--- title: "Case IH vs New Holland: Which is searched more in New Zealand?" description: "Is Case IH or New Holland more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Farm equipment brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-farm-equipment-brands/compare/case-ih-vs-new-holland" publisher: "Brandwave" --- # Case IH vs New Holland: Which is searched more in New Zealand? Is Case IH or New Holland more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Farm equipment brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Case IH and New Holland - **Competitive set**: Farm equipment brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Case IH Share of Search**: 2.9% - **New Holland Share of Search**: 10.6% ## Is Case IH or New Holland more popular in search? - In September 2026, New Holland had more branded searches than Case IH among farm equipment brands in New Zealand. New Holland had about 720 branded searches, while Case IH had 200. New Holland made up 10.6% of all farm equipment brand searches we track, and Case IH accounted for 2.9%. - New Holland was ahead of Case IH in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Case IH’s share of searches among farm equipment brands in New Zealand moved from 3.5% to 2.9%, and its estimated monthly branded searches moved from 280 to 200. - Across the 12 months ending September 2026, New Holland’s share of searches among farm equipment brands in New Zealand moved from 9% to 10.6%, and its estimated monthly branded searches held steady at 720. ## Top farm equipment brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Case IH and New Holland showed up in all five answers. New Holland was listed before Case IH in three of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | John Deere | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | New Holland | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Kubota | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Case IH | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | CLAAS | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Fendt | 6th | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about farm equipment brands - Asked ChatGPT "Which farm equipment brand should I buy in New Zealand?": 1. John Deere, 2. New Holland, 3. Case IH - Asked ChatGPT "What are the best farm equipment brands in New Zealand?": 1. John Deere, 2. New Holland, 3. Fendt, 4. Kubota, 5. CLAAS, 6. Case IH - Asked ChatGPT "What's the best farm equipment brand in New Zealand for a working farm?": 1. John Deere, 2. New Holland, 3. Kubota, 4. CLAAS, 5. Case IH, 6. Fendt - Searched Google, AI Overview "farm equipment nz": 1. Case IH, 2. New Holland, 3. CLAAS, 4. John Deere, 5. Kubota - Searched Google, AI Overview "farm machinery brands": 1. John Deere, 2. Kubota, 3. CLAAS, 4. Fendt, 5. Case IH, 6. New Holland Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand farm equipment brands in September 2026? - Case IH’s share of searches among farm equipment brands in New Zealand has lost ground for 3 months in a row, from 3.7% to 2.9% in September 2026. ## Month by month | Month | Case IH estimated searches | Case IH Share of Search | Case IH rank | New Holland estimated searches | New Holland Share of Search | New Holland rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 280 | 3.5% | 6 | 720 | 9% | 4 | | Nov 2025 | 270 | 3.3% | 6 | 720 | 8.8% | 4 | | Dec 2025 | 210 | 2.9% | 6 | 480 | 6.6% | 4 | | Jan 2026 | 210 | 3.2% | 6 | 590 | 8.9% | 4 | | Feb 2026 | 200 | 2.8% | 6 | 590 | 8.3% | 4 | | Mar 2026 | 230 | 2.9% | 6 | 590 | 7.3% | 4 | | Apr 2026 | 190 | 2.8% | 6 | 480 | 7.2% | 4 | | May 2026 | 250 | 3.6% | 6 | 590 | 8.5% | 4 | | Jun 2026 | 280 | 3.7% | 6 | 720 | 9.5% | 3 | | Jul 2026 | 200 | 3.6% | 6 | 590 | 10.5% | 3 | | Aug 2026 | 200 | 3% | 6 | 720 | 10.8% | 3 | | Sep 2026 | 200 | 2.9% | 6 | 720 | 10.6% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Case IH’s and New Holland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Case IH**: Measured on the search terms “case ih combine” and “caseih”, summed into one figure. - **New Holland**: Measured on the search term “new holland”. - [Case IH profile](/demand/nz/brands/case-ih) - [New Holland profile](/demand/nz/brands/new-holland) - [All farm equipment brands in New Zealand](/demand/nz/categories/nz-farm-equipment-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Case IH or New Holland more popular in search? In September 2026, New Holland had more branded searches than Case IH among farm equipment brands in New Zealand. New Holland had about 720 branded searches, while Case IH had 200. New Holland made up 10.6% of all farm equipment brand searches we track, and Case IH accounted for 2.9%. ## Cite this page Brandwave. "Case IH vs New Holland: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-farm-equipment-brands/compare/case-ih-vs-new-holland This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-farm-equipment-brands/compare/case-ih-vs-new-holland. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.