---
title: "Farm machinery dealers in New Zealand: Which brands are most popular in search?"
description: "Compare farm machinery dealer groups serving New Zealand farmers. Share of Search among Drummond & Etheridge, Power Farming, Landpower and Norwood, the farm machinery dealers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-farm-machinery-dealers"
publisher: "Brandwave"
---

# Farm machinery dealers in New Zealand: Which brands are most popular in search?

Compare farm machinery dealer groups serving New Zealand farmers. Share of Search among Drummond & Etheridge, Power Farming, Landpower and Norwood, the farm machinery dealers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Farm machinery dealers
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Drummond & Etheridge, 49.8%

## Which brand is most popular in search among farm machinery dealers in New Zealand?

- In August 2026, Drummond & Etheridge was the most searched among farm machinery dealers in New Zealand, with an estimated 3.2K branded searches and 49.8% estimated Share of Search within this set.
- Power Farming is in 2nd place, 18.4 percentage points behind at 31.5% Share of Search.
- Across the 11 months ending August 2026, Drummond & Etheridge’s estimated Share of Search among farm machinery dealers in New Zealand decreased from 53.1% to 49.8%.
- Across the 11 months ending August 2026, Power Farming’s estimated Share of Search among farm machinery dealers in New Zealand increased from 28.8% to 31.5%.
- Across the 11 months ending August 2026, Landpower’s estimated Share of Search among farm machinery dealers in New Zealand increased from 11.9% to 12.9%.
- Across the 11 months ending August 2026, Drummond & Etheridge’s estimated Share of Search among farm machinery dealers in New Zealand peaked at 53.1% in October 2025 and was lowest at 43.3% in March 2026.
- Across the 11 months ending August 2026, Power Farming’s estimated Share of Search among farm machinery dealers in New Zealand peaked at 37.8% in March 2026 and was lowest at 28.8% in October 2025.
- Across the 11 months ending August 2026, Landpower’s estimated Share of Search among farm machinery dealers in New Zealand peaked at 13.3% in March 2026 and was lowest at 9.2% in December 2025.
- Across the 11 months ending August 2026, Norwood’s estimated Share of Search among farm machinery dealers in New Zealand peaked at 8.2% in January 2026 and was lowest at 4.7% in July 2026.
- Across the 11 months ending August 2026, Norwood held steady: its estimated Share of Search among farm machinery dealers in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Drummond & Etheridge vs Power Farming: compare search popularity](/demand/nz/compare/drummond-and-etheridge-vs-power-farming): 49.8% against 31.5% Share of Search.
- [Drummond & Etheridge vs Landpower: compare search popularity](/demand/nz/compare/drummond-and-etheridge-vs-landpower): 49.8% against 12.9% Share of Search.
- [Drummond & Etheridge vs Norwood: compare search popularity](/demand/nz/compare/drummond-and-etheridge-vs-norwood): 49.8% against 5.8% Share of Search.
- [Power Farming vs Landpower: compare search popularity](/demand/nz/compare/landpower-vs-power-farming): 31.5% against 12.9% Share of Search.
- [Power Farming vs Norwood: compare search popularity](/demand/nz/compare/norwood-vs-power-farming): 31.5% against 5.8% Share of Search.
- [Landpower vs Norwood: compare search popularity](/demand/nz/compare/landpower-vs-norwood): 12.9% against 5.8% Share of Search.

## How did search popularity change for New Zealand farm machinery dealers in August 2026?

- In August 2026, Norwood gained estimated Share of Search among farm machinery dealers in New Zealand, from 4.7% to 5.8%.
- In August 2026, Drummond & Etheridge gained estimated Share of Search among farm machinery dealers in New Zealand, from 49.3% to 49.8%.
- In August 2026, Power Farming lost estimated Share of Search among farm machinery dealers in New Zealand, from 32.8% to 31.5%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Drummond & Etheridge | 49.8% | 3.2K | +23.1% | Drummond & Etheridge |
| 2 | Power Farming | 31.5% | 2K | +16.8% | Power Farming |
| 3 | Landpower | 12.9% | 830 | +20.3% | Landpower |
| 4 | Norwood | 5.8% | 370 | +48.0% | Norwood |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Drummond & Etheridge | 3.8K | 53.1% | 1 |
| Oct 2025 | Power Farming | 2.1K | 28.8% | 2 |
| Oct 2025 | Landpower | 850 | 11.9% | 3 |
| Oct 2025 | Norwood | 440 | 6.2% | 4 |
| Nov 2025 | Drummond & Etheridge | 3.8K | 51.4% | 1 |
| Nov 2025 | Power Farming | 2.3K | 31% | 2 |
| Nov 2025 | Landpower | 850 | 11.5% | 3 |
| Nov 2025 | Norwood | 450 | 6.1% | 4 |
| Dec 2025 | Drummond & Etheridge | 3.2K | 51.4% | 1 |
| Dec 2025 | Power Farming | 2K | 33% | 2 |
| Dec 2025 | Landpower | 570 | 9.2% | 3 |
| Dec 2025 | Norwood | 400 | 6.4% | 4 |
| Jan 2026 | Drummond & Etheridge | 3.2K | 49.8% | 1 |
| Jan 2026 | Power Farming | 2K | 31.7% | 2 |
| Jan 2026 | Landpower | 660 | 10.3% | 3 |
| Jan 2026 | Norwood | 530 | 8.2% | 4 |
| Feb 2026 | Drummond & Etheridge | 2.6K | 46.8% | 1 |
| Feb 2026 | Power Farming | 2K | 35.7% | 2 |
| Feb 2026 | Landpower | 570 | 10.2% | 3 |
| Feb 2026 | Norwood | 410 | 7.3% | 4 |
| Mar 2026 | Drummond & Etheridge | 2.6K | 43.3% | 1 |
| Mar 2026 | Power Farming | 2.3K | 37.8% | 2 |
| Mar 2026 | Landpower | 800 | 13.3% | 3 |
| Mar 2026 | Norwood | 330 | 5.5% | 4 |
| Apr 2026 | Drummond & Etheridge | 2.6K | 47% | 1 |
| Apr 2026 | Power Farming | 2K | 35.4% | 2 |
| Apr 2026 | Landpower | 680 | 12.3% | 3 |
| Apr 2026 | Norwood | 290 | 5.2% | 4 |
| May 2026 | Drummond & Etheridge | 2.6K | 46.9% | 1 |
| May 2026 | Power Farming | 2K | 35.4% | 2 |
| May 2026 | Landpower | 670 | 12.1% | 3 |
| May 2026 | Norwood | 310 | 5.6% | 4 |
| Jun 2026 | Drummond & Etheridge | 3.2K | 50.9% | 1 |
| Jun 2026 | Power Farming | 2.1K | 32.6% | 2 |
| Jun 2026 | Landpower | 700 | 11.1% | 3 |
| Jun 2026 | Norwood | 340 | 5.4% | 4 |
| Jul 2026 | Drummond & Etheridge | 2.6K | 49.3% | 1 |
| Jul 2026 | Power Farming | 1.7K | 32.8% | 2 |
| Jul 2026 | Landpower | 690 | 13.1% | 3 |
| Jul 2026 | Norwood | 250 | 4.7% | 4 |
| Aug 2026 | Drummond & Etheridge | 3.2K | 49.8% | 1 |
| Aug 2026 | Power Farming | 2K | 31.5% | 2 |
| Aug 2026 | Landpower | 830 | 12.9% | 3 |
| Aug 2026 | Norwood | 370 | 5.8% | 4 |
| Sep 2026 | Drummond & Etheridge | — | — | — |
| Sep 2026 | Landpower | — | — | — |
| Sep 2026 | Norwood | — | — | — |
| Sep 2026 | Power Farming | — | — | — |

## What is being compared

- **Drummond & Etheridge**: Measured on the search terms “drummond & etheridge”, “drummond and etheridge”, “drummond and etheridge tractors” and “drummond etheridge”, summed into one figure.
- **Landpower**: Measured on the search terms “landpower”, “landpower co nz”, “landpower near me” and “landpower nz”, summed into one figure.
- **Norwood**: Measured on the search terms “norwood co nz”, “norwood farm machinery”, “norwood farm machinery new plymouth”, “norwood nz” and “norwood tractors”, summed into one figure.
- **Power Farming**: Measured on the search terms “power farming”, “power farming hastings”, “power farming magazine”, “power farming near me”, “power farming new zealand”, “power farming nz”, “power farming southland”, “power farming wairarapa”, “powerfarming”, “powerfarming co nz” and “powerfarming nz”, summed into one figure.

- [Drummond & Etheridge](/demand/nz/brands/drummond-and-etheridge)
- [Landpower](/demand/nz/brands/landpower)
- [Norwood](/demand/nz/brands/norwood)
- [Power Farming](/demand/nz/brands/power-farming)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among farm machinery dealers in New Zealand?

In August 2026, Drummond & Etheridge was the most searched among farm machinery dealers in New Zealand, with an estimated 3.2K branded searches and 49.8% estimated Share of Search within this set.

## Cite this page

Brandwave. "Farm machinery dealers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-farm-machinery-dealers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-farm-machinery-dealers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.