--- title: "Farm management software in New Zealand: Which brands are most popular in search?" description: "Compare the farm management and agtech software New Zealand farmers run their farms on. Share of Search among FarmIQ, Halter, Farmax, MyMilk and Figured, the farm management software Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-farm-management-software" publisher: "Brandwave" --- # Farm management software in New Zealand: Which brands are most popular in search? Compare the farm management and agtech software New Zealand farmers run their farms on. Share of Search among FarmIQ, Halter, Farmax, MyMilk and Figured, the farm management software Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Farm management software - **Market**: New Zealand - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: FarmIQ, 54.9% ## Which brand is most popular in search among farm management software in New Zealand? - In August 2026, FarmIQ was the most searched among farm management software in New Zealand, with an estimated 1.1K branded searches and 54.9% estimated Share of Search within this set. - Halter is in 2nd place, 19.5 percentage points behind at 35.4% Share of Search. - Across the 11 months ending August 2026, FarmIQ’s estimated Share of Search among farm management software in New Zealand decreased from 68.6% to 54.9%. - Across the 11 months ending August 2026, Halter’s estimated Share of Search among farm management software in New Zealand increased from 20.9% to 35.4%. - Across the 11 months ending August 2026, Farmax’s estimated Share of Search among farm management software in New Zealand decreased from 8.1% to 7.2%. - Across the 11 months ending August 2026, FarmIQ’s estimated Share of Search among farm management software in New Zealand peaked at 68.6% in October 2025 and was lowest at 54.9% in April 2026. - Across the 11 months ending August 2026, Farmax’s estimated Share of Search among farm management software in New Zealand peaked at 10.2% in February 2026 and was lowest at 5.3% in December 2025. - Across the 11 months ending August 2026, MyMilk’s estimated Share of Search among farm management software in New Zealand peaked at 8.7% in April 2026 and was lowest at 0.48% in March 2026. - Across the 11 months ending August 2026, MyMilk rose from 5th to 4th among farm management software in New Zealand. - Across the 11 months ending August 2026, Figured fell from 4th to 5th among farm management software in New Zealand. ## Compare search popularity between leading brands - [FarmIQ vs Halter: compare search popularity](/demand/nz/compare/farmiq-vs-halter): 54.9% against 35.4% Share of Search. - [FarmIQ vs Farmax: compare search popularity](/demand/nz/compare/farmax-vs-farmiq): 54.9% against 7.2% Share of Search. - [Halter vs Farmax: compare search popularity](/demand/nz/compare/farmax-vs-halter): 35.4% against 7.2% Share of Search. ## How did search popularity change for New Zealand farm management software in August 2026? - In August 2026, MyMilk overtook Figured to rank 4th among farm management software in New Zealand, at 1.5%. - In August 2026, Halter gained estimated Share of Search among farm management software in New Zealand, from 33.3% to 35.4%. - In August 2026, FarmIQ lost estimated Share of Search among farm management software in New Zealand, from 57.5% to 54.9%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | FarmIQ | 54.9% | 1.1K | 0.0% | FarmIQ | | 2 | Halter | 35.4% | 690 | +11.3% | Halter | | 3 | Farmax | 7.2% | 140 | 0.0% | Farmax | | 4 | MyMilk | 1.5% | 30 | +200.0% | MyMilk | | 5 | Figured | 1% | 20 | 0.0% | Figured | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | FarmIQ | 1.2K | 68.6% | 1 | | Oct 2025 | Halter | 360 | 20.9% | 2 | | Oct 2025 | Farmax | 140 | 8.1% | 3 | | Oct 2025 | Figured | 20 | 1.2% | 4 | | Oct 2025 | MyMilk | 20 | 1.2% | 5 | | Nov 2025 | FarmIQ | 1.2K | 68.2% | 1 | | Nov 2025 | Halter | 380 | 22% | 2 | | Nov 2025 | Farmax | 140 | 8.1% | 3 | | Nov 2025 | Figured | 20 | 1.2% | 4 | | Nov 2025 | MyMilk | 10 | 0.58% | 5 | | Dec 2025 | FarmIQ | 870 | 66.4% | 1 | | Dec 2025 | Halter | 330 | 25.2% | 2 | | Dec 2025 | Farmax | 70 | 5.3% | 3 | | Dec 2025 | Figured | 20 | 1.5% | 4 | | Dec 2025 | MyMilk | 20 | 1.5% | 5 | | Jan 2026 | FarmIQ | 1.1K | 67.7% | 1 | | Jan 2026 | Halter | 370 | 23.4% | 2 | | Jan 2026 | Farmax | 110 | 7% | 3 | | Jan 2026 | Figured | 20 | 1.3% | 4 | | Jan 2026 | MyMilk | 10 | 0.63% | 5 | | Feb 2026 | FarmIQ | 1.1K | 64.5% | 1 | | Feb 2026 | Halter | 370 | 22.3% | 2 | | Feb 2026 | Farmax | 170 | 10.2% | 3 | | Feb 2026 | MyMilk | 30 | 1.8% | 4 | | Feb 2026 | Figured | 20 | 1.2% | 5 | | Mar 2026 | FarmIQ | 1.3K | 63.3% | 1 | | Mar 2026 | Halter | 550 | 26.6% | 2 | | Mar 2026 | Farmax | 170 | 8.2% | 3 | | Mar 2026 | Figured | 30 | 1.4% | 4 | | Mar 2026 | MyMilk | 10 | 0.48% | 5 | | Apr 2026 | FarmIQ | 1.1K | 54.9% | 1 | | Apr 2026 | Halter | 550 | 28.2% | 2 | | Apr 2026 | MyMilk | 170 | 8.7% | 3 | | Apr 2026 | Farmax | 140 | 7.2% | 4 | | Apr 2026 | Figured | 20 | 1% | 5 | | May 2026 | FarmIQ | 1.2K | 61.5% | 1 | | May 2026 | Halter | 570 | 29.2% | 2 | | May 2026 | Farmax | 140 | 7.2% | 3 | | May 2026 | Figured | 20 | 1% | 4 | | May 2026 | MyMilk | 20 | 1% | 5 | | Jun 2026 | FarmIQ | 1.2K | 59.9% | 1 | | Jun 2026 | Halter | 620 | 31.5% | 2 | | Jun 2026 | Farmax | 140 | 7.1% | 3 | | Jun 2026 | Figured | 20 | 1% | 4 | | Jun 2026 | MyMilk | 10 | 0.51% | 5 | | Jul 2026 | FarmIQ | 1.1K | 57.5% | 1 | | Jul 2026 | Halter | 620 | 33.3% | 2 | | Jul 2026 | Farmax | 140 | 7.5% | 3 | | Jul 2026 | Figured | 20 | 1.1% | 4 | | Jul 2026 | MyMilk | 10 | 0.54% | 5 | | Aug 2026 | FarmIQ | 1.1K | 54.9% | 1 | | Aug 2026 | Halter | 690 | 35.4% | 2 | | Aug 2026 | Farmax | 140 | 7.2% | 3 | | Aug 2026 | MyMilk | 30 | 1.5% | 4 | | Aug 2026 | Figured | 20 | 1% | 5 | | Sep 2026 | Farmax | — | — | — | | Sep 2026 | FarmIQ | — | — | — | | Sep 2026 | Figured | — | — | — | | Sep 2026 | Halter | — | — | — | | Sep 2026 | MyMilk | — | — | — | ## What is being compared - **Farmax**: Measured on the search term “farmax”. - **FarmIQ**: Measured on the search terms “farmiq” and “farmiq nz”, summed into one figure. - **Figured**: Measured on the search terms “figured farm software” and “figured software”, summed into one figure. - **Halter**: Measured on the search terms “halter collars”, “halter cows” and “halter farming”, summed into one figure. - **MyMilk**: Measured on the search term “mymilk”. - [Farmax](/demand/nz/brands/farmax) - [FarmIQ](/demand/nz/brands/farmiq) - [Figured](/demand/nz/brands/figured) - [Halter](/demand/nz/brands/halter) - [MyMilk](/demand/nz/brands/mymilk) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among farm management software in New Zealand? In August 2026, FarmIQ was the most searched among farm management software in New Zealand, with an estimated 1.1K branded searches and 54.9% estimated Share of Search within this set. ## Cite this page Brandwave. "Farm management software in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-farm-management-software This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-farm-management-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.