC vs Subway: compare search popularity](/demand/nz/compare/kfc-vs-subway): 28.5% against 4.9% Share of Search.
- [McDonald's vs Burger King: compare search popularity](/demand/nz/compare/burger-king-vs-mcdonalds): 26.1% against 14.5% Share of Search.
- [McDonald's vs Taco Bell: compare search popularity](/demand/nz/compare/mcdonalds-vs-taco-bell): 26.1% against 6.9% Share of Search.
- [McDonald's vs Subway: compare search popularity](/demand/nz/compare/mcdonalds-vs-subway): 26.1% against 4.9% Share of Search.
- [Burger King vs Taco Bell: compare search popularity](/demand/nz/compare/burger-king-vs-taco-bell): 14.5% against 6.9% Share of Search.
- [Burger King vs Subway: compare search popularity](/demand/nz/compare/burger-king-vs-subway): 14.5% against 4.9% Share of Search.
- [Taco Bell vs Subway: compare search popularity](/demand/nz/compare/subway-vs-taco-bell): 6.9% against 4.9% Share of Search.

## How did search popularity change for New Zealand fast food chains in August 2026?

- In August 2026, KFC lost estimated Share of Search among fast food chains in New Zealand, from 29.1% to 28.5%.
- Wendy's’ estimated Share of Search among fast food chains in New Zealand has gained ground for 3 months in a row, from 3.9% to 4.4% in August 2026.
- In August 2026, Pita Pit rose from 10th to 9th among fast food chains in New Zealand.
- In August 2026, Nando's fell from 9th to 10th among fast food chains in New Zealand.
- Estimated monthly branded searches for Taco Bell in New Zealand rose 24.4% over 11 measured months, from 58.6K to 72.9K in August 2026.
- Estimated monthly branded searches for Carl's Jr. in New Zealand fell 30.1% over 11 measured months, from 51.6K to 36.1K in August 2026.
- Estimated monthly branded searches for Burger King in New Zealand fell 21.6% over 11 measured months, from 195K to 153K in August 2026.
- Estimated monthly branded searches for McDonald's in New Zealand fell 20.4% over 11 measured months, from 346K to 276K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | KFC | 28.5% | 301K | -4.2% | KFC |
| 2 | McDonald's | 26.1% | 276K | -1.5% | McDonald's |
| 3 | Burger King | 14.5% | 153K | -1.4% | Burger King |
| 4 | Taco Bell | 6.9% | 72.9K | -7.5% | Taco Bell |
| 5 | Subway | 4.9% | 51.3K | +2.4% | Subway |
| 6 | Wendy's | 4.4% | 46.9K | -1.6% | Wendy's |
| 7 | Popeyes | 3.9% | 41.2K | +4.0% | Popeyes |
| 8 | Carl's Jr. | 3.4% | 36.1K | -0.1% | Carl's Jr. |
| 9 | Pita Pit | 2.9% | 31K | +0.6% | Pita Pit |
| 10 | Nando's | 2.8% | 29.2K | -7.7% | Nando's |
| 11 | Zambrero | 0.95% | 10K | -2.3% | Zambrero |
| 12 | Mexicali Fresh | 0.67% | 7.1K | +2.3% | Mexicali Fresh |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | KFC | 458K | 34% | 1 |
| Oct 2025 | McDonald's | 346K | 25.7% | 2 |
| Oct 2025 | Burger King | 195K | 14.5% | 3 |
| Oct 2025 | Taco Bell | 58.6K | 4.4% | 4 |
| Oct 2025 | Wendy's | 53K | 3.9% | 5 |
| Oct 2025 | Carl's Jr. | 51.6K | 3.8% | 6 |
| Oct 2025 | Subway | 50.9K | 3.8% | 7 |
| Oct 2025 | Popeyes | 47.4K | 3.5% | 8 |
| Oct 2025 | Pita Pit | 36.5K | 2.7% | 9 |
| Oct 2025 | Nando's | 28.7K | 2.1% | 10 |
| Oct 2025 | Zambrero | 11.1K | 0.83% | 11 |
| Oct 2025 | Mexicali Fresh | 8.4K | 0.62% | 12 |
| Nov 2025 | KFC | 375K | 31% | 1 |
| Nov 2025 | McDonald's | 344K | 28.5% | 2 |
| Nov 2025 | Burger King | 163K | 13.5% | 3 |
| Nov 2025 | Taco Bell | 58.1K | 4.8% | 4 |
| Nov 2025 | Wendy's | 51.3K | 4.2% | 5 |
| Nov 2025 | Subway | 50.7K | 4.2% | 6 |
| Nov 2025 | Popeyes | 45.5K | 3.8% | 7 |
| Nov 2025 | Pita Pit | 38K | 3.1% | 8 |
| Nov 2025 | Carl's Jr. | 35.7K | 3% | 9 |
| Nov 2025 | Nando's | 27K | 2.2% | 10 |
| Nov 2025 | Zambrero | 11.2K | 0.93% | 11 |
| Nov 2025 | Mexicali Fresh | 8K | 0.66% | 12 |
| Dec 2025 | McDonald's | 446K | 31.8% | 1 |
| Dec 2025 | KFC | 396K | 28.2% | 2 |
| Dec 2025 | Burger King | 190K | 13.5% | 3 |
| Dec 2025 | Taco Bell | 84.6K | 6% | 4 |
| Dec 2025 | Subway | 58.9K | 4.2% | 5 |
| Dec 2025 | Wendy's | 54.5K | 3.9% | 6 |
| Dec 2025 | Popeyes | 47.4K | 3.4% | 7 |
| Dec 2025 | Pita Pit | 37.8K | 2.7% | 8 |
| Dec 2025 | Carl's Jr. | 35.3K | 2.5% | 9 |
| Dec 2025 | Nando's | 29.3K | 2.1% | 10 |
| Dec 2025 | Zambrero | 14.3K | 1% | 11 |
| Dec 2025 | Mexicali Fresh | 8.3K | 0.59% | 12 |
| Jan 2026 | McDonald's | 413K | 32.5% | 1 |
| Jan 2026 | KFC | 302K | 23.8% | 2 |
| Jan 2026 | Burger King | 188K | 14.8% | 3 |
| Jan 2026 | Taco Bell | 81.5K | 6.4% | 4 |
| Jan 2026 | Subway | 60.5K | 4.8% | 5 |
| Jan 2026 | Wendy's | 56.2K | 4.4% | 6 |
| Jan 2026 | Popeyes | 46.7K | 3.7% | 7 |
| Jan 2026 | Pita Pit | 39.4K | 3.1% | 8 |
| Jan 2026 | Carl's Jr. | 35.1K | 2.8% | 9 |
| Jan 2026 | Nando's | 28.4K | 2.2% | 10 |
| Jan 2026 | Zambrero | 11.8K | 0.93% | 11 |
| Jan 2026 | Mexicali Fresh | 8.3K | 0.65% | 12 |
| Feb 2026 | McDonald's | 371K | 32.1% | 1 |
| Feb 2026 | KFC | 297K | 25.8% | 2 |
| Feb 2026 | Burger King | 164K | 14.2% | 3 |
| Feb 2026 | Taco Bell | 69.3K | 6% | 4 |
| Feb 2026 | Subway | 49.7K | 4.3% | 5 |
| Feb 2026 | Wendy's | 44.9K | 3.9% | 6 |
| Feb 2026 | Pita Pit | 40K | 3.5% | 7 |
| Feb 2026 | Popeyes | 39K | 3.4% | 8 |
| Feb 2026 | Carl's Jr. | 34.7K | 3% | 9 |
| Feb 2026 | Nando's | 24.9K | 2.2% | 10 |
| Feb 2026 | Zambrero | 11.5K | 1% | 11 |
| Feb 2026 | Mexicali Fresh | 8.1K | 0.7% | 12 |
| Mar 2026 | McDonald's | 374K | 31.1% | 1 |
| Mar 2026 | KFC | 303K | 25.2% | 2 |
| Mar 2026 | Burger King | 172K | 14.3% | 3 |
| Mar 2026 | Taco Bell | 72.8K | 6.1% | 4 |
| Mar 2026 | Subway | 60.8K | 5.1% | 5 |
| Mar 2026 | Wendy's | 56.1K | 4.7% | 6 |
| Mar 2026 | Pita Pit | 39.9K | 3.3% | 7 |
| Mar 2026 | Popeyes | 39.6K | 3.3% | 8 |
| Mar 2026 | Carl's Jr. | 35.1K | 2.9% | 9 |
| Mar 2026 | Nando's | 29.1K | 2.4% | 10 |
| Mar 2026 | Zambrero | 11.9K | 0.99% | 11 |
| Mar 2026 | Mexicali Fresh | 8.1K | 0.67% | 12 |
| Apr 2026 | McDonald's | 374K | 31.4% | 1 |
| Apr 2026 | KFC | 303K | 25.5% | 2 |
| Apr 2026 | Burger King | 172K | 14.4% | 3 |
| Apr 2026 | Taco Bell | 73.7K | 6.2% | 4 |
| Apr 2026 | Subway | 59.6K | 5% | 5 |
| Apr 2026 | Wendy's | 47.3K | 4% | 6 |
| Apr 2026 | Popeyes | 42.6K | 3.6% | 7 |
| Apr 2026 | Carl's Jr. | 36.2K | 3% | 8 |
| Apr 2026 | Pita Pit | 32.7K | 2.8% | 9 |
| Apr 2026 | Nando's | 30.1K | 2.5% | 10 |
| Apr 2026 | Zambrero | 11.8K | 0.99% | 11 |
| Apr 2026 | Mexicali Fresh | 6.8K | 0.57% | 12 |
| May 2026 | KFC | 317K | 27.4% | 1 |
| May 2026 | McDonald's | 314K | 27.1% | 2 |
| May 2026 | Burger King | 193K | 16.7% | 3 |
| May 2026 | Taco Bell | 74.4K | 6.4% | 4 |
| May 2026 | Subway | 50.9K | 4.4% | 5 |
| May 2026 | Wendy's | 45.2K | 3.9% | 6 |
| May 2026 | Popeyes | 42.4K | 3.7% | 7 |
| May 2026 | Carl's Jr. | 36.3K | 3.1% | 8 |
| May 2026 | Nando's | 33K | 2.8% | 9 |
| May 2026 | Pita Pit | 32.2K | 2.8% | 10 |
| May 2026 | Zambrero | 11.7K | 1% | 11 |
| May 2026 | Mexicali Fresh | 7K | 0.6% | 12 |
| Jun 2026 | KFC | 313K | 28.8% | 1 |
| Jun 2026 | McDonald's | 279K | 25.8% | 2 |
| Jun 2026 | Burger King | 168K | 15.5% | 3 |
| Jun 2026 | Taco Bell | 72.7K | 6.7% | 4 |
| Jun 2026 | Subway | 50.9K | 4.7% | 5 |
| Jun 2026 | Wendy's | 45K | 4.2% | 6 |
| Jun 2026 | Popeyes | 41.2K | 3.8% | 7 |
| Jun 2026 | Carl's Jr. | 35.6K | 3.3% | 8 |
| Jun 2026 | Pita Pit | 30.3K | 2.8% | 9 |
| Jun 2026 | Nando's | 29.6K | 2.7% | 10 |
| Jun 2026 | Zambrero | 11.4K | 1% | 11 |
| Jun 2026 | Mexicali Fresh | 6.8K | 0.62% | 12 |
| Jul 2026 | KFC | 314K | 29.1% | 1 |
| Jul 2026 | McDonald's | 280K | 25.9% | 2 |
| Jul 2026 | Burger King | 155K | 14.4% | 3 |
| Jul 2026 | Taco Bell | 78.8K | 7.3% | 4 |
| Jul 2026 | Subway | 50.1K | 4.6% | 5 |
| Jul 2026 | Wendy's | 47.6K | 4.4% | 6 |
| Jul 2026 | Popeyes | 39.6K | 3.7% | 7 |
| Jul 2026 | Carl's Jr. | 36.1K | 3.3% | 8 |
| Jul 2026 | Nando's | 31.6K | 2.9% | 9 |
| Jul 2026 | Pita Pit | 30.8K | 2.9% | 10 |
| Jul 2026 | Zambrero | 10.2K | 0.94% | 11 |
| Jul 2026 | Mexicali Fresh | 7K | 0.64% | 12 |
| Aug 2026 | KFC | 301K | 28.5% | 1 |
| Aug 2026 | McDonald's | 276K | 26.1% | 2 |
| Aug 2026 | Burger King | 153K | 14.5% | 3 |
| Aug 2026 | Taco Bell | 72.9K | 6.9% | 4 |
| Aug 2026 | Subway | 51.3K | 4.9% | 5 |
| Aug 2026 | Wendy's | 46.9K | 4.4% | 6 |
| Aug 2026 | Popeyes | 41.2K | 3.9% | 7 |
| Aug 2026 | Carl's Jr. | 36.1K | 3.4% | 8 |
| Aug 2026 | Pita Pit | 31K | 2.9% | 9 |
| Aug 2026 | Nando's | 29.2K | 2.8% | 10 |
| Aug 2026 | Zambrero | 10K | 0.95% | 11 |
| Aug 2026 | Mexicali Fresh | 7.1K | 0.67% | 12 |
| Sep 2026 | Burger King | — | — | — |
| Sep 2026 | Carl's Jr. | — | — | — |
| Sep 2026 | KFC | — | — | — |
| Sep 2026 | McDonald's | — | — | — |
| Sep 2026 | Mexicali Fresh | — | — | — |
| Sep 2026 | Nando's | — | — | — |
| Sep 2026 | Pita Pit | — | — | — |
| Sep 2026 | Popeyes | — | — | — |
| Sep 2026 | Subway | — | — | — |
| Sep 2026 | Taco Bell | — | — | — |
| Sep 2026 | Wendy's | — | — | — |
| Sep 2026 | Zambrero | — | — | — |

## What is being compared

- **Burger King**: Measured on the search terms “burger king”, “burger king breakfast menu”, “burger king deals”, “burger king delivery”, “burger king dominion road”, “burger king epsom”, “burger king hamilton”, “burger king hastings”, “burger king highland park”, “burger king hillcrest”, “burger king linwood”, “burger king menu”, “burger king near me”, “burger king nz”, “burger king online”, “burger king operating hours”, “burger king papatoetoe”, “burger king shirley”, “burger king sylvia park”, “burger king vouchers”, “burgerking”, “burgerking co nz”, “burgerking delivery”, “burgerking menu”, “burgerking near me”, “burgerking nz”, “promo burger king” and “whopper burger king”, summed into one figure.
- **Carl's Jr.**: Measured on the search terms “carl's jr nz”, “carls jr”, “carls jr bush inn”, “carls jr deals”, “carls jr delivery”, “carls jr hamburger”, “carls jr hamilton”, “carls jr henderson”, “carls jr hornby”, “carls jr hrs”, “carls jr me”, “carls jr near me”, “carls jr new zealand”, “carls jr nz”, “carls jr online”, “carls jr prices”, “carls jr queen street”, “carls jr restaurants llc”, “carls jr st johns”, “carlsjr”, “carlsjr co nz”, “carlsjr delivery”, “carlsjr near me” and “carlsjr nz”, summed into one figure.
- **KFC**: Measured on the search terms “kfc”, “kfc bombay”, “kfc botany”, “kfc bucket”, “kfc c”, “kfc chicken”, “kfc co nz”, “kfc deals”, “kfc deals with prices”, “kfc delivery”, “kfc eastgate”, “kfc henderson”, “kfc lynfield”, “kfc menu”, “kfc near me”, “kfc nz”, “kfc online”, “kfc pakuranga”, “kfc panmure”, “kfc richmond”, “kfc snack box”, “kfc sylvia park” and “kfc trading hours”, summed into one figure.
- **McDonald's**: Measured on the search terms “big mac mcdonalds”, “mcdonald's”, “mcdonald's delivery”, “mcdonald's menu”, “mcdonald's near me”, “mcdonald's nz”, “mcdonalds”, “mcdonalds airport”, “mcdonalds albany”, “mcdonalds apps”, “mcdonalds belmont”, “mcdonalds burgers”, “mcdonalds co nz”, “mcdonalds deals”, “mcdonalds delivery”, “mcdonalds egg mcmuffin”, “mcdonalds fries”, “mcdonalds happy meal”, “mcdonalds linwood”, “mcdonalds mcflurry”, “mcdonalds menu”, “mcdonalds near me”, “mcdonalds new zealand”, “mcdonalds nz”, “mcdonalds online”, “mcdonalds online ordering”, “mcdonalds prices”, “mcdonalds restaurant”, “mcdonalds richmond”, “mcdonalds toy” and “mcdonalds wellington”, summed into one figure.
- **Mexicali Fresh**: Measured on the search terms “mexicali fresh”, “mexicali fresh botany”, “mexicali fresh botany junction”, “mexicali fresh constellation”, “mexicali fresh delivery”, “mexicali fresh k road”, “mexicali fresh menu”, “mexicali fresh near me”, “mexicali fresh nz”, “mexicali fresh spitfire”, “mexicali fresh spitfire square” and “mexicalifresh”, summed into one figure.
- **Nando's**: Measured on the search terms “botany nandos”, “nando's”, “nando's chicken”, “nando's delivery”, “nando's menu”, “nando's near me”, “nandos”, “nandos centre place”, “nandos chicken”, “nandos courtenay place”, “nandos delivery”, “nandos hamilton”, “nandos lunn ave”, “nandos menj”, “nandos near me”, “nandos new lynn”, “nandos northlands”, “nandos northwest”, “nandos nz”, “nandos online”, “nandos perinaise”, “nandos queen street”, “nandos sauce”, “nandos st lukes”, “nandos sylvia park”, “nandos the base” and “nandos westgate”, summed into one figure.
- **Pita Pit**: Measured on the search terms “pita pit”, “pita pit albany”, “pita pit andersons bay”, “pita pit botany hub”, “pita pit botany junction”, “pita pit britomart”, “pita pit cameron road”, “pita pit cuba street”, “pita pit delivery”, “pita pit featherston st”, “pita pit george street”, “pita pit greenlane”, “pita pit kahikatea”, “pita pit main st”, “pita pit menu”, “pita pit near me”, “pita pit nelson”, “pita pit nutritional menu”, “pita pit nz”, “pita pit online”, “pita pit order online”, “pita pit oteha valley”, “pita pit symonds st”, “pitapit”, “pitapit cambridge”, “pitapit co nz”, “pitapit delivery”, “pitapit menu”, “pitapit near me” and “pitapit nz”, summed into one figure.
- **Popeyes**: Measured on the search terms “biscuits popeyes”, “popeyes”, “popeyes burger”, “popeyes chicken”, “popeyes chicken burger”, “popeyes chicken sandwich”, “popeyes classic chicken sandwich”, “popeyes co nz”, “popeyes deals”, “popeyes delivery”, “popeyes food”, “popeyes fried chicken”, “popeyes hours”, “popeyes louisiana kitchen”, “popeyes menu”, “popeyes near me”, “popeyes new zealand”, “popeyes nz”, “popeyes order online”, “popeyes prices”, “popeyes sandwich”, “popeyes takeaway” and “popeyes us”, summed into one figure.
- **Subway**: Measured on the search terms “best subway sandwich”, “subway catering menu”, “subway delivery”, “subway menu”, “subway menu cost”, “subway menu nutrition”, “subway morning menu”, “subway near me”, “subway nz”, “subway sandwich”, “subway sandwich platter” and “subway sandwich trays cost”, summed into one figure.
- **Taco Bell**: Measured on the search terms “baja blast taco bell”, “chicken quesadilla taco bell”, “taco bell”, “taco bell botany”, “taco bell burrito”, “taco bell bush inn”, “taco bell crunchy taco”, “taco bell deals”, “taco bell delivery”, “taco bell eastgate”, “taco bell hamilton”, “taco bell lunn ave”, “taco bell menu”, “taco bell mild sauce”, “taco bell nachos”, “taco bell near me”, “taco bell nz”, “taco bell online”, “taco bell order online”, “taco bell prices”, “taco bell quesadilla”, “taco bell sauce”, “taco bell sylvia park”, “taco bell tuesday”, “taco bell us”, “tacobell”, “tacobell burrito”, “tacobell co nz”, “tacobell delivery”, “tacobell hours”, “tacobell menu”, “tacobell near me” and “tacobell nz”, summed into one figure.
- **Wendy's**: Measured on the search terms “wendy's”, “wendy's delivery”, “wendy's menu”, “wendy's near me”, “wendy's nz”, “wendys”, “wendys burger”, “wendys co nz”, “wendys company”, “wendys delivery”, “wendys desert”, “wendys dominion road”, “wendys frosty”, “wendys hours”, “wendys menu”, “wendys near me”, “wendys new zealand”, “wendys nz”, “wendys prices”, “wendys promo”, “wendys restaurant”, “wendys royal oak”, “wendys te atatu” and “wendys toy”, summed into one figure.
- **Zambrero**: Measured on the search terms “mexican zambrero”, “zambrero”, “zambrero burrito”, “zambrero courtenay place”, “zambrero cuba st”, “zambrero delivery”, “zambrero featherston st”, “zambrero menu”, “zambrero near me”, “zambrero new zealand”, “zambrero nz”, “zambrero online”, “zambrero prices” and “zambrero queensgate”, summed into one figure.

- [Burger King](/demand/nz/brands/burger-king)
- [Carl's Jr.](/demand/nz/brands/carls-jr)
- [KFC](/demand/nz/brands/kfc)
- [McDonald's](/demand/nz/brands/mcdonalds)
- [Mexicali Fresh](/demand/nz/brands/mexicali-fresh)
- [Nando's](/demand/nz/brands/nandos)
- [Pita Pit](/demand/nz/brands/pita-pit)
- [Popeyes](/demand/nz/brands/popeyes)
- [Subway](/demand/nz/brands/subway)
- [Taco Bell](/demand/nz/brands/taco-bell)
- [Wendy's](/demand/nz/brands/wendys)
- [Zambrero](/demand/nz/brands/zambrero)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among fast food chains in New Zealand?

In August 2026, KFC was the most searched among fast food chains in New Zealand, with an estimated 301K branded searches and 28.5% estimated Share of Search within this set.

## Cite this page

Brandwave. "Fast food chains in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-fast-food-chains

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-fast-food-chains. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.