---
title: "Family location apps in New Zealand: Which brands are most popular in search?"
description: "Compare the family location sharing and safety apps New Zealand households use. Share of Search among Google Family Link, Life360, Find My and Bark, the family location apps Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-family-location-apps"
publisher: "Brandwave"
---

# Family location apps in New Zealand: Which brands are most popular in search?

Compare the family location sharing and safety apps New Zealand households use. Share of Search among Google Family Link, Life360, Find My and Bark, the family location apps Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Family location apps
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Google Family Link, 61.4%

## Which brand is most popular in search among family location apps in New Zealand?

- In August 2026, Google Family Link was the most searched among family location apps in New Zealand, with an estimated 5.8K branded searches and 61.4% estimated Share of Search within this set.
- Life360 is in 2nd place, 36.6 percentage points behind at 24.8% Share of Search.
- Across the 11 months ending August 2026, Google Family Link’s estimated Share of Search among family location apps in New Zealand decreased from 65.3% to 61.4%.
- Across the 11 months ending August 2026, Life360’s estimated Share of Search among family location apps in New Zealand decreased from 26.3% to 24.8%.
- Across the 11 months ending August 2026, Find My’s estimated Share of Search among family location apps in New Zealand increased from 6.3% to 12.7%.
- Across the 11 months ending August 2026, Bark’s estimated Share of Search among family location apps in New Zealand decreased from 2.2% to 1.1%.
- Across the 11 months ending August 2026, Google Family Link’s estimated Share of Search among family location apps in New Zealand peaked at 73.4% in February 2026 and was lowest at 58.8% in July 2026.
- Across the 11 months ending August 2026, Life360’s estimated Share of Search among family location apps in New Zealand peaked at 29.1% in May 2026 and was lowest at 20.8% in February 2026.
- Across the 11 months ending August 2026, Find My’s estimated Share of Search among family location apps in New Zealand peaked at 12.7% in August 2026 and was lowest at 4.6% in January 2026.
- Across the 11 months ending August 2026, Bark’s estimated Share of Search among family location apps in New Zealand peaked at 2.2% in October 2025 and was lowest at 0.72% in January 2026.

## Compare search popularity between leading brands

- [Google Family Link vs Life360: compare search popularity](/demand/nz/compare/google-family-link-vs-life360): 61.4% against 24.8% Share of Search.
- [Google Family Link vs Find My: compare search popularity](/demand/nz/compare/find-my-vs-google-family-link): 61.4% against 12.7% Share of Search.
- [Life360 vs Find My: compare search popularity](/demand/nz/compare/find-my-vs-life360): 24.8% against 12.7% Share of Search.

## How did search popularity change for New Zealand family location apps in August 2026?

- In August 2026, Google Family Link gained estimated Share of Search among family location apps in New Zealand, from 58.8% to 61.4%.
- In August 2026, Life360 lost estimated Share of Search among family location apps in New Zealand, from 27.8% to 24.8%.
- Find My’s estimated Share of Search among family location apps in New Zealand has gained ground for 3 months in a row, from 7.6% to 12.7% in August 2026.
- Estimated monthly branded searches for Bark in New Zealand fell 37.5% over 11 measured months, from 160 to 100 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Google Family Link | 61.4% | 5.8K | -1.4% | Google |
| 2 | Life360 | 24.8% | 2.3K | -15.9% | Life360 |
| 3 | Find My | 12.7% | 1.2K | -4.8% | Apple |
| 4 | Bark | 1.1% | 100 | +25.0% | Bark |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Google Family Link | 4.8K | 65.3% | 1 |
| Oct 2025 | Life360 | 1.9K | 26.3% | 2 |
| Oct 2025 | Find My | 460 | 6.3% | 3 |
| Oct 2025 | Bark | 160 | 2.2% | 4 |
| Nov 2025 | Google Family Link | 4.8K | 63.4% | 1 |
| Nov 2025 | Life360 | 2.2K | 28.8% | 2 |
| Nov 2025 | Find My | 450 | 6% | 3 |
| Nov 2025 | Bark | 140 | 1.9% | 4 |
| Dec 2025 | Google Family Link | 6.5K | 69.2% | 1 |
| Dec 2025 | Life360 | 2.3K | 24.9% | 2 |
| Dec 2025 | Find My | 440 | 4.7% | 3 |
| Dec 2025 | Bark | 110 | 1.2% | 4 |
| Jan 2026 | Google Family Link | 7.9K | 71.4% | 1 |
| Jan 2026 | Life360 | 2.6K | 23.3% | 2 |
| Jan 2026 | Find My | 510 | 4.6% | 3 |
| Jan 2026 | Bark | 80 | 0.72% | 4 |
| Feb 2026 | Google Family Link | 7.6K | 73.4% | 1 |
| Feb 2026 | Life360 | 2.1K | 20.8% | 2 |
| Feb 2026 | Find My | 480 | 4.6% | 3 |
| Feb 2026 | Bark | 120 | 1.2% | 4 |
| Mar 2026 | Google Family Link | 5.4K | 65.1% | 1 |
| Mar 2026 | Life360 | 2.2K | 26.9% | 2 |
| Mar 2026 | Find My | 550 | 6.7% | 3 |
| Mar 2026 | Bark | 110 | 1.3% | 4 |
| Apr 2026 | Google Family Link | 6.3K | 68.8% | 1 |
| Apr 2026 | Life360 | 2.2K | 23.8% | 2 |
| Apr 2026 | Find My | 570 | 6.2% | 3 |
| Apr 2026 | Bark | 110 | 1.2% | 4 |
| May 2026 | Google Family Link | 6.1K | 62% | 1 |
| May 2026 | Life360 | 2.9K | 29.1% | 2 |
| May 2026 | Find My | 750 | 7.6% | 3 |
| May 2026 | Bark | 120 | 1.2% | 4 |
| Jun 2026 | Google Family Link | 5.7K | 61.5% | 1 |
| Jun 2026 | Life360 | 2.5K | 27.1% | 2 |
| Jun 2026 | Find My | 960 | 10.4% | 3 |
| Jun 2026 | Bark | 90 | 0.98% | 4 |
| Jul 2026 | Google Family Link | 5.8K | 58.8% | 1 |
| Jul 2026 | Life360 | 2.8K | 27.8% | 2 |
| Jul 2026 | Find My | 1.3K | 12.6% | 3 |
| Jul 2026 | Bark | 80 | 0.81% | 4 |
| Aug 2026 | Google Family Link | 5.8K | 61.4% | 1 |
| Aug 2026 | Life360 | 2.3K | 24.8% | 2 |
| Aug 2026 | Find My | 1.2K | 12.7% | 3 |
| Aug 2026 | Bark | 100 | 1.1% | 4 |
| Sep 2026 | Bark | — | — | — |
| Sep 2026 | Find My | — | — | — |
| Sep 2026 | Google Family Link | — | — | — |
| Sep 2026 | Life360 | — | — | — |

## What is being compared

- **Bark**: Measured on the search terms “bark app” and “bark parental controls”, summed into one figure.
- **Find My**: Measured on the search terms “apple find my”, “apple find my app”, “apple find my friends” and “find my location sharing”, summed into one figure.
- **Google Family Link**: Measured on the search terms “families google”, “family link”, “family link app”, “family link app google”, “family link google”, “family link google com”, “family link parental controls”, “google family link”, “google family link family tracker”, “google family link location sharing”, “google family link near me”, “google family link online”, “google family link parental controls” and “googlefamilylink”, summed into one figure.
- **Life360**: Measured on the search terms “life360”, “life360 app”, “life360 com”, “life360 family locator app”, “life360 family tracker”, “life360 location sharing”, “life360 near me”, “life360 nz”, “life360 online”, “life360 pet tracker”, “life360 tile”, “life360 tracker” and “tile life360”, summed into one figure.

- [Bark](/demand/nz/brands/bark)
- [Find My](/demand/nz/brands/find-my)
- [Google Family Link](/demand/nz/brands/google-family-link)
- [Life360](/demand/nz/brands/life360)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among family location apps in New Zealand?

In August 2026, Google Family Link was the most searched among family location apps in New Zealand, with an estimated 5.8K branded searches and 61.4% estimated Share of Search within this set.

## Cite this page

Brandwave. "Family location apps in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-family-location-apps

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-family-location-apps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.