--- title: "John Deere vs New Holland: Which is searched more in New Zealand?" description: "Is John Deere or New Holland more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Farm equipment brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-farm-equipment-brands/compare/john-deere-vs-new-holland" publisher: "Brandwave" --- # John Deere vs New Holland: Which is searched more in New Zealand? Is John Deere or New Holland more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Farm equipment brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: John Deere and New Holland - **Competitive set**: Farm equipment brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **John Deere Share of Search**: 50.4% - **New Holland Share of Search**: 10.6% ## Is John Deere or New Holland more popular in search? - In September 2026, John Deere had more branded searches than New Holland among farm equipment brands in New Zealand. John Deere had about 3,420 branded searches, while New Holland had 720. John Deere made up 50.4% of all farm equipment brand searches we track, and New Holland accounted for 10.6%. - John Deere was ahead of New Holland in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, John Deere’s share of searches among farm equipment brands in New Zealand moved from 54.1% to 50.4%, and its estimated monthly branded searches moved from 4.3K to 3.4K. - Across the 12 months ending September 2026, New Holland’s share of searches among farm equipment brands in New Zealand moved from 9% to 10.6%, and its estimated monthly branded searches held steady at 720. ## Top farm equipment brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both John Deere and New Holland showed up in all five answers. John Deere was listed before New Holland in four of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | John Deere | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | New Holland | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Kubota | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Case IH | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | CLAAS | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Fendt | 6th | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about farm equipment brands - Asked ChatGPT "Which farm equipment brand should I buy in New Zealand?": 1. John Deere, 2. New Holland, 3. Case IH - Asked ChatGPT "What are the best farm equipment brands in New Zealand?": 1. John Deere, 2. New Holland, 3. Fendt, 4. Kubota, 5. CLAAS, 6. Case IH - Asked ChatGPT "What's the best farm equipment brand in New Zealand for a working farm?": 1. John Deere, 2. New Holland, 3. Kubota, 4. CLAAS, 5. Case IH, 6. Fendt - Searched Google, AI Overview "farm equipment nz": 1. Case IH, 2. New Holland, 3. CLAAS, 4. John Deere, 5. Kubota - Searched Google, AI Overview "farm machinery brands": 1. John Deere, 2. Kubota, 3. CLAAS, 4. Fendt, 5. Case IH, 6. New Holland Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand farm equipment brands in September 2026? - Estimated monthly branded searches for John Deere in New Zealand fell 20.6% over 12 measured months, from 4.3K to 3.4K in September 2026. ## Month by month | Month | John Deere estimated searches | John Deere Share of Search | John Deere rank | New Holland estimated searches | New Holland Share of Search | New Holland rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.3K | 54.1% | 1 | 720 | 9% | 4 | | Nov 2025 | 4.2K | 51% | 1 | 720 | 8.8% | 4 | | Dec 2025 | 4.2K | 58.1% | 1 | 480 | 6.6% | 4 | | Jan 2026 | 3.5K | 52.4% | 1 | 590 | 8.9% | 4 | | Feb 2026 | 3.4K | 47.5% | 1 | 590 | 8.3% | 4 | | Mar 2026 | 3.5K | 43.2% | 1 | 590 | 7.3% | 4 | | Apr 2026 | 3.4K | 50.7% | 1 | 480 | 7.2% | 4 | | May 2026 | 3.4K | 48.6% | 1 | 590 | 8.5% | 4 | | Jun 2026 | 3.4K | 44.8% | 1 | 720 | 9.5% | 3 | | Jul 2026 | 2.9K | 50.7% | 1 | 590 | 10.5% | 3 | | Aug 2026 | 3.4K | 50.5% | 1 | 720 | 10.8% | 3 | | Sep 2026 | 3.4K | 50.4% | 1 | 720 | 10.6% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using John Deere’s and New Holland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **John Deere**: Measured on the search terms “brandt john deere”, “john deere”, “john deere caps”, “john deere excavators”, “john deere gator” and “johndeere”, summed into one figure. - **New Holland**: Measured on the search term “new holland”. - [John Deere profile](/demand/nz/brands/john-deere) - [New Holland profile](/demand/nz/brands/new-holland) - [All farm equipment brands in New Zealand](/demand/nz/categories/nz-farm-equipment-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is John Deere or New Holland more popular in search? In September 2026, John Deere had more branded searches than New Holland among farm equipment brands in New Zealand. John Deere had about 3,420 branded searches, while New Holland had 720. John Deere made up 50.4% of all farm equipment brand searches we track, and New Holland accounted for 10.6%. ## Cite this page Brandwave. "John Deere vs New Holland: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-farm-equipment-brands/compare/john-deere-vs-new-holland This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-farm-equipment-brands/compare/john-deere-vs-new-holland. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.