---
title: "Farmers markets in New Zealand: Which brands are most popular in search?"
description: "Compare the farmers markets New Zealanders shop at on the weekend. Share of Search among Matakana Village Farmers Market, Christchurch Farmers Market, Clevedon Village Farmers Market, Harbourside Market and Otago Farmers Market, the farmers markets Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-farmers-markets"
publisher: "Brandwave"
---

# Farmers markets in New Zealand: Which brands are most popular in search?

Compare the farmers markets New Zealanders shop at on the weekend. Share of Search among Matakana Village Farmers Market, Christchurch Farmers Market, Clevedon Village Farmers Market, Harbourside Market and Otago Farmers Market, the farmers markets Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Farmers markets
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Matakana Village Farmers Market, 38.3%

## Which brand is most popular in search among farmers markets in New Zealand?

- In August 2026, Matakana Village Farmers Market was the most searched among farmers markets in New Zealand, with an estimated 12.6K branded searches and 38.3% estimated Share of Search within this set.
- Christchurch Farmers Market is in 2nd place, 11.3 percentage points behind at 27% Share of Search.
- Across the 11 months ending August 2026, Matakana Village Farmers Market’s estimated Share of Search among farmers markets in New Zealand decreased from 51.5% to 38.3%.
- Across the 11 months ending August 2026, Christchurch Farmers Market’s estimated Share of Search among farmers markets in New Zealand increased from 19.1% to 27%.
- Across the 11 months ending August 2026, Clevedon Village Farmers Market’s estimated Share of Search among farmers markets in New Zealand increased from 21.8% to 24.5%.
- Across the 11 months ending August 2026, Harbourside Market’s estimated Share of Search among farmers markets in New Zealand increased from 6.8% to 9.3%.
- Across the 11 months ending August 2026, Matakana Village Farmers Market’s estimated Share of Search among farmers markets in New Zealand peaked at 54.3% in December 2025 and was lowest at 38.3% in August 2026.
- Across the 11 months ending August 2026, Christchurch Farmers Market’s estimated Share of Search among farmers markets in New Zealand peaked at 27% in August 2026 and was lowest at 16.5% in January 2026.
- Across the 11 months ending August 2026, Clevedon Village Farmers Market’s estimated Share of Search among farmers markets in New Zealand peaked at 28% in June 2026 and was lowest at 17.2% in April 2026.
- Across the 11 months ending August 2026, Harbourside Market’s estimated Share of Search among farmers markets in New Zealand peaked at 11.1% in February 2026 and was lowest at 6.8% in October 2025.
- Across the 11 months ending August 2026, Otago Farmers Market’s estimated Share of Search among farmers markets in New Zealand peaked at 1.7% in December 2025 and was lowest at 0.57% in July 2026.
- Across the 11 months ending August 2026, Christchurch Farmers Market rose from 3rd to 2nd among farmers markets in New Zealand.
- Across the 11 months ending August 2026, Clevedon Village Farmers Market fell from 2nd to 3rd among farmers markets in New Zealand.
- Across the 11 months ending August 2026, Otago Farmers Market held steady: its estimated Share of Search among farmers markets in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Matakana Village Farmers Market vs Christchurch Farmers Market: compare search popularity](/demand/nz/compare/christchurch-farmers-market-vs-matakana-village-farmers-market): 38.3% against 27% Share of Search.
- [Matakana Village Farmers Market vs Clevedon Village Farmers Market: compare search popularity](/demand/nz/compare/clevedon-village-farmers-market-vs-matakana-village-farmers-market): 38.3% against 24.5% Share of Search.
- [Matakana Village Farmers Market vs Harbourside Market: compare search popularity](/demand/nz/compare/harbourside-market-vs-matakana-village-farmers-market): 38.3% against 9.3% Share of Search.
- [Christchurch Farmers Market vs Clevedon Village Farmers Market: compare search popularity](/demand/nz/compare/christchurch-farmers-market-vs-clevedon-village-farmers-market): 27% against 24.5% Share of Search.
- [Christchurch Farmers Market vs Harbourside Market: compare search popularity](/demand/nz/compare/christchurch-farmers-market-vs-harbourside-market): 27% against 9.3% Share of Search.
- [Clevedon Village Farmers Market vs Harbourside Market: compare search popularity](/demand/nz/compare/clevedon-village-farmers-market-vs-harbourside-market): 24.5% against 9.3% Share of Search.

## How did search popularity change for New Zealand farmers markets in August 2026?

- In August 2026, Christchurch Farmers Market overtook Clevedon Village Farmers Market to rank 2nd among farmers markets in New Zealand, at 27%.
- In August 2026, Harbourside Market gained estimated Share of Search among farmers markets in New Zealand, from 8% to 9.3%.
- In August 2026, Matakana Village Farmers Market lost estimated Share of Search among farmers markets in New Zealand, from 46.4% to 38.3%.
- In August 2026, Clevedon Village Farmers Market lost estimated Share of Search among farmers markets in New Zealand, from 25.7% to 24.5%.
- Estimated monthly branded searches for Otago Farmers Market in New Zealand fell 30.8% over 11 measured months, from 390 to 270 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Matakana Village Farmers Market | 38.3% | 12.6K | -29.3% | Matakana Village Farmers Market |
| 2 | Christchurch Farmers Market | 27% | 8.9K | +20.3% | Christchurch Farmers Market |
| 3 | Clevedon Village Farmers Market | 24.5% | 8.1K | -18.4% | Clevedon Village Farmers Market |
| 4 | Harbourside Market | 9.3% | 3.1K | -0.3% | Harbourside Market |
| 5 | Otago Farmers Market | 0.82% | 270 | +22.7% | Otago Farmers Market |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Matakana Village Farmers Market | 23.4K | 51.5% | 1 |
| Oct 2025 | Clevedon Village Farmers Market | 9.9K | 21.8% | 2 |
| Oct 2025 | Christchurch Farmers Market | 8.7K | 19.1% | 3 |
| Oct 2025 | Harbourside Market | 3.1K | 6.8% | 4 |
| Oct 2025 | Otago Farmers Market | 390 | 0.86% | 5 |
| Nov 2025 | Matakana Village Farmers Market | 17.3K | 39.8% | 1 |
| Nov 2025 | Clevedon Village Farmers Market | 12.1K | 27.9% | 2 |
| Nov 2025 | Christchurch Farmers Market | 9K | 20.7% | 3 |
| Nov 2025 | Harbourside Market | 4.6K | 10.6% | 4 |
| Nov 2025 | Otago Farmers Market | 390 | 0.9% | 5 |
| Dec 2025 | Matakana Village Farmers Market | 28.6K | 54.3% | 1 |
| Dec 2025 | Clevedon Village Farmers Market | 9.9K | 18.8% | 2 |
| Dec 2025 | Christchurch Farmers Market | 9.5K | 18% | 3 |
| Dec 2025 | Harbourside Market | 3.8K | 7.2% | 4 |
| Dec 2025 | Otago Farmers Market | 880 | 1.7% | 5 |
| Jan 2026 | Matakana Village Farmers Market | 35.9K | 52.7% | 1 |
| Jan 2026 | Clevedon Village Farmers Market | 14.8K | 21.7% | 2 |
| Jan 2026 | Christchurch Farmers Market | 11.2K | 16.5% | 3 |
| Jan 2026 | Harbourside Market | 5.7K | 8.3% | 4 |
| Jan 2026 | Otago Farmers Market | 600 | 0.88% | 5 |
| Feb 2026 | Matakana Village Farmers Market | 23.6K | 46.7% | 1 |
| Feb 2026 | Christchurch Farmers Market | 11K | 21.7% | 2 |
| Feb 2026 | Clevedon Village Farmers Market | 9.9K | 19.5% | 3 |
| Feb 2026 | Harbourside Market | 5.6K | 11.1% | 4 |
| Feb 2026 | Otago Farmers Market | 490 | 0.97% | 5 |
| Mar 2026 | Matakana Village Farmers Market | 17.6K | 41.8% | 1 |
| Mar 2026 | Christchurch Farmers Market | 11.1K | 26.4% | 2 |
| Mar 2026 | Clevedon Village Farmers Market | 9.1K | 21.6% | 3 |
| Mar 2026 | Harbourside Market | 3.8K | 9% | 4 |
| Mar 2026 | Otago Farmers Market | 490 | 1.2% | 5 |
| Apr 2026 | Matakana Village Farmers Market | 23.4K | 49.7% | 1 |
| Apr 2026 | Christchurch Farmers Market | 11.2K | 23.9% | 2 |
| Apr 2026 | Clevedon Village Farmers Market | 8.1K | 17.2% | 3 |
| Apr 2026 | Harbourside Market | 3.9K | 8.2% | 4 |
| Apr 2026 | Otago Farmers Market | 490 | 1% | 5 |
| May 2026 | Matakana Village Farmers Market | 18.9K | 41.3% | 1 |
| May 2026 | Clevedon Village Farmers Market | 12.1K | 26.4% | 2 |
| May 2026 | Christchurch Farmers Market | 10.6K | 23.1% | 3 |
| May 2026 | Harbourside Market | 3.8K | 8.3% | 4 |
| May 2026 | Otago Farmers Market | 400 | 0.87% | 5 |
| Jun 2026 | Matakana Village Farmers Market | 12.6K | 39.8% | 1 |
| Jun 2026 | Clevedon Village Farmers Market | 8.9K | 28% | 2 |
| Jun 2026 | Christchurch Farmers Market | 7.4K | 23.3% | 3 |
| Jun 2026 | Harbourside Market | 2.6K | 8.1% | 4 |
| Jun 2026 | Otago Farmers Market | 270 | 0.85% | 5 |
| Jul 2026 | Matakana Village Farmers Market | 17.9K | 46.4% | 1 |
| Jul 2026 | Clevedon Village Farmers Market | 9.9K | 25.7% | 2 |
| Jul 2026 | Christchurch Farmers Market | 7.4K | 19.2% | 3 |
| Jul 2026 | Harbourside Market | 3.1K | 8% | 4 |
| Jul 2026 | Otago Farmers Market | 220 | 0.57% | 5 |
| Aug 2026 | Matakana Village Farmers Market | 12.6K | 38.3% | 1 |
| Aug 2026 | Christchurch Farmers Market | 8.9K | 27% | 2 |
| Aug 2026 | Clevedon Village Farmers Market | 8.1K | 24.5% | 3 |
| Aug 2026 | Harbourside Market | 3.1K | 9.3% | 4 |
| Aug 2026 | Otago Farmers Market | 270 | 0.82% | 5 |
| Sep 2026 | Christchurch Farmers Market | — | — | — |
| Sep 2026 | Clevedon Village Farmers Market | — | — | — |
| Sep 2026 | Harbourside Market | — | — | — |
| Sep 2026 | Matakana Village Farmers Market | — | — | — |
| Sep 2026 | Otago Farmers Market | — | — | — |

## What is being compared

- **Christchurch Farmers Market**: Measured on the search terms “christchurch farmers market”, “riccarton farmers market” and “south christchurch farmers market”, summed into one figure.
- **Clevedon Village Farmers Market**: Measured on the search terms “clevedon market”, “the clevedon village farmers market” and “the clevedon village farmers market photos”, summed into one figure.
- **Harbourside Market**: Measured on the search terms “harbourside market”, “harbourside market near me” and “harbourside market wellington”, summed into one figure.
- **Matakana Village Farmers Market**: Measured on the search terms “matakana market”, “matakana village farmers market”, “matakana village farmers market matakana valley road matakana” and “matakana village farmers market photos”, summed into one figure.
- **Otago Farmers Market**: Measured on the search terms “otago farmers market” and “otago farmers market near me”, summed into one figure.

- [Christchurch Farmers Market](/demand/nz/brands/christchurch-farmers-market)
- [Clevedon Village Farmers Market](/demand/nz/brands/clevedon-village-farmers-market)
- [Harbourside Market](/demand/nz/brands/harbourside-market)
- [Matakana Village Farmers Market](/demand/nz/brands/matakana-village-farmers-market)
- [Otago Farmers Market](/demand/nz/brands/otago-farmers-market)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among farmers markets in New Zealand?

In August 2026, Matakana Village Farmers Market was the most searched among farmers markets in New Zealand, with an estimated 12.6K branded searches and 38.3% estimated Share of Search within this set.

## Cite this page

Brandwave. "Farmers markets in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-farmers-markets

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-farmers-markets. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.