--- title: "Fisher-Price vs Playmobil: Which is searched more in New Zealand?" description: "Is Fisher-Price or Playmobil more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Farm animals brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-farm-animals-brands/compare/fisher-price-vs-playmobil" publisher: "Brandwave" --- # Fisher-Price vs Playmobil: Which is searched more in New Zealand? Is Fisher-Price or Playmobil more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Farm animals brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fisher-Price and Playmobil - **Competitive set**: Farm animals brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Fisher-Price Share of Search**: 32.1% - **Playmobil Share of Search**: 30.4% ## Is Fisher-Price or Playmobil more popular in search? - In September 2026, Fisher-Price had more branded searches than Playmobil among farm animals brands in New Zealand. Fisher-Price had about 1,140 branded searches, while Playmobil had 1,080. Fisher-Price made up 32.1% of all farm animals brand searches we track, and Playmobil accounted for 30.4%. - The lead changed hands 4 times in the 12 months ending September 2026: Playmobil took it in November 2025, Fisher-Price took it in December 2025, Playmobil took it in February 2026, Fisher-Price took it in September 2026. - Across the 12 months ending September 2026, Fisher-Price’s share of searches among farm animals brands in New Zealand moved from 32.2% to 32.1%, and its estimated monthly branded searches moved from 1.3K to 1.1K. - Across the 12 months ending September 2026, Playmobil’s share of searches among farm animals brands in New Zealand moved from 31.7% to 30.4%, and its estimated monthly branded searches moved from 1.3K to 1.1K. ## Top farm animals brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fisher-Price was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Playmobil was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Schleich | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | CollectA | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Papo | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Playmobil | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Fisher-Price | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Melissa & Doug | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about farm animals brands - Asked ChatGPT "Which farm animal toy brand should I buy in New Zealand?": 1. CollectA, 2. Schleich, 3. Papo - Asked ChatGPT "What are the best farm animal toy brands in New Zealand?": 1. Schleich, 2. CollectA, 3. Papo, 4. Playmobil - Asked ChatGPT "What's the best farm animal toy brand in New Zealand for a farm playset?": 1. Schleich, 2. CollectA - Searched Google, AI Overview "farm animal toys nz": 1. CollectA - Searched Google, AI Overview "farm animal playset": 1. Schleich, 2. Fisher-Price Not named in any answer: Melissa & Doug. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand farm animals brands in September 2026? - In September 2026, Fisher-Price overtook Playmobil to become the leader among farm animals brands in New Zealand, with 32.1% of the searches. - In September 2026, Playmobil lost share of searches among farm animals brands in New Zealand, from 33.6% to 30.4%. ## Month by month | Month | Fisher-Price estimated searches | Fisher-Price Share of Search | Fisher-Price rank | Playmobil estimated searches | Playmobil Share of Search | Playmobil rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 32.2% | 1 | 1.3K | 31.7% | 2 | | Nov 2025 | 1.6K | 31% | 2 | 1.7K | 32.3% | 1 | | Dec 2025 | 1.4K | 34% | 1 | 1.3K | 31.4% | 2 | | Jan 2026 | 990 | 31.5% | 1 | 880 | 28% | 2 | | Feb 2026 | 850 | 30.6% | 2 | 1K | 37.4% | 1 | | Mar 2026 | 1K | 31.6% | 2 | 1.2K | 35.6% | 1 | | Apr 2026 | 880 | 27.8% | 2 | 1.1K | 33.2% | 1 | | May 2026 | 880 | 27.6% | 2 | 1.1K | 33.2% | 1 | | Jun 2026 | 840 | 28.3% | 2 | 1K | 34.7% | 1 | | Jul 2026 | 960 | 28.6% | 2 | 1.1K | 32.4% | 1 | | Aug 2026 | 1.2K | 31.4% | 2 | 1.2K | 33.6% | 1 | | Sep 2026 | 1.1K | 32.1% | 1 | 1.1K | 30.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Fisher-Price’s and Playmobil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fisher-Price**: Measured on the search terms “bus fisher price”, “fisher price”, “fisher price cars”, “fisher price castle”, “fisher price dj”, “fisher price farm”, “fisher price walker” and “fisherprice”, summed into one figure. - **Playmobil**: Measured on the search terms “playmobil”, “playmobil advent calendar”, “playmobil castle”, “playmobil horse”, “playmobil hospital”, “playmobil pirates” and “playmobil police”, summed into one figure. - [Fisher-Price profile](/demand/nz/brands/fisher-price) - [Playmobil profile](/demand/nz/brands/playmobil) - [All farm animals brands in New Zealand](/demand/nz/categories/nz-farm-animals-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fisher-Price or Playmobil more popular in search? In September 2026, Fisher-Price had more branded searches than Playmobil among farm animals brands in New Zealand. Fisher-Price had about 1,140 branded searches, while Playmobil had 1,080. Fisher-Price made up 32.1% of all farm animals brand searches we track, and Playmobil accounted for 30.4%. ## Cite this page Brandwave. "Fisher-Price vs Playmobil: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-farm-animals-brands/compare/fisher-price-vs-playmobil This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-farm-animals-brands/compare/fisher-price-vs-playmobil. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.