--- title: "Kubota vs New Holland: Which is searched more in New Zealand?" description: "Is Kubota or New Holland more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Farm equipment brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-farm-equipment-brands/compare/kubota-vs-new-holland" publisher: "Brandwave" --- # Kubota vs New Holland: Which is searched more in New Zealand? Is Kubota or New Holland more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Farm equipment brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kubota and New Holland - **Competitive set**: Farm equipment brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Kubota Share of Search**: 22.7% - **New Holland Share of Search**: 10.6% ## Is Kubota or New Holland more popular in search? - In September 2026, Kubota had more branded searches than New Holland among farm equipment brands in New Zealand. Kubota had about 1,540 branded searches, while New Holland had 720. Kubota made up 22.7% of all farm equipment brand searches we track, and New Holland accounted for 10.6%. - Kubota was ahead of New Holland in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kubota’s share of searches among farm equipment brands in New Zealand moved from 19.1% to 22.7%, and its estimated monthly branded searches held steady at 1.5K. - Across the 12 months ending September 2026, New Holland’s share of searches among farm equipment brands in New Zealand moved from 9% to 10.6%, and its estimated monthly branded searches held steady at 720. ## Top farm equipment brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, New Holland appeared in all five answers. Kubota was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. New Holland was listed before Kubota in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | John Deere | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | New Holland | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Kubota | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Case IH | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | CLAAS | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Fendt | 6th | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about farm equipment brands - Asked ChatGPT "Which farm equipment brand should I buy in New Zealand?": 1. John Deere, 2. New Holland, 3. Case IH - Asked ChatGPT "What are the best farm equipment brands in New Zealand?": 1. John Deere, 2. New Holland, 3. Fendt, 4. Kubota, 5. CLAAS, 6. Case IH - Asked ChatGPT "What's the best farm equipment brand in New Zealand for a working farm?": 1. John Deere, 2. New Holland, 3. Kubota, 4. CLAAS, 5. Case IH, 6. Fendt - Searched Google, AI Overview "farm equipment nz": 1. Case IH, 2. New Holland, 3. CLAAS, 4. John Deere, 5. Kubota - Searched Google, AI Overview "farm machinery brands": 1. John Deere, 2. Kubota, 3. CLAAS, 4. Fendt, 5. Case IH, 6. New Holland Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand farm equipment brands in September 2026? - In September 2026, Kubota lost share of searches among farm equipment brands in New Zealand, from 23.2% to 22.7%. ## Month by month | Month | Kubota estimated searches | Kubota Share of Search | Kubota rank | New Holland estimated searches | New Holland Share of Search | New Holland rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5K | 19.1% | 2 | 720 | 9% | 4 | | Nov 2025 | 1.8K | 22.1% | 2 | 720 | 8.8% | 4 | | Dec 2025 | 1.5K | 20.4% | 2 | 480 | 6.6% | 4 | | Jan 2026 | 1.5K | 22.5% | 2 | 590 | 8.9% | 4 | | Feb 2026 | 1.9K | 26.1% | 2 | 590 | 8.3% | 4 | | Mar 2026 | 2.7K | 33% | 2 | 590 | 7.3% | 4 | | Apr 2026 | 1.8K | 26.9% | 2 | 480 | 7.2% | 4 | | May 2026 | 1.9K | 26.8% | 2 | 590 | 8.5% | 4 | | Jun 2026 | 2.2K | 28.4% | 2 | 720 | 9.5% | 3 | | Jul 2026 | 1.2K | 21.2% | 2 | 590 | 10.5% | 3 | | Aug 2026 | 1.6K | 23.2% | 2 | 720 | 10.8% | 3 | | Sep 2026 | 1.5K | 22.7% | 2 | 720 | 10.6% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Kubota’s and New Holland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kubota**: Measured on the search terms “kubota”, “kubota digger”, “kubota rtv”, “kubota skid steer” and “kubota zero turn”, summed into one figure. - **New Holland**: Measured on the search term “new holland”. - [Kubota profile](/demand/nz/brands/kubota) - [New Holland profile](/demand/nz/brands/new-holland) - [All farm equipment brands in New Zealand](/demand/nz/categories/nz-farm-equipment-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kubota or New Holland more popular in search? In September 2026, Kubota had more branded searches than New Holland among farm equipment brands in New Zealand. Kubota had about 1,540 branded searches, while New Holland had 720. Kubota made up 22.7% of all farm equipment brand searches we track, and New Holland accounted for 10.6%. ## Cite this page Brandwave. "Kubota vs New Holland: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-farm-equipment-brands/compare/kubota-vs-new-holland This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-farm-equipment-brands/compare/kubota-vs-new-holland. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.