--- title: "CLAAS vs Fendt: Which is searched more in New Zealand?" description: "Is CLAAS or Fendt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Farm equipment brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-farm-equipment-brands/compare/claas-vs-fendt" publisher: "Brandwave" --- # CLAAS vs Fendt: Which is searched more in New Zealand? Is CLAAS or Fendt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Farm equipment brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: CLAAS and Fendt - **Competitive set**: Farm equipment brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **CLAAS Share of Search**: 8.6% - **Fendt Share of Search**: 4.7% ## Is CLAAS or Fendt more popular in search? - In September 2026, CLAAS had more branded searches than Fendt among farm equipment brands in New Zealand. CLAAS had about 580 branded searches, while Fendt had 320. CLAAS made up 8.6% of all farm equipment brand searches we track, and Fendt accounted for 4.7%. - CLAAS was ahead of Fendt in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, CLAAS’s share of searches among farm equipment brands in New Zealand moved from 9.3% to 8.6%, and its estimated monthly branded searches moved from 740 to 580. - Across the 12 months ending September 2026, Fendt’s share of searches among farm equipment brands in New Zealand moved from 4.9% to 4.7%, and its estimated monthly branded searches moved from 390 to 320. ## Top farm equipment brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, CLAAS was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Fendt was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. CLAAS was listed before Fendt in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | John Deere | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | New Holland | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Kubota | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Case IH | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | CLAAS | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Fendt | 6th | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about farm equipment brands - Asked ChatGPT "Which farm equipment brand should I buy in New Zealand?": 1. John Deere, 2. New Holland, 3. Case IH - Asked ChatGPT "What are the best farm equipment brands in New Zealand?": 1. John Deere, 2. New Holland, 3. Fendt, 4. Kubota, 5. CLAAS, 6. Case IH - Asked ChatGPT "What's the best farm equipment brand in New Zealand for a working farm?": 1. John Deere, 2. New Holland, 3. Kubota, 4. CLAAS, 5. Case IH, 6. Fendt - Searched Google, AI Overview "farm equipment nz": 1. Case IH, 2. New Holland, 3. CLAAS, 4. John Deere, 5. Kubota - Searched Google, AI Overview "farm machinery brands": 1. John Deere, 2. Kubota, 3. CLAAS, 4. Fendt, 5. Case IH, 6. New Holland Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand farm equipment brands in September 2026? - In September 2026, Fendt gained share of searches among farm equipment brands in New Zealand, from 3.9% to 4.7%. - CLAAS’s share of searches among farm equipment brands in New Zealand has gained ground for 3 months in a row, from 7.4% to 8.6% in September 2026. ## Month by month | Month | CLAAS estimated searches | CLAAS Share of Search | CLAAS rank | Fendt estimated searches | Fendt Share of Search | Fendt rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 740 | 9.3% | 3 | 390 | 4.9% | 5 | | Nov 2025 | 720 | 8.8% | 3 | 480 | 5.9% | 5 | | Dec 2025 | 610 | 8.4% | 3 | 260 | 3.6% | 5 | | Jan 2026 | 600 | 9.1% | 3 | 260 | 3.9% | 5 | | Feb 2026 | 700 | 9.9% | 3 | 390 | 5.5% | 5 | | Mar 2026 | 710 | 8.8% | 3 | 390 | 4.8% | 5 | | Apr 2026 | 500 | 7.5% | 3 | 320 | 4.8% | 5 | | May 2026 | 610 | 8.8% | 3 | 260 | 3.7% | 5 | | Jun 2026 | 560 | 7.4% | 4 | 480 | 6.3% | 5 | | Jul 2026 | 470 | 8.4% | 4 | 320 | 5.7% | 5 | | Aug 2026 | 570 | 8.5% | 4 | 260 | 3.9% | 5 | | Sep 2026 | 580 | 8.6% | 4 | 320 | 4.7% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using CLAAS’s and Fendt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **CLAAS**: Measured on the search terms “claas”, “claas combine harvester”, “claas harvester” and “claas xerion”, summed into one figure. - **Fendt**: Measured on the search term “fendt”. - [CLAAS profile](/demand/nz/brands/claas) - [Fendt profile](/demand/nz/brands/fendt) - [All farm equipment brands in New Zealand](/demand/nz/categories/nz-farm-equipment-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is CLAAS or Fendt more popular in search? In September 2026, CLAAS had more branded searches than Fendt among farm equipment brands in New Zealand. CLAAS had about 580 branded searches, while Fendt had 320. CLAAS made up 8.6% of all farm equipment brand searches we track, and Fendt accounted for 4.7%. ## Cite this page Brandwave. "CLAAS vs Fendt: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-farm-equipment-brands/compare/claas-vs-fendt This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-farm-equipment-brands/compare/claas-vs-fendt. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.