--- title: "Fendt vs Kubota: Which is searched more in New Zealand?" description: "Is Fendt or Kubota more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Farm tractors brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-farm-tractors-brands/compare/fendt-vs-kubota" publisher: "Brandwave" --- # Fendt vs Kubota: Which is searched more in New Zealand? Is Fendt or Kubota more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Farm tractors brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fendt and Kubota - **Competitive set**: Farm tractors brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Fendt Share of Search**: 5.3% - **Kubota Share of Search**: 25.7% ## Is Fendt or Kubota more popular in search? - In September 2026, Kubota had more branded searches than Fendt among farm tractors brands in New Zealand. Kubota had about 1,540 branded searches, while Fendt had 320. Kubota made up 25.7% of all farm tractors brand searches we track, and Fendt accounted for 5.3%. - Kubota was ahead of Fendt in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fendt’s share of searches among farm tractors brands in New Zealand moved from 5.6% to 5.3%, and its estimated monthly branded searches moved from 390 to 320. - Across the 12 months ending September 2026, Kubota’s share of searches among farm tractors brands in New Zealand moved from 21.9% to 25.7%, and its estimated monthly branded searches held steady at 1.5K. ## Top farm tractors brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fendt and Kubota were each mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Kubota was listed before Fendt in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | John Deere | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | New Holland | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Kubota | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Fendt | 4th | 2 of 3 | 2 of 2 | 4 of 5 | ## Every AI answer about farm tractors brands - Asked ChatGPT "Which farm tractor brand should I buy in New Zealand?": 1. John Deere, 2. New Holland, 3. Kubota, 4. Fendt - Asked ChatGPT "What are the best farm tractor brands in New Zealand?": 1. John Deere, 2. New Holland, 3. Kubota, 4. Fendt - Asked ChatGPT "What's the best farm tractor brand in New Zealand for a medium farm?": 1. John Deere, 2. New Holland - Searched Google, AI Overview "tractor brands nz": 1. John Deere, 2. New Holland, 3. Fendt, 4. Kubota - Searched Google, AI Overview "best farm tractor": 1. John Deere, 2. Kubota, 3. New Holland, 4. Fendt Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand farm tractors brands in September 2026? - In September 2026, Fendt gained share of searches among farm tractors brands in New Zealand, from 4.4% to 5.3%. - In September 2026, Kubota lost share of searches among farm tractors brands in New Zealand, from 26.3% to 25.7%. ## Month by month | Month | Fendt estimated searches | Fendt Share of Search | Fendt rank | Kubota estimated searches | Kubota Share of Search | Kubota rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 5.6% | 4 | 1.5K | 21.9% | 2 | | Nov 2025 | 480 | 6.7% | 4 | 1.8K | 25.2% | 2 | | Dec 2025 | 260 | 4% | 4 | 1.5K | 23% | 2 | | Jan 2026 | 260 | 4.5% | 4 | 1.5K | 25.6% | 2 | | Feb 2026 | 390 | 6.3% | 4 | 1.9K | 29.8% | 2 | | Mar 2026 | 390 | 5.5% | 4 | 2.7K | 37.4% | 2 | | Apr 2026 | 320 | 5.3% | 4 | 1.8K | 30.1% | 2 | | May 2026 | 260 | 4.3% | 4 | 1.9K | 30.5% | 2 | | Jun 2026 | 480 | 7.1% | 4 | 2.2K | 31.9% | 2 | | Jul 2026 | 320 | 6.5% | 4 | 1.2K | 24% | 2 | | Aug 2026 | 260 | 4.4% | 4 | 1.6K | 26.3% | 2 | | Sep 2026 | 320 | 5.3% | 4 | 1.5K | 25.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Fendt’s and Kubota’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fendt**: Measured on the search term “fendt”. - **Kubota**: Measured on the search terms “kubota”, “kubota digger”, “kubota rtv”, “kubota skid steer” and “kubota zero turn”, summed into one figure. - [Fendt profile](/demand/nz/brands/fendt) - [Kubota profile](/demand/nz/brands/kubota) - [All farm tractors brands in New Zealand](/demand/nz/categories/nz-farm-tractors-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fendt or Kubota more popular in search? In September 2026, Kubota had more branded searches than Fendt among farm tractors brands in New Zealand. Kubota had about 1,540 branded searches, while Fendt had 320. Kubota made up 25.7% of all farm tractors brand searches we track, and Fendt accounted for 5.3%. ## Cite this page Brandwave. "Fendt vs Kubota: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-farm-tractors-brands/compare/fendt-vs-kubota This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-farm-tractors-brands/compare/fendt-vs-kubota. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.